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8/3/2019 Operations Sample
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1Copyright 2010-2015, Homesteaders Life Company. All rights reserved. Duplication and distributionwithout expressed, written permission from Homesteaders Life Company is strictly prohibited.
Insurance Company Operations
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Purpose of the Module
Give you an insight into the inner-workings of an
insurance company
Help you appreciate how secure insurance reallyisand whyso you can reassure families that
their preneed insurance dollars are safe with you
and companies like Homesteaders
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Competition in the
Life Insurance Industry Competitive environment has dramatically
changed in the past 25 years
Competition for life and annuity customers
Many insurance markets are near saturation
Not the case with preneed insurance
Weve barely scratched the surface
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Gramm-Leach-Bliley Act of 1999
GLB Act, also known as theFinancialServices Modernization Act
Promotes integration among financial services
providers Allows banks, insurance companies, etc. to
affiliate in a holding company structure Holding Company may or may not have controlling
interest in one or more other companies (subsidiaries)
Larger holding companies are also known as financialconglomerates
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Regulation
Most insurance laws can be classified
into two broad categories
Solvency laws
Market conduct laws
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U.S. Insurance Regulators
Insurance regulation is divided between
federal and state governments
Insurance regulation is primarily
governed by the states
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The Bottom Line
Asset requirements ensure that insurers
invest sufficiently and wisely
Reserve requirements ensure that companiesset aside enough money to pay anticipated
policy benefits
Minimum capital and surplus requirements
help guarantee that the amount of money each
insurer has available comfortably exceeds
what it owes to its customers
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Ethics in Life Insurance
Ethics
A system of accepted standards of conduct
and moral judgment
Combines the following elements
Honesty
Integrity
Fair treatment
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Life Insurance
A Business Built on Trust Insurance is a long-term promise
If a policy doesnt deliver on its
promises, surviving loved ones will
suffer financially
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Ethics in Life Insurance
Includes the following for insurers
Upholding promises to customers
Operating in a responsible manner
Treating customers equitably
Doing high-quality work in a timely fashion
Keeping private information confidential
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Replacement
Cashing in an insurance policy to help
pay for a new policy
Legal and ethical issue
Agent has duty to disclose all pertinent
information to the client and to the
insurance company and to act in theclients best interest
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Importance of Disclosure
Completeness and accuracy of life
insurance information is critical
Provide proper disclosure
then, let the client decide
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Functional Areas of
Life Insurance Companies Marketing
Actuarial
Underwriting
Customer Service
Claim
Administration Annuity
Administration
Investments
Accounting
InformationTechnology
Legal
Compliance Human Resources
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Product Pricing
Results in setting a premium rate
Charge per unit of life insurance coverage
Objectives:
Allow the company to pay all of the
products benefits and associated expenses
Return a modest profit
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Underwriting Overview
The process
Assess and classify the proposed insureds
degree of riskMake a decision to accept or decline the
risk
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Underwriting and
Guaranteed Issue Products With guaranteed-issue products, such as
Homesteaders, the underwriting is builtinto the product risk and its pricing
Does not take anti-selection into account
Relies on the agent to consider the insurancecompanys interests before recommending the
product to a high-risk, proposed insured
The applicant satisfies the underwritingguidelines by meeting the products broadeligibility requirements
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Who Are Our Customers?
External customers
Policyowners & beneficiaries
Funeral homes
Agents
Internal customers
Company employees
Company departments
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Steps to Good Customer Service
Delegate more authority and accountability
to front-line employees (empower them)
Provide employees with tools to do their job Technology
Training
Education
Create customer-oriented systems
Measure customer satisfaction
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E-Commerce
Using the Internet and other computer networks
To deliver commercial information
To facilitate business transactions To facilitate the delivery of products and services
Eliminates some of the limitations of traditional
commerce
24/7 availability
Instant Claim Processing at Homesteaders
Order processing
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Insurance Financial Objectives
Every life insurance company has two basic
financial objectives:
Solvency: Being able to meet all of their financialobligations as they come due
Profitability: Attempting to maximize the value
of the company for the benefit of the owners
(policy or stock) by earning a profit
Risk is an important consideration for setting
solvency and profitability goals
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Compliance: Other Issues
Claim Administration
Complaint Handling
Consumer Privacy
Market Conduct Exams