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Kevin Kennedy, Principal
I. Naya Kehayes, Principal
November 18, 2015
Optimizing Strategy for the New Realities
of Hospital Surgical Services
1
Meet Our Presenters
Kevin Kennedy
A 25-year consulting career has given Kevin a unique
understanding of shifting trends in the healthcare industry.
A member of ECG's Board of Directors and head of the
firm's Northwest Healthcare practice, Kevin has guided
hospital executives and physician leaders through periods
of dramatic change, and he is highly regarded for his
informed perspective on the industry's changing conditions,
new models of care, and the business arrangements
required to achieve clinical integration.
Principal
Naya Kehayes
0100.015\347250(pptx)-E2
Principal
With 18 years of experience in consulting and over 25 years of
experience in the healthcare industry, Naya is the Ambulatory
Surgery Practice Leader and Founder of Eveia Health, a division
of ECG. She has effectively directed projects and served as a
strategic adviser to clients in ASC operations, surgery
reimbursement, business analysis, and contract
negotiations. She has a proven track record of success and has
provided direction on engagements resulting in financial
performance improvements, including the generation of millions
of dollars in revenue for multiple clients.
About ECG
2 0100.015\347250(pptx)-E2
ECG partners with providers to create the strategies and solutions that are
transforming healthcare delivery. With more than 40 years of service to the
healthcare industry, we can help organizations thrive in a value-based world.
Earlier this year, ECG and Eveia Health joined forces to create a firm with
unparalleled domain expertise in ambulatory surgery in addition to our skills in
strategy, finance, operations, and technology.
Agenda
3 0100.015\347250(pptx)-E2
Introduction
Current Environment
Migration of Surgery
Strategic Considerations
Appendix A — Case Mix Considerations
Appendix B — CMS Approved ASC List Growing
4
Introduction
0100.015\347250(pptx)-E2
Observations on Recent Hospital Behavior
5 0100.015\347250(pptx)-E2
» Sutter Health owns six ASCs in Southern California, which are hundreds of miles from its
hospitals in Northern California.
» Tenet Healthcare invested in a JV with USPI to create “the leading U.S. short-stay surgery
platform.”
» A health system located on the east coast is in negotiations to buy at least 16 ASCs
(confidential).
» A large urban health system has a business plan to develop 20 ASCs over the next 4 years
(confidential).
» A multihospital health system seeks in-house ASC development and management capability,
with a goal of building 20 ASCs in the next 4 years (confidential).
So why the sudden interest?
Value-Based Enterprises
6 0100.015\347250(pptx)-E2
As payment reform and other pressures continue the push toward a value-based
industry, organizations need to develop the right framework to operate as successful
value-based enterprises (VBEs).
Value-Based Enterprises Becoming an Effective VBE
7 0100.015\347250(pptx)-E2
To become an effective VBE, an organization needs to establish a strong foundation
and drive improvement across four key functional areas. Care delivery changes are
a particularly difficult part of this process, but the increasing importance of ASCs
will help drive meaningful change.
Organizational Foundation ORGANIZATIONAL FOUNDATION
VBE
CARE
DELIVERY
TRANS-
FORMATION
PAYMENT
MODELS
CLINICAL AND
BUSINESS
INFORMATICS
PROVIDER
NETWORK
Medicare Shared Savings
Medicare Advantage
Commercial ACOs
Employer Direct Contracting
State Employee Direct Contracting
Pay-for-Performance
Bundled Payments (incl. CCJR)
MACRA
PA
YM
EN
T
MO
DE
LS
New Hospital Priorities
8 0100.015\347250(pptx)-E2
In progressive organizations that are serious about population health, the dialogue
around surgical services has changed dramatically.
» The ORs are the most profitable part of the hospital.
» Most hospital strategies and tactics are geared toward
increasing the volume of highly profitable surgical
cases.
OLD
PARADIGM
» The ORs are the most expensive part of the hospital.
» Many of the strategies used to fill ORs are at odds with
becoming a VBE.
NEW
PARADIGM
(we’re not
there yet)
EVOLUTION:
Health Systems Thinking About Surgery
New Hospital Priorities (continued)
9 0100.015\347250(pptx)-E2
Several pressures are changing the way hospitals think about surgery.
All of these issues
support a greater
investment in ASCs
by health systems.
Risk-based payments will
make it profitable to deliver
care in lower-cost settings.
PRIORITIES
COST
SERVICE
AND
CUSTOMER
EXPERIENCE
COMPETITION
CLINICAL
DELIVERY
ALIGNMENT
Partnership
opportunities exist
with key physicians.
There is a longer
list of eligible
services every
year. Total joint
replacements are
becoming more
common.
The happiest
patient may be one
who never sets foot
in your hospital.
