One World One Cause - Business Plan

One World One Cause Business Plan Ania Garcia Agathe Turpin Ahmed Ashraf Jorge Schnura Leonard Wein

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Contents Executive Summary 4 Business Description 8 Industry Description, Market Research 14 Growth Targets & Survey 19 Marketing Plan 23 Operations Plan 28 Economics of the Business 30 Financial Statements 32 Management Team & CVs 39

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Executive Summary One World One Cause is a non-‐profit company that re-‐thinks the way social progress can be achieved through engagement and volunteerism. We have identified three main components, which need to work together efficiently in order to achieve social goals effectively:

1. NGO’S & individual projects 2. Volunteers 3. Donations and financing

One World One Cause is responding to an existing need. In order to be effective, those three components have to come together; unfortunately this is not as easy as it sounds. There is no central platform where all three (NGOs, volunteers and donators) can find information and search for the best match according to their preferences. So far, it is a very fragmented market, which does not offer collected and evaluated information. Nevertheless it is a high growth market. The number of international volunteers as well as the number of international NGOs increased significantly and constantly throughout the last 15 years. Moreover the amount of both private and corporate donations worldwide for good causes grew enormously. In the context of increased public awareness towards correct corporate behavior, especially for the highly surveyed multi-‐national companies, the topic Corporate Social Responsibility has gained utter importance. The triangular interconnectedness forms the core of our business since it also constitutes the value we affix to the market. Furthermore, One World One Cause assumes the responsibility of becoming leaders in promoting social engagement worldwide providing a positive contribution to society.

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One World One Cause holds two essential qualities:

• Intermediary function • Promoting transparency with the potential to remodel the volunteer

environment on the long term One World One Cause provides an online-‐based platform for NGOs, volunteers and donators to come together. After signing up NGOs will be able to post their projects in a standardized multi-‐media format to compete for potential volunteers. Motivated potential volunteers from all over the world will find evaluated and detailed information on our platform and will be able to compare different opportunities without big efforts and thus, making it easy to find the best match. Furthermore we realized that the best project ideas and the most motivated volunteers would not be able to work effectively, if they do not have sufficient funding. Therefore the third element of One World One Cause is donations. Once there is a volunteer registered at One World One Cause working in one of the projects, either the NGO or the volunteer will be able to post current plans for actions, projects and events, which require funding. This will appear immediately in the live-‐stream of One World One Cause and enable fund raising. Donations will be processed, gathered and transferred directly by One World One Cause, which as a non-‐profit organization holds the required credibility.

Thanks to a mutual checks and balances process with NGO and volunteer, we can make sure that the money is exclusively used for the proposed purpose and report exactly what has been achieved with it. This will allow donators to see exactly what impacts their donations have and will radically improve transparency of participating projects. By rethinking how these three elements can come together effectively One World One Cause will create a new environment for NGOs. We will be the first to

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implement such an innovative, demand-‐based approach, and therefore we aim at attaining and maintaining a leading, dominant position in the market according to our Vision to be the leader in promoting social engagement worldwide. This offers a unique opportunity since we can acquire customer loyalty and set a benchmark for future entrants. Since we are a non-‐profit organization our competition is based on this singular aspect, customer satisfaction and loyalty. Being the first mover, marketing our service is of crucial importance. Our growth will be driven by the three identified elements to social engagement in the following ten steps:

1. Bringing a broad and diverse basis of NGOs and projects on our platform 2. Getting volunteers on our platform and match them with the offer of

organizations 3. Get the review and feedback process started 4. Acquire advertisements for the website 5. Get private and corporate donators on the platform 6. Get more and more volunteers and NGOs on our platform and make it a

matter of course to be represented on One World One Cause 7. Increase the donations turnover 8. Initiate further long-‐term agreements with companies and institutions 9. Provide Corporate Social Responsibility services for companies and sell ready-‐

to-‐publish PR-‐material about company’s commitment. 10. Breakeven and become profitable (in order to expand further and donate

surpluses) According to our surveys and market analysis we calculate to have a minimum of about 250 NGOs on our platform by 2015. By then we will have about 280 volunteers working in projects through our platform per year. Therefore we are looking towards breaking even by 2015. Apart of the capital that we bring in the venture, we are already negotiating sponsorships. It is most likely that we will reach an agreement with IE as our first sponsor soon in 2010. Nevertheless in order to ensure the steady growth of One World One Cause, we will need more capital to expand our network and infrastructure until One World One Cause will be self-‐sustaining from operations.

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Our Mission

One World One Cause is creating a platform where NGOs, Volunteers and Donators can cooperate easier than ever Our Vision

To be the leader in promoting social engagement worldwide

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Business Description The idea We have identified three trends on which we base our business:

1. There is a increasing number of great non-‐profit organizations all over the world

2. More and more people all over the world but especially in developed countries are willing to engage in projects voluntarily

3. More and more people are willing to donate money to good causes, but they want to know what is done with the money and they want flexibility with their donations

The Problem today is, that it is hard for these three parties to find together. Projects need motivated volunteers and funding to realize their ideas in form of concrete actions. Imagine a small cooperative in Africa, a reforestation project in China, a center for disabled persons in North America, an educational project in India, a cultural project in Latin America or even a great project in your own neighborhood. How can all those great projects find matching volunteers? How can they find people willing to donate? How can they tell all the interested people out there that they even exist? And on the other hand, how can the motivated university student or gap year taker or any other motivated person hear about this one great project? Or think about the persons and companies who want to donate for a good cause how can they find the specific projects that they want to support? Of course all those projects have their proper homepages, but there are thousands of those homepages and it is hard to get an overview and compare different organizations. Based on our own experience and grounded by the experiences of many other volunteers, organizations and donators, it is true that matching these three parties is difficult and complicated. There is an absence of a market with mechanisms to effectively match demand and supply. And this is an opportunity. One World One Cause fosters a non-‐for profit business for these three parties to find together quickly and generate more social welfare. Hence, we create a market. How it works One World One Cause is an online platform where organizations can introduce themselves to the world and post specific volunteering possibilities and planned actions for which they need funding in forms of donations. Potential volunteers are able to research a grand number of organizations all on one platform and in one format. They can compare different projects and find exactly what matches best with their individual preferences out of the huge offer. Potential donators can chose the projects they consider worth supporting in the same way. But One World One Cause is a lot more than just a standardized list of organizations. Our platform is running real-‐time. This means that organizations post specific volunteering opportunities and specific actions and projects on our platform. They

