Open House Events: It’s All in the Details

Open House Events:It’s All in the Details

Presenter:Pam Wilkins, Admissions Coordinator

Undergraduate Admissions

Southern Illinois University Carbondale

Answer These Important Questions• What key ingredients does it take to host a successful

open house program?• How far in advance should you start planning your

open house events and how many staff/volunteers need to be there?

• Who will your target audience be and how should you communicate with them to get them to visit campus?

• What key elements does your open house agenda/schedule of events need to provide?


Presentation Outline• My Definition of an Open House Event• Key Ingredients Needed to Host a

Successful Open House Event• Complete a Brief Questionnaire• Q&A


Definition of an Open House

An event involving the entire campus community aimed at

showcasing the academic, financial, physical and social

benefits of enrollment for prospective students.


Key Ingredients for Success• Choosing the Right Date

• Reserving Needed Facilities• Choosing the Right Target Audience• Offering a Schedule of Events that meets Visitors’ Needs• Marketing/Communications• Directions/Signage/Parking• Welcoming Atmosphere• Food/Refreshments• Transportation/Special Accommodations• Staffing/Volunteers


Choosing the Right Date• Consult the campus and community calendars for potential

conflicts with other already scheduled events and set open house dates a year in advance if possible.

• Choose a weekday that is convenient for your target audience which is most commonly a Friday, Saturday or school holiday.

• Try to avoid having open houses on the same dates as other major public/private universities if possible.

• Tying an open house to another event happening on-campus such as a football game or basketball game may be used as an additional incentive or “hook” to encourage prospective students to visit.


Reserving Needed Facilities

• Determine what your space and facility needs are for each event and reserve as early as possible.

• Reserving space as soon as your open house dates are finalized is recommended if the facilities needed are only available on a first-come, first-served basis, or are facilities that may be reserved by both on-campus and off-campus organizations.


Determining Your Target Audience

• Do you want to invite incoming freshman or transfer students to attend or both?

• What geographic areas do you want to invite?• Do you want to invite students who meet certain criteria

such as a specific ACT range or grade point average? • Do you want to invite prospective students who would be

entering school for just the upcoming year, or those who may be entering in two years, or further into the future?


Schedule of Events Offer an open house schedule of events that meets visitors’ needs

that includes the following information sessions or activities in a flexible time format:– Admissions Requirements– How and When to Apply– Financial Aid/Scholarship Opportunities– Options for Living/Dining on Campus– Campus and Housing Tours– Information Fair with Representatives from Academic and Student

Services Areas– Showcases of Specific Colleges or Departments– Meet one-on-one with representatives from Admissions, Financial Aid

and University Housing


Marketing/Communications• Post open house and other special events on your school’s website

and public calendar once the event dates and facility locations are finalized to provide prospective students with the opportunity to learn more about each event and to pre-register to attend. I recommend posting your events a year in advance when possible.

• Send out a combination of both print (if your school’s budget permits) and electronic invitations such as postcards, posters, e-mail and text messages in a timely manner.

• Utilize social media resources such as Facebook and Twitter.• Have recruitment staff promote your school’s events when visiting

high schools and community colleges.


Directions/Signage/Parking • Post specific driving directions, event location details, and a

campus map with parking locations on your school’s website so that visitor’s may easily print off this information.

• Send a confirmation e-mail or letter to those who have pre-registered to attend an open house with specific directions to the name of the building (and room #) where the event will take place, the physical location of that building, when to arrive, and a parking permit if needed. This confirmation should be sent out at least two weeks in advance if possible.

• FREE parking always works best!• Appropriate signage should be placed along commonly used

roads and on-campus to direct visitors to the specific event location.


Welcoming Atmosphere• Create a welcoming atmosphere when visitors arrive on campus by

making a festive entrance with balloons, signage, and having staff or volunteers both outside and inside the building to greet visitors and give directions.

• Distribute a welcome packet at check-in with the Open House schedule of events and other pertinent information about your school.

• Go over the Open House schedule of events during the welcome activities so that visitors may get the most out of their day.

• Have an information station or table where visitors may come to for information or directions.

• Have staff and other volunteers stationed at specific locations to provide on-the-spot assistance as needed.


Food/Refreshments• Offer refreshments to open house visitors when they check-in at

the event such as coffee, juice, fresh fruit, yogurt, granola bars and water.

• Provide FREE lunch in university housing dining halls if possible so that prospective students and their families may experience an actual dining experience on-campus. Our visitors love eating on campus!

• For summer open house events provide bottled water to visitors to help combat the heat.

• Offering any type of food or refreshments adds an additional convenience to your visitors that most truly appreciate.


Transportation/Special Accommodations

• Arrange transportation such as buses or shuttles if needed for your visitors to take bus tours of campus (if offered) or as courtesy transportation to other locations on campus such as residence halls.

• Visitors often appreciate the added convenience of courtesy transportation so that they don’t have to drive from location-to-location while on campus.

• Arrange to provide special accommodations to visitors who may be physically impaired and need the use of a wheel chair, or other accessible transportation while visiting campus. This is a good question to ask on your event pre-registration reservation form.

• It is also good to have alternate means of transportation available in the event of inclement weather.


Staffing/Volunteers• Last but not least, it is essential that open house events have

the appropriate administrators, faculty, staff, students and volunteers on-hand to make the event a success.

• Those coming to participate need to know what their role is in the event and exactly what their duties will be.

• E-mail communications (most commonly used) with specific instructions should be sent out outlining what each participant needs to know well in advance.

• The earlier that everyone knows where to be, when to be there, and what to do when they get there, the better are your school’s chances of hosting a successful open house event!



Complete a Brief Questionnaire


Questions?

Thanks for Coming Today!

Contact Information:Pam Wilkins, Admissions Coordinator

Southern Illinois UniversityUndergraduate Admissions

425 Clocktower Drive – MC4710Carbondale, Il 62901618.453.2992 (office)618.453.4609 (fax)

E-mail – [email protected]


Documents

Open House Events: It’s All in the Details