Operations Management Sample Paper

7/29/2019 Operations Management Sample Paper

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Kalipayan Resort & HotelOperations Management


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Company Profile

a family corporation owned by renowned businessman Eduardo Vega Diaz, his wifeCarmelita Concengco Diaz, and is represented by their three children as Board ofDirectors.

located south of Manila at Kilometer 29 Emilio Aguinalo Highway Dasmarias, Cavite.It is a few kilometers away from prime tourist destinations and is situated in theneighborhood of major malls and entertainment centers. The Resort is situated nearthe university district and is also close to distinguished companies such as Toyota,Honda, Ford, Hyundai, and Mitsubishi to name a few.

There are 5 golf courses within 20 kilometers of the Resort, The Orchard being theclosest. Industrial giants San Miguel Brewery Corporation and EDS-EMI Yasaki arealso within the vicinity.

The Resort has 25 friendly and well-trained, full-time staff that cater to the guests'every need.

Kalipayan Resort is a favored venue for Weddings, Debuts, Baptismal Gatherings,Birthday Parties, Business Seminars, Meetings, Company Outings, GraduationCeremonies, Christmas Parties, and other special occasions.

The Resort's Hotel is also a popular choice for long-staying guests and businessmen.


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Brief History

Before Kalipayan Resort opened its doors, the owners have had a long history in thehospitality industry. They opened their first hotel in Lipa City, Batanggas in 1979named D' Family Crowd Hotel and Restaurant. It was a small hotel with 14 roomsthat also had a small venue with a 200 seating capacity, which the Rotary Club ofLipa City as well as Kiwanis Club members frequented for their meetings. The venuealso served as a discotheque-bar and restaurant. It closed in the year 1985, when

Mr. Diaz decided to focus all his energies on his rapidly growing Customs Brokeragebusiness. In 1993, they opened Pahiyas Restaurant in the, then thriving, CoastalRoad restaurant cluster built on stilts over the Manila Bay. Pahiyas was a popularrestaurant for a number of years before they shut their doors in 1999 to operate asmall concession that provided staff meals inside the production plant of industrialgiant EDS-EMI Yasaki along Emilio Aguinaldo Highway in Imus, Cavite. The landwhere Kalipayan Resort is situated used to be a sleepy farmland in the rurality ofDasmarias, Cavite back when Mr. Diaz bought the property in 1990. It opened its

doors to the public in the year 2000, after a labor of love that lasted a decade. Theowners decided on the name Kalipayan, which in the Visayan dialect meanshappiness. Upon opening, the Resort included a Chinese restaurant called Fung Lokwithin its vicinity that eventually dissolved to make room for the Resorts growingdemand for various functions and events. Now more than a decade old, KalipayanResort Hotel and Restaurant is a veritable institution in an area which the Departmentof Tourism has proclaimed to be The Tiger of the South.


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Mission

Our goal is to deliver a high standard ofservice that will exceed every guests'

expectations. We aim to make each guestleave our Resort with a smile. We willstrive to obtain our guests' loyalty through

the quality of care we provide and thevalue we put in their patronage.


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Vision

We envision serving our community through aconscious participation in protecting ourenvironment by using renewable materials in our

service as much as possible and encouraging ourguests to actively participate through theimplementation of a simple conservation andrecycling program. We hope to continue asleading exemplars of quality and value among

our industry peers and remain competitive whilethe city of Dasmarias continues in itsdevelopment.


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Values

Unity Teamwork

Professionalism


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Business Strategies

Customer Driven Service Company very much concern not only in gaining their customers satisfaction

but their loyalty instead SWOT (Strength, Weakness, Opportunities and Threats)

Core competencies: cost, time, flexibility and quality Trainings and seminars to employees Quality considerations within the company:(a) facilities that should be complete, flexible and maintained since

they have variety of offered services.

(b)Market understanding and skill in understanding customer wants

that should be possessed by the management.(c) Financial and marketing know how especially in attracting

customers.(d) They use the latest technology such as surveillance camera.


