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Online Northwest 2012
February 10, 2012
Uta Hussong-Christian
Jane Nichols
Laurie Bridges
Evviva Weinraub
Do We Have A Winner? Personal eReader
Showdown
eReader trendsStudy detailsParticipant eReader experience and feedbackStudy roundup
NOT addressingeBooks trendsTablet readers
Overview
“It's the name given to that moment in an epidemic when a virus reaches critical mass. It's the boiling point. It's the moment on the graph when the line starts to shoot straight upwards.” M. Gladwell
Tipping Point
Tipping Point
Dec-0
9
Feb-
10
Apr-1
0
Jun-
10
Aug-
10
Oct-1
0
Dec-1
0
Feb-
11
Apr-1
1
Jun-
11
Aug-
11
Oct-1
1
Dec-1
10%2%4%6%8%
10%12%14%16%18%20%
eReader Ownership - U.S. Adults
Information from Pew Research. +/- approx. 2% points.
Close-Up Look - Age
Nov-1
0
Dec-1
0
Jan-
11
Feb-
11
Mar
-11
Apr-1
1
May
-11
Jun-
11
Jul-1
1
Aug-
11
Sep-
11
Oct-1
1
Nov-1
1
Dec-1
1
Jan-
120%
5%
10%
15%
20%
25%
30%
18-2930-4950-6465+
Information from Pew Research. +/- approx. 2% points.
Close-Up Look – Race/Ethnicity
Nov-1
0
Jan-
11
Mar
-11
May
-11
Jul-1
1
Sep-
11
Nov-1
1
Jan-
120%
5%
10%
15%
20%
25%
WhiteAfrican AmericanHispanic
Information from Pew Research. +/- approx. 2% points.
Close-Up Look – Education Level
Nov-1
0
Jan-
11
Mar
-11
May
-11
Jul-1
1
Sep-
11
Nov-1
1
Jan-
120%
5%
10%
15%
20%
25%
30%
35%
Some High SchoolHigh SchoolSome College College Graduate
Information from Pew Research. +/- approx. 2% points.
Close-Up Look – Annual Income
Nov-1
0
Jan-
11
Mar
-11
May
-11
Jul-1
1
Sep-
11
Nov-1
1
Jan-
120%
5%
10%
15%
20%
25%
30%
35%
< $30,000$30,000-$49,999$50,000-$74,999$75,000+
Information from Pew Research. +/- approx. 2% points.
Tipping Point
Early Adopters 13.5%
Early Majority 34%
Late Majority 34%
Laggards 16%
Innovators 2.5%
Kindle
Kobo
Sony
Nook
2 months4 eReaders30 librarians & press staff
Previous eReader & eBook Experience
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poll.
Prior eReader Ownership
yes no0
5
10
15
20
25
8
22
Nu
mb
er
of
Part
ic-
ipan
ts
(73%)
(27%)
Downloaded Materials
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
2.9
0.5 0.50.0
2.6
7.2
Download Source or Type
Avera
ge D
ow
nlo
ad
s
We Asked…
How difficult has it been to use your eReader [give rating]? Please explain.
Did you attempt to download a book from [provider] onto your eReader? Please describe your experience.
What has been the biggest hurdle in using your eReader?
What innovative or creative thoughts have you had about how to improve your eReader experience?
Getting to Know You
Promotions
Misc
Using content on device
Preconceived ideas
Instructions/getting started
Getting device going
Transferring/syncing content
Accessing content
Finding content
0 10 20 30 40 50 60 70 80
Number of Comments
Finding Content
Accessing Content
kindle kobo nook sony
I found a book finally. Finding something that was really an ebook proved to be harder than I expected
Um, it looks like all of the formats are not Kindle compatible.
…trying to figure out why my library card wouldn't work, that was the hard part.
Transferring/Syncing Content
Getting Device Going
kindle kobo nook sony
It wouldn’t go directly into the software the ereader provided. I had to download it onto my desktop and pull it into the software so there was an extra step there.
But figuring out how to navigate in the thing was frustrating. And the display was not immediately intuitive…
kindle kobo nook sony
Instructions/Starting
Preconceived Ideas
Well, it ought to be easier in my in my opinion and maybe it is very simple but I’m not one who likes to read a lot of directions…if I can’t figure it out, then it’s not worth figuring out.
With the touch pad interface, its interesting, I don’t even have a smart phone, yet somehow I’ve absorbed that culturally and that’s what I expect it to do. So I still find myself poking at the screen, occasionally.
kindle kobo nook sony
Using Content
Promotions
I didn't like the result of the book that I chose because it was in PDF format and I could not get used to having to scroll around.
…at first I was like aw man…I don’t want the advertisements. But actually I kind of like them; I’ve gotten a few good ones…
Overall Comments Generated
103
47
62 66
Series3
Successes
Image from Flickr: Annie Mole
eReader RoundupPurchase
booksOut of
copyright &
Overdrive
Pdf Highlight, notetake, bookmark
Wifi3G
Extras
KoboKobo, Google Books, epub
YesLoad,
scroll to read
Yes WifiSocial media integration; touch screen; e-ink; Kobo
sync
Nook Barnes & Noble, Google
Books, epub
YesLoad,
scroll to read
Yes WifiShare books w/nooks; e-ink; touch screen; sync
SonyBarnes &
Noble, Google
Books, epub
YesLoad & reflow*
Yes NoTethering; e-ink, touch
screen
KindleAmazon, no epub
YesLoad,
scroll to read
Yes YesShare some books; e-ink; keyboard; Whyspersync
*for non-scanned pdfs
Race Results
Image from Flickr: Dan4th
Don’t forget: You can
copy-paste this slide into other
presentations, and move or resize the
poll.
KindleKeyboard(wi-fi/3G)
KoboTouch(wi-fi)
SonyPRS-350(touch)
NookSimple Touch(wi-fi)
Carmody, T. (2012, January). E-Readers. Wired, 20(1), 45. Retrieved from http://go.galegroup.com/ps/i.do?id=GALE%7CA279139793&v=2.1&u=s8405248&it=r&p=PPBE&sw=w
Enevoldsen, C. (28 October 2011). Social commerce – what we can learn from Kobo, aNobii and Foursquare [blog post]. Retrieved from http://cenevoldsen.com/2011/10/28/social-commerce-what-we-can-learn-from-kobo-anobii-and-foursquare/
Gladwell, M. (2000). The tipping point: How little things can make a big difference. Boston: Little, Brown.
Kobo. (2011). Kobo introduces Reading Life. Retrieved from http://vimeo.com/17575879
Rainie, L. (2012). Tablet and e-book reader ownership surge in the holiday gift-giving period. Pew Internet & American Life Project: Pew Internet. Retrieved from http://www.pewinternet.org/Reports/2012/E-readers-and-tablets/Findings.aspx
Raphel, M. (2 February 2012). Ebook talks: First report [blog post]. Retrieved from http://www.americanlibrariesmagazine.org/e-content/ebook-talks-first-report
References
