OPPORTUNITIES IN THE NON-PROFIT MARKET

A vertical focus for approaching new clients

2015

Companies you’re familiar with

The Market Defined

The nonprofit market includes a wide range of

entities, from such well-known organizations as the

United Way, the Make a Wish Foundation to trade

associations, alumni associations, book clubs, local

charities, and private foundations.

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Source: InfoTrends 2011

Top 3 Non-profit Groups by Size, Revenue

• Public charities

• Arts, Education, Health Care, Human Services

• Private foundations

• Other organizations

• Social and recreational clubs, athletic clubs

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Source: InfoTrends 2011

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Fundraising:Tends to usually be the primary goal

Staffing:Can be a headache for the non-profit segment

Did you know that the average annual external print spend in the non-

profit segment is $47,000?

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According to InfoTrends…

Source: InfoTrends’ Capturing the SMB Communication Services Opportunity 2009

Non-profit organizations have a

wide variety of marketing

communications needs. All of

these needs provide a tangible

opportunity for your company’s

services.

So, what are they producing?

• Fundraising campaigns

• Marketing campaigns

• Event promotions

• Variety of print collateral

• Email marketing

• Some SMS/Mobile marketing

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Bringing More Value

One way to differentiate your

company is to provide unique

materials that enable higher value

printed products to be created.

Mohawk Specialty Digital

Substrates can help you provide

this value to your non-profit

customers.

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Girl Scouts of America:Non-profit Case Study

Campaign Results

• Total response of 8.2% with unique individual response of 4.9%

• 31% of respondents made a donation

• Average donation increased from $50 to $250

• Grew Facebook Cause page to include new members

• Collected referrals from the “refer a friend” function

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Source: PODi.org

The non-profit market provides

many revenue opportunities for

you as a print service provider.

The opportunities include these

key products and services you

could offer.

Why You Should Consider Pursuing this Market

• Campaign management

• Database management

• Data-driven personalization

• Cross media services

• High-quality digital print

• Mailing & Fulfillment

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Mohawk MakeReady provides practical tools and actionable information for digital printers like you.

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We can help…

Visit: www.MohawkMakeReady.com for more tools, to request a meeting, or to join the community.