1. ONLINE MARKETING FOR DUMMIES CASSIE ROBERTS

2. OPENING NOTESGive me your business card at theend of the presentation, and Illsend you my slides.Come to our happy hour! Room#2232 from 5-6:30pm. 3. PRESENTERCassieRoberts Received BS PublicRelations, & Masters SportManagement, TheUniversity of Texas Born in Central City, NE United States OlympicCommittee Rodeo Austin 4. ABOUT US: HISTORY 5. SAFFIRE CLIENTS 6. SAFFIRE CLIENTS 7. SAFFIRE ASSOCIATION PARTNERS 8. OUR AGENDABuzz Words: Ive maybe heard of that, but what theheck IS it?Latest Trends in Online Marketing: Learn everything youneed to know about online trends even if youmade the choice not to use computers for thepast 15 years.Priorities: There are only 24 hours in a day, and Imonly willing to give a fraction of those to acomputer.Next Steps: Im giving YOU the knowledge & powerto help market your event online! 9. Buzz words 10. You dont need to memorize thisthere will not be a quiz. Familiarize yourself with these termsUse them in conversation! (wait for your kids to faint) 11. URL (UNIFORM RESOURCE LOCATOR)Address designating thelocation of information onthe web; includes aregistered domain name. 12. URL VS. GOOGLEURLSEARCH BOXSEARCH BOX 13. RANGERS TICKETS 14. RANGERS TICKETS 15. SEO (SEARCH ENGINE OPTIMIZATION)The process of making awebsite search engine-friendly to improve rankingin search results. 16. HOW DO YOU ACHIEVE SEO? Google Keywords Google Description Page Title Get other sites(sponsors, vendors, etc.) tolink to yours 17. SEO MANAGEMENT 18. COOKIEA small piece of code downloadedto a users machine to recognizerepeat visitors or track onlineactivity. Saves your search settings Remembers your browsing preferences and history 19. CACHEA storage of data so that futurethat reduces load time of pages The Down Side: Can store outof date site info SAFFIRE RECOMMENDATIONUse Shift+Control+Delete to clear your cache or clear your cookies. 20. LATEST TRENDS 21. INTERNET WINS POPULARITY CONTEST 22. ONLINE TICKET SALES80/20 rule Approximately 80% of the tickets you sell online will be redeemed Offer 20% discount Come out evenFree shipping or print at home ESPECIALLY when cheap to ship 23. TEXTING Trends to a younger audience A great way to get out amessage to a bunch of peoplequickly 24. TEXTING 25. THE RISE OF MOBILE Source: Morgan Stanley Research 26. AND OF TABLET 27. WEBSITE The MOST important thing youshould know about your eventwebsite is that you HAVE to beable to manage your contentin REAL TIME. 28. PALAMINO FEST 29. HOW DO YOU MANAGE YOUR SITE? 30. YOUR WEB GUY 31. OTHER TRENDSOverwhelmed? 32. DONT WORRYFrom the marketersstandpoint, its its much moreeffective to have a solidpresence in one or two channelsthan it is to try to dominate everyplatform. 33. FACEBOOKOver 1 BILLION monthly active usersOne in every seven humans on earth isan active Facebook userThe most important way to spend yoursocial networking energyFacebook trends to know People use it on mobile People use it for photosharing 34. TWITTERHow many of you have a Twitter account for your event? How many of you have apersonal Twitter account? Dont skip out on Twitter! 35. TWITTERYour 2nd priority for social media530 million accounts340 million tweets a day1 million accounts added toTwitter every day 36. WHY TWEET?Twitter is current on up-to-the minuteimportant news and culturalhappeningsRemember Blake Griffin!Ramp up your publishingfrequency, and make timely contentthe focus of your Twitter activities inorder to satisfy information-hungryusers. 37. PEOPLE INVOLVED IN YOUR EVENTSponsorsVendorsEntertainersVolunteersExhibitorsBoard membersSAFFIRE RECOMMENDATIONFollow people on a Tuesday morning;there may be better chance theyll follow you back. 38. WRITE SOME TWEETSIts a chicken and the egg: peopledont follow people withouttweets, but youll get better bangfor buck once you have morefollowersTweet what you think will be helpfulto your target audience Dont be too self-serving 39. WHAT TO POSTWebsite changes/blog posts/emailarticlesTestimonialsPhotos/VideosNews of weird/human intereststoriesContestsQuestions 40. TWEET ABOUT YOUR PEOPLENow you follow your peopleYou may have even retweetedsome of themNow start writing original tweetsabout them 41. WHAT IS THIS? # 42. THE ART OF THE HASHTAGPeople start including a hashtagwhen tweeting about a topic.It becomes easier to find thattopic in search. 43. TES HASHTAG ADDENDUMDo you tweet?Were using #TESummit thisweekend!Tweet: The best part of Texas is @SaffireEvents #TESummit 44. What is the fastest growing website of all time? 45. PINTERESTPinterest was the first siteto get 10 million uniquevisitors in a month.Pin event photos (andmore) and invite yourcustomers to follow yourboards!Not your highest priority,but do it! Its fun! 46. PINTEREST 47. PINTEREST 48. 50% of all web content is 49. YOUTUBECustomers exposed tovideos are 437% morelikely to engage in yourbrand. Engagement = Purchases SAFFIRE RECOMMENDATIONMake your videos raw and not too produced to help customers identify with your brand. 50. YOUTUBE 3rd in your social mediapriorities 4 billion videos/dayviewed 800 million unique usersvisit YouTube each month 44% of YouTubes usersare aged between 12 & 34 51. The EASIEST socialnetworking website is 52. INSTAGRAM Mainly for mobile Known for image doctoring Trends younger Ease of use lowers barriers to content creation and helps fuel posts on other networks. 53. 1. CREATE AN ACCOUNT 54. 2. TAKE A PHOTO 55. 3. PICK A FILTER 56. 4. POST! 57. FUN FACTS ABOUT INSTAGRAM Social media users plan toincrease their use of Instagramat a rate higher than that of anyother network. Also, 85% of Instagrammers usethe platform at work, wayabove any other social mediaformat. 58. USE HASHTAGS ON INSTAGRAM TOO!SAFFIRE RECOMMENDATION Use the same hashtags that you use on twitterso people (and you) have less to remember. 59. HASHTAGS FOR INSTAGRAM Use them in the same way as ontwitter! 60. FINAL WORD ON INSTAGRAMThe most important thing you cando for your Instagram community isto remain active, engaged andprovide value by responding tocomments. 61. ARE YOU FOLLOWING THESE TRENDS? ARE YOUR CUSTOMERS? 62. VOLUNTEER! Become the social media gurufor your event! Its an easy way to get involved Your over-stressed staffmember(s) will LOVE you IT IS FUN! 63. MOBILE MARKETING 64. MOBILE 65. If you dont have a mobile site 66. APP OR MOBILE SITE?0%BlackBerry 24% Android46% AppleiPhone 30% 67. APP OR MOBILE SITE? 68. WHY MOBILE?Customers use mobile search toshop. 95% of all mobile searches are for LOCAL products and services. 61% of all local searches result in a purchase. 69. THE PERFECT STORM LOCAL Search+Mobile PURCHASEMOBILE SUCCESS 70. A FINAL NOTE 71. FAIRS EVERYWHERE 1 2 72. FAIRS EVERYWHERE 73. FAIRS EVERYWHERE 74. BULLS-EYELeave us your business card, and wellsend: These slides A free subscription to The Dirt Ongoing webinars Follow us on Facebook (SaffireEvent) andTwitter (@saffireevents)