OPPORTUNITIES IN THE NON-PROFIT MARKET
A vertical focus for approaching new clients
2015
Companies you’re familiar with
The Market Defined
The nonprofit market includes a wide range of
entities, from such well-known organizations as the
United Way, the Make a Wish Foundation to trade
associations, alumni associations, book clubs, local
charities, and private foundations.
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Source: InfoTrends 2011
Top 3 Non-profit Groups by Size, Revenue
• Public charities
• Arts, Education, Health Care, Human Services
• Private foundations
• Other organizations
• Social and recreational clubs, athletic clubs
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Source: InfoTrends 2011
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Fundraising:Tends to usually be the primary goal
Staffing:Can be a headache for the non-profit segment
Did you know that the average annual external print spend in the non-
profit segment is $47,000?
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According to InfoTrends…
Source: InfoTrends’ Capturing the SMB Communication Services Opportunity 2009
Non-profit organizations have a
wide variety of marketing
communications needs. All of
these needs provide a tangible
opportunity for your company’s
services.
So, what are they producing?
• Fundraising campaigns
• Marketing campaigns
• Event promotions
• Variety of print collateral
• Email marketing
• Some SMS/Mobile marketing
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Bringing More Value
One way to differentiate your
company is to provide unique
materials that enable higher value
printed products to be created.
Mohawk Specialty Digital
Substrates can help you provide
this value to your non-profit
customers.
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Girl Scouts of America:Non-profit Case Study
Campaign Results
• Total response of 8.2% with unique individual response of 4.9%
• 31% of respondents made a donation
• Average donation increased from $50 to $250
• Grew Facebook Cause page to include new members
• Collected referrals from the “refer a friend” function
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Source: PODi.org
The non-profit market provides
many revenue opportunities for
you as a print service provider.
The opportunities include these
key products and services you
could offer.
Why You Should Consider Pursuing this Market
• Campaign management
• Database management
• Data-driven personalization
• Cross media services
• High-quality digital print
• Mailing & Fulfillment
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Mohawk MakeReady provides practical tools and actionable information for digital printers like you.
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We can help…
Visit: www.MohawkMakeReady.com for more tools, to request a meeting, or to join the community.