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Company Overview
Founded in 2006 EDS is pioneer in location-based mobile advertising, our clients benefit from truly international talent
and expertise.
edsfze.com
100GBOf location data processed
every hour
26BNBid requests analysed
daily
300MVerified IP Addresses
3.6MUnique pushers P/M
Unique Location Tech
Cross Device
Innovation Led
Verified Location Data
Layered with location
User Journey
Location is the foundation of every EDS campaign.
Smart Pin
Filters out inaccuratelat/longs
Smart Scale
Proprietary Wi-Filocation technology
edsProximity
Accurate geo fencing that performs at scale
edsAudience
Target audiences based on location &
contextual data
edsAudience+
Re-target audiences inthe comfort of their
own home
edsPath
Re-target audiences based on their
behavioural data
edsConnect
Reach relevant audiences across multiple devices
TV
Synchronise mobile ad
serving with your TVadvertising
OOH
Amplify your outdoor
advertising with mobile
edsPlay
Multi-format locationdata-powered videoadvertising solution
edsNative
Creatively engage your audiences through native
IRI
Did the consumerbuy your product?
ODR
How does theconsumer feel about
your brand?
edsFootsteps
Did the consumervisit the store?
Reporting
Sync
Cross Device
Formats
Geo Fencing
Historical
Location
edsfze.com
Performance
Real-time
edsEngage
Measure and understand the true engagement of your
audiences
edsfze.com
Social Media Management
Social Media and Digital Marketing is becoming
an integral part of the marketing strategy for most
companies now.
Social Media platforms is where hundreds of millions of people go to discover
what’s happening in the world right now and to share their thoughts and feelings.
Brands can harness the opportunity these platforms present to connect with their
target audience and get results that drive action and add value to their business. It
makes them accessible to those interested in their product and makes them visible
to those who have no knowledge of their products.
Social Media Marketing is the only form of marketing that can influence consumers
at each and every stage of the consumer decision journey.
It also helps improve organic search engine rankings and makes brands more
visible to consumers at a fraction of the cost of traditional marketing like television,
print and radio.
edsfze.com
Which platforms are best to achieve your business goals?
People visit different Social Media platforms with different mindsets and objectives. Choosing
which platforms will benefit you the most to meet your business goals is crucial in planning
your digital strategy.
Facebook is the current largest Social Media platform with over 1.55 Billion active users worldwide. It has penetrated 38.6% of the Global online population.
Facebook allows brands to provide videos, photos and long descriptions. Users can post testimonials and comment on the product pages. As of May 2015,
93% of businesses marketers use Facebook to promote their brand.
Adjustments in Facebook algorithms have reduced the visibility for non-paying business pages (that have at least 500,000 "Likes") from 16% in 2012 down to
2% in February 2014. It is recommended to have a fixed monthly advertising budget assigned to reach out to your target audience.
Harness the power of 140 characters to promote products or spread information to followers and their reach. Messages can link to websites, Facebook
profile, photos, videos, etc.
Twitter can also be used to provide customer service. Some companies make support available 24/7 and answer promptly, thus improving brand loyalty and
appreciation.
edsfze.com
LinkedIn, a professional business-related networking site, allows companies to create professional profiles for themselves as well as their business to
network and meet others. LinkedIn provides its members the opportunity to generate sales leads and business partners.
LinkedIn is mainly used in B2B Marketing and recruitment. Leading companies prefer to use LinkedIn for employee's recruitment instead using different job
portals due to spread of spam mail sent to job seeker from these portals.
YouTube is another popular avenue where advertisements are done in a way to suit the target audience. The type of language used in the commercials and
the ideas used to promote the product reflect the audience's style and taste.
Be it a corporate video, brand advertisement or a coverage of an event, YouTube has proven to give the best mileage on Digital to drive top of mind recall
among consumers.
Along with being one of the fastest growing Social Platforms in the Middle East, Instagram also boasts of having the highest engagement rate compared to Facebook and
Twitter.
Many brands are now heavily using this mobile app to boost their visual marketing strategy. Instagram can be used to gain the necessary momentum needed to capture the
attention of the market segment that has an interest in the product offering or services. According to a study by Simply Measured, 71% of the world’s largest brands are
now using Instagram as a marketing channel.
edsfze.com
Creating a Digital Strategy
With such a wide selection of different platforms to choose from, creating the right marketing mix and strategy that focuses on leveraging the best
returns out of each activity becomes crucial.
At EDS we study your business thoroughly to create strategies that are tailored specially for your brand keeping your marketing objective and target
audience in mind.
How we can Help You
1. Creating profiles in all social media platforms Facebook, Twitter, Google Plus,
Pinterest, Instagram & Youtube
2. General Social Media Strategy and Social Integrated Marketing consulting
3. Posting regular updates on social media profiles
4. Development and execution of a social content strategy
5. Content Performance Analysis on competitors to identify which kind of
posts/updates the user likes more
6. Analyzing Competitor’s Fans Growth Rate Analysis
7. Analysis on Fans Interaction Rate in Competitor’s Social profiles
8. Effective unique content posting to networking sites and encourage interaction
among target audience on all social media profiles. (Including comments, links,
videos, articles, sweep-stakes and contests)
9. Cross channel flow consulting from all media sites including website, fan page,
twitter, etc.
10. Responding and engaging with fans and followers to build relationships
Social Media Management Packages
edsfze.com
Social Media Activities Gold Diamond Platinum
Facebook Fan Page Creation Yes Yes Yes
Facebook Cover Image Customization Yes Yes Yes
Facebook Display Picture Customization Yes Yes Yes
Facebook Monthly Updates 4 6 8
Twitter Page Creation Yes Yes Yes
Twitter - Design Customization Yes Yes Yes
Twitter Monthly Tweets 4 6 8
Pinterest Page Creation Yes Yes Yes
Pinterest Monthly Pins 4 6 8
Instagram Account Creation Yes Yes Yes
Instagram Monthly Updates 4 6 8
Photos Sharing in Flickr Yes Yes Yes
Infographics No No 1 Per Month
Press Release No 1 Per Month 2 Per Month
SMS Marketing to existing customers (up to 10,000 credits) No Yes Yes
Email Marketing to existing customers (up to 10,000 emails) No Yes Yes
Weekly Reporting Yes Yes Yes
Pricing per Month AED 6,000 AED 7,500 AED 9,000
Note:
• Media Budgets to be assigned separately
• Same Artwork will be posted in all the platforms
• 100% Advance Payment
Bank Transfer:-
COMPANY: EXPRESS DIGITAL SYSTEMS FZE
BANK/Account No: EMIRATES NBD : ACCOUNT NO.(AED): 1014881656401
IBAN (AED): AE830260001014881656401
SWIFT CODE: EBILAEAD, DUBAI SILICON OASIS, DUBAI, UAE
Clients
edsfze.com
