One Show 2011

GOLD

Brand: GatoradeAgency: TBWA, Los Angeles, CA

Industry: Non-alcoholic drinksMedia: Promotion & Event

Creative Director: Brent Anderson, LeeClow , Steve Howard, Jimmy SmithCopywriter: Steve HowardArt Director: Brent Anderson, Mark HansenDirector: Scott MacMaster, LorenMendell, Jeremy Miller

Gold Pencil Branded ContentREPLAY Season 2

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Brand: NikeAgency: Wieden+Kennedy, Amsterdam

Industry: Apparel, Clothing & FootwearMedia: TV & CinemaPublished: Apr., 2010Language: English

Executive Creative Director: Jeff KlingCreative Director: Mark Bernath, EricQuennoyCopywriter: Stuart Harkness, Freddie PowellArt Director: Stuart Harkness, FreddiePowellDirector: Alejandro Gonzalez Inarritu

Write The Future

Gold Pencil Cinema AdvertisingWrite the Future (180 sec)

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Brand: James ReadyAgency: Leo Burnett, Toronto, ON

Industry: Alcoholic drinksMedia: Promotion & Event

Creative Director: Lisa Greenberg, JudyJohnCopywriter: Steve PersicoArt Director: Anthony Chelvanathan

Gold Pencil CollateralJames Ready Cap Recall


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Brand: Burger KingAgency: Ogilvy, São Paulo

Industry: Catering industryMedia: Ambient & Interactive

Chief Creative Officer: Anselmo RamosExecutive Creative Director: Michel LentCreative Director: Angela Bassichetti, DenisKakazu, Michel Lent, Anselmo RamosCopywriter: Eduardo MarquesArt Director: Denis Kakazu, DougasKozonoe, Douglas Kozonoe, Lucas ZaidenDirector: Giuliano Saade

Gold Pencil CollateralWhopper Face


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Brand: BillboardAgency: BBDO, São Paulo

Industry: Media & PublishingMedia: Print

Chief Creative Officer: Marcello SerpaExecutive Creative Director: Marcello SerpaCreative Director: Dulcídio Caldeira, LuizSanchesCopywriter: André KassuArt Director: Danilo Boer, Marcos Medeiros

GoldPencil CollateralBritney

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Brand: Dos EquisAgency: Euro RSCG, New York City, NY

Industry: Alcoholic drinksMedia: Radio

Chief Creative Officer: Conway WilliamsonCreative Director: Andy Currie, KevinJordan, David WeinstockCopywriter: Robert Cuff, AndyCurrie, Catherine Eccardt, KevinJordan, Cam Miller, David Weinstock, ThomWoodley

Gold Pencil Consumer RadioCinco


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Brand: Old SpiceAgency: Radical Media, New York City, NY

Industry: House, Garden & PetsMedia: TV & Cinema

Creative Director: Jason Bagley, EricBaldwin, Mark Fitzloff, Susan HoffmanCopywriter: Andrew Dickson, David NeevelArt Director: Jimm LasserDirector: Steve Miller

Gold Pencil Consumer TelevisionOld Spice NFL_3

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Brand: Old SpiceAgency: Wieden+Kennedy, Portland, OR

Industry: House, Garden & PetsMedia: TV & CinemaMarket: United StatesLanguage: English

Executive Creative Director: MarkFitzloff, Susan HoffmanCreative Director: Jason Bagley, EricBaldwin, Mark Fitzloff, Susan Hoffman, IainTaitCopywriter: Craig Allen, Jason Bagley, EricBaldwin, Eric KallmanArt Director: Craig Allen, Jason Bagley, EricBaldwin, Eric KallmanDirector: Craig Allen, Jason Bagley, EricBaldwin, Eric Kallman, Tom Kuntz

Gold Pencil Consumer TelevisionQuestions

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Brand: NikeAgency: Wieden+Kennedy, Amsterdam

Industry: Apparel, Clothing & FootwearMedia: TV & CinemaPublished: Apr., 2010Language: English

Executive Creative Director: Jeff KlingCreative Director: Mark Bernath, EricQuennoyCopywriter: Stuart Harkness, Freddie PowellArt Director: Stuart Harkness, FreddiePowellDirector: Alejandro Gonzalez Inarritu

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Gold Pencil Consumer TelevisionWrite the Future (180 sec)

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Gold Pencil Experimental AdvertisingResponse Campaign

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Brand: Bing with Jay-ZAgency: Droga5, New York City, NY

Industry: Internet sites & ServicesMedia: Promotion & Event

Creative Director: Neil HeymannCopywriter: Spencer Lavellee, Adam NoelArt Director: Jon KubikPhotography: Paul McGeiver

Gold Pencil Innovation in AdvertisingDecode Jay-Z with Bing

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Industry: Non-alcoholic drinksMedia: TV & Cinema


Gold Pencil Innovation in AdvertisingGatorade Replay

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Brand: 4th Amendment WearAgency: 4th Amendment Wear, Boulder, CO

Industry: Public interest & Non-profitMedia: Direct Market

Creative Director: Tim Geoghegan, MatthewRyanCopywriter: Tim GeogheganArt Director: Matthew RyanDirector: Matthew Ryan

Gold Pencil Innovation in AdvertisingMetallic Ink Underclothes


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Brand: World Wildlife Fund (WWF)Agency: Jung von Matt, Hamburg

Industry: Public interest & Non-profitMedia: Cyber

Creative Director: Jan Rexhausen, DoerteSpengler-AhrensCopywriter: Lisa Glock, MichaelKittel, Henning Mueller-DannhausenArt Director: Michael Kittel, AlexanderNorvilas, Eric van den Hoonaard

Gold Pencil Innovation in AdvertisingSave as WWF


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Gold Pencil Integrated BrandingSmell Like a Man, Man

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Industry: Non-alcoholic drinksMedia: TV & Cinema


Gold Pencil Integrated BrandingGatorade Replay

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Brand: NikeAgency: Nike Comms Team

Industry: Apparel, Clothing & FootwearMedia: Promotion & Event

Gold Pencil Integrated BrandingWrite the Future

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Brand: GoogleAgency: BBH, New York City, NY

Industry: Internet sites & ServicesMedia: Cyber

Creative Director: Kevin Roddy, CalleSjoenell, Pelle Sjoenell, Robert WongCopywriter: Jared ElmsArt Director: Steve PeckDirector: Aaron Duffy

Gold Pencil Non-BroadcastChrome Speed Tests_3

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Brand: VolkswagenAgency: Deutsch, Los Angeles, CA

Industry: Automotive & ServicesMedia: TV & CinemaPublished: Jan., 2011Language: English

Creative Director: Michael Kadin, EricSpringerCopywriter: David Povill, Eric SpringerArt Director: Michael Kadin, RyanMcLaughlin, Craig MelchianoDirector: Lance Acord

Gold Pencil Non-BroadcastThe Force

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Brand: Overturn Prop 8Agency: Saatchi & Saatchi, New York City, NY

Industry: Public interest & Non-profitMedia: TV & Cinema

Chief Creative Officer: Gerry GrafCreative Director: Chris Beresford-HillCopywriter: Chris Beresford-Hill, Gerry GrafDirector: Speck/Gordon

Gold Pencil Non-BroadcastDevin & Glenn

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Brand: Topsy FoundationAgency: Ogilvy, Johannesburg

Industry: Public interest & Non-profitMedia: TV & CinemaPublished: Nov., 2009Market: South AfricaLanguage: English

Chief Creative Officer: Fran LuckinExecutive Creative Director: Gerry HumanCreative Director: Bridget Johnson, FranLuckinCopywriter: Stephanie van NiekerkArt Director: Robyn Bergmann, Vidette KayDirector: Kim Geldenhuys

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Brand: TargetAgency: Mother, New York City, NY

