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MEDIA RELEASE February 21, 2011 For Immediate Release PR inquiries, contact: Victoria Berry VBPR [email protected] 4ONESYNDICATE and Katsuya Host the 2011 ONIKAI Runway Presentation ____________________________________________________________________________________________ March 4, 2011 - Glendale, CA The Dragon Lounge, located at the newly opened Katsuya in Glendale will provide an unconventional backdrop for a fashion show. The show will take place on March 4, 2011. Red carpet arrivals will begin at 10 pm and general entrance is at 11 pm. After a miniature hiatus from fashion events, senior designer Oni Auer of ONIKAI is back with a bang. Beginning with producing graphic t-shirts, the ONIKAI line has moved on to bigger and better things. ONIKAI now features exclusively designed cut and sew pieces. Loyal customers and new fans of the brand alike will now be graced with hoodies, draped jumpers and dresses with convertible straps. For her premier 2011 presentation, Oni presents a wonderland of opposites. Think: East coast v. West coast, and war v. peace. About her newest collection, the designer says, “The 2011 line is inspired by war and peace, a reflection of what’s going on in the world around us, translated into everyday life. It’s a little funky, a little East coast meets West coast and very easy to wear.” In addition to catching the first glimpse of the ONIKAI 2011 collection, attendees will also be able to browse tables and shop to their heart’s content. Vendors for the event include B. Original shoes (whom are also providing the runway footwear), Story Afton’s Accessories, and Raena Rice Accessories among others. DJ Will Power will be providing the soundtrack for the fashion show. In lue of charging a fee at the entrance, guests will be able to give back since the Boys and Girls Club will be in attendance to accept optional donations. The evening is sure to be fun filled! ***

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Page 1: ONIKAI Media Release

MEDIA RELEASE

February 21, 2011

For Immediate Release

PR inquiries, contact:

Victoria Berry

VBPR

[email protected]

4ONESYNDICATE and Katsuya Host the 2011 ONIKAI Runway Presentation

____________________________________________________________________________________________

March 4, 2011 - Glendale, CA

The Dragon Lounge, located at the newly opened Katsuya in Glendale will provide an unconventional backdrop for a

fashion show. The show will take place on March 4, 2011. Red carpet arrivals will begin at 10 pm and general entrance

is at 11 pm.

After a miniature hiatus from fashion events, senior designer Oni Auer of ONIKAI is back with a bang. Beginning with

producing graphic t-shirts, the ONIKAI line has moved on to bigger and better things.

ONIKAI now features exclusively designed cut and sew pieces. Loyal customers and new fans of the brand alike will now

be graced with hoodies, draped jumpers and dresses with convertible straps.

For her premier 2011 presentation, Oni presents a wonderland of opposites. Think: East coast v. West coast, and war v.

peace.

About her newest collection, the designer says, “The 2011 line is inspired by war and peace, a reflection of what’s going

on in the world around us, translated into everyday life. It’s a little funky, a little East coast meets West coast and very

easy to wear.”

In addition to catching the first glimpse of the ONIKAI 2011 collection, attendees will also be able to browse tables and

shop to their heart’s content.

Vendors for the event include B. Original shoes (whom are also providing the runway footwear), Story Afton’s

Accessories, and Raena Rice Accessories among others.

DJ Will Power will be providing the soundtrack for the fashion show. In lue of charging a fee at the entrance, guests will

be able to give back since the Boys and Girls Club will be in attendance to accept optional donations.

The evening is sure to be fun filled!

***

Page 2: ONIKAI Media Release

About ONIKAI: ONIKAI is a cut n' sew line for women that is based in LA. Our goal is to make funky, one piece clothing

that is easy to wear and intriguing in silhouette. ONIKAI is a line dedicated to all the creative people of the world.

www.onikai.com

About Katsuya: Katsuya in Glendale is SBE’s third Philippe Starck designed Katsuya location. It strives to maintain the

feel of intimacy, while being rather grand in size. The upstairs Dragon Lounge is found at the top of ever winding dark

stairs and features specialty cocktails and a full view balcony. The location is rather romantic and wonderful.

http://www.sbe.com/katsuya/

About 4ONESYNDICATE: “We believe that youth marketing should be fun and innovative; our work environment fosters

innovation, creativity, and a ubiquitous energy which permeates throughout our work products which relates in a

relentless pursuit of best in class performance.”

http://4onesyndicate.com/

About VBPR: VBPR is a fashion centered, public relations, styling and event production house based in Los Angeles. We

specialize in creating individually tailored public relations and promotions plans for clients, producing events and styling

editorial photo shoots.

www.victoriaberrypr.com

Page 3: ONIKAI Media Release