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Online 360 is about the creation, management & implementation of a Comprehensive Online Marketing Strategy
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Online 360 Consolidating Your Marketing
Approach Sanjee Singh
It’s a Comprehensive
Solution
It’s more than Websites, SEO &
PPC
It’s extreme digital branding
It’s engagement & experimentation
It’s about optimizing & integration
It’s Win/Win – for Customer & IC
What is Online 360?
* Clear Goals * Strategic Approach * Online User
Playing in the Online Environment
Clear Online Marketing Goals
Credibility & Reputation
Get Found
Add Value
Connect, Engage & Grow
Generate Leads & Business
Take a Strategic Approach
Purpose, Goals, & Plan
Competitive Advantage/Uniqueness
Key Strategic Areas of Focus
Window of Opportunity
Goal Orientated
Accessing Services, info
& Social Media
Influenced by Social
Networks
Share Experiences
Reviews & Do Research
Engaging
Understanding the Online User
* Customers are online and rapidly growing! * People can write what they like & when they like & send to friends, groups…
* “Megaphone Effect”
Reality Check!
The New ROI is Trust
Online… Credibility, Safety, Privacy & Value
It’s all about Credibility, Conversation & Conversion
Online 360 – 3C’s
* Growing your Digital Footprint – Branding, Look & Feel, SEO Setup, Keywords, Creating Value & Optimized Content
Credibility
* Growing & Nurturing your Online Community – All About Interactive Communication & providing value
Conversation
Maximize Your Reach & Engagement
* Growing your Business & Keeping your Customers Happy & Creating Customers for Life
Conversion
Maximize Your Value Creation & Sustainability
Key Strategic Areas of Focus
Search Strategy
Content Strategy
Social Media
Strategy
Mobile Strategy
Online Credibility Strategy
Online Credibility
• Design, Look & Feel • Trust • Value
Online Branding & Credibility
• Organizational Voice • Listening Tools – Reviews & Ratings • ORM Policy
Online Reputation Management
Online Inoculation & Protection
Search Strategy
Integration of Search, Social & Content
Keyword Research & Validation
Optimized Content
Quality Link Building & Social Booking Marking
Content Strategy
Setup Publication Hub & Content Blueprint
Industry, Target Audience & Niche
Establish Rivers of Information
Valuable Optimized Content
Social Media Strategy
Growing & Nurturing Your Online Community
Engaging & Interacting & providing Value
Being Responsive & Have set Protocol
Running specific Social Media Campaigns & Ads
* Social Media provides the clues that could lead to higher quality services & products, customers for life, efficiency & revenue growth!
Bottom Line!
Mobile Strategy
Clear Business Objectives & Calls to Action
Create an optimized mobile website
Linking Mobile to Social
Online 360 Program-‐ 3C’s
Social/SMO Search/SEO
BLOG CAST PAGE
Press Release
COMMUNI TY
ONL INE
Blogging
Video
Mobile
Links & Ranking
Syndication
Engagement
ORM
Traffic
Credibility
Months 1 -‐ 3: Setup of the Online 360 Program
Goal: Branding & Credibility Outcomes: Consistent Branding, Sound Online Presence, Digital Assets are optimized for both Search & Social Worlds. Results: Bigger more Credible Digital Footprint, Creation of a central publication hub, Creation of valuable optimized content & better ranking in search results.
Conversation
Months 3 -‐ 6: Implementation of the Content & Social Media Strategy
Goal: Engaging & Growing Your Online Community Outcomes: Piloting Specific Marketing Campaigns designed for the Blog and each Social Media Channel. Results: Increase in Social Media Fans, Conversations & Interactions. Building an engaged & happy online community
Conversion
Months 6 -‐ 9: Tweaking, Improving & Repeating
Goal: Conversion of Online Activity to Business for the Company. Outcome: Well run Online 360 Program that has achieved the 3 C’s
Result: Increased ROI & Happy Customers
Reoccurring Revenue
Months 9 -‐ 12: Maintenance of the Program & Planning of Strategy for the next 12 months.
Long Term Strategy: • Staying Consistent • Dominating Search • Tracking Conversions in Analytics • Providing Insane Value • Monitoring, Reviewing & Tweaking Strategy & Campaigns • ROI
-‐ Basic Branding -‐ Blogging
-‐ SEO
-‐ Branding -‐ Blogging
-‐ Social -‐ Search -‐ Video
-‐ Branding -‐ Blogging
-‐ Social -‐ Search -‐ Video -‐ PPC -‐ Mobile
Basic Level $
Gold Level $$
Platinum Level $$$
• Create Recurring Revenue -‐ $2000 to $10000 per month • Scalable Approach -‐ small to large clients • Covers Core WSI Marketing Services • Creates Customers for Life
Building Blocks to Success – 3 C’s
GOOGLE’S SWEET SPOT
Outcomes Comprehensive Sustainable Online
Marketing Strategy
Credible Online Brand & Business
Optimization of Search, Social & Mobile Worlds
Creation of Central Publication Hub
Engaged Happy Growing Online Community
Conversion of Online Leads – Growth in Business & ROI
Questions?
Sanjee Singh Avax Consulting Inc Email: [email protected]