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can post experiences and progress they achieve, upload pictures and videos and run a blog-‐like journal of their work. Thus, potential volunteers see immediately, where the current need for their help is and they can see if requirements match their own capabilities. After deciding for a project, potential volunteers create a user profile on our platform and send an application with all the requirements of the organization through our platform to the organization. Therefore the organizations can process all application in a standardized system in the first step. Of course they can take all further application procedures off the platform to an individual, organization internal process. Volunteers also comment and rate the organizations work in order to increase the quality of the projects we support on our platform. This means that there will be an increasing number of third-‐party evaluations that also serves as an indication for potential future volunteers. Volunteer opportunities range from part time work in your local community to full-‐time work abroad all over the world for varying periods of time according to the volunteer’s preferences and the project’s needs. Projects can require special skills or only general knowledge. We also recognized that projects could be run more efficiently if they have sufficient funding to realize the actions they want. Often existing money and especially donations are not allocated efficiently and are not used when needed. In addition we recognized that money that is available is spent immediately and, even more severe, thoughtlessly especially in developing countries. Thus, in analogy to the on-‐demand principles for volunteers we establish a new traceable on-‐demand mechanism for donations. Donations are made on-‐demand, this means in practice that if an organization or a volunteer wants to realize a concrete action where money is needed, he can post the specific plan to the project’s profile on One World One Cause. All the current posts will appear on our main page as well. This also means that small projects get access to international funding sources that they couldn’t access otherwise. Many of those small projects don’t have the capabilities to apply for international or national government funding, because the application process is too complex. Whilst big organizations can reach many people because of their brand the majority of organizations has no comparable means. One World One Cause offers a platform for all those great, but small organizations. Now potential donators can choose where exactly their money goes to. It no longer disappears in the general pool of big organizations. This mechanism also serves the increasing want of donators to see what the money is used for and what impact they have. It is not enough for donators to know that they donate to an organization that runs primary schools in remote areas in the Brazilian rain forest. They want to know that the money they give is used for new schoolbooks or blackboards, etc. How can we make sure that the money is used for the claimed purpose? For organizations in order to access donations from One World One Cause, they must have a volunteer registered through our webpage within the particular project.

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This volunteer is obliged to report any progress or developments within the project, respectively the particular action they plan with donations through our platform, on One World One Cause. This can be in the form of texts or photos and videos. All this content is posted in the project profile on One World One Cause and is accessible to the donators.

THE WEBSITE

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This means we have a mechanism of checks and balances. The organization stands up for the credibility of the project and the volunteer (normally coming from developed countries) is the one to check that no money is abused for private purposes. In addition the NGO and the volunteer report to the donators as well as to our platform, so that the donators is perfectly aware of what is done with his money within the project and the organization benefits of a richer profile on our platform which attracts more volunteers and donators. In case we do not receive detailed information about what was done with the money. The organization will not be able to receive further donations and we will report the case in detail on our website. Since our website is entirely searchable with search engines like Google, people who want to know more about the specific organization will find these very negative information. Therefore, this principle of checks and balances and public reporting has an additional factor: increased transparency. Through our website, the actions and projects undertaken by an NGO become public for the relevant target group, the future donators and volunteers. We expect that NGOs, which “risk” this kind of public reporting, will benefit both in attracting more and better volunteers and an increasing amount of donations. The importance of transparency cannot be underestimated when it comes to donations and volunteering. Therefore the value that we provide with an increasingly voluminous review and evaluation system is expected to meet high demand. We are aware that it will take some time until the quality of the projects on our platform is entirely evaluated, because it will probably take at least two generations of volunteers per project until the peer reporting effect unfolds. Nevertheless we want to provide some kind of external guidance and review for the first generation of volunteers using One World One Cause as well. Therefore we will require all NGOs registering with us to name a reference, such as a past or current volunteer from another country who has to report on his work and experience with the NGO. In addition all NGOs and projects will have to publish all relevant financial and organizational information concerning their activities. One World One Cause will examine new projects and NGOs personally, which cannot provide a reference of an international volunteer. The actions for which the donations are given can range from buying new schoolbooks or renovating the toilets of an orphanage, to some 10.000 trees for reforestation up to an entirely new school complex. Theoretically there are no restrictions to the actions characteristics or volume. Since it is a market mechanism on our platform through which donations are allocated, the organization still needs to show why their project is worth supporting, show the planning and convince potential donators. We aim both at private and at corporate donations. The corporate donations are especially important to our business model (see economics of the business). One World One Cause is a non-‐profit organization. We forward 100% of the donations and don’t keep any money from the donators. There is no commission for

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donations. Neither do we charge any commission to organizations or volunteers for using our services. Our goal is to promote volunteering and donating for good causes and to facilitate the process of finding the right match for everyone. To summarize, the two essential benefits that user obtain are:

• Intermediary between NGOs, Volunteers and Donations • Increased transparency for volunteers and donators and increased market

volume for NGOs Processing of donations One World One Cause will hold central bank accounts for donations. This means that all donations are received by One World One Cause and not directly by the organization. This has several reasons: First, many of the organizations we support are rather small and located in all parts of the world, mostly developing countries. Therefore they don’t have international offices and are not able to issue donation receipts valid in the donator’s home country. Furthermore, since we want to make sure, that donations through One World One Cause are used properly in order to realize great projects (see mutual control of organization and volunteer), we don’t want to give those organizations the money just on a general account. By granting access to the money only when there is a concrete action presented, we implement a strong restriction to abuse. Remaining money from realized actions will be held on a virtual “organization account” on One World One Cause. Organizations, donators and volunteers can check the current balance of the accounts.

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Since we are a non-‐profit organization we are able to issue donation receipts. Furthermore we will be registered in several countries, so that we can issue national donation receipts. The donators need to pay for the transfer commissions of sending the money. This is especially significant for projects outside the Euro-‐zone. It will be able to process donations to One World One Cause through several channels. According to our online-‐strategy, the large majority of donations will be received through online-‐payment services like Paypal and Moneybookers. They have several advantages:

• Easy to use: donations with two clicks o No big efforts in making a donation o Possibility to donate small amounts of money, which is very

important for us, when many small donations accumulate • No need to transmit any card information on our website • fast (instant money transfer) • relatively cheap commissions (1,2-‐1,9% + 0,35€ fix)

Of course it will also be possible to donate via credit card payments or bank transfers. For donators who just want to donate without looking for a specific project we offer to possibilities. Of course it is possible to donate money to the general donations account of organizations through our platform as well. So if you just want to support an organization running primary schools, you can do so. We will still try to inform you about the progress within that project and what actions are realized. Alternatively you can donate on One World One Cause’s donations account. This money will be gathered in our own general pool. We will then realize the selection of the projects for you and support actions that will be posted for fund raising in the future on our platform. Again we will inform you about the actions that we supported with your money if you wish to know.

