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ONLINE ADVERTISING
CPDP 2020
THERE ARE THREE PARTIES INVOLVED
| ONLINE ADVERTISING 20202
Ministry of Education, Culture and Science
NPO-STER NETWORK
| ONLINE ADVERTISING 20203
Online video reach: 7,1 million per month
Display reach: 5,8 million per month
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THE ADVERTISING WORLD WITH CONSENT VALUE IS BASED ON YOUR ONLINE BEHAVIOUR AND INTERESTS
Exchange
Exchange
Exchange
Exchange
Exchange
ExchangeExchange
| ONLINE ADVERTISING 2020
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THE ADVERTISING WORLD WITH CONSENT VALUE IS BASED ON YOUR ONLINE BEHAVIOUR AND INTERESTS
ExchangeDSP
Exchange
Exchange
Exchange
Exchange
ExchangeExchange
DSP
DSPDSP
DSP
DSP
DSPDSP
DSP
DSP DSP
DSP
DSP
| ONLINE ADVERTISING 2020
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THE ADVERTISING WORLD WITH CONSENT VALUE IS BASED ON YOUR ONLINE BEHAVIOUR AND INTERESTS
ExchangeDSP
?
Exchange
Exchange
Exchange
Exchange
ExchangeExchange
DSP
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DSP? DSP
?
DSP
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DSP ?
DSP ?DSP
? DSP
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DSP
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DSP
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DSP ?
DSP ?
| ONLINE ADVERTISING 2020
| ONLINE ADVERTISING 20207
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CONSUMERS DON’T WANT THEIR PERSONAL INFORMATION TO BE (AB)USED
100% consent before GDPR
10% consent after GDPR
| ONLINE ADVERTISING 2020
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THE ADVERTISING WORLD WITHOUT CONSENT VALUE IS BASED ON THE CONTENT
Adscience Advertiser 2
Advertiser 1
Advertiser 3
| ONLINE ADVERTISING 2020
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DATABASE OF SUBTITLES
| ONLINE ADVERTISING 202011
[…] THE KING ‘REGRETS BUT RESPECTS’ BREXIT DURING SPEECH. THIS IS WHAT THE
KING SAID DURING THE STATEVISIT.
| ONLINE ADVERTISING 202012
BASKETBALL
TENNIS
OLYMPIC
WORKOUT
HOCKEY
KING
STATEVISIT
ROYALTY
COOKING
FITNESS
WORD2VEC: FROM A SINGLE WORD TO A CATEGORY
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SPORTS
PERSONS AND THEIR JOBS
| ONLINE ADVERTISING 202014
IMPACT
17
THE REAL VALUE FOR THE BRAND
With consent Without consent
Car industry
Conversion rate
| ONLINE ADVERTISING 2020
| ONLINE ADVERTISING 202018
CONTEXTUAL ADVERTISING INCREASES THE CONVERSION RATE
Bron: SpotX 2018-2019
Run of network Context
365 DAYS OF STER-CAMPAIGNS
Click through rate
+25%
CONTEXTUAL TARGETINGSUCCESSFUL FOR ‘ELIZA WAS HERE’
► Better results for context targeting compared toaudience targeting
“As the results were outstanding within the context group, we shifted our budget during the campaign from audience-targeting to context targeting”.
Femke Verveen, Senior Online Marketeer Eliza was Here
| ONLINE ADVERTISING 202019 Eliza was Here campaign may / june 2019
CTR audience targeting CTR context targeting
+70%
GET IN CONTACT
TELEPHONE NUMBER
POST
ADDRESS
SOCIAL MEDIA
WEBSITEwww.ster.nl
035 672 55 00
[email protected]@ster.nl
Postbus 3441200 AH Hilversum
Laapersveld 701213 VB Hilversum
company/stersterreclamesterreclamesterreclame
