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Test Name -Results
Month DD, YYYY
URL.com
Your CompanyLogo
Table of ContentsTable of Contents
•Overview (3)
•Description and Hypothesis (xx)
•Test Objectives and Goals (xx)
•Results Overview (xx)
•Original vs. Winner (xx)
•All Variation Performance Results (xx)
•Next Steps (xx)
•Optimizely Support (xx)
Test OverviewTest Overview
Test Name Page Type or URL Start Date End Date
Test name Page type (e.g. Checkout) or URL Day, Month, Date, Year
Day, Month, Date, Year
Hypothesis
Enter your test hypothesis. For example: Changing the CTA language from “Next” to “Review Order” will make it clear users can see their order summaries before their cards are charged. This will improve order conversion.
Variation Name Variation Description
Original This is the default content that currently appears on the page.
Winner Highlighted Variation description
Variation name Variation description
Variation name Variation description
Goals Measured Next Steps
•Goal number one•Goal number two
•Individual or Department’s name - description of next step •Individual or Department’s name - description of next step
OptimizelyOptimizely
Executive Results SummaryExecutive Results Summary
Test Description
Test Dates and Duration
Original Hypothesis
Actual Result
OptimizelyOptimizely
Test Objectives and GoalsTest Objectives and Goals
# Goal Name Description
1Conversion This is measured by the percentage of visitors who reach the “Thank You” page (
www.exampleURL.com/checkout/ThankYou).
2
3
4
5
6
7
These are the success metrics that were measured for this test. They are listed in the order of importance.
OptimizelyOptimizely
VariationsVariations
The following slides show screenshots of the variations that were tested.
OptimizelyOptimizely
Variation #1 Name (copy this slide as needed for additional variations)Variation #1 Name (copy this slide as needed for additional variations)
1. Description of the changeThis is the description of the variation and how it differs from the original.
Helpful Hints
1. Use a screen capture tool like Skitch (http://www.evernote.com/skitch) to take a screenshot of your variations from within the Optimizely editor or Preview window.
2. Select “Previous Snapshot Area” to capture the EXACT same area. This will make it easier to notice small changes between variations when you switch between them in your document without any “jumping” of common elements. (If you’re running multiple monitors you may need to disable them for this feature to work correctly.)
Helpful Hints
1. Use a screen capture tool like Skitch (http://www.evernote.com/skitch) to take a screenshot of your variations from within the Optimizely editor or Preview window.
2. Select “Previous Snapshot Area” to capture the EXACT same area. This will make it easier to notice small changes between variations when you switch between them in your document without any “jumping” of common elements. (If you’re running multiple monitors you may need to disable them for this feature to work correctly.)
OptimizelyOptimizely
Variation #2 Name (copy this slide as needed for additional variations)Variation #2 Name (copy this slide as needed for additional variations)
1. Description of the changeThis is the description of the variation and how it differs from the original.
Helpful Hints
1. Use a screen capture tool like Skitch (http://www.evernote.com/skitch) to take a screenshot of your variations from within the Optimizely editor or Preview window.
2. Select “Previous Snapshot Area” to capture the EXACT same area. This will make it easier to notice small changes between variations when you switch between them in your document without any “jumping” of common elements. (If you’re running multiple monitors you may need to disable them for this feature to work correctly.)
Helpful Hints
1. Use a screen capture tool like Skitch (http://www.evernote.com/skitch) to take a screenshot of your variations from within the Optimizely editor or Preview window.
2. Select “Previous Snapshot Area” to capture the EXACT same area. This will make it easier to notice small changes between variations when you switch between them in your document without any “jumping” of common elements. (If you’re running multiple monitors you may need to disable them for this feature to work correctly.)
Results OverviewResults Overview
Declared Winner: Variation Name
• [Primary Goal/Metric Name]: Variation x showed a ___ % lift over the next best performing variation and a ____% lift over the original.
• List other reasons why this is the declared winner here.
Winner S
creensh
ot
Original vs. WinnerOriginal vs. Winner
Original Variation
• Performance for key metric (conversion % etc.)
• Performance for other key metrics
• Performance for other key metrics
• Performance for other key metrics
Screensh
ot
Wining Variation
• Performance for key metric (conversion % etc.)
• Performance for other key metrics
• Performance for other key metrics
• Performance for other key metrics
Screensh
ot
All Variation Performance ResultsAll Variation Performance Results
Goal/Metric Name
Goal/Metric Name
ExamplesExamples
Next StepsNext Steps
•______ to by [date]•______ to by [date]•______ to by [date]•Winner to be implemented by [date]
OptimizelyOptimizely
Support from OptimizelySupport from Optimizely
Customer Support:•Whether its a quick technical question about a specific feature or a question about billing, the customer support team is available via email or phone.
• [email protected] (Silver, Gold and Platinum plans only)• 1-877-464-2985 (Gold and Platinum plans only)
Technical Account Manager: (Platinum plans only)
•Manages the majority of cases you’ve submitted and coordinates with other Optimizely team members to ensure timely issue resolution•Reviews your experiment ideas and recommends how to best configure them in Optimizely•Guides your internal developers (or external agencies) with creating custom code for sophisticated experiments or integrating with other systems•Provides best practices to effectively manage the Optimizely platform[Enter your Technical Account Manager’s name]
• [Enter your Technical Account Manager’s email]• [Enter your Technical Account Manager’s phone]