If you can’t beat ‘em…
Things to Consider…
10 0100.015\347250(pptx)-E2
» ASC case mix and
ownership
» Value of
hospital-ASC JVs
» CMS-approved ASC
list growth
» Medicare versus
commercial payors
» Operations and CMS
changes
» Surgery pricing and
transparency
» Market dynamics and
physician
relationships
» Financial
considerations and
managed care
CURRENT
ENVIRONMENT
MIGRATION OF
SURGERY
STRATEGIC
CONSIDERATIONS
11
Current Environment
0100.015\347250(pptx)-E2
ASC Case Mix and Ownership
12 0100.015\347250(pptx)-E2
Medicare Case Volume by Specialty ASC Ownership
Dermatology 4%
Orthopedics 8%
Gastro-enterology
31%
Opthal-mology
28%
Other 7%
Pain Management
22%
Physician 65%
Hospital 2%
Corporation-Physician
8%
Corporation 6%
Corporation- Hospital- Physician
6%
Hospital- Physician
17%
Source: http://www.ascassociation.org/advancingsurgicalcare/aboutascs/industryoverview/apositivetrendinhealthcare
Value of Hospital-ASC JVs
13 0100.015\347250(pptx)-E2
ASC
POSIT ION
HOSPITAL
POSIT ION
» Is there potential for increased
reimbursement?
» Hospital JVs may or may not
result in a favorable impact to
reimbursement.
» Physicians desire to maintain their
independence.
» Hospital JVs can enhance
physician relationships.
» There is an increased demand for
ambulatory care networks.
» Transparency is becoming more
important.
» Value-based pricing opportunities
are emerging.
» There are increased operating
margins for select services.
» The gap is closing on
reimbursement for HOPDs versus
ASCs.
14
Migration of Surgery
0100.015\347250(pptx)-E2
Migration of Surgery
15 0100.015\347250(pptx)-E2
I N PAT I E N T H O P D A S C
Advancing clinical technologies that allow smaller incisions and shorter stays
Medicare and commercial payor cost pressures
Physician motivation—financial and efficiency
K E Y D R I V E R S :
High-Acuity Cases and SOS Shift
16 0100.015\347250(pptx)-E2
CMS approval of high-acuity codes for ASC setting increases threat of migration of
high-value cases to ASC setting (see APPENDIX B).
ORTHOPEDICS
S P I N E
TO TA L J O I N T
R E P L A C E M E N T S
» Laminotomy/laminectomy
» ACDFs
» Lumbar fusions
» Knee arthroplasty (uni-knee)
» Total wrist
» Total elbow
High-Acuity Cases and SOS Shift (continued)
17 0100.015\347250(pptx)-E2
CMS approval of high-acuity codes for ASC setting increases threat of migration of
high-value cases to ASC setting (see APPENDIX B).
G Y N E C O L O G Y
» Hysterectomies
C A R D I O L O G Y
» Pacemakers
E N T
» Cochlears
» Bahas
Payor Implications for Ambulatory Surgery
18 0100.015\347250(pptx)-E2
M E D I C A R E
» Inpatient to HOPD code approval
» HOPD to ASC code approval
» OPPS for HOPDs and ASCs
» Closure of gap on reimbursement methods and rates
» Device intensive codes
» Bundling logic
C O M M E R C I A L
PAY O R S
» CMS approvals to HOPD validate medical director
approvals for ASC lists
» Expansion of commercial payor ASC-approved lists is
growing beyond CMS-approved list
» Inpatient to outpatient cost savings opportunities with
outcomes data validate medical director approvals
» Alignment of commercial payors with ASCs to move volume
19
Strategic Considerations
0100.015\347250(pptx)-E2
Why is There an Increased Demand for
Hospital-ASC JVs?
20 0100.015\347250(pptx)-E2
OPERATIONS AND
CMS CHANGES
SURGERY PRICING AND
TRANSPARENCY
» Efficiency equals reduced cost
» Physician access to incremental income
» Physician management control
» No labor unions
» ASCs must know their cost!
» Payors see the opportunity for savings
» Increased commercial payor acceptance
of approval of codes beyond the
Medicare list
» CMS closure of the gap on HOPD- and
ASC-approved CPTs on APC list
» APC bundling logic and device-intensive
procedures
» ASCs typically represent 30% or more in
savings to payors
» ASC pricing can be 50% less than a
hospital
» Charge transparency trending toward
mandatory
» Payor, employer, and consumer
perspective on pricing competition for
outpatient surgery
» Value-based pricing/gain-sharing
arrangements
» Bundled payments in ASCs?
Factors That Impact the Success of a
Hospital-ASC JV
21 0100.015\347250(pptx)-E2
MARKET DYNAMICS AND
PHYSICIAN ALIGNMENT
FINANCIAL CONSIDERATIONS
AND MANAGED CARE
» Hospital equity position
» Asset versus stock purchase
» CON implications
» Market competition
› ASCs
› Hospitals
› Payors
» Physician relationships
› Hospitals retain physician alignment
with ASCs
› Hospitals recruit new physicians via
ASC partnerships
» Economic implications of moving surgery
› Excess capacity
› Demonstrating winners and losers
› Partnership distributions
» Case mix (see APPENDIX A)
» Payor methodologies and cost
» Affiliate language
» Payor contracting considerations
› HOPD versus ASC rates
› Historical focus on inpatient rates
› Shift in SOS
› Impact on rate negotiations
A major national payor is launching a
plan to contact patients before
authorizing a surgery to educate them
on the benefits of ASCs and inform
them about out-of-pocket differentials.
