T e l : + 9 7 1 - 4 - 5 1 9 3 4 44 , P O B o x : 6 4 1 3 8 , D u b a i , U A E E - M A I L : i n f o @ e d s f z e . c o m W e b s i t e : w w w . e d s f z e . c o m

______________________

Internet Marketing Solutions

Programmatic Campaign

T e l : + 9 7 1 - 4 - 5 1 9 3 4 44 , P O B o x : 6 4 1 3 8 , D u b a i , U A E E - M A I L : i n f o @ e d s f z e . c o m W e b s i t e : w w w . e d s f z e . c o m

This is EDS

A team of digital media experts delivering online business solutions and exceptional digital marketing results for

companies worldwide. We combine commercial thinking with technical brilliance in website design and

development, search engine optimisation and pay per click, content generation, online communications and social media.

For us, it’s all about return on investment and innovation to add value to your business. If you feel the same, please get

in touch and let us provide you with a free audit of your online presence.

We can plan, develop and manage online marketing strategies that are tailored to your business.

We provide the tools to enable you to achieve your online business goals and deliver exceptional value as your online

marketing agency. We recognise that developing and maintaining your customer relationships is key to business success.

We have the expertise to help you build, strengthen and monitor those relationships in a cost effective way in order to

derive maximum benefits for your business and your customers.

Ten core facts

We were established in 2004 and are based in Dubai, UAE.

EDS is owned and run by web and internet background.

Our services cover online marketing (affiliate marketing, search engine optimisation and pay per click),

analytics, website design and development, e-commerce systems, content management systems, usability

testing, email marketing, social media and digital strategic consultancy.

The team is comprised of people from a purely digital media background.

We are wholly business and results driven; ROI is at the centre of everything we do.

Our team includes sector specialists in leisure, consumer, professional and financial, non-for-profit and

property.

Our partnership approach is to provide long-term support and ideas for strategic development before, during

and post launch of any web project or marketing campaign.

We combine a perfect blend of creative, technical, marketing and analytical skills.

T e l : + 9 7 1 - 4 - 5 1 9 3 4 44 , P O B o x : 6 4 1 3 8 , D u b a i , U A E E - M A I L : i n f o @ e d s f z e . c o m W e b s i t e : w w w . e d s f z e . c o m

GEO Fencing / Programmatic Campaign

Global Positioning System – The Gold Standard

GPS is a satellite-based system that is considered the gold standard of location data as it is

among the most accurate of methods; it provides the actual latitude and longitude (lat/long) of

the device.

Today's GPS receivers are extremely accurate, due to their parallel multi-channel design.

All modern smartphones have GPS capability. The signal is geo-precise, timely, and does not

require sign-in like Wi-Fi; it is passively active if the consumer has opted in to allow access to this

information.

Using a determined point of reference, the Global positioning system, allows us to build a geo-

fence

If a location such as an airport is picked both the GSM and the GPS can determine when a

registered device (on the GSM) has crossed the predetermined artificial threshold, allowing our

network to serve an Ad, In the same way Google maps enables your location when tracking your

locations.

A GPS signal contains three different bits of information - a pseudorandom code, ephemeris data

and almanac data. The pseudorandom code is simply an I.D. code that identifies which satellite is

transmitting information.

The accuracy allowing for standardized global ephemeris errors is accurate down to 2-5 meters.

T e l : + 9 7 1 - 4 - 5 1 9 3 4 44 , P O B o x : 6 4 1 3 8 , D u b a i , U A E E - M A I L : i n f o @ e d s f z e . c o m W e b s i t e : w w w . e d s f z e . c o m

Targeting – GEO FENCING

Opt-in data delivers Hyper-accurate,Real-time GPS Location

Polygons easily target active Users within any geographic area

Campaigns are able to Deliver different creatives & bids for different polygons

Ad Preview

Banner Ads GDN

T e l : + 9 7 1 - 4 - 5 1 9 3 4 44 , P O B o x : 6 4 1 3 8 , D u b a i , U A E E - M A I L : i n f o @ e d s f z e . c o m W e b s i t e : w w w . e d s f z e . c o m

PROGRAMMATIC MARKETING PLATFORM

Why Programmatic Campaign?

You can get to the future faster by using predictive marketing to anticipate consumer wants and needs. Predictive

Marketing Platform, built on a foundation of AI, will enable you to:

Delight more people in more places: add predictive capabilities to your media across brand and direct response

advertising

Transform complexity into performance: Our Platform only gets better when faced with complex consumer

journeys and large volumes of high-velocity data

Achieve real results: centralize and activate data from digital and real-life signals to create consumer

experiences that drive business growth

How is Predictive Marketing Different? Predictive marketing gives you the power to deliver personalized, always-on, always-relevant experience to the consumer. When you predict and create these magic moments, you’ll be rewarded with higher levels of engagement and higher ROI. Reduce Ad Waste Through Predictive Direct Response Many marketers today believe retargeting and direct response are synonymous. But retargeting isn’t perfect, and marketers often blow their budget on expensive prospects who lack substantive interest or show false purchase intent. There are too many cases where consumers either visit a site by mistake, have already purchased a product, or are going to purchase a product regardless. But in reality, most brand marketers are failing to deliver higher in-target efficiency when deploying cross-platform campaigns. Achieve Unparalleled Campaign Performance Direct Response picks up where traditional retargeting and prospecting leave off. Predictive retargeting identifies the

highest-performing retargeting inventory and purchases only the impressions likely to have a significant impact. It even