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Industry Description and Market Research One World One Cause will enter a market that has been growing throughout the last decades. The number of volunteers, NGOs and donators as well as the amount of donations increased significantly in the last twenty years. Today there are more than 3,000,000 NGOs worldwide working in very different fields, over 100,000,000 volunteers supporting them in their efforts and millions of donators, giving billions of Euros and Dollars in order to make things happen. NGOs and Donations In Spain for example “it is estimated that as of 2005 there were over five hundred organizations, which together employed more than 10,000 full-‐time employees and had approximately two million members.” Since the initial boom in the mid 1980s the figures have been growing constantly to current levels. Especially the raised awareness of social and environmental responsibilities of companies and the resulting public image and its consequences has risen significantly in recent years. Shell-‐boycotts after the Brent Spar scandal 1991 and the scandals in Nigeria 1995 are very good examples on how public images and actions of companies can have severe consequences. In this context the theory of consumer choice provides the theoretical basis and underlines the importance of a positive public perception of companies’ activities nowadays. Corporate Social Responsibility (CSR) has become an extremely important factor nowadays. An international study published in December 2003 underlines the argument. In “Dual responsibilities of NGOs”1 the authors argue that the increase of NGOs and the cut in public funding has made it inevitable for NGOs to look for cooperation with companies and especially multi-‐national companies worldwide. This is especially true for southern NGOs, which are already higher involved in such cooperation and gain less funds from private donations, because of the lack of access to western funding sources2. This tendency is also shown in figures from Germany:

• 57,1% of all German companies are involved in some form of sponsoring of social causes

• 25% of all asked companies believe that sponsoring of social causes as a company will be the most important kind of sponsoring in the future

Another research paper on the “NGO of the 21st century”3 under the supervision of UN Global Compact underlined the future importance of the connection between

1 http://www.un-‐ngls.org/orf/cso/cso8/dual.pdf 2 http://www.sustainability.com/researchandadvocacy/issuebriefs.asp?id=63, 15.01.2010 3 http://www.sustainability.com/researchandadvocacy/reports_article.asp?id=51

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NGOs and business as well. Further it is stated that by developing closer ties to businesses, NGOs become more and more transitional players in forming the structures of the world and not only opposing them. Hence they have an increasing impact on the world. However both parties benefit of this partnership: Businesses gain access to the valuable social capital that NGOs hold and as we have seen above this has become increasingly important. One World One Cause offers exactly this link between companies and NGOs for the mutual benefit of both parties. In addition in the report it is stated that the value of the overall NGO market has reached US$ 1 trillion a year globally. German statistical figures4 will help us to gain a further understanding of how important the market is today. Germans have donated between three and five billion Euros in 2004, where the average donator gave 108€ per year. About 50% of the German citizens donate, with an equal percentage of male and female donators. Furthermore it is very interesting for One World One Cause that an average of 33,16€ was given per donation. However, the average online-‐donation amounted to 57,67€ per donation. Thus, the average for online-‐donations, our main source for donations, was 24,51€ or 73,9% higher than the total average for donations. Volunteering Sector The same applies for volunteering. It has become increasingly common within young people to volunteer, both at home and abroad. According to a study by the US Home Office5 there have been 20.3 million volunteers in 2003 (compared to 18.8 million in 2001) only in the United States. Furthermore it was stated that benefits from volunteering not only arise for the affected local people but also for the volunteers, both personally and from an employment point of view. 83% of employers see employees who undertake voluntary work as positive and 70% claim that those employees were more likely to earn higher salaries and gain promotions than those who did not show any voluntary commitment. In order to underline the importance of volunteer work in other countries a study undertaken by the Washington University in St. Louis published 2007 on the “Estimated economic value of an US volunteer abroad”6 can be helpful. According to the estimates, the total economic value of US volunteers abroad based on US-‐wages amounted to US$ 2.92bn in 2005. This proves that volunteering is an extremely important factor for developing countries. One World One Cause’s target is to get even more volunteers abroad and contribute to this awesome number.

4 http://www.fundraisingverband.de/Statistiken/Spendenaufkommen_insgesamt.html#Anchor-‐Wieviel-‐49425 5 http://www.timebank.org.uk/mediacentre/research.php 6 csd.wustl.edu/Publications/Documents/WP07-‐29.pdf

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Targeted NGO-‐profile The NGO-‐sector is very complex, but to get an overview over the structure it is helpful to classify the sector. Traditionally there have been a couple of very large and established NGOs, both associated with UN-‐programs as well as entirely independent. Organizations like UNICEF, Greenpeace, WWF and some others belong to this group. Those big players have established brands, an international infrastructure and a professional organization. They also maintain established donation channels. These large players are not in the focus of One World One Cause, because essentially they already have all the benefits that we offer and therefore don’t have an incentive to collaborate with us. On the other hand there have been millions of small to medium sized, local NGOs formed worldwide. Only in India a study showed, there are more than one million NGOs in all kind of activities engaged. These NGOs are frequently supported by large monetary programs of international institutions or national governments and also by large companies. Nevertheless a large proportion of these companies does not have access to international private and corporate funds, because they often lack the necessary professional organization and knowledge to access them. Furthermore they do not have the possibility to gain attention of potential volunteers worldwide. These small NGOs and projects are exactly our targets. We want to gather them under the name of One World One Cause and make them visible for the world, creating a market of competition and allowing the access to global resources, both in monetary donations as well as in terms of volunteers. Competition Our research revealed that there are already a number of umbrella platforms in the United States. Apart from the large international NGOs, which represent competition due to their own donation and volunteering infrastructure, we have identified the following platforms as potential competitors:

• idealist.org • Allforgood.org • Volunteermatch.org • craigslist.org • volunteersolutions.org • meetup.com

Those platforms all try to bring people together, which want to get involved in voluntary work. However, the majority of them have a strong local or regional focus. Although most also offer volunteer places abroad, they concentrate on volunteering at home. The only platform that has a significant offer of international projects is

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idealist.org. This platform already provides an impressive number of projects and listed NGOs. In addition to the fact, that we are talking about such a huge market and underdeveloped potential as agreed by all experts, there are some more differentiating arguments of One World One Cause:

• mainly focuses on international NGOs, especially on developing countries • unique combination of NGOs, volunteers and donations • specific-‐action-‐principle combined with Volunteer for donations • based in Europe • smaller number of associated NGOs than comparable platforms, but in

contrast to others an extensive review and quality system that will provide extra-‐value for all parties

• extensive and complete profile space for NGOs to present their activities with a growing amount of content over time due to reports, photos and videos provided by volunteers

Donator Profile Of course we welcome donations from all possible and thinkable groups of persons, nevertheless we have developed an average profile of our private donators. Due to our Internet focus, we expect that we will not reach many senior donators of 60 years and above, because we assume little familiarity in the use of the Internet and especially with online payment methods like Paypal. Furthermore various studies reveal that especially older people when donating prefer established and large organizations where they are often even members. In contrast, since we also welcome small donations via internet, we also target the group of young 18 to 27 year old, socially engaged persons. Frequently those people are students in higher education. Although this group is relatively not liquid, they are willing to donate for good causes in relation to their wealth. Thanks to small donations with two clicks, One World One Cause will open possibilities to this large and therefore interesting group. However we expect the majority of donators to be between 27 and about 55, that is already working and earning regular salary, but also young and curious enough to use the internet and to be willing to pay via internet. Donators from both groups are extremely interesting for companies as a target group for advertisement, because they often show high sensibility towards companies’ social behavior and react quickly when misbehavior of a company occurs. Due to their high connectedness on online social platforms a negative public image within this group of people can have severe consequences for companies.

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Volunteer profile One World One Cause volunteers form a highly attractive target group. We have identified the following characteristics of our volunteers. We base our volunteer profile analysis mainly on our own experience, since we have all been working in volunteer projects and meeting many other volunteers during our engagements worldwide.

This table represents the typical volunteer user of our platform. Taking this into

consideration our platform has a strong selling proposition. It is vey interesting to

reach this target group at this point of their life in the context of social commitment.

We think it is the perfect place for companies to promote their CSR to the new

generation of performers. Therefore we are convinced that we can create value for

our customers that wish to have advertisements on our webpage as well as for

companies that want to get involved and donate, since their commitment will also

foster a great public perception of the company through the volunteers.

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Growth targets Based on the market research and our surveys we established growth targets for One World One Cause. They show our targeted development from 2010 until 2015. For the number of NGOs that will work together with us, we expect the following development:

Because the One World One Cause management team has already gained experience volunteering in the following geographic areas, we already have contact to several NGOs in those areas. Thus, we will focus in the beginning and have a larger number of NGOs from the following regions.

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According to the growing number of NGOs working with and one One World One Cause, we expect the following development of volunteers joining projects through One World One Cause. Our estimation takes into account, that

• one NGO usually offers one to three projects • each projects needs one to five volunteers • a volunteer can join a project just for one or a few months, so that there

can be more than one volunteer on one place during an entire year • there will be projects which will not be demanded by volunteers • not every place will be occupied during the entire year

One World One Cause will first have to get a variety of NGOs and following a growing number of volunteers going in the projects and enriching our website. The last element, the donators, will start joining with a growing number once there is frequent traffic and content on our webpage thanks to our NGOs and Volunteers. Therefore the number of donators will start growing with a delay in comparison to NGO and Volunteer growth. We expect the following development from 2010 to 2020:

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Survey: What do our target groups think about our idea? Throughout the development of our business idea, we asked different people from family and friends to the extended circle of acquaintances of what they think of our idea. We asked them if they understand the idea, if they agree with our analysis of the situation and about their conclusion on the market potential. We further asked, whether they would use such a platform (in their respective role). Below you find some of the answers ordered by target group. Volunteers

• “ Your platform will make my life much easier” J. Gandhi • “I haven’t volunteered yet, because I thought it is just so difficult to find the

right project out there. Now that I hear of One World One Cause, I might eventually go for volunteer and experience another country” flat mate in Spain

• “When I browse the Internet, I find thousands of projects where I could volunteer, but the quality of information provided by NGOs is often uncertain and insufficient. One World One Cause provides an external feedback and review based system, by past and present volunteers, so that I can really see what kind of project I would face” T. Bertlisch

• “When I went to Nigeria for two months last year, I wasn’t aware of what was awaiting me, the information provided by the organization where very inaccurate and often wrong. A peer review by a former volunteer would have helped me tremendously overcome issues in the beginning and decrease dissatisfaction” M. Köler

• “The possibility to compare key information about several projects on one website sounds extremely helpful in finding the best match” L. Ellins

NGOs

• “ This might increase our number of volunteers and god knows how much we need it in INDIA” NGO save the children in India, Mumbai

• “One World One Cause sounds like an excellent idea. We have always problems assessing the many applicants on a standardized, digital format. One World One Cause makes this possible” Experiment e.V., Germany

• “One World One Cause is very attractive for us, because it can give us access to a broad volunteer and funding pool, which we can’t access as a small NGO from a development country” Cacao para salvar la selva, Ecuador

• “Our diverse partner organizations worldwide, which are implementing Aflatoun need qualified help by educated young people, who can really communicate the energy of our program” Aflatoun, The Netherlands

• “One World One Cause gives us the opportunity to look for volunteers when we need them” Berliner Suppenküche, Germany

• “There are enough young people out there who are very motivated to become engaged, you just have to make them aware of your projects, One

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World One Cause could make a great contribution to this issue” Kindertagesstätte Kladow, Germany

• “The increased transparency and competition is very important in order to reassess our actions and become more effective in what we do, therefore One World One Cause can also have benefits to our quality improvement and evaluation process” REDDES, Mexico

Potential Donators

• “ I never wanted to give donations since I was not sure whether the money was used efficiently or not. But with your platform I will be able to be part of the project and see the evolution of it ” R. Koch

• “The increased transparency is really great. Now that I get some personal feedback of what is done with my money, it all becomes so much more tangible, although it takes place far away” R. Kuntermann

• “I think linking donations to specific actions and to the presence of a volunteer is an excellent idea” A. Recalde

• “I would like to donate to a local cause without searching for hours just in order to know why the organization actually needs my money” A. Benito, landlord

Sponsors/Companies

• “IE would definitely be willing to be part in this innovative project” Amy Kellehar

• “We as Arabic International Bank would be happy to contribute to this great project” Mohammed Abdulajawad, CEO

• “The Asian Development Bank would welcome this new approach and support One World One Cause with all available resources” T. Bieling, The Philippines

• “A positive public perception of our company within such a relevant target group is very interesting for us. We would be glad to help One World One Cause to get started in Ecuador.” Pyganflor, Ecuador

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Marketing Plan Our marketing plan divides into three categories: -‐ Internet campaign -‐ Personal treatment campaign -‐ Direct marketing campaign With which our goal is to achieve publicity in a short period of time and to make our users feel comfortable collaborating with us. 8.1 – Internet Campaign: Our internet campaign consist majorly of getting in touch with people through all the social web services like Facebook, Twitter, Tuenti, Orkut, etc. We want to join every single social web service so that our collaborators can be in touch with us at any time and follow our progress not only through our website but also through photo uploading and information posting in other services.

Another part of our Internet campaign is the classic circular mail, which is a cheap try-‐and-‐true option. Through mailing we will not only get in touch with potential donators and volunteers but also with the NGOs. The goal is to get the attracted NGOs registered or at least in touch with us on the first visit. We will provide diverse

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material on our website that will illustrate the way NGOs benefit from our platform. This includes:

• Easy and standardized approach in attracting Volunteers and Donators • Personalized information in standardized formats in order to assess

applications from volunteers • Potentially better volunteers, since they actively preferred a particular

organization over the rest of the competition • More effective funding on the spot for specific actions • Entirely free services

We will implement a tell-‐your-‐friends-‐button in our website for people who want their relatives to get to know us. Last but not least we will implement an online survey, which will pop up every time a user donates, finishes a volunteering project or creates a project on our webpage measuring his satisfaction degree in order to improve our future results. 8.2 – Personal Treatment Campaign: Going abroad to do some volunteering is difficult for some people because they are scared of living in an unknown country alone and that is a big problem. As to many other problems in volunteering we are the solution for this one. It will be possible to call us via Skype or conventional phone in order to resolve any doubts or help with any other problem. We will also send emails from time to time to check the wellbeing of our volunteers. It will be possible to send emails to volunteers already working in our projects through the One World Once Cause webpage in order to get more specific information and help (the email address will not be published). Volunteers can also offer other contact possibilities like Skype or conventional phone. Certainly, we will not publish any personal information without the agreement of the volunteer.

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One World One Cause will only use email and Skype. This has several reasons: It is the cheapest way to interact with the market, both for us and for our customers. Basically everybody who is interested in using One World One Cause will be familiar with emails and the majority of our target group even uses Skype. We will provide a Call-‐in number for Skype as well, so that existing and potential customers will be able to contact us from conventional phones as well. Sine we are aiming at direct contact, we will not use automated customer service systems but always offer personal contact. 8.3 – Direct Marketing Campaign: Since we are a non-‐profit company and our start budget is limited, it will not be possible to spend a lot in traditional marketing campaigns. In our effort to become a known brand, we will rely on our service qualities and therefore on the word of mouth. In today’s world this is more valuable than ever, because especially our highly connected customers will be able to spread the word extremely fast through their networks, creating multiplier effects. But especially for the first three to four years we will still have to make big efforts in raising awareness of our platform. We will put up stands in social events regarding young people (potential volunteers), upper class society (potential donators) and charity events (catch attention of NGOs). In this stands we will distribute brochures and provide information about the concepts and associated projects. During these occasions we will also make surveys and get some direct market feedback from potential volunteers, donators and NGOs. This will also help us improve our profile according to market demands. The gained information about the volunteer and donator market will also be used as an additional marketing element to bring more NGOs on our platform. We will send information packages with flyers and posters to key institutions like universities and companies worldwide. Since we are a non-‐profit organization and universities and companies are both eager to promote social engagement to their students and employees, based on our survey, we estimate that we will not face any resistance or additional costs in putting up information about One World One Cause in these institutions. Other interesting places for us are concerts and sports events. We will also try to go to universities and other relevant events to have a speak corner and to hold speeches. Being so close to IE University gives us the opportunity of asking them for support. They could recommend our service for students looking for a place to go for their internship in the second semester.

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8.4 – In the media For a start-‐up like One World One Cause, external publicity is very important. Therefore we will aim to get into as many medias as possible. One way in achieving this is participating in business competitions and other events with high publicity potential to raise public awareness. The second way is to contact media, print, radio and digital directly and ask whether they want to write an article about our project. Again our non-‐profit and “good cause” qualities will help here. 8.5 – Targeting companies Since the value of an online platform depends on the activity on it, it will take us some years (approximately until 2014) until we really have the targeted network with sufficient users in order to be interesting for companies. Therefore the crucial phase of our marketing towards companies will start in the second year. We will approach companies of different but rather medium size in Europe on the top-‐levels and on the responsible levels for CSR-‐activities. We will start approaching those companies where we have contact through our personal networks. Furthermore a sponsorship agreement with Institutor de Empresa will help us here, since there are more than 30,000 alumni out there world wide in top-‐positions, that we can approach specifically through the IE alumni database. Those both factors will facilitate us the first steps in acquiring paying customers. Again we will rely on the word of mouth and marketing by example: Once we have some companies working with us, it will be easier to demonstrate potential new companies the benefits of our system. For our first customers we have several ideas in discussion to facilitate them the decision to work with One World One Cause. We will offer discounts and a money-‐return guarantee in case the service delivered does not meet the expectations of our first customers. 8.5 – Future marketing: Once we get more money from donations we will consider doing web, radio and magazine advertising. This form of marketing will especially aim at increasing donations, since studies revealed that consumers show an increased response to those medias in terms of donations.

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Operations Plan One World One Cause has a clearly defined growth plan in ten steps. Our operations will be oriented towards these steps:

1. Bringing a broad and diverse basis of NGOs and projects on our platform 2. Getting volunteers on our platform and match them with the offer of

organizations 3. Get the review and feedback process started 4. Acquire advertisements for the website 5. Get private and corporate donators on the platform 6. Get more and more volunteers and NGOs on our platform and make it a

matter of course to be represented on One World One Cause 7. Increase the donations volume through One World One Cause 8. Initiate further long-‐term agreements with companies and institutions 9. Provide Corporate Social Responsibility services for companies and sell ready-‐

to-‐publish PR-‐material about company’s commitment. 10. Breakeven and become profitable (in order to expand further and donate

surpluses) One World One Cause is a long-‐term project that will require a considerable phase of losses in the beginning before generating revenue. Therefore the time span between investment and revenue is rather large. The fact that the main value that we create is through intangible services, it is difficult to clearly determine this time span. Our value is provided mainly through the three parties that use our network (NGO, volunteers, donators). Once a company has decided to donate through One World One Cause, it will take some time until the CSR-‐material can be delivered of course, since the actions first have to be realized in the project, the material has to be collected, edited by One World One Cause and then delivered. Therefore revenue from CSR-‐ services always occurs with a certain delay. One World One Cause will not need to purchase facilities, the advantage of a digital product is that tangible assets can be avoided in general. We will externalize and rent all physical assets, like servers, that will be required to run One World One Cause. Though this strategy, we keep the business risk low, because we do not need to finance those expensive assets. Furthermore the use of equipment will not be required. All management members and all future associated interns/employees will have their own laptops to work and connect to the team wherever they are. Our Marketing material will not be stored in large quantities and hence won’t need additional storage space. Most work will be done by the management team, once we reach a crucial size, we will start hiring additional employees to help with routine tasks when our capacities

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are not sufficient. In the beginning those employees will be interns or part-‐time employees. One World One Cause’s management team will be located in Segovia, Spain. We will not have a physical office but share a digital office connected through new communication products like Skype, Etherpad, Google Wave, ordinary Mail and other new collaboration tools. This will allow high productivity while keeping costs low.