Two Anecdotes We Expect to Become Trends
» In a Western market, a health plan
has agreed to pay an orthopedic
group double-digit rate increases
for several years, contingent upon
them moving total joint
replacements out of the hospital
and into their ASC.
» The hospital is not aware of this
agreement.
22 0100.015\347250(pptx)-E2
So What Should You Do? A Six-Step Program
23 0100.015\347250(pptx)-E2
Be aware of what
commercial payors are doing
in your market. In most
areas, they are more
aggressive than Medicare.
Payor Market
Awareness
How will these trends impact
your other plans around
value-based care, new
payment models, physician
alignment, and clinical
integration?
.
Internal
Alignment 3 1 ASCs are different than
hospital ORs. Have a plan.
Fill Gaps in
Expertise 5
A meaningful portion of your
inpatient surgery cases will
transition to ASCs in the
coming years. Do the math.
Understand the
Implications
Can you ride it out? Can you
develop your own ASCs or
enter into JVs? Explore
ways to mitigate the financial
hit while positioning for the
future.
Develop a
Strategy 4 2 Execute! 6
24
Questions & Discussion
Kevin Kennedy
Naya Kehayes
0100.015\347250(pptx)-E2
25
Appendix A Case Mix Considerations
0100.015\347250(pptx)-E2
Case Mix Considerations
A-1 0100.015\347250(pptx)-E2
THIS IS A DPC NOTE
DO NOT DELETE
Per consultant: DPC-
note there are no errors
on the surgery lists-
spellcheck does not
recognize all of the
medical terminology
O RT H O P E D I C S
» General orthopedics
› ACLs
› Rotator cuff
repairs
› Athroscopies
» Total joint
replacements
S P I N E
» Laminectomies
» ACDFs
» Lumbar fusions
E N T
» Sinus surgery
» Tymps and tubes
» Cochlear implants
» Bahas
MOST FAVORABLE CASE TYPES IN ASCs
Case Mix Considerations (continued)
A-2 0100.015\347250(pptx)-E2
OPHTHALMOLOGY
» Cataracts
» Corneal transplants
» Retina
PAIN
MANAGEMENT
» Epidurals
» Pain pumps
» Trials
» Generators
GENERAL
SURGERY
» Hernia repairs
» Breast Reconstructions
» Lap choles
» Lap bands
MOST FAVORABLE CASE TYPES IN ASCs
Case Mix Considerations (continued)
A-3 0100.015\347250(pptx)-E2
G I
» Endoscopy
G Y N
» Hysteroscopy
» D&C
» Hysterectomies
U R O L O G Y
» Cystos
» Needle biopsies
» Bladder slings
MOST FAVORABLE CASE TYPES IN ASCs
29
Appendix B CMS Approved ASC List Growing
0100.015\347250(pptx)-E2
CMS ASC Approved List Growing:
Spine Examples
B-1 0100.015\347250(pptx)-E2
NOTE: CPT codes presented are examples of codes that have moved to ASC list by specialty and are not representative of
the entire list of codes that are approved on the CMS ASC list applicable to each specialty category.
CPT Long Description
2015 Area-
Adj CMS
HOPD Rate
2015 CMS
HOPD
Hospital
Cost
July 2015
Medicare Area-
Adj. ASC
Payment Rate
22551
Arthrodesis, anterior interbody, including disc space preparation,
discectomy, osteophytectomy and decompression of spinal cord and/or
nerve roots; cervical below C2 $10,224 $10,052 $7,844
22612
Arthrodesis, posterior or posterolateral technique, single level; lumbar (with
lateral transverse technique, when performed) $10,224 $8,451 $7,844
63030
Laminotomy (hemilaminectomy), with decompression of nerve root(s),
including partial facetectomy, foraminotomy and/or excision of herniated
intervertebral disc; 1 interspace, lumbar $4,113 $4,128 $2,254
63056
Transpedicular approach with decompression of spinal cord, equina and/or
nerve root(s) (eg, herniated intervertebral disc), single segment; lumbar
(including transfacet, or lateral extraforaminal approach) (eg, far lateral
herniated intervertebral disc) $4,113 $4,026 $2,254
CMS ASC Approved List Growing:
Total Joint Examples
B-2 0100.015\347250(pptx)-E2
CPT Long Description
2015 Area-
Adj CMS
HOPD Rate
2015 CMS
HOPD
Hospital
Cost
July 2015
Medicare Area-
Adj. ASC
Payment Rate
24361 Arthroplasty, elbow; with distal humeral prosthetic replacement $10,224 $17,390 $7,844
24363
Arthroplasty, elbow; with distal humerus and proximal ulnar prosthetic
replacement (eg, total elbow) $10,224 $15,740 $7,844
24365 Arthroplasty, radial head; $10,224 $8,680 $7,844
24366 Arthroplasty, radial head; with implant $10,224 $9,089 $7,844
24370
Revision of total elbow arthroplasty, including allograft when
performed; humeral or ulnar component $10,224 $11,951 $7,844
24371
Revision of total elbow arthroