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www.amagi.com
New revenue generation opportunities for OTT aggregators
How OTT aggregators can monetize incoming broadcast feeds through auto ad-detection
CASE STUDY
Ad detection using Machine Learning
Server-side Ad Insertion on OTT
Aggregated channels
250+ Auto DynamicQUICK FACTS
© 2017 Amagi Corporation. All Rights Reserved. Page 2
YuppTV | New revenue generation opportunities for OTT aggregators
About YuppTVYuppTV is one of the largest Over-the-top (OTT) entertainment aggregator in the world. The channel currently aggregates over 250 channels from South Asia.
The platform has a wide reach with Live TV, and VOD content including live events, television dramas, and full movies.
As a flexible subscription-based platform, YuppTV is available on multiple internet enabled devices such as Samsung Connected TVs, PC, Gaming Consoles, Roku, iPhones, and Android smartphones.
© 2017 Amagi Corporation. All Rights Reserved. Page 3
YuppTV | New revenue generation opportunities for OTT aggregators
Business requirementsYuppTV was aggregating over 250 live TV channels through their platform, without monetizing thousands of hours of aggregated content.
While the platform was operating through a subscription-based model, monetizing the content could have added a new revenue stream for YuppTV.
The challengeIt was challenging for broadcasters to provide ad-markers to YuppTV before delivering the feed. Without the ad-markers, YuppTV could not recognize the ads in stream that could potentially be replaced with personalized, dynamic ads.
Accurately identify ads in incoming streams
Replace ads dynamically and frame-accurately
Ad detection Dynamic ad insertion
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Amagi deployed AD FINDER, a machine-learning based system to identify ads in aggregated channels in real-time. Using signatures generated by the AD FINDER system, ads were replaced through THUNDERSTORM, a dynamic Server-Side Ad Insertion platform.
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4
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AD FINDER Machine-learning based auto ad detection
THUNDERSTORM Server-Side Ad Insertion platform
Personalized ads to users
© 2017 Amagi Corporation. All Rights Reserved. Page 4
YuppTV | New revenue generation opportunities for OTT aggregators
System architecture
Ad identification workflow: AD FINDERAmagi’s AD FINDER solution is a machine-learning based Ad mining system that uses audio signature matching across single/multiple feeds to detect repeating patterns in unmarked streams. These patterns are classified through an intelligent system into advertisements, house promos etc.
The ads detected are curated for splice accuracy and added to the ever-growing bucket of ad signatures. The ad signatures of the detected ads are then used to identify ads playing in an unmarked stream in real time, to produce an output with cue markers for further action.
Ad Mining System
Ad Signatures Detected
Ad-1
HLS Streams
Ad-2Ad-3
Ad Signature Database
CDN
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THUNDERSTORMInput HLS Stream
Output HLS Stream
Output HLS Stream
Output HLS StreamDetect, Mark, and Replace Ads
Ad1 Ad2 Ad3
AdSignatures
AdSignatures
Database
P-Ad3P-Ad2P-Ad1
Ad Network
Ad Signatures
Ad1
Ad2
Ad3
Ad Mining System
P-Ad1 P-Ad2 P-Ad3
© 2017 Amagi Corporation. All Rights Reserved. Page 5
YuppTV | New revenue generation opportunities for OTT aggregators
Content from YuppTV
Ad Networks
THUNDERSTORM
Unified stream for content and ads
ADADADAD
Ad SignaturesDatabase
THUNDERSTORM: Ad insertion workflow1. THUNDERSTORM stitched mid-roll ads dynamically,
using the server-side ad insertion technology
2. Ads were pulled from leading third-party ad networks, and replaced by detecting ad signatures stored in the database by the AD FINDER system
3. A unified stream of content and ads was sent to users ensuring that ads are not blocked by client-side ad blocker apps
4. Entire platform was secured with token-based authentication and HLS-E (AES 128-bit encryption)
Uses multiple ad networks for different geographies for enhanced monetization
Partnerships with leading ad networks
Supports VAST 2.0 and above as specified by IAB
Real-time analytics for ad detection and replacement
Waterfall mechanism to use preferred ad networks for better monetization
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© 2017 Amagi Corporation. All Rights Reserved. Page 6
YuppTV | New revenue generation opportunities for OTT aggregators
Benefits for YuppTV
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Monetization of untapped content
More control over ad insertion
Improved user experience
Integration with leading ad networks
Monetization of premium ad inventory, and addition of a new
revenue stream.
No dependency on TV channels to provide ad markers,
due to automated ad detection.
Improved user experience with elimination of ad buffering.
Ability to dynamically source relevant ads via integration with leading ad networks.
[email protected]@amagi.com
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