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#opticon2015
Powerful Integrations with Optimizely Arun Sivashankaran Founder, FunnelEnvy
@asivash [email protected]
Claire Vo CEO, Experiment Engine
@clairevo [email protected]
Michael Brondello Partner Marketing, Lytics
@mikebrondello
John Provine Product Manager, Optimizely
@optimizely [email protected]
37 Technology Integrations
30+ new integrations
Arun Sivashankaran, Founder
Introduction • Mid-size to large enterprise
• CRO services
• Open source projects
• Backstage platform
• Technical leverage for optimization challenges
• Extend Optimizely’s platform for specific workflows & use cases
Faster & More Complex Test Development
• We’re stubborn: • Use familiar editors & tools • Debug & iterate locally
• Optimizely-CLI • Local filesystem • Local hosting & script injection • Push via API
• SCM (branching, sharing), templates, build pipeline
• REST API (experiments, variations) Test Dev Velocity 3X
#opticon2015
• Publishers
• Post headline and thumbnail variations
• Stay within the Wordpress environment
• View results
• Automatic update with winning variation (optional)
• Uses conditional activation to reduce noise
• REST (experiments / variations) & Javascript APIs
Simple Wordpress Headline Testing
#opticon2015
• Backstage
• Build audiences from Marketo Attributes
• Synchronized with Optimizely Audiences
• Real time integration
• REST & Javascript API (audiences)
Personalized Experience with Lead Data
#opticon2015
• Optimizely-CLI Docs: www.funnelenvy.com/optimizely-cli Source: github.com/funnelenvy/optimizely-cli Optimizely Node: github.com/funnelenvy/optimizely-node
• HeadlineEnvy wordpress.org/plugins/headlineenvy/ Source: github.com/funnelenvy/headlineenvy Optimizely PHP: github.com/funnelenvy/optimizely-php
• Backstage www.funnelenvy.com/backstage
More information
@asivash @funnelenvy
[email protected] www.funnelenvy.com
Claire Vo, Founder & CEO
Plan your testing roadmap by site, page or element, and project hypothesis.
Get fully coded, Optimizely-compatible test variations for your pipeline from our network of expert CROs
Brandon Conversion Engineer 68 variations submitted 15% win rate
Complete historical view of your testing performance. Remember what won, lost, and why.
Report on program performance and compare against industry standards.
Michael Brondello, Partner Marketing
Great Consumer Experiences
Digital Natives use centralized data platform to understand & inform consumer experiences
!!
(user data, profiles, analytics, segments)!
!
Web
Data Platform
Ads
Mobile
Custom
Many companies still think of audience as channel-by-channel
Web Email Ads Mobile Custom
But a customer doesn’t live in just one channel…
Web Email Ads Mobile Custom
Customers live at the center of your business.
Web
Ads
Mobile
Custom
Data
Audience
Experience
Lytics helps aggregate data
Lytics shows who to target
Lytics helps deliver the best experience
ManagingYour
Audience
Data
Audience
Experience
Lytics helps aggregate data
Lytics shows who to target
Lytics helps deliver the best experience
ManagingYour
Audience
Unified User Profiles
2) Real-time engagement metrics
1) User identity is merged
3) Content and channel engagements
Data
Audience
Experience
Lytics shows who to target
Lytics helps deliver the best experience
Lytics helps aggregate data Managing
YourAudience
Audiences
1) Organized around interests & behaviors
2) Ready to use for targeted experiences
Data
Audience
Experience
Lytics shows who to target
Lytics helps deliver the best experience
Lytics helps aggregate data Managing
YourAudience
Using Optimizely’s JS & Audience API
Authenticate Lytics
Stream Lytics Audiences into
Optimizely
Target Lytics Audiences
Build Personalized Experiences
“Do we know this person?” lytics_id = "4f7b…";
!If yes,
“Which audience are they in?” lytics.audience({”audience":
[dormant]}
Real-Time Personalization
Loading…!
“Is this person in a Lytics Audience?” Optimizely.audience =
{“fetchData: lyics.audience:
[dormant]};
If yes,“Which experience should they
have?“ optimizely =
{“serveExperience: optimizely.audience:
[dormant]};
“Is this person in a Lytics Audience?” Optimizely.audience =
{“fetchData: lyics.audience:
[cyclist]};
If yes,“Which experience should they
have?” optimizely =
{“serveExperience: optimizely.audience:
[cyclist]};
“Is this person in a Lytics Audience?” Optimizely.audience =
{“fetchData: lyics.audience:
[affinity_oakley]};
If yes,“Which experience should they
have?” optimizely =
{“serveExperience: optimizely.audience: [affinity_oakley]};
Lytics & Optimizely
Thanks!
Come visit us at booth 14
getlytics.com
#opticon2015
Thank you!
Arun Sivashankaran Founder, FunnelEnvy
@asivash [email protected]
Claire Vo CEO, Experiment Engine
@clairevo [email protected]
Michael Brondello Partner Marketing, Lytics
@mikebrondello [email protected]
John Provine Product Manager, Optimizely
@optimizely