Industry: Retail & DistributionMedia: Outdoor

Creative Director: Mother

Gold Pencil Out of HomeTarget Kaleidoscopic Fashion Spectacular


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Brand: UNICEFAgency: Lowe, Jakarta


Creative Director: Ferly Novriadi, DinSumediCopywriter: Ferly NovriadiArt Director: Tania HuinyDirector: Bona Palma

Gold Pencil Public ServiceScreen Off Campaign_1

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Brand: Bar Aurora e Boteco FerrazAgency: Ogilvy, São Paulo

Industry: Public interest & Non-profitMedia: Outdoor

Creative Director: Rubens Filho, DenisKakazu, Anselmo RamosCopywriter: Megan FarquharArt Director: Bruno Ribeiro

Gold Pencil Public Service$ 73,000 BarTab


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Brand: World Wildlife Fund (WWF)Agency: Jung von Matt, Hamburg

Industry: Public interest & Non-profitMedia: Cyber

Creative Director: Jan Rexhausen, DoerteSpengler-AhrensCopywriter: Lisa Glock, MichaelKittel, Henning Mueller-DannhausenArt Director: Michael Kittel, AlexanderNorvilas, Eric van den Hoonaard

Gold Pencil Public ServiceSave as WWF



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SILVER

Brand: DC ShoesAgency: Mad Media, Oceanside, CA

Industry: Apparel, Clothing & FootwearMedia: TV & Cinema

Director: Josh Martelli, Matt Martelli

Silver Pencil Branded ContentKen Block's Gymkhana THREE

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Brand: IKEAAgency: Leo Burnett, hongkong

Industry: House, Garden & PetsMedia: Outdoor

Chief Creative Officer: Eddie BoothExecutive Creative Director: VictorManggunioCreative Director: Victor ManggunioCopywriter: Wilson AngArt Director: Tik Lau

Silver Pencil Cinema AdvertisingTrailer

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Brand: PumaAgency: Droga5, New York City, NY

Industry: Apparel, Clothing & FootwearMedia: TV & Cinema

Executive Creative Director: Ted RoyerCreative Director: Mike Bodge, Ted RoyerCopywriter: Erik HogfeldtArt Director: Petter HernmarckDirector: Ben Gregor

Silver Pencil Cinema AdvertisingHardchorus

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Brand: Burger KingAgency: Crispin Porter + Bogusky, Boulder, CO

Industry: Catering industryMedia: Direct Market

Creative Director: Michael Craven, JamesDawson-Hollis, Matt Denyer, Rob Reilly, BillWrightCopywriter: David RothArt Director: Brandt Lewis

SilverPencil CollateralKing Pillowcase



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Brand: NestléAgency: JWT, Johannesburg

Industry: FoodMedia: Miscellaneous

Creative Director: Ben du Plessis, RonnieMaldenCopywriter: Julia RutherfordArt Director: Chris Wellard, Sashia WhytePhotography: Libby Edwards

Silver Pencil CollateralMom's Secret


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Brand: DieselAgency: Anomaly, London (England)

Industry: Apparel, Clothing & FootwearMedia: PrintPublished: Dec., 2009

Creative Director: Mike Byrne, KevinLyons, Ian ToombsCopywriter: Sean McLaughlinArt Director: Coral GarveyPhotography: Magnus HaukdalJonsson, Kristin Vicari

Silver Pencil CollateralFall/Winter 2010 Be Stupid Manifesto


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Industry: Apparel, Clothing & FootwearMedia: TV & CinemaPublished: Dec., 2009



































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Creative Director: Mike Byrne, Kevin Lyons, IanToombsCopywriter: Sean McLaughlinArt Director: Coral GarveyPhotography: Magnus Haukdal Jonsson, KristinVicari

SilverPencil CollateralFall/Winter 2010 BeStupid Manifesto













































Brand: LegoAgency: Serviceplan, Munich

Industry: Toys & GamesMedia: PrintPublished: Nov., 2010

Executive Creative Director: MatthiasHarbeck, Alex SchillCreative Director: Matthias Harbeck, OliverPalmer, Alex SchillCopywriter: Frank SeilerArt Director: Julia Koch, Sandra Loibl, FranzRöppischer

Builders of tomorrow.

Silver Pencil CollateralEighties


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Silver Pencil CollateralSixties

























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Brand: BacardiAgency: Y&R, Santiago


Executive Creative Director: Tony SarrocaCreative Director: Alvaro Becker, TonySarrocaCopywriter: Max Konig

Silver Pencil Consumer RadioPregnant/Not Pregnant


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Silver Pencil Consumer RadioMarried/Divorced




















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Silver Pencil Consumer RadioHired/Fired




















Brand: Hot WheelsAgency: Ogilvy, Kuala Lumpur

Industry: Toys & GamesMedia: TV & Cinema

Creative Director: Gavin SimpsonCopywriter: Andrew Crocker, Shi PingOng, Gavin SimpsonArt Director: Andrew Crocker, Shi PingOng, Gavin SimpsonDirector: Andrew Crocker, Shi PingOng, Gavin Simpson

Silver Pencil Consumer TelevisionCops & Robbers

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Brand: AllstateAgency: Leo Burnett, Chicago, IL

Industry: Financial & Legal servicesMedia: TV & Cinema

Chief Creative Officer: Susan CredleExecutive Creative Director: JeanieCaggiano, Charley WickmanCreative Director: Jeanie Caggiano, BrittNolan, Jo Shoesmith, Charley WickmanCopywriter: Matt Miller, Josh Mizrachi, ChrisRodriquezArt Director: Greg Nobles, Chris RodriguezDirector: Phil Morrison

Silver Pencil Consumer TelevisionMayhem

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Silver Pencil Consumer TelevisionMayhem

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Brand: FedExAgency: BBDO, New York City, NY

Industry: Professional & Public servicesMedia: TV & Cinema

Creative Director: Greg Hahn, DavidLubars, Mike SmithCopywriter: Peter KainArt Director: Gianfranco ArenaDirector: Jim Jenkins

Silver Pencil Consumer TelevisionExchange Student

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Brand: Allstate InsuranceAgency: Leo Burnett, Chicago, IL


Creative Director: Jeanie Caggiano, BrittNolan, Jo Shoesmith, Charley WickmanCopywriter: Matt Miller, Josh MizrachiArt Director: Greg Nobles, Chris RodriquezDirector: Phil Morrison

Silver Pencil Consumer TelevisionGPS

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Brand: SelleysAgency: Belgiovane Williams Mackay,Sydney, Ultimo, NSW


Creative Director: Rob BelgiovaneCopywriter: Daniel Barrett, Rob BelgiovaneArt Director: Rocky RanalloDirector: Fiona McGee

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Silver Pencil Consumer TelevisionTeen Driver

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Brand: TargetAgency: Mother, New York City, NY

Industry: Retail & DistributionMedia: TV & Cinema

Creative Director: Mother

Silver Pencil Experimental AdvertisingTarget Kaleidoscopic Fashion Spectacular

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Brand: IBMAgency: Ogilvy, New York City, NY

Industry: Professional & Public servicesMedia: Miscellaneous

Creative Director: Mark Girand, DavidKorchin, Jason Marks, MichaelPaterson, Steve Simpson, Susan WestreCopywriter: Mark Girand, StevenSchroth, Niels WestraArt Director: Miles Gilbert, Michael PatersonDirector: Paul Bozymowski

Silver Pencil Innovation in AdvertisingWatson

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Brand: Levi'sAgency: Wieden+Kennedy, Portland, OR

Industry: Apparel, Clothing & FootwearMedia: Design & Branding

Creative Director: Mark Fitzloff, DanielleFlagg, Susan Hoffman, Don Shelford, TylerWhisnandCopywriter: Nathan Goldberg, AntonyGoldsteinArt Director: Julia Blackburn, Mike GiepertDirector: John Hillcoat

Silver Pencil Integrated BrandingLevi's Work Wear Campaign

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Brand: MetroAgency: McCann Erickson, hongkong

