Operations Sample

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    1Copyright 2010-2015, Homesteaders Life Company. All rights reserved. Duplication and distributionwithout expressed, written permission from Homesteaders Life Company is strictly prohibited.

    Insurance Company Operations

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    Purpose of the Module

    Give you an insight into the inner-workings of an

    insurance company

    Help you appreciate how secure insurance reallyisand whyso you can reassure families that

    their preneed insurance dollars are safe with you

    and companies like Homesteaders

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    Competition in the

    Life Insurance Industry Competitive environment has dramatically

    changed in the past 25 years

    Competition for life and annuity customers

    Many insurance markets are near saturation

    Not the case with preneed insurance

    Weve barely scratched the surface

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    Gramm-Leach-Bliley Act of 1999

    GLB Act, also known as theFinancialServices Modernization Act

    Promotes integration among financial services

    providers Allows banks, insurance companies, etc. to

    affiliate in a holding company structure Holding Company may or may not have controlling

    interest in one or more other companies (subsidiaries)

    Larger holding companies are also known as financialconglomerates

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    Regulation

    Most insurance laws can be classified

    into two broad categories

    Solvency laws

    Market conduct laws

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    U.S. Insurance Regulators

    Insurance regulation is divided between

    federal and state governments

    Insurance regulation is primarily

    governed by the states

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    The Bottom Line

    Asset requirements ensure that insurers

    invest sufficiently and wisely

    Reserve requirements ensure that companiesset aside enough money to pay anticipated

    policy benefits

    Minimum capital and surplus requirements

    help guarantee that the amount of money each

    insurer has available comfortably exceeds

    what it owes to its customers

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    Ethics in Life Insurance

    Ethics

    A system of accepted standards of conduct

    and moral judgment

    Combines the following elements

    Honesty

    Integrity

    Fair treatment

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    Life Insurance

    A Business Built on Trust Insurance is a long-term promise

    If a policy doesnt deliver on its

    promises, surviving loved ones will

    suffer financially

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    Ethics in Life Insurance

    Includes the following for insurers

    Upholding promises to customers

    Operating in a responsible manner

    Treating customers equitably

    Doing high-quality work in a timely fashion

    Keeping private information confidential

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    Replacement

    Cashing in an insurance policy to help

    pay for a new policy

    Legal and ethical issue

    Agent has duty to disclose all pertinent

    information to the client and to the

    insurance company and to act in theclients best interest

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    Importance of Disclosure

    Completeness and accuracy of life

    insurance information is critical

    Provide proper disclosure

    then, let the client decide

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    Functional Areas of

    Life Insurance Companies Marketing

    Actuarial

    Underwriting

    Customer Service

    Claim

    Administration Annuity

    Administration

    Investments

    Accounting

    InformationTechnology

    Legal

    Compliance Human Resources

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    Product Pricing

    Results in setting a premium rate

    Charge per unit of life insurance coverage

    Objectives:

    Allow the company to pay all of the

    products benefits and associated expenses

    Return a modest profit

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    Underwriting Overview

    The process

    Assess and classify the proposed insureds

    degree of riskMake a decision to accept or decline the

    risk

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    Underwriting and

    Guaranteed Issue Products With guaranteed-issue products, such as

    Homesteaders, the underwriting is builtinto the product risk and its pricing

    Does not take anti-selection into account

    Relies on the agent to consider the insurancecompanys interests before recommending the

    product to a high-risk, proposed insured

    The applicant satisfies the underwritingguidelines by meeting the products broadeligibility requirements

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    Who Are Our Customers?

    External customers

    Policyowners & beneficiaries

    Funeral homes

    Agents

    Internal customers

    Company employees

    Company departments

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    Steps to Good Customer Service

    Delegate more authority and accountability

    to front-line employees (empower them)

    Provide employees with tools to do their job Technology

    Training

    Education

    Create customer-oriented systems

    Measure customer satisfaction

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    E-Commerce

    Using the Internet and other computer networks

    To deliver commercial information

    To facilitate business transactions To facilitate the delivery of products and services

    Eliminates some of the limitations of traditional

    commerce

    24/7 availability

    Instant Claim Processing at Homesteaders

    Order processing

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    Insurance Financial Objectives

    Every life insurance company has two basic

    financial objectives:

    Solvency: Being able to meet all of their financialobligations as they come due

    Profitability: Attempting to maximize the value

    of the company for the benefit of the owners

    (policy or stock) by earning a profit

    Risk is an important consideration for setting

    solvency and profitability goals

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    Compliance: Other Issues

    Claim Administration

    Complaint Handling

    Consumer Privacy

    Market Conduct Exams