Opening Themes

Tom Thomas and Terry CliffordSRG Planning Retreat

August 2012

Distinctive, original content

KnowledgeCulture DialogueTalent

Ira Glass, WBEZ’s This American Life

2

Distinctive, original content

KnowledgeCulture DialogueTalent

3

WXPN’s XPoNential Festival

Distinctive, original content

KnowledgeCulture DialogueTalent

Minnesota Public Radio’s UBS Forum

4

Distinctive, original content

KnowledgeCulture DialogueTalent

Abumrad & Krulwich, WNYC’s Radiolab

5

Distinctive, original content

KnowledgeCulture DialogueTalent

SRG members create–Hundreds of hours of original

content each week–A majority of public radio’s

national programming–Venues for conversation and

debate–Homes for compelling talent

6

Significant reach and use

7

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 20110%

2%

4%

6%

8%

10%

12%

14%

All CPB Stations, Mon-Sun 6am-Midnight, Persons 12+

Source: Arbitron Spring Nationwide, Radio Research Consortium

2 PPMMetros

17 PPMMetros

33 PPMMetros

| ---------------------------- All Estimates Based on Diaries ----------------------------- |

Cume Rating

Share

12.1%

5.1%

48 PPMMetros

Significant reach and use

SRG members generate 36 percent of all public radio listening.

8

Average Quarter Hour Audience

Growing streams of news and music24 of public radio’s 614 streams account for half of public radio’s ATH

News and informationWAMU (on-air)WBUR APM (MPR News-KNOW)KQEDSouthern California Public RadioNew York Public Radio (WNYC–FM)Chicago Public Media (WBEZ)NPR (live stream)KCRW (on-air)KERA (KERA on-air)KUOW (live stream)Michigan Radio

MusicAPM (The Current AAA)Classical Public Radio Network (KDFC)APM (MPR Classical – KSJN)New York Public Radio (WQXR Classical)WCPE (Classical)KCRW (All music)WGBH (WCRB Classical)KQAC (Classical)WBGO (Jazz)WFUV (The Alternate Side AAA)WETA (Classical)WWOZ (Jazz)

Source: 3td quarter 2011, as reported to NPR Digital Services by the streaming organizationsSeveral of these organizations provide additional streams not included on this chart.

9

Growing streams of news and musicSRG members provide 15 of the top 24 streams

News and informationWAMU (on-air)WBUR APM (MPR News-KNOW)KQEDSouthern California Public RadioNew York Public Radio (WNYC–FM)Chicago Public Media (WBEZ)NPR (live stream)KCRW (on-air)KERA (KERA on-air)KUOW (live stream)Michigan Radio

MusicAPM (The Current AAA)Classical Public Radio Network (KDFC)APM (MPR Classical – KSJN)New York Public Radio (WQXR Classical)WCPE (Classical)KCRW (All music)WGBH (WCRB Classical)KQAC (Classical)WBGO (Jazz)WFUV (The Alternate Side AAA)WETA (Classical)WWOZ (Jazz)

Source: 3td quarter 2011, as reported to NPR Digital Services by the streaming organizationsSeveral of these organizations provide additional streams not included on this chart.

10

Serving diverse audiences

11

0

1,000

2,000

3,000

4,000

5,000

6,000

Stations with the Most Black and Hispanic ListeningAQH Audience, Full Broadcast Week, Fall 2011

Source: Arbitron, AudiGraphics, Fall 2011 Station Resource Group

Serving diverse audiencesSRG members have 10 of the top 25 Black and Hispanic audiences

12

Public Radio – Total Cash Revenue2000 - 2011 (Adjusted for Inflation)

0

1,000

2,000

3,000

4,000

5,000

6,000

Stations with the Most Black and Hispanic ListeningAQH Audience, Full Broadcast Week, Fall 2011

SRG Members

Other stations

Source: Arbitron, AudiGraphics, Fall 2011 Station Resource Group

Serving diverse audiencesSRG members are the largest producers of Spanish-language and Native American public radio programming

13

Public Radio – Total Cash Revenue2000 - 2011 (Adjusted for Inflation)Station Resource Group

$1 billion+ station economy

14

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 20140

200,000,000

400,000,000

600,000,000

800,000,000

1,000,000,000

1,200,000,000

Public Radio – Total Cash Revenue2000 - 2011 (Adjusted for Inflation)

Source: Corporation for Public Broadcasting Station Resource Group

$1 billion+ station economy

SRG members raise 47 percent of public radio stations’ cash support.

15

Cash Support

A community of stations

• Driven by public service outcomes– Use of our content– Value to our listeners– Impact on our communities

• Building community institutions– Informed station leaders– Stronger local organizations– Peer-to-peer connections– Forward-looking strategy

16

Getting to the main thing

17

Pressing need for funds

• Fulfill ambitions for more service

• Replace lost tax-based support

18

Strategy for online and social media

• Compelling and unique value proposition

• Competitive advantage in creating and delivering content

• Sustainable business model– Use and value– Sponsorship– Partnership

19

Changing system architecture

• Paths of revenue• Power of scale• Shared investments• Intermediate spaces

20

Forward-looking vision of service

• Audience service imperatives and bold goals– New roles in people’s lives – New audiences for public media– Changing expectations across platforms

and channels

• Community service imperatives and new partners– Identifying and addressing problems– A wide frame of public media

21

Opening Themes

Tom Thomas and Terry CliffordSRG Planning Retreat

August 2012