Optimize Routing

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Efficient Traffic Routing

Automate Routing to improve productivity

Gain visibility in to individual route margins to increase profitability

Improve Quality of services

ROC Route Optimization

Optimize Routing Operations

ROC Route Optimization

w w w . s u b e x . c o m

routeoptimization


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Gear Up To Rapid Market Changes by transforming your business

Carrier wholesale operations are becoming more expensive and increasingly dicult to manage, causing the telecom

industry to strive for increased operational eciency to improve prot margins. Given this situation, carriers need to explore

multiple cost-reducing avenues and manage resources eciently. One of the largest and most inecient cost centers is the

routing process, which deals with large information volumes that call for manual-intensive processes.

Telecom operators need to respond quickly to the abrupt and volatile changes in service provider rates in order to remain

competitive. Subexs ROC Route Optimization solution answers this need, allowing subscribers to benet from competitively

priced high quality service.

ROC Route Optimization delivers value through the following capabilities:

Analyses various service parameters such as cost, trac forecast, network capacity and quality

Uses analysis output to streamline service providers routing process

Establishes competitive sales rates for services

Executes the Automated Routing Management System to establish automatic switch connection and generate

Man-Machine Language commands for switch update

These capabilities round up our comprehensive route optimization solution, helping you derive the best breakouts and cost

routes. Our processes also enable communication service providers to establish focused eciency-increasing task

automation, thereby reducing data redundancies.

Using ROC route optimization to Enable Growth and Sustain a Competi-

tive Advantage

Respond rapidly to changing market conditions

ROC Route Optimizations exibility facilitates easy management of complex traded agreements that drive the business.

Operators can now determine the optimum operator and route by analyzing multitudes of rate, dial code breakouts and

currencies. This allows them to implement routing changes in an ecient and timely manner.

In addition to the core product, Subex also ensures that the solution is upbeat with volatile market needs. Our Route

Optimization NANP Module allows North American Numbering Plan (NANP) telecom providers to reduce workload and

improve eciency through automated workows and simplied NANP management.

Derive Competitive Sales and Buying Rates

ROC Route Optimizations Sales Module eectively manages price determination, facilitating competitive sales price

derivation. This provides visibility to What If, forecasted cost data and lowest possible price scenarios. The solution also allows

the exibility to analyze sales and buying prices based on dierent costing methods and ABC analysis. The solution makes

sales price distribution easy with automatic distribution of sales oers, contracts and dial codes.

Optimize Network Capacity through Accurate Trac Forecasting

ROC Route Optimization analyses trac to understand demand patterns in order to manage network capacity. This enables

accurate forecasting of incoming and outgoing trac based on current quality. This analysis helps alert commercial managers

towards abnormal behavior, congested routes, and less protable overow situations. ROC Route Optimization also enables

operators to easily and accurately route high margin trac that requires high standards of Quality of Service (QoS).


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Attain High Quality of Service and Ensure Customer Retention

ROC Route Optimizations Quality Module provides network quality managers a comprehensive set of tools to manage carrier

quality data. Operators can specify the quality threshold for each QoS parameter based on individual destination, tari and

Best Cost Routing table per product. The system is automated to generate an alert in case of threshold violation and also to

automatically remove the carrier from the routing plan. By automating the quality process management, ROC Route

Optimization enables operators to achieve their customer SLAs, ensuring customer loyalty.

Identify most protable and optimum routes

ROC Route Optimizations comprehensive reporting and analysis capabilities enable operators to easily identify and monitor

the performance of each trac route. The detailed analysis report provides an insight to total operations performance and

allows minute detail drill-down. The solution also projects route margins to encourage operators to proactively change routes.

Manage Complex Bilateral Agreements

ROC Route Optimizations advanced Bilateral Module can hypothesize a deal, capture rates, commitment levels and

commercial terms based on the importance of traded deals. Depending on operator relationship and agreement terms, ROC

Route Optimization allows operators to prioritize or de-prioritize service providers services via override settings. It monitors

deals at dierent stages of progression, allowing operators to manage complex businesses eciently

Optimize Manpower

Frequently changing service provider rates make quick action essential; manual response is cumbersome and slow. ROC Route

Optimization completely automates the end to end process of rate management and switch provisioning, thereby increasing

overall productivity. The NANP Module improves operator eciency and reduces workload through automated workows

and simplied NANP management.

Slash Total Cost of Ownership

ROC Route Optimization is a modular system; service providers can invest in only those software components that they need.

This allows initial investment to be kept low, while enabling service providers to add additional modules as and when the

need arises. All integrated modules can be controlled through ROC Route Optimizations Application Security Management

Tools.

Develop New Insights and Understand Business Performance

Reports and Dashboard: Using historic data and various parameters as input, ROC Route Optimization provides top

management with an integrated business health snapshot. Business leaders can make important business decisions afteranalyzing the business impact of volatile rate changes, contract changes and trac analysis.

Alarms and Alerts: These allow operators to congure a customized set of data checks for events and violations that need

attention. Operators can dene every alert within the solution, including the timelines and frequency of alert query execution.