Industry: Media & PublishingMedia: Promotion & Event

Creative Director: Chi-hang Law, NickLim, Joseph Mok, Spencer WongCopywriter: April Fang, Chi-hangLaw, Spring LiuArt Director: Joseph MokPhotography: D-shot, Wow Studio, DickChan, Marco Chow

Silver Pencil Integrated BrandingFuture Daily on April Fool

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Brand: Go OutsideAgency: Talent, São Paulo


Creative Director: Philippe Degen, JoáoLivi, Leo MaciasCopywriter: Pedro Bullos, Philippe DegenArt Director: Leandro Camara, Leo MaciasPhotography: Rodrigo Ribeiro

Silver Pencil MagazineGo Outside


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Brand: BatelcoAgency: Fortune Promoseven (FP7), Manama

Industry: Professional & Public servicesMedia: Print

Creative Director: Fadi YaishArt Director: Supparat ThepparatPhotography: Surachai Puthikulangkura

Silver Pencil MagazineHospital


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Brand: BatelcoAgency: Fortune Promoseven (FP7), Manama


Creative Director: Fadi YaishArt Director: Supparat ThepparatPhotography: Surachai Puthikulangkura

Silver Pencil NewspaperHospital



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Brand: PhilipsAgency: DDB, London (England)

Industry: Electronics & Audio-VisualMedia: Promotion & EventPublished: Mar., 2010Language: English

Chief Creative Officer: Neil DawsonExecutive Creative Director: Neil DawsonCreative Director: Jeremy Craigen, NeilDawsonCopywriter: Sam OliverArt Director: Shishir PatelDirector: Carl Erik Rinsch

Silver Pencil Non-BroadcastParallel Lines

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Brand: POWAAgency: Ogilvy, Johannesburg

Industry: Public interest & Non-profitMedia: Ambient & InteractivePublished: Apr., 2010Market: South AfricaLanguage: English

Creative Director: Fran Luckin, Fran LukinCopywriter: Catherine Conradie, TarynScherArt Director: Robyn Bergmann, RenierZandbergDirector: Jonty Fine

Silver Pencil Non-BroadcastNeighborhood experiment

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Brand: PhilipsAgency: DDB, London (England)

Industry: Electronics & Audio-VisualMedia: TV & CinemaPublished: Mar., 2010Language: English

Chief Creative Officer: Neil DawsonExecutive Creative Director: Neil DawsonCreative Director: Jeremy Craigen, NeilDawsonCopywriter: Sam OliverArt Director: Shishir PatelDirector: Carl Erik Rinsch

Silver Pencil Non-BroadcastThe Gift

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Brand: SuporAgency: Leo Burnett, shanghai

Industry: House, Garden & PetsMedia: Promotion & Event

Chief Creative Officer: Eddie BoothExecutive Creative Director: GordonHughes, Amanda YangCreative Director: Gordon Hughes, AmandaYang, Forest YoungCopywriter: Donna Dong, Amanda YangArt Director: Gordon Hughes, Weijun Lin, SeanQu, Amanda Yang, Forest YoungPhotography: Eric Dang, Nicholas Siau

SilverPencil Out of HomeSupor Non-Strick Pans



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Brand: VideoconAgency: McCann Erickson, Mumbai

Industry: Electronics & Audio-VisualMedia: Outdoor

Creative Director: Prasoon Joshi, AkshayKapnadak, Rahul MathewCopywriter: Talha Bin Mohsin, VilsenGonsalves, Juneston MathanaArt Director: Prashant Kandalkar, MaheshParab, Nitin Sawant

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Brand: MADAgency: Serviceplan, Munich

Industry: Media & PublishingMedia: OutdoorPublished: Dec., 2010

Creative Director: Ekki Frenkler, HenningPatzner, Alex SchillCopywriter: Valerie KochArt Director: Andreas Kienle, JanKromka, Stefanie Paulus

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Brand: Amnesty InternationalAgency: Walker, Zurich