Our NGOs will be located all over the world and we aim at having an equal representation of NGOs on all continents, in all regions in most countries and in a grand variety of activities. Reaching this goal will be crucial for the development of One World One Cause because we want to have something on offer for every potential volunteer and for every special requirement (program format, branch, duration, etc.) One World One Cause faces on legal challenge: Since we want to be able to receive donation from all over the world, we will have to be registered as a non-‐profit organization in several countries in order to be able to issue donation receipts for our donator’s tax statements. Therefore we will be registered in Spain (for the EU) and later in Germany, UK, France, Italy, The Netherlands and others as well as in the USA and Canada. Later we will have to analyze our donator’s structure and determine in which countries we will have to add registrations.

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Economics of the business Revenue-‐Sources How do we sustain our business? As a social non-‐profit business our prime goal is not to increase shareholder value. One World One Cause’s main purpose is reflected in our name: to help making the world a better place to live. We believe in private initiative and entrepreneurship. Therefore we are running One World One Cause as a business that needs to compete in a free market environment. In general the biggest challenge for an online platform is to find appropriate revenue channels, since experience showed that the Internet tends to eliminate traditional income sources like paid content. In contrast we have developed a sustainable business model for One World One Cause that allows us to cover all operating costs and gain profits, which will be reinvested in our platform or donated to projects on One World One Cause. Since we don’t charge any commission from organizations, volunteers and donators for using our platform we have developed three other income channels in order to sustain our business. They are focused on private companies and public institutions and they are especially designed to contribute to their CSR perception. One World One Cause is a valuable place to be for companies and institutions that wish to promote their CSR-‐activities because we gather a highly relevant target group. We will have a lot of traffic by young motivated people who show great awareness towards companies’ behavior in their environment (see volunteer profile analysis above). Even more important, our users are pro-‐active people who shape their environment and have a great impact on society. Therefore it is very attractive for companies to reach this group in order to promote the corporate image to a wider public. 1. One World One Cause will engage in sponsorships with companies. On the one

hand we will receive a constant cash inflow on the other hand we will include the companies’ logo as a sponsor in our homepage and will name if desired the monthly payments. In addition we will publish and promote the companies’ CSR campaigns and projects and thus, contribute to a positive perception of the company or brand to the public.

2. We will feature advertisement of companies and institutions that want to

promote their corporate image to the public on a monthly basis and don’t want to engage in a long-‐term sponsorship agreement. We will pay close attention that those advertisements fit in the context and are not arbitrary to our slim and clear website design.

3. As a very important long-‐term part of our business we will offer CSR services for

companies (and institutions). We have designed two products (differentiated through low and high commitment) for the market. Companies that want to

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engage in CSR activities or want to make their CSR-‐activities more efficient and effective will want to collaborate with us.

a. We will sell information such as text, photos and videos to companies

that donate to projects through our network, which they can consequently use as CSR-‐material for their own webpage or company publications, i.e. we sell the rights to use the material from our projects for the companies’ marketing and CSR promotion. Companies choose which projects in which regions they want to support and we will deliver tailored material for their own use. In this case, the company has typically still an own CSR-‐department and other activities and projects, but wants to support specific projects through One World One Cause. This product fits the needs of large companies as well as of smaller companies that just start with their CSR engagement.

b. In the long-‐term we aim to take over the entire CSR-‐Management for

companies. This means, that companies set an annual budget for their CSR and One World One Cause manages the entire amount. According to the company’s activities and locations, we will then chose the best projects to support the company’s CSR and public image. Again we will deliver ready-‐to-‐publish material for publications and use of the company. This service is especially valuable for companies, because they can on the one hand get socially or environmentally engaged, support local causes in their areas of activity and improve their public perception, but on the other do not have to devote too many resources within the company to this task.

To start our business we are looking forward to win Instituto de Empresa as our first corporate sponsor. This will form our first round funding and will serve as the starting point for acquiring further sponsorships, advertisements and corporate client.

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Financial Statements Starting from solid ground is our slogan when it comes to our financial situation. One World One Cause cannot realistically expect to gain sufficient revenues to cover the current costs and accumulated debts in just one or two years, because One World One Cause derives its value and therefore its revenue potential from the value of the online platform. In order to be attractive for companies we first need to create a large community and a working social network, which creates sufficient traffic on our platform. As we saw in our expectations for NGO, Volunteer and Donator growth figures, it will take at least three years to get considerable traffic on our webpage, since we are talking about a rather long-‐term business of volunteers going abroad for several months, so it will take some time for the word of mouth to spread. Once our platform is running with significant traffic and activities, as we pointed out, it will be a valuable place to be for companies. Therefore, we are convinced that we will be able to show profits from 2017 and regain all investments by 2020. Since we are a non-‐profit company, our shareholders and investors are willing to except this rather long period to break-‐even, because we will not emit any dividends to our investors. Our investors do not invest in One World One Cause to make profit, but to promote private commitment and private solutions for making the world a better place. We have estimated the financial situation for the first six months. Furthermore we have created a rough estimate of our revenue and cost outlook for the next 10 years.

The Breakeven chart shows us, that we will face growing costs throughout the 10 years, however we can also see, that due to the mechanisms explained above, we will have proportionately higher growth in revenue especially from 2014 onwards, when we expect our CSR-‐services to companies to take off. We will have our breakeven between 2016 and 2017.

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This chart shows the development of our Net Income (the two graphs of revenue and costs combined). We can see the breakeven in between 2016 and 2017 again.