Alert notication can be congured through various modes such as SMS, email, Pop-ups or via cell phones.


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ROC Route Optimization: Functional Coverage

ROC Route Optimization: Unique Features

Route Order Management

MML Generation

Carrier RankingWhat-If Scenarios

Target Buy Rates

Trading & Negotiation

Cost Base GenerationCurrent Margin

Future Margins

Margin Analysis

Capacity Management

Trac Forecasting

Quality Measurement

Trac & Quality

Route Implementation

BCR Generation Capacity

Optimisation

Optimum Routing

Business Level

Service Level

Network Level

Enhanced management reporting and decision support tools

Highly scalable, exible solution

Easy to integrate with third party software and legacy systems

Audit trail provides historic business data visibility

Robust product road map makes ROC Route Optimization upbeat with the market

Heightened support through dedicated team of domain experts


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Flexible, Fit-To-Need Customer Engagement Models

Subex oers exible delivery models. Service providers can chose the appropriate engagement model based on their current

need and comfort.

Wholesale Partner Management: A Complete, Integrated Solution

Subexs Wholesale Partner Management solution is a functionally rich integrated platform that helps CSPs to eciently

manage their end-to-end carrier business. The solution covers all facets of a CSPs interconnect and interparty business, from

eective route optimization to accurate billing and settlements. ROC Route Optimization Solution can be scaled up to provide

a complete and integrated wholesale partner management solution.

Operator s Role: Partner with Subex to operate

solution

Subex Role:

Host application Own hardware

Own development and

deployment

Provide full application support

Own product adoption and ROI

Support full operations

Operator s Role: Host application

Own hardware and license

Operate software

Subex Role: Own development and deployment

Support product adoption

Provide application maintenance

and support

Traditional License Model Managed Services

Operator s Role: Right -to-Use license

Operate software

Subex Role:

Host application Own hardware

Own development and deployment

Support product adoption

Provide application maintenance

and support

Vendor Scope Telco ScopeLegend : Managed Services

B/OSS Product

Eg . ROC Fraud

Management

Implementation /

ProfessionalServices

(Product Vendor)

Infrastructure

(Telco)

Operations

(Telco)

Support

(ProductVendor)

Operations

(Telco)

Implementation /

Professional

Services(Subex)

B/OSS Product

Eg . ROC FraudManagement

Infrastructure

(Subex)

Support

(Subex)

Infrastructure

(Subex)

Operations

(Subex)

Implementation /

ProfessionalServices

(Subex)

B/OSS Product

Eg . ROC FraudManagement

Support

(Subex)

Wholesale Partner Management

ROC Partner Settlement ROC Cost Management ROC Route Optimization


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About Subex

Subex Limited is a leading global provider of Business Support Systems (BSS) that empowers communications service providers

(CSPs) to achieve competitive advantage through Business Optimization - thereby enabling them to improve their operational

eciency to deliver enhanced service experiences to subscribers.

The company pioneered the concept of a Revenue Operations Center (ROC) a centralized approach that sustains protable

growth and nancial health through coordinated operational control. Subex's product portfolio powers the ROC and its

best-in-class solutions such as revenue assurance, fraud management, credit risk management, cost management, route

optimization, data integrity management and interconnect / inter-party settlement.

Subex also oers a scalable Managed Services program and has been the market leader in Business optimization for four

consecutive years according to Analysys Mason (2007, 2008, 2009 & 2010). Business optimisation includes fraud, revenue

assurance, analytics, cost management and credit risk management. Subex has been awarded the Global Telecoms Business

Innovation Award 2011 along with Swisscom for the industrys rst successful Risk Reward Sharing model for Fraud

Management.

Subex's customers include 16 of top 20 wireless operators worldwide* and 26 of the worlds 50 biggest# telecommunications

service providers. The company has more than 300 installations across 70 countries.

*RCR Wireless list, 2010

#Forbes Global 2000 list, 2010

SubexLimited.

2011.

Allrightsreserved.

Althougheveryendeavourhasbeenmadetoensurethattheinformationcontainedwithinthisdocu

mentisuptodateandaccurate,

SubexLimitedcannotbeh

eldresponsibleforanyinaccuracyorerrorintheinformatio

ncontainedwithinthisdocument.02162012.

Regional oces: Dubai | Ipswich | Sydney

www.subex.com

Subex (Asia Pacific) Pte. Limited175A, Bencoolen Street,

#08-03 Burlington Square,

Singapore 189650

Phone: +65 6338 1218

Fax: +65 6338 1216

Subex (UK) Limited3rd Floor, Finsbury Tower,

103-105 Bunhill Row,

London, EC1Y 8LZUK

Phone: +44 20 7826 5420

Fax: +44 20 7826 5437

Subex Inc.12101 Airport Way,

Suite 300 Broomfi eld,

Colorado 80021USA

Phone: +1 303 301 6200

Fax: +1 303 301 6201

Subex LimitedAdarsh Tech Park,

Devarabisanahalli,

Outer Ring Road,Bangalore - 560037

India

Phone: +91 80 6659 8700

Fax: +91 80 6696 3333

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Optimize Routing