Industry: Public interest & Non-profitMedia: Print

Creative Director: Pius WalkerCopywriter: Martin ArnoldArt Director: Nik Hodel

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Brand: Human Rights WatchAgency: JWT, New York City, NY


Creative Director: Andrew Clarke, HarveyMarcoCopywriter: Chris SwiftArt Director: Roy WisnuPhotography: Platon, Izzy Levine

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Brand: Donate your GarbageAgency: TBWA, São Paulo


Creative Director: Manir Fadel, AndréLaurentino, Jaques Lewkowicz, LucianoLincoln, Felipe LuchiCopywriter: Toni FernandesArt Director: Leonardo ClaretPhotography: Paola Vianna

Silver Pencil Public ServiceScale


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Brand: Environment FriendsAgency: Contract, New Delhi


Creative Director: Ravi Deshpande, NimaDT NamchuCopywriter: Nima DT NamchuArt Director: Gurdev Singh SidhuPhotography: Sunil Gupta

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Brand: Guide DogsAgency: BBDO, Melbourne, VIC


Creative Director: Ant Keogh, JamesMcGrath, Julian SchreiberArt Director: Tom Martin

Silver Pencil Public ServiceSupport Scent


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Brand: Save the ChildrenAgency: Lowe, Stockholm

Industry: Public interest & Non-profitMedia: Ambient & Interactive

Creative Director: Martin Bartholf, RickardVillardCopywriter: Martin Ericson, Björn HjalmarArt Director: Pelle Lundquist, Emmeli Österdahl

SilverPencil Public ServiceChristmas Bargains



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Brand: Israel Aids Task ForceAgency: Y&R, Tel-Aviv

Industry: Public interest & Non-profitMedia: Radio

Creative Director: Gideon Amichay, AmitGal, Tzur GolanCopywriter: Shirley Bahar, Orit Bar-Niv

Silver Pencil Public ServiceGet Tested Project

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Brand: AT&TAgency: BBDO, New York City, NY


Creative Director: Bill Bruce, GregHahn, David LubarsCopywriter: Adam ReevesArt Director: Brandon MugarDirector: Henry-Alex Rubin

Silver Pencil Public ServiceLAST TEXTS - AT&T Anti-Texting & Driving TV

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BRONZE



Creative Director: Bill Bruce, GregHahn, David LubarsCopywriter: Adam ReevesArt Director: Brandon MugarDirector: Dan Price, Henry-Alex Rubin

Bronze Pencil Branded ContentThe Last Text Integrated Campaign

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Brand: RenaultAgency: Publicis, London (England)

Industry: Automotive & ServicesMedia: Ambient & InteractiveLanguage: English

Creative Director: Tom Ewart, AdamKean, Ed RobinsonCopywriter: Matthew LancodArt Director: Robert AmstellDirector: Henry-Alex Rubin

Bronze Pencil Branded ContentThe Megane Experiment

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Brand: Metropolitan PoliceAgency: BBDO, London (England)

Industry: Professional & Public servicesMedia: Promotion & Event

Executive Creative Director: Paul BrazierCreative Director: Steve Jones, MartinLoraineCopywriter: Aidan McClureArt Director: Laurent SimonDirector: Simon Ellis

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Chief Creative Officer: Kevin RoddyExecutive Creative Director: CalleSjoenell, Pelle Sjoenell, Robert WongCreative Director: Kevin Roddy, CalleSjoenell, Pelle Sjoenell, Robert WongCopywriter: Jared Elms, Jeff Johnson, BethRyanArt Director: Erik Holmdahl, Steve PeckDirector: Aaron Duffy

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Brand: Melbourne Writers FestivalAgency: JWT, Melbourne, VIC

Industry: Culture, Recreation & SportMedia: Design & Branding

Creative Director: Richard MuntzCopywriter: Scott Glennon, Hannah SmithArt Director: Keith Nicolas, Hannah Smith

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Brand: ConverseAgency: Kempertrautmann, Hamburg

