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Whether you’re a new customer or prospect, or simply want a refresher course, our expert trainers are here to help. You’ll learn the fundamentals of building experiments in Optimizely X, and best practices used by our most successful customers.

• Build core reusable components for your experiments in Optimizely X Web Experimentation• Use Optimizely X’s visual and code editors to create variations• Leverage extensions to reduce your dependency on developers• QA your experiments in Optimizely X• Read and interpret the Optimizely X results page

• New Optimizely users who want to learn how to build their first experiments and understand their experiment results• Users of Optimizely X who want to refresh their know edge of the basics of the platform

Opticon 18TRAINING DAY PROSPECTUS

Each course is $450

All certifications are free at Opticon

BUILDING BLOCKS OF OPTIMIZELY X WEB EXPERIMENTATION

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Do you wish you had more ideas for impactful web experiments? In this interactive workshop, you will learn how to maximize the value of your web experimentation program by connecting testing to your business goals, using data to drive ideation, and leveraging heuristic frameworks to put yourself into your user’s shoes to solve their biggest pain points.

• Build revenue trees to identify all of the metrics you can impact through experimentation• Connect individual experiment goals to high-level company KPI’s to show the impact of experimentation on the business• Leverage analytics to identify which pages have the highest opportunity for improvement through experimentation• Employ user psychology principles and heuristic frameworks in experiment ideation to write more strategic hypotheses that are more likely to win• Improve your hypotheses with a proven model for driving meaningful experiment learnings

• New experimenters who want to learn the foundations of web experimentation strategy• Users of Optimizely X who want to realign their testing strategy with industry best practices

FOUNDATIONS OF WEB EXPERIMENTATION: A STRATEGIC FRAMEWORK

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Creating a single winning experiment is hard enough. Making experimentation core to your business brings another level of challenges. During this session, you will gain best practices to build a world-class testing program at scale and embed experimentation into your business’ culture. You’ll learn the challenges and solutions to scaling experimentation that the Optimizely Strategy team has gathered over the years, and also hear directly from leaders of best-in-class experimentation programs how they achieved success.

• Adopt continuous development/delivery and link it to your experimentation program• Set a plan for rolling out experimentation through your organization while building ongoing enablement and training curriculum• Learn about the primary challenges the world-class experimentation programs have encountered and how they overcame them• Ensure consistency in defining the right metrics for all your organization’s experimenters• Create your organization’s team structure through the proper governance, resources, and communities / internal communication

• Experienced testers who manage or contribute to experimentation programs at organizations where many teams are involved in testing.• Individuals whose organization’s are looking to scale up their experimentation program beyond an individual team.

SCALING EXPERIMENTATION IN YOUR ORGANIZATION

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You’ve mastered the basics of experimentation, but want to up your game. The most successful optimization programs leverage Optimizely X Web Experimentation’s advanced targeting, segmentation, and event tracking features to gain deep insights about their users - insights that can transform the way your business markets to, sells to, and services your customers. In this track, you’ll learn the strategic skills necessary to develop actionable hypotheses for targeted audiences, then test your ideas employing advanced functionality of Optimizely X.

• Leverage your existing data to identify meaningful audiences and segments• Ideate and hypothesize for targeted groups of visitors• Integrate with other best-of-breed technologies to expand your targeting abilities• Assign custom attributes to visitors for more advanced targeting and segmentation• Track visitor actions throughout your funnel with custom events

• Optimizely X Web Experimentation users who have already run several experiments• Users that have already participated in the Optimizely Academy or launch trainings

BEYOND THE BASICS: ADVANCED EXPERIMENTATION TECHNIQUES