OnlyItalia english2

7/31/2019 OnlyItalia english2

1/10

Promotion and distribution

On the Chinese market


2/10

ONLY ITALIA rides the crisis and turns it into an opportunity,reverses conservative logic and defense strategies, in favour ofan aggressive and effective approach to emerging markets. Risingeconomic powers are not seen any more as an unfair threat tocompetition.

ONLY ITALIA is an action aimed to protection, enhancementand promotion of Italian enterprises in China, both those bearing abrand of excellence as well as small and medium-sized ones, whichcant afford the costs of internationalization all alone

With a combined action of communication and marketpenetration, ONLY ITALIA represents a unique action for costefficiency and completeness


3/10

ONLY ITALIAcompanies have visibility and promote their products on

SHANGHAI MEDIA GROUP channels, the most important groupin China's television

The average audience share of Shanghai media group is 37%, over apopulation of 2mld/individuals

ONLY ITALIA is the title of a weekly format, broadcast on internationaltelevision network ICS, one of the channels of SMG, to promote "adifferent Italy

ONLY ITALIA will be on air from January 2012 in prime time onSaturday evening and Sunday at noon


4/10

From March 2012, ONLY ITALIA companies will sell their productsin 57 multi-brand corners ONLY ITALIA to BAILIAN GROUP,

the largest retailer in China and one of the three first worldwide

ONLY ITALIA promotes Italian territory too, as a quality tourismdestination, selling travel packages and tourist stays, also beyondthe most commercial locations.


5/10

ONLY ITALIA improves internationalization attitude for any kind of

company, through specific training courses

ONLY ITALIA provides also training courses for membercompanies aimed at creating and developing a networkof companies


6/10

ONLY ITALIA collects member companies inside a consortium, ofwell settled tradition in the international markets, creating adedicated section inside

This way ONLY ITALIA companies share the opportunities andbusiness extension of the pool as a whole, enforcing their actionand saving their identity

The consortium fulfils all the import export duties, including anyspecific compliance to chinese law


7/10

Thus ONLY ITALIA becomes a quality certification of the productionprocess. ONLY ITALIA is a marker to be associated to the companybrand

ONLY ITALIA guarantees:

Made in Italy production and products and traceability of theircomponents

Authentic and genuine production process, in compliance with laws,

rules of art and best practices Protection of workers and environment in compliance to the highest

international ethical standards


8/10

ONLY ITALIA is applied to:

Italian products sold in China

Italian companies taking part into the action

Events proposed by the action

Any other good or serviceinterchange between taly and China


9/10

Nov/december 2011 selection of starting companies

December 2011 start training courses

January 2012 starting of the TV program

February 2012 start of commercial corners

April 2012 first reporting

June 2012 updating report


10/10

LEARN TO BE FREE onlusis patron to the action and the

owner of ONLY ITALIA brand

BARTERTRADE srl is the distribution company and barterof products

CHANGE is the training company for ONLY ITALIA

members

FASHION&MORE is the Chinese partner of the action

Documents

OnlyItalia english2