OPEN SOURCE MEDIA FRAMEWORK (OSMF) · OPEN SOURCE MEDIA FRAMEWORK (OSMF) Monetize using online media content by creating feature-rich and value-adding plugins for the OSMF player

OPEN SOURCEMEDIA FRAMEWORK (OSMF)Monetize using online media content by creating feature-rich and value-adding plugins for the OSMF player using ActionScript

Sunday, January 23, 2011

MY FIRST COMPUTER


MY FIRST COMPUTER


MY FIRST COMPUTER


MY FIRST COMPUTER


CURRENTLY

• Adobe Community Leader (Copenhagen, Denmark)

• Adobe Community Professional (Flex)

• Adobe Customer Advisory Board (Flex)

• Adobe Industry Leader and Innovator

• Microsoft Technology Adoption Program


CURRENTLY

• Managing Director of NXTGENSYS Thailand Ltd.

• Author of Flash Catalyst Unleashed (Q3 2011)

• Golfer, Diver, Photographer, Traveller and Drinker


IN THE PAST AND NOWCopenhagen, Denmark (1993)


OSMF MOTIVATION


OSMF MOTIVATION

RESOURCES

SCOPE

TIMEQUALITY


OSMF MOTIVATION


OSMF MOTIVATION


OSMF MOTIVATION

0

25

50

75

100

25% 50% 75% 100%

DebtQuality (Code)


OSMF MOTIVATION

0

25

50

75

100

25% 50% 75% 100%

DebtQuality (Code)MaintainabilityScalabilityPerformanceStability


OSMF MOTIVATION

WE HAVE TO DO MORE WITH LESS !

WORK SMARTER - NOT HARDER !

now, choosing the right tools makes the difference...


MAKING IT...

0% 100%Probability of Success


MAKING IT...


SIMPLY NO GO...return to start


MAKING IT...



EXPENSIVEUnrealistic


MAKING IT...



EXPENSIVEUnrealistic

COMFORTZONE


MAKING IT...



MAKING IT...



MAKING IT...



MAKING VIDEO PROJECTS


Almost Infinite ComplexityFixed Budget ConstraintsUnreasonable RequirementsHigh Stakeholder InterestSmall Milestone ToleranceMany External Dependencies



Almost Infinite Complexity







Video Content




Platform

Video Content




Platform

Encryption

Video Content




Platform

Encryption QoS & Delivery

Video Content




Platform

Encryption QoS & Delivery Content Protection

Video Content




Platform


Augmentation

Video Content




Platform


Augmentation Advertising

Video Content




Platform


Augmentation Advertising Payment

Video Content




Platform


Augmentation Advertising Payment Analytics

Video Content




Platform



Interactivity

Video Content




Platform



Interactivity

Video Content

Device Specific Distribution




OSMF IN A NUTSHELL

“Open Source Media Framework (OSMF) simplifies the development of media players by allowing developers to assemble components to create high-quality, full-featured video playback experiences.”

“This open framework enables development focused on web-based video monetization, with lower costs and faster turnaround.”


OSMF IN A NUTSHELL

Open Source Media Framework......is Adobe's media framework for monetizing IP-delivered video.

In creating the framework, the team focused on three key areas...

QoS Monetization Plug-ins


OSMF IN A NUTSHELL

Open Source Media Framework......is Adobe's media framework for monetizing IP-delivered video.

• Latest media features of the Flash platform• Enables workflows and services around video playback• Pure AS3 with wrapper for Flex• Pluggable, extensible architecture• Free!

Content Providers can focus on user experience, not on player plumbingEcosystem Partners can focus on their services, not on integrating player code


TODAY’S REQUIREMENTS


TAKES A LOT OF EFFORT

• UI and chrome by you

• Playlist from CMS

• Video via HTTP or FMS

• Delivery via CDN

• Ads from ad provider

• Tracking to measurement service

• Social networking features


BEST OF BREED QOS

• Multiple delivery protocolsStreaming and progressiveRTMP and HTTP

• Quick start playbackEfficient connection logicMinimize buffering

• Smooth switch to the best bitrateNo disruption in audioSwitching logic is configurable

• Detect and recover from errors

Good Bandwidth Bandwidth Trouble Good Bandwidth


FLEXIBLE INTEGRATION

• Assemble functionality with plug-ins

• Extensible architecture makes writing new plug-ins possible

• Compile in or load dynamically

• Open API


OSMF TRAITS


OSMF COMPOSITION


OSMF PLUGINS

• Plug-ins define additional behavior for media, a new type of media, or both.

• Media Plug-insDefine new MediaElements and behavior, or override traits of existing MediaElementCDN connection plug-in

• Reference Plug-insA MediaElement that can control, change properties, invoke methods on one or more live MediaElementsOverlay ad that controls the main content

• Proxy Plug-insWrapper on existing MediaElements to monitor and handle events or block traitsTracking and reporting plug-in


NEXT STEPS

1. Start with OSMF as the foundation of your player

2. Add plug-ins for advertising, analytics, CDNs, social

3. Design a fabulous UI for your audience

4. Deploy the player

5. Over time, upgrade to get new features


NEXT STEPS

• Codewww.osmf.org

• Adobe User Group

• Official Bloghttp://blogs.adobe.com/osmf/

• Adobe Developer Forumhttp://forums.adobe.com/community/opensource/osmf/developers

• Tutorial


http://www.osmf.org

http://www.osmf.org

NEXT STEPS

• Blogblog.petermolgaard.com

• Twitter@petermoelgaard

• [email protected]


mailto:[email protected]

mailto:[email protected]

Documents

OPEN SOURCE MEDIA FRAMEWORK (OSMF) · OPEN SOURCE MEDIA FRAMEWORK (OSMF) Monetize using online media content by creating feature-rich and value-adding plugins for the OSMF player