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Facebook: the social ecosystem
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Facebook has grown BIGFacebook has grown BIG
Source: Facebook internal data, Nov 2010
2007 2008 2009 2010
world550 mln
europe169 mln
Top Facebook countries in Europe
Source: Facebook Internal Data, Nov 2010
1. United Kingdom 46%
2. Sweden 44%
3. Belgium 37%
4. France 32%
5. Turkey 31%
6. Italy 30%
7. Netherlands 23%
8. Spain 26%
9. Germany 17%
10. Poland 12%
Source: Facebook internal data, November 2010Note: Active users are registered users who have logged on to Facebook at least once in the last 30 days
The life of a Dutch Facebook user
3.4+
hello world!(2007)
now I can read Dutch
from profile to stream
BRAND
How does the viral effect work?Facebook offers powerful viral opportunities
Earned Media Bought Media
Owned Media
Open Graph (Your Website)
News feed
Social Ads
ApplicationsPages
Facebook pages
News feed
News Feed
Real growth following app launches
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Total Fans Daily Fans
Campaign 1Campaign 1
Campaign 2Campaign 2Campaign 3Campaign 3
Campaign 4Campaign 4
key elements for success
an active and open wallgood community management generates fans
ignite with attentionsparks with advertisements
apps as engine for engagementusing the viral effect of a social ecosystem
See you on Facebook!
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