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WHAT I DO
I help people in organisations ���to reach their next level ���
in branding & marketing.���
2 OLIVER VIEL ∙ EMPLOYER BRANDING & MARKETING
Elevator pitch���
���
3
As an expert in HR branding & marketing, I look back on
more than ten years of project management for big
companies, international corporations and law firms.
Full Service: I offer support in the fields of strategy &
planning, media production and running a campaign –
online and offline. Appointment and management of
service providers on demand.
OLIVER VIEL ∙ EMPLOYER BRANDING & MARKETING
WHAT I DO
Full service���
3 2 1 4 EXECUTION: IMPLEMENTATION & EVALUATION
HR MARKETING: COMMUNICATION & MEDIA PLAN
EMPLOYER BRANDING: BRAND POSITIONING
PREPARATION: STRATEGY & PROJECT PLANNING
5 OLIVER VIEL ∙ EMPLOYER BRANDING & MARKETING
WHAT I DO
For example § Financial controlling § Team coaching § Management of suppliers § Measuring efficiency
1 For example § Budget planning § University concept § Social media strategy § New arreers website § Media design and media
production § Media buying and
ad placement
For example: § Development of the EVP § Agency pitch § Storytelling § Internationalisation
For example: § Presentation to the board § Marketing audit § Project design § Internal events
Benefits���
6
I boost my client‘s possibilities and capabilities by
delivering additional know-how, experience and
manpower. It usually occurs that a client relies on my
service if he or she faces a new job situation, needs to
optimize, or wants to take the department to a new level.
Beyond all project targets, I deliver extra value such as:
§ Sparring partner and specialist exchange
§ Cross-linking with relevant market players
§ Cost saving purchase from service providers
§ Secure project process
OLIVER VIEL ∙ EMPLOYER BRANDING & MARKETING
WHAT I DO
Facelift for brand & website���
8 OLIVER VIEL ∙ EMPLOYER BRANDING & MARKETING
CASE STUDY - MEDIA CORPORATION
Deliverables § Internal Launch § External Launch
1 Deliverables § Website Update § Production of digital media § Digital campagne
Deliverables § Update of EVP § Development of a
communication concept
Deliverables § Project design § Audit § Selection of the right
suppliers
3 2 1 4 EXECUTION: IMPLEMENTATION & EVALUATION
HR MARKETING: COMMUNICATION & MEDIA PLAN
EMPLOYER BRANDING: BRAND POSITIONING
PREPARATION: STRATEGY & PROJECT PLANNING
Branding across the group���
9 OLIVER VIEL ∙ EMPLOYER BRANDING & MARKETING
CASE STUDY - HEALTHCARE CORPORATION
Deliverables: § Launch media campaign § Launch university campaign § Coaching the team
1 Deliverables: § Development of an event
format § Purchase of media and
services § Budget plan § Media and University concept
Deliverables: § Target-group oriented
marketing stories § EVP development
Deliverables: § Board presentations for full
backing § Project design
3 2 1 4 EXECUTION: IMPLEMENTATION & EVALUATION
HR MARKETING: COMMUNICATION & MEDIA PLAN
EMPLOYER BRANDING: BRAND POSITIONING
PREPARATION: STRATEGY & PROJECT PLANNING
Global value proposition���
10 OLIVER VIEL ∙ EMPLOYER BRANDING & MARKETING
CASE STUDY - TELECOMMUNICATION COMPANY
Deliverables § Local presentations to gain
credence § Harmonising and unifying the
global EVP
1 Deliverables § Internal roll-out § Production of a movie to
position the project internally
Deliverables: § Analysis of the currently
communicated EVP § Launch global study § Local conferences § Development of a new EVP
Deliverables: § Board presentations to
secure the project § Project design
3 2 1 4 EXECUTION: IMPLEMENTATION & EVALUATION
HR MARKETING: COMMUNICATION & MEDIA PLAN
EMPLOYER BRANDING: BRAND POSITIONING
PREPARATION: STRATEGY & PROJECT PLANNING
Client focus���
12
The best approach is making a client‘s personal targets
my own. That‘s why a personal conversation about all
dimensions and options of a project is first and foremost.
It is very important to harmonise the organisational
situation of the client, the internal stakeholders‘
interests and the external suppliers to form a well
ballanced process. The project will then easily take shape
by dividing resources into several milestones and putting
those into a concrete schedule.
