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OFF-CAMPUS Self OP vs. Out Source
Elon University and
Clemson University
Session Focus• Educate
– As always the big QUESTION. How will this impact my card program and the university?
• Innovate– Off-campus has been a great success at both
schools. We will look at the two different approaches.
• Everywhere– Schools all over the country are developing off-
campus programs. If you have not then WHY?– Here are a few facts that hopefully will help you
move forward in starting a program or at least answer a few questions about the difference.
SELF OP or OUT SOURCE ?
Elon – Self OperatedClemson – Out Sourced
(BbOne)
• What is the difference?• Is one way really better?• Is it just a matter of choice?
Off-Campus Program Benefits
University• Generate revenue from off-campus
sales• Increase depositing levels and
interest float• Offer an enhanced student service• Enhance town-gown relations• Maximize the investment in your
transaction system
Off-Campus Program Benefits
Parents & Students• Safe, secure and convenient
payment platform• School-endorsed program including
approved merchants• Private local network• Valuable student budgeting tool
Off-Campus Program Benefits
Merchants• Access to proprietary funds,
otherwise not available to merchants• Access to official university channels
such as card program web sites and deposit mailers
• On-campus promotion
Elon – Self Op
Elon Fast Facts
• A Premier Private University located in central North Carolina.
• 4950 students (including 250 graduate students).
• 1000 full and part-time faculty and staff
• 57 % of students live on campus• Male/female ratio: 39%/61%
The Phoenix Card
• Implemented Fall 2000 – 65 readers
• Currently 213 readers• Deposits
– ’00-’01 $500,000– ’05-’06 (est) $2,100,000
Phoenix Card Off-Campus Program• Implemented in March 2002 with 4
merchants• Currently have 37 merchants• Sales for ’03-’04 for 23 merchants
were $527,000 (deposits were $2,000,000)
• Sales for ’04-’05 were $652,683 (deposits were $2,085,000)
Participating Merchants
Why choose Self Op?• Easily expands the purchasing utility of the
university ID card to off-campus vendors with few additional university resources.
• Lower commission for merchants.• Merchants are paid bi-monthly which
produces interest revenue for university.• Able to provide quick response for service.• Commission stays at university.
Self Op Team• Manager of Phoenix Card Services –
recruits merchants, monitors program performance, manages results and executes program components. Provides marketing to merchants and students.
• Phoenix Card Technician – terminal set-up and support.
• Bookkeeper – payments to merchants bi-monthly
Merchant Management• Provide training to merchants on
terminal use and procedures.• Advise merchants on best ways to
market their business to students.• Audit receipts of merchants that sell
alcohol to assure compliance with 50% alcohol – 50% food sales.
Men’s Basketball
Elon - 74Clemson – 69
How did this slide get in here???
Clemson – Out Source
Clemson University
Brief History• - 1988
– Griffin/Val-Dine, Card Office
• 1988-1999– Meal Plans, Declining Balance, Laundry,
Vending, Copy, VTS
• 1999-2004– UnipriNT, OLCO, Re-card, Vending expansion, IP
Devices, Office Automation
• 2004- 2005– Off Campus
Current ID Card
Declining Balance AccountsPaw Point• 3,500 active
accounts• Nearly $1.5 million
sales in 2005• ONLY on campus
dining locations• Deposit funds by
Phone, in Person, by Mail.
TigerStripe• 17,000 active
accounts• Over $6.8 million
sales in 2005• Accepted at ALL
locations• Deposit funds by Web,
by Phone, in Person, by Mail, by VTS
Impact to Depositssince Launch
0%
5%
10%
15%
20%
25%
30%
35%
Fall 04 Spring 05 Fall 05
31% Increase to Deposits from 2004 to 2005
One Card – Multiple Uses
• Official Clemson University ID• Meal Plan• Library• Access Control• Campus Recreation• Athletic Tickets• Declining Balance
Why choose BbOne?• Easily expands the purchasing utility of the
university ID card to off-campus vendors with no additional university resources
• Produces revenue while seamlessly integrating with the Blackboard Transaction System
• Utilizes existing campus discretionary accounts• Manages merchant recruitment, terminal
deployment, funds settlement, and merchant support
• Provides marketing and account management resources dedicated to maximizing program performance
Expert marketing of university card programs
Provides fast, professional terminal services and back-end merchant
support
Recruits merchants, monitors program performance, manages results and executes program
components
BbOne Account Team4
Program Manager
Operations Support
Marketing Manager
Merchant Management
• Merchant research & recruitment
• Terminal Set-up & Support
• In-store signage• Alcohol, tobacco,
firearms, or obscene materials prohibited
• Target Merchant Fees
How Does BbOne Work?
Dial
1 2 3
4
1. Customer presents University ID for payment; Merchant swipes card and enters sale amount
2. Terminal dials University Transaction System for authorization
3. Host authorizes transactions and adjusts account balance
4. Transaction approval/decline returned to the terminal
5. Terminal batches transactions for settlement
5
BbOne Marketing Services• Clients can leverage our marketing
expertise and economies of scale.• Geared toward the core strategic goals of:
– Increasing cardholder deposits and usage– Educating cardholders– Building a card program brand
• Blackboard provides strategic development and creative support of collateral such as: – Pre-term deposit mailings, card program
brochures, flyers, and card office signage
Out Source - In Summary
• BbOne is revenue generating• BbOne is easy to implement• BbOne has the program management
and marketing experience to help grow your overall card program, including on-campus spending and dining
• BbOne provides parents the level of control they desire and students the flexibility they need
Acknowledgments
• BbOne• Blackboard• Jai Hokimi• Dan Gretz• Clemson University• Elon University
Thank You!William McGee
DirectorTiger 1 Card
ServicesStudent Affairs
Clemson [email protected]
Janet CooperManager
Phoenix Card Services
Elon [email protected]