The balance graph shows the accumulated Net Incomes over ten years. It is very important because it shows our total capital need. With the five thousand Euros paid in capital, we will be able to finance One World One Cause for about two years. Then, the capital need exceeds our equity and we need to get external funding. We will need supplementary funding until the point of breakeven when we will be able to pay the bills with current income and start repaying the debts. Once our business is running and we can levy the potential of our revenue sources, we will be able to regain the invested money rather quickly over a period of three years. This is because in relation to the invested money, the value of our online platform and of

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our services will be very high and therefore revenue will increase sharply as we have seen in the Breakeven and Net Income chart.

According to our accumulated Net Income chart, we can derive our concrete capital need. Over a period of seven years, we will need about 23.900 € to bring the business on a self-‐maintaining level. The One World One Cause management team will be able to bring in 5.000 € equity. This will form the basement of our business. In any case this gives us a solid ground for the first two years. We aim at an equity-‐foreign investment ratio of roughly 1:3.7. Hence, in order to sustain the growth until 2017 we need 18.900 € -‐ not instantly but in one to three investment rounds over the coming six years.

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Financial Estimations We base these expectations on a series of estimated cost and revenue figures. This is the estimate for the next ten years. Keep in mind that we are dealing with great uncertainty in estimating future costs and revenue, but based on our surveys and investigations, we are confident to provide a conservative and realistic approach to our cost-‐revenue calculations.

Income Estimations 2010-‐2020 Revenue Estimation 2010-‐2020 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 Advertisements 120 180 250 600 700 900 1200 1700 2400 2800 3000 Sponsorships 600 1200 1800 1800 2500 2500 3000 3500 4000 4000 4500 Donations to One World One Cause 0 50 80 150 300 500 700 1100 1700 2500 3400 CSR-‐Services Ready-‐to-‐publish material 0 0 260 950 1700 3000 5000 5600 6700 7500 8400 CSR-‐Management services 0 0 0 390 1000 2500 3420 4600 7000 9500 11500 Total 720 1430 2390 3890 6200 9400 13320 16500 21800 26300 30800 Cost Estimation 2010-‐2020 Communication 160 160 160 160 160 160 160 160 160 160 160 Travel 500 500 500 600 600 600 600 600 600 500 500 Server 300 300 300 300 300 400 450 450 450 450 450 Domain 25 25 25 25 25 25 25 25 25 25 25 Marketing-‐Inventory 600 600 600 500 400 300 300 300 300 300 300 Platform-‐Modifications/Updates 200 250 300 300 300 350 400 450 450 450 450 Registration Costs 400 400 300 150 150 0 0 0 0 0 0 Donations system/Bank Accounts 50 50 50 50 50 50 50 50 50 50 50 Accounts payables due 500 1000 1000 500 0 0 0 0 0 0 0 Initial Expenses 1000 0 0 0 0 0 0 0 0 0 0 Wages Customer support & Sales 0 0 2400 2400 6000 6000 7000 7000 7500 8000 8400 Editors 0 0 0 2400 4320 5760 6240 7000 7600 8000 9000 Total 3735 3285 5635 7385 12305 13645 15225 16035 17135 17935 19335 Net Income -‐3015 -‐1855 -‐3245 -‐3495 -‐6105 -‐4245 -‐1905 465 4665 8365 11465 Balance -‐3015 -‐4870 -‐8115 -‐11610 -‐17715 -‐21960 -‐23865 -‐23400 -‐18735 -‐10370 1095

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The “registration costs” refer to the fact that we will have to register as a non-‐profit organization in different countries (Spain for EU headquarter, UK, Germany, France, Canada, USA,…) in order to issue donation receipts for our donators. We will employ mainly interns and low wage employees from 2012 onwards with an increasing size due to the increasing business. Still, the One World One Cause Management Team will be dedicated 100% to the operations and we will do most of the work. But since we are only five, we expect that at some point the amount of routine work will just be overwhelming, so that we will need to have employees helping us out. These employees will mainly be interns for the first years on a 300€ basis and part time work on a per hour or per day basis. For the future, when the business is running we aim at employing some employees full-‐time at better wages. On the long-‐term we hope that it will be possible to pay either compensation for our personal costs to the management team or have more employees overtaking the day-‐to-‐day business. For the first 10 years, we will not have a proper office but work at home. Through our Internet based business model and digital communication means, we will be able to run the business as if we had a common office. This will facilitate us to take off by drastically reducing those costs. In order to promote One World One Cause, we will invest a significant amount of money in our marketing, which as described before will use mainly cost-‐efficient but effective means. For the first years the Internet platform will be the main cost driver. We have already negotiated an agreement with a software developer team in India and Eastern Europe that will help us develop the website and the underlying infrastructure. Because we know our IT developers personally from other work experience, the offered us to have the initial payments for the website distributed over three years in order to help us manage our finances as a start up. Therefore our Initial Expenses will be: Initial Expenses Legal Registration 200 Online Platform: In cash 1000 On Accounts 3000 4000 Total 4200

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Bringing all the information together our Financial Statements for the first six months:

Pro forma Balance Sheet After the first 6 months

Assets Liabilities & OE

Cash 2930 Liabilities Marketing Inventory 300 Accounts payable 3000 Owner's Equity Retained Earnings -‐4770 Paid in Capital 5000 Total 3230 Total 3230

Pro forma Income Statement First 6 months

Revenues: Advertisements 60 IE Sponsorship 300 Total Revenue: 360 Expenses: Communication 80 Travel 250 Server 150 Domain (1 year) 25 Marketing-‐Inventory 300 Platform-‐Modifications/Updates 100 Registration Costs 200 Donations system/Bank Accounts 25 Accounts payables due 0 Initial Expenses 4000 Wages 0 Customer support & Sales 0 Editors 0 Total Expenses 5130 Net Income -‐4770

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Pro forma Cash Flow Statement

First 6 months Cash flow from Financing Paid in Capital 5000 Cash Flow from Operations Advertisements 60 IE Sponsorship 300 Total Cash inflow 360 Communication 80 Travel 250 Server 150 Domain (1 year) 25 Marketing-‐Inventory 300 Platform-‐Modifications/Updates 100 Registration Costs 200 Donations system/Bank Accounts 25 Accounts payables due 0 Initial Expenses 1000 Wages 0 Customer support & Sales 0 Editors 0 Total Cash outflow -‐2130 Total -‐1770

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The Management Team

One word One cause is composed of international individuals who seek to improve and further develop social awareness and facilitate engagement in social activities. Due to the intercontinental nature of our organization each and every administrative member adjoins a unique and diverse perspective broadening the range of our reach and appeal to an ever-‐increasing diverse population. For a service to provide a unique and complete experience it must satisfy the requisites consumers require. Each executive at One world One cause has previously participated in charitable activities and therefore is aware of all of the rudiments a volunteer would necessitate. Moreover, due to these experiences our service provides virtually the absolute zenith for our clientele. One world One cause is the apex of utility directed by socially aware individuals who aspire incandescently towards the brighter future hoping that their project will involve a positive contribution to society.