OLIVER VIEL ∙ EMPLOYER BRANDING & MARKETING
PHILOSOPHY
Systemic approach���
13
I specialize in the requirements of large organisations
and international corporations. Still, adapting the project
to the organisational setting is usually one of the bigger
challenges.
Classical touch-points are:
§ Management Attention
§ Structuring internal decision making processes
§ Cross-functional & cross-department approach
§ Target-group orientation
§ Responsiveness, enforcement
§ Consistency & strategical focus
OLIVER VIEL ∙ EMPLOYER BRANDING & MARKETING
PHILOSOPHY
Background���
15
Managing projects for many huge brands, I have
developed diverse strategic concepts and implemented
them with the help of some of the most renowned
suppliers. My hundreds of pitches and presentations
have included numerous highlights, such as a keynote
speech delivered to 1,000 members of the British
Association of Graduate Recruiters.
After gaining experience as a consultant and statistician,
I held international senior roles in the global operating
corporations Hobsons Group as well as Group GTI – the
latter also known for its subsidiaries Staufenbiel und
Trendence.
In late 2010, I started my own business. My goal was to
concentrate on my core interests, learn faster and to help
my clients throughout the whole process of branding and
marketing.
OLIVER VIEL ∙ EMPLOYER BRANDING & MARKETING
OLIVER VIEL
References���
16
ABB, adidas, Accenture, AGCO, AirFrance, Aldi Süd, Allen & Overy, Allianz, Audi, Springer, BASF, Beiersdorf, Bertelsmann, BCG, BMW, BNP Paribas, British Sugar, Brose, Cadbury
Schweppes, Clifford Chance, CMS Hasche Sigle, Coca-Cola, Commerzbank, Continental, Credit Agricole, Credit Suisse, Daimler, Danone, Datev, Dekra, Deloitte, Deutsche Bahn,
Deutsche Bank, Deutsche Börse, Deutsche Telekom, Diehl, Dr. Oetker, Dräger, EADS, Enterprise Rent-A-Car, E.ON, Ernst &
Young, ESA, Europäisches Patentamt, Evonik, Festo, Fiat, Fielmann, Fraunhofer Gesellschaft, Freshfields, GDF Suez, General Motors, Gothaer, Haniel, Hays, Hella, Hengeler, Herbert Smith,
Hewlett-Packard, HSBC Trinkaus, HypoVereinsbank, IBM, IKEA, Infineon, JP Morgan, KfW, KPMG, LIDL, Linklaters, Lloyds TSB, Logica CMG, L’Oréal, Lovells, Lufthansa, Mahle, MAN, Mars,
Metro, Michelin, Microsoft, MLP, Morgan Stanley, Munich Re, Nestlé, Orange, Otto, Peek & Cloppenburg, Philips, Porsche, Postbank, PricewaterhouseCoopers, Procter & Gamble, Rohde &
Schwarz, Roland Berger, Rolls-Royce, RWE, Sainsbury, Salzgitter, SAP, Schaeffler, Shell, Siemens, SKF, Société Générale, Software
AG, Sparkassen-Finanzgruppe, Tchibo, ThyssenKrupp, TNT, Tognum, Toyota, TUI, TÜV Süd, Unilever, Vattenfall, Volkswagen, Vodafone, Voith, ZF Friedrichshafen, Zurich
OLIVER VIEL ∙ EMPLOYER BRANDING & MARKETING
OLIVER VIEL
Oliver Viel���
17
Ritterstrasse 4-5
10969 Berlin, Germany
Tel: +49 30 69 50 83 99
Fax: +49 3212 138 32 54
www.oliverviel.com
OLIVER VIEL ∙ EMPLOYER BRANDING & MARKETING
CONTACT
© OLIVER VIEL 2014 OLIVER VIEL, RITTERSTRASSE 4-5, D-10969 BERLIN COPYRIGHTS AND USAGE RIGHTS OVER ALL CONTENT BELONG TO FULL EXTENT, INDEPENDENTLY OF WORDING, TO OLIVER VIEL. IT IS NOT PERMITTED TO CHANGE THE CONTENT PARTLY OR IN WHOLE NOR TO PASS OR PUBLISH WITHOUT REFERRING TO OLIVER VIEL. ALL DOCUMENTS ARE TO BE RETURNED TO OLIVER VIEL ON REQUEST.
OLIVER VIEL ∙ EMPLOYER BRANDING & MARKETING 18