OpenCapable AffordableCapable AffordableIvan Bolfan

Enterprise business manager, Adriatic region

2xIDC estimates that the

Digital Universe will

double every 18 months

44xBy 2020, the Digital

Universe will be 35ZB…

44 times as big as it

was in 2009

3 billionpeople will connect

electronically via

mobile or Internet

technology by 2014

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Industry trends

was in 2009

$420 billion2011 IT spending in

emerging markets –

an increase of 10.4%

over 2010

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$73 billionworldwide spending

on Cloud Services

by 2015

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IT Trends lead to additional complexity

Industry Driver Industry Driver

VirtualizationAnywhere, anytime data access

Cloud

Industry DriverIndustry DriverPervasive demand for instant

remote access to the

corporate network

ImpactGrowing demand for better

ways to manage data deluge

and administer complex

infrastructure updates and

upgrades across diverse

applications and devices

• IT

Industry DriverServer, storage and

application virtualization

continues to grow rapidly

ImpactVirtual machine density is

growing exponentially,

driving increased

administrative complexity

and increased reliance on

data center capabilities and

reliability

Industry DriverSignificant growth of cloud

services as well as public and

private cloud infrastructure

ImpactCloud implementations

demanding greater flexibility,

scalability and throughput

are changing datacenter

infrastructure design and

application delivery

Our focus: Free up resources and help you innovate

Today’s IT reality IT possibilities

Strategic spending to improve the company

20%

50%Dell Focuses here

80% of $1.2 trillion is spent annually just to keep the lights on

Maintaining legacy IT environment

80%

50%

Focuses here

4 Dell Confidential

Closed and proprietary

No choice

Vertically integrated

Price premium

Compromised

Open and industry standard

Choice

Virtually integrated

Capable and affordable

Uncompromised

And compromisecomes at a price

Compromised Uncompromised

Open

Always Wins

Dell is serious Dell is serious about Change…

Are you?

Perot SystemsIT services

EqualLogicVirtualized iSCSI SANS

ExanetScalable file system

CompellentMulti-protocol, auto-tiered enterprise storage

Our strategy in action:Building a Fluid Data architecture through strategic acquisitions

2007 2009 2010 2011

AppAssureNext generation data protection software

20122012

RNA NetworksMemory virtualization

Force10Data center networking

Ocarina NetworksDedupe and compression

ScalentVirtualization management software

2007 2009 2010 2011

7 #DoMoreIT

20122012

QuestAdvanced system managment

SonicwallEtwork security

WyseEnd user desktop virtualisation

DellEqualLogic

Dell Compellent

Storage

DellPowerVault

An Ecosystem for Solutions

Dell PowerEdge servers

Servers

Networking solutions

Partners

PowerConnect

Dell Services

Co

nsu

ltin

gS

erv

ice

s

Assessment

Implement & Deploy

Support Services

IT Hardware Infrastructure

and many more….

Use & Manage

1. Plug-In for Vmware vCenter

2. Management Packs in MS

Systems Center Essentials

3. Scale-out & Mgt tools for EQL

4. Enable DR with MS Failover

clustering

Designed to empower customer success

Innovative and practical Improve productivity with solutions designed to make business applications more effective

Open, flexible architectures The right solutions for seamless operation of

Design input from more than 7,700 customers

17 countries, 4 continents

The right solutions for seamless operation of your dynamic infrastructure

Technology that simply worksSpeed time to value with transformative technologies

Twelve ways 12th generation servers improve your IT experience

• No compromise on virtualization with maximum memory density• Get more throughput with major I/O performance enhancements• Get faster results with innovative Express Flash PCIe SSDs• Accelerate HPC and VDI through integrated GPU technology

Accomplish More

• Manage anywhere anytime with agent-free server management • Reduce maintenance time with auto-update for replacement partsImprove

• Protect data in motion using best in class RAID • Access the most vital information quicker via storage tiering • Protect data at rest with malware resistance and faster encryption• Keep data safer with firmware signing and encrypted credentials

Ensure business

continuity

• Reduce maintenance time with auto-update for replacement parts• Control cooling costs with better power monitoring and control• Tailor your network to your applications with fabric flexibility

Improve efficiency

StorageDell Fluid Data Strategy

Dell’s fluid data strategyEfficiency and agility through intelligent, automated infrastructure

Automate data

management

Off-premise

IP networkOptimize

storage footprint

Scale

seamlessly

Moving the right data, to the right place, at the right time,

at the right cost, automatically…

BackupNearline archive,

preservation, compliance tier

Primary internal tiering

Off-premise public or private cloud

seamlessly

Protect simply

and affordably

Integrate across

infrastructure

Storage consolidation and virtualization

Data Protection Disaster RecoveryApplication optimization

Data retention and governance

Dell storage strategyFluid Data architecture

Bring advanced enterprise functionality to the

Bring advanced enterprise functionality to the

Bring midrange economics to the enterprise

Bring midrange economics to the enterprise

Make sophisticated easy and advanced affordable

Make sophisticated easy and advanced affordableto the

midrangeto the midrange

enterpriseenterprise affordableaffordable

13 #DoMoreIT

Connect it all with Dell Networking

Dell Network Solution Portfolio

Campus SwitchingPowerConnect

Data Center Switching

Dell Force 10

WirelessPowerConnect

W-series

Blade I/OPowerConnect

M-series

• 1/10GbE Ethernet

• Edge/Wiring Closet

• Aggregation

• Small Core

• 1/10GbE Ethernet

• 8/4 Gbps FC

• Converged /DCB

• FCoE

• Access points

• Instant Access points

• Controllers

• Guest Access System

• 1/10/40GbE Ethernet

• Top of Rack (TOR)

• Aggregation

• Core, Distributed Core

Force 10 SimplificiationEnabling simpler, flatter networks

Flatten the network from 3-tiers to One

10 GbE

40 GbE

Distributed

Core Fabric

1-Tier Design

Leaf

Spine

Top-of-Rack1 GbE

10GbE

10 GbE

Core

1/10 GbE End-of-Row

3-Tier Design

Z9000

Uniquely Dell

Our approach to innovation is different

How we work How we work is different

Our solutions and services are different