T e l : + 9 7 1 - 4 - 5 1 9 3 4 44 , P O B o x : 6 4 1 3 8 , D u b a i , U A E E - M A I L : i n f o @ e d s f z e . c o m W e b s i t e : w w w . e d s f z e . c o m

determines if worthy impressions are more valuable on a CPA or conversion-rate basis. Marketers can reduce waste by

spending their budget with an intelligent platform that finds an efficient and effective balance of retargeting,

prospecting, and conquesting.

Optimize to the Moment, Cross Channel Most marketers believe the promise of programmatic branding is increased efficiency through the ability to target and

optimize to the right audience in real-time. (eConsultancy 2015) But in reality, most brand marketers are failing to

deliver higher in-target efficiency when deploying cross-platform campaigns.

Improve Brand Reach and Awareness Regardless of your brand goals, whether they be running video across desktop and mobile freely, viewability, or

appearing only in brand safe and high-quality inventory, Brand, powered by Moment Scoring™, optimizes across them to

drive successful outcomes.

Stop Hoarding Your Data, Start Experiencing the Results of a DMP As marketers, it’s overwhelming and far too complex to get a handle on all the information we gather, nevermind

leverage it to engage customers with a message that resonates in any media and channel. And while it seems easy to

push the project of implementing a Data Management Platform (DMP) to “next quarter,” now is the time to do it – based

on a recent our study, over 30% of surveyed marketers and agency professionals already have one and over 40% are

considering a DMP implementation. Start seeing results immediately. Start increasing share of wallet, improving the

frequency and relevance of messaging, and using your first party data to inform your ad spend.

Put Your Data to Work Today, marketers learn about their audiences from some channels, but the DMP can help them centralize and activate

data from all of them. With sophisticated audience building, proprietary modeling tools, and rich audience analytics,

marketers can more efficiently engage audiences across display, mobile, mobile app, video, offline CRM data, website,

and email marketing.

Generate Better Outcomes With Your Digital Marketing Dollars DSP is the only self-service media buying platform that was built to harness automation rather than just provide tools for

carrying out campaigns. With most DSPs, users spend precious hours applying manual optimizations that, even with the

most efficient and savvy humans at the helm, can’t come close to the speed and sophistication of AI. Often, manual

campaigns aren’t much better than guesswork—and it shows in their performance. With DSP, combine your strategic

expertise with the power of machine learning to deliver better outcomes than ever before.

T e l : + 9 7 1 - 4 - 5 1 9 3 4 44 , P O B o x : 6 4 1 3 8 , D u b a i , U A E E - M A I L : i n f o @ e d s f z e . c o m W e b s i t e : w w w . e d s f z e . c o m

Display Requirements:

Text Push: Ad Title(25 characters) - Ad Body(40 characters) - Logo 72x72px 50Kb

Banner Push: 728x90px JPG - 50Kb Maximum File Size

Big Picture Push: 400x250px PNG/JPG - 150Kb Maximum File Size 96x96px PNG/JPG Logo

- 50Kb Maximum File Size Ad Title(25 characters) - Ad Body(40 characters)

Offer Requirements:

Destination URL (Click Trackers)

Click To Call (Destination Number)

Click To Message (Destination Number)

Product Requirements:

Raw Materials (Photoshop, Illustrator)

Banner Ads Campaigns (Geo Fencing) – CPC

Programmatic Campaigns

Note:- 1. Payment terms 100% Advance 2. Campaign details should be shared 4 days prior to the campaigns. 3. All Campaigns are programmatic as we are able to target based on; Nationality, Age, Interest, Location, last search criteria, Gender……. 4. Note all the campaign durations are one month. If the duration of the campaign is extended cost will vary. 5. Reports will be shared by weekly basis. 6. Supported Campaign target vary across: In-app Notification, Android Notification, GDN, Facebook, Instagram, and more….. with respect to the demands and expectation of client.

Description

Supported Target

Platforms Estimated Click (Qty)

Cost (AED)

Duration

Programmatic Ad’s

In-App Notification, Google Display Network Ads (GDN), Facebook, Instagram…

2,500 8,750 1Month

Programmatic Ad’s

5,000 15,000 1Month

Programmatic Ad’s

10,000 27,500 1Month

T e l : + 9 7 1 - 4 - 5 1 9 3 4 44 , P O B o x : 6 4 1 3 8 , D u b a i , U A E E - M A I L : i n f o @ e d s f z e . c o m W e b s i t e : w w w . e d s f z e . c o m

CLIENTS

T e l : + 9 7 1 - 4 - 5 1 9 3 4 44 , P O B o x : 6 4 1 3 8 , D u b a i , U A E E - M A I L : i n f o @ e d s f z e . c o m W e b s i t e : w w w . e d s f z e . c o m