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Leonard Wein holds the title of Chief Executive Officer who is responsible for the operations of the firm. A CEO assumes three essential tasks, which are setting strategies and vision, building culture, team-‐building and capital allocation. Furthermore the CEO reports to a board of directors to review his performance.

Leonard Wein c/ de Daoiz, 14, 2 Der. 40003 Segovia (34) 64 45 12 209 [email protected]

EXPERIENCE 2008-‐2009 Experiment e.V. Quito, Ecuador Volunteer, 11 months

• Professor in a remote rural community • Responsibility for 6 to 30 students in 12 classes • English, Maths, IT, PE • Project management

Oct 2006 Dresdner Kleinwort Benson London

◦ Intern

• Data-‐mining and analyzing KBPB’s current client base • Calculating the impact on various client segments of the proposed

price changes • Translating his findings into client ready graphs and slides

Jan 2005 Zitty Berlin Intern

• Introduction to the production process of a magazine • Marketing, graphical design, printing, editorial department

EDUCATION 2009-‐present IE Business School

IE University Segovia Bachelor of Business Administration (BBA) 2005-‐2008 Boarding School Schloss Hansenberg Frankfurt High school degree (Abitur) OTHER DATA Fluent in English, Spanish and German. Have lived in Germany, Ecuador, Spain. Have won “jugend gründet” 2007 German national business competition, Enjoy soccer, jogging, movies.

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Ahmed Ashraf holds the position of Chief Financial Officer in large corporation is typically responsible for strategic analysis whilst in our smaller corporation the financial manager is responsible for the collection and preparation of accounts such as cash flows, predicting future trends, amongst many other; The financial manager provides and interprets financial information.

Ahmed A.F. Ashraf Calle Cuesta del Cerro 34 28109 Madrid (34) 606039622 [email protected]

EXPERIENCE 2008-‐2009 established Carpe Diem Jewelry Madrid Spain 9 months Production & Marketing Manager

o Acquired investors to attain funds o Bulk bought raw materials o Produces jewelry and sold o Donated remaining profit after covering liabilities

July 2007 Arab International Bank Cairo Egypt

o Assisted Deputy Chairman and General Manager o Attended Board meetings

July 2007 Hilton Ramses Cairo Egypt

o Supervised musical event o Supervised floor activities and artist accommodations

EDUCATION

2009-‐present IE Business School IE University Segovia

Bachelor of Business Administration (BBA) 1997-‐2009 International College Spain Madrid High school degree (Dual International Bachelorette, IB)

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Ania Garcia holds the position of Information Technology Manger who is responsible for the computer systems within a company, overseeing installation, ensuring back up systems operate effectively, purchasing hardware and software, providing the ICT technology infrastructures for an organization, and contributing to organizational policy regarding quality standards and strategic planning.

Ania Andrade Garcia c/ Cardenal Zuñiga, 12. 40003 Segovia (34) 627 407 101 [email protected]

EXPERIENCE 2008-‐2009 Escrever escever Lisbon Intern

• Divulgation of the writing school • Organization of events • Update the website

2008-‐200 AE Lisbon

Cashier • Definition of policy used by the students association • Approve and create projects • Management of team work

Jul 2008 Pneuport Lisbon

Intern

• Introduction to the management process of a company EDUCATION 2009-‐present IE Business School

IE University Segovia Bachelor of Business Administration (BBA) 1993-‐2009 Lycée Français Charles Lepierre Lisbon High school degree (Baccalaureat) OTHER DATA Fluent in English, Spanish French and Portuguese. Have lived in Portugal. Volunteer in Banco Alimentar, an institution fighting lack of food. Enjoy tennis and horse riding.

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Jorge Schnura holds the position of Marketing Manager who is responsible for overseeing all marketing, advertising and promotional staff and activities. They establish marketing strategies to meet organizational objectives. Evaluate customer research, market conditions, competitor data and implement marketing plan changes as needed.

Jorge Schnura Becerro Avenida del Campo 10 28223 Madrid (34) 696 190 880 [email protected]

EXPERIENCE 2008-‐2009 Partido Popular Madrid Executive Officer for Nuevas Generaciones in the “Salamanca” district

• Responsible for organizing all the political campaigns and events 2006-‐2009 Partido Popular Madrid

President of “Iniciativa Joven” Iniciativa Joven is the organization for the members of Partido Popular under 18 years.

EDUCATION 1996 –2009 Deutsche Schule Madrid Madrid Abitur 2009-‐present IE University Segovia Bachelor in Business Administration (BBA) TRAINING PROGRAMS 2009 Partido Popular Team Leadership Program Madrid OTHER DATA Fluent in English, Spanish and German. Have lived in Spain. Active in stock markets. Work with my father helping him with researches and going with him to many business trips. Enjoy skiing, golfing and horse riding. Agathe Turpin holds the position Sales Manager who is responsible for the development and performance of all sales activities in assigned market. Staffs and

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directs a sales team and provides leadership towards the achievement of maximum profitability and growth in line with company vision and values. Establishes plans and strategies to expand the customer base in the marketing area and contributes to the development of training and educational programs for clients and Account Executives

Agathe Turpin IE university 40003 Segovia [email protected]

EXPERIENCE 2008-‐2009 Experiment Paris, France Volunteer-‐American church of Paris

• Food and health responsability • Every friday morning • group of 10 volunteers

2006-‐2009 Save The Children Mumbai, India

◦ Volunteer

• Taught English and swimming • Group of 10 -‐12 kids • Every weekend for 2 hours

2004-‐2006 Magic Bus Mumbai, India Volunteers

• Painting, sport and fun activities • Kids (age – 6 -‐12) • Disable Kids

EDUCATION 2009-‐present IE Business School

IE University Segovia Bachelor of Business Administration (BBA) 2004-‐2009 American School of Bombay India Lycee Jean de la Fontaine France Lycee Francai de Londre UK OTHER DATA Fluent in English, French. Have lived in India, France, Singapore, Spain, and UK. Enjoy music, reading, soccer.

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The Management Team

From left to right:

Jorge Schnura

Leonard Wein

Agathe Turpin

Ania Garcia

Ahmed Ashraf

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