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Job Design and WorkMeasurement

Two shifting schedule: 6:00 am to 2:00 pm and 2:00 pmto 10:00 pm

Job rotation

employees have free houses together with their families assured with the credibility of their wages and givencomplete benefits

Human Resource Department is the one handling whenit comes to the compensation

separate record of collection for entrance fees and forfood and beverages performance appraisal is done individually by

department


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Inventory Management

Two types of inventory that they track and kept:-raw materials inventory

-finished goods inventory

Inventory used in three different ways:-anticipation inventory

-fluctuation inventory

-lot-size inventory

Fixed Order Quantity daily basis conducted by the Human Resource

Department


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Operations Planning

hybrid aggregate planning using both demand based and capacity based but not on the same

time Demand based

-customers demand instead the capacity is being adjusted-proactive option happens during lean season

Capacity based-adjusts their capacity instead the demand-happens during unexpected fluctuation of customers that causesthem to have insufficient labor force

They are not using a fixed aggregate planning method since theirwork design is quite complex and flexible


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Materials Planning

Human resource personnel handle it togetherwith the operations manager

They plan materials according the demand andits type

They dont do enterprise resource planninginstead they conduct an open forum in order tosolve company issues

This involves everyone in the resort includingthe owners and the OJTs


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Operations Scheduling

they have four facilities that could be used in gatherings like get-togethers, birthdays, debuts, anniversaries and other occasions.

event date must be reserved two to three weeks prior to thearrangement of catering and facilities

first come, first serve basis The resort can accommodate three different occasions in a day. The four facilities of the resort have its own different characteristic has regular employees as well as on-the-job trainees They are using Finite Loading because they calculate the capacity or

workload of an employee depending on the demand that was

needed pool cleaning a daily basis


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Comparison: Kalipayan Hotel andResort vs. Water Camp

Job Design and WorkMeasurement

In workers compensation, both water camp andkalipayan give minimum wage to their employees.

Water Camp gives additional pay to lifeguardsand employees doing accounting tasks whilekalipayan includes service charge and overtimefee.

Water camp employees can do scrap fund, it is

collected through selling recyclable materialswhile Kalipayan employees dont.

Kalipayan Hotel and Resort used to give freemeal to their employees but because employeesusually have rice leftovers, their managementdecided to discontinue providing free meals.Water Camp provides free meal for their

employees.Kalipayan and Water Camp has the same jobdesign. Although workers in kalipayan kas widerscope in terms of their stations while Water campstaffs has specific stations where they focus for

their whole shift.


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Inventory Management

Operations Planning

Materials Planning

Operations Scheduling

Kalipayan uses cycle counting while WaterCamp uses periodic counting.

Kalipayan uses hybrid while water campuses chase.

Kalipayan and Water camp use bothdemand and capacity based option.

Both Kalipayan and Water Camp exhibitscoordination among its units.

In Kalipayan, there is a meeting or openforum that includes the owners while inWater Camp there is none.

Both resorts are using first come firstserve method.

Both accept OJTs.

There is a reservation for both resorts.


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Analysis and Forecast

1. Which company is better today in terms of tactical operations management? Why?

When it comes to the daily operations, Kalipayan and Water Camp is almostequal except that there are some aspects on which Kalipayan is better.

These are on Inventory management of which Kalipayan uses daily base counting. Next is the job design which we can say that kalipayan is more pro workers than

Water Camp since in Kalipayan they give housing benefits for free and they valuetheir workers.

There are more employee benefits in kalipayan than in Water Camp. Also Kalipayan offers a wider scope of work than Water Camp. This helps avoid

employee boredom and provides more experience and opportunities to theirstaffs.

With regards to their operations planning, Kalipayan uses hybrid which is veryflexible and the best method to use.

Kalipayan also use both demand and capacity based options which makes themmore effective and efficient that they are not prone in losing customers. Also Kalipayan is more organize when it comes to their daily operation since they

have a fixed daily schedule for every shift they have. Kalipayan also has a better compensation system and they have a complex human

resource department of which includes marketing and purchasing.


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2. Considering the actual tactical operations managementof the competing companies, is there a good chance

for the lagging company to surpass the leadingcompany? Explain.

Yes there is a great chance that the lagging company

which is Water Camp will be able to surpass Kalipayan.This will be possible if they will study their competitorsfirst. In this way, they will be able to know theirweaknesses and strengths. Whats important is theirweaknesses for this will be their basis for

improvements. They must also study their market inorder for them to know what their customers reallywant. They must also research on the latest trend andtechnologies that they can add to the resort.


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3. If you were the Operations Manager of the lagging company whatwould you propose and implement within the next 12 months tobe at par with your competition?

Being the operations managers of Water Camp we would propose thefollowing:

Providing a wider scope of work for the employees. In this waythey will be able to develop their skills and be more competitive

compared to the workers of other resorts. We will be able toexperience employee boredom through this. Giving more benefits to the employees. In this way they will be

able to feel that the management values them. This also createsmotivation.

We can also change the way we plan our daily operations and

inventory. We can have a system that will include the suppliersand customers like Electronic Data Interchange. In this way thesuppliers will be able to become aware of our needs and thecustomers will also become part of the company.

Documents

Operations Management Sample Paper