Industry: Apparel, Clothing & FootwearMedia: Design & Branding

Creative Director: Tim Belser, HeikoFreylandCopywriter: Heiko FreylandPhotography: Peter Ruessmann

Bronze Pencil CollateralGoertz 17 Shoelace Box


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Brand: Sir Richard's CondomsAgency: TDA, Boulder, CO

Industry: Beauty & HealthMedia: Design & Branding

Creative Director: Thomas Dooley, JonathanSchoenbergCopywriter: Jonathan SchoenbergArt Director: Austin O'Connor

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Brand: VolkswagenAgency: BBDO, São Paulo

Industry: Automotive & ServicesMedia: Outdoor

Creative Director: Luiz SanchesCopywriter: Renato SimõesArt Director: Bruno Prosperi

Bronze Pencil CollateralHands-free parking. (Tiguan)


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Brand: Rolling StoneAgency: Ogilvy, Frankfurt/Main


Chief Creative Officer: Dr. Stephan VogelExecutive Creative Director: Dr. StephanVogelCreative Director: Helmut Meyer, Dr.Stephan VogelCopywriter: Taner Ercan, Dr. Stephan VogelArt Director: Helmut Meyer, Eva StetefeldPhotography: Stockmaterial

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Brand: ChemmartAgency: JWT, Melbourne, VIC

Industry: PharmaceuticalMedia: Radio

Creative Director: Richard MuntzCopywriter: Chris Andrews, ScottGlennon, Harsh Kapadia, Keith Nicolas

Bronze Pencil Consumer RadioHoarse Whisperer


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Brand: SKYAgency: DDB, Auckland

Industry: Media & PublishingMedia: Radio

Creative Director: Toby TalbotCopywriter: James Tucker, Simon Vicars

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Bronze Pencil Consumer RadioPollock


















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Brand: ESPNAgency: Wieden+Kennedy, New York City, NY

Industry: Media & PublishingMedia: TV & Cinema

Creative Director: Jerome Austria, BrandonHenderson, Stuart Jennings, KevinProudfoot, Todd WaterburyCopywriter: Luke Behrends, JoshDiMarcantonio, Scott HayesArt Director: Stuart Jennings, Gary VanDzuraDirector: David Shane

Bronze Pencil Consumer TelevisionThis is SportsCenter

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Brand: Land RoverAgency: Y&R, New York City, NY

Industry: Automotive & ServicesMedia: TV & Cinema

Executive Creative Director: TonyGranger, Ian Reichenthal, Scott VitroneCreative Director: Icaro Doria, GrahamLang, Dan Morales, IanReichenthal, Guillermo Vega, Scott VitroneCopywriter: Brandon HendersonArt Director: Dan Treichel, Dan TriechelDirector: Jim Jenkins

Bronze Pencil Consumer TelevisionSword Collector

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Brand: VolkswagenAgency: Deutsch, Los Angeles, CA

Industry: Automotive & ServicesMedia: TV & CinemaPublished: Jan., 2011Language: English

Creative Director: Michael Kadin, EricSpringerCopywriter: David Povill, Eric SpringerArt Director: Michael Kadin, RyanMcLaughlin, Craig MelchianoDirector: Lance Acord

Bronze Pencil Consumer TelevisionThe Force

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Brand: VolkswagenAgency: DDB, Stockholm

Industry: Public interest & Non-profitMedia: Ambient & InteractiveMarket: SwedenLanguage: English

Chief Creative Officer: Andreas DahlqvistCreative Director: Andreas DahlqvistCopywriter: Martin LundgrenArt Director: Simon HigbyDirector: Simon Higby, MartinLundgren, Simon Mogren, KevinRichardson, Patrik Sundberg

Bronze Pencil Innovation in AdvertisingSpeed Camera Lottery

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Brand: Currency SystemAgency: R/GA, New York City, NY


Creative Director: Leif Abraham, ChristianBehrendt

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Executive Creative Director: James McGrathCreative Director: Ant Keogh, JamesMcGrath, Julian SchreiberCopywriter: Julian SchreiberArt Director: Tom Martin

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Brand: ToyotaAgency: Saatchi & Saatchi, Los Angeles, CA

Industry: Automotive & ServicesMedia: Promotion & Event

Creative Director: Andrew Christou, MikeMcKayCopywriter: Eric Burnett, RandyQuan, Grant SmithArt Director: Rick Ardito, Abe Cortes, NickLuckett

Bronze Pencil Integrated BrandingNASCAR Sponsafier II 360o Campaign

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Brand: IBMAgency: Ogilvy, New York City, NY

Industry: Professional & Public servicesMedia: Miscellaneous

Chief Creative Officer: Steve SimpsonExecutive Creative Director: Susan WestreCreative Director: Mark Girand, DavidKorchin, Jason Marks, MichaelPaterson, Steve Simpson, Susan WestreCopywriter: Mark Girand, StevenSchroth, Niels WestraArt Director: Miles Gilbert, Michael PatersonDirector: Paul Bozymowski

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Brand: Rolling StoneAgency: Ogilvy, Frankfurt/Main


Chief Creative Officer: Dr. Stephan VogelExecutive Creative Director: Dr. StephanVogelCreative Director: Helmut Meyer, Dr.Stephan VogelCopywriter: Taner Ercan, Dr. Stephan VogelArt Director: Helmut Meyer, Eva StetefeldPhotography: Stockmaterial

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Brand: Chupa ChupsAgency: DDB, Paris

Industry: Confectionery & SnacksMedia: OutdoorPublished: Nov., 2009Language: French

Creative Director: Bertrand PallatinCopywriter: Gwen VatinArt Director: Sophie MontfortPhotography: Nicolas Descottes

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Brand: SonyAgency: 180 Los Angeles, Santa Monica, CA

Industry: Electronics & Audio-VisualMedia: Promotion & Event

Creative Director: Amir Farhang, WilliamGelner, Gavin Lester, Ari WeissCopywriter: Ben BarneyDirector: Andrew Fried

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Brand: IBMAgency: Ogilvy, London (England)


Creative Director: Emma de la Fosse, PavlosThemistocleous, Charlie WilsonCopywriter: Katriona GordonArt Director: Kristal Knight

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Brand: TVNZAgency: BBDO, Auckland

Industry: Media & PublishingMedia: Outdoor

Executive Creative Director: NickWorthingtonCreative Director: Nick WorthingtonCopywriter: Rebecca Johnson-Pond, Kimberley RaganArt Director: Rebecca Johnson-Pond, Kimberley RaganPhotography: Stephen Langdon, Rajiv RajDirector: Lou Kuegler, Celeste Pulman

Bronze Pencil Out of HomeDogfight

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Brand: AdoptUsKidsAgency: Kirshenbaum Bond + Partners, NewYork City, NY


Creative Director: Chris Cereda, IzzyDeBellisArt Director: Greg ValvanoDirector: Jake Scheier

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Brand: Amnesty InternationalAgency: TBWA, Boulogne-Billancourt

Industry: Public interest & Non-profitMedia: Direct MarketLanguage: English

Creative Director: Eric Holden, Rémi NoëlCopywriter: Benoit LerouxArt Director: Philippe TarouxPhotography: Roger Turqueti

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Creative Director: Bill Bruce, Greg Hahn, DavidLubarsCopywriter: Adam ReevesArt Director: Brandon Mugar

BronzePencil Public ServiceLAST TEXTS - AT&TAnti-Texting & DrivingPrint Campaign



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Brand: Resident EvilAgency: Y&R, Dubai

Industry: Toys & GamesMedia: PrintMarket: United Arab EmiratesLanguage: English

Executive Creative Director: Michael BloreCreative Director: Michael Blore, KomalBedi Sohal, Shahir ZagCopywriter: Shahir ZagArt Director: Komal Bedi Sohal, Shahir ZagPhotography: Clive Stewart

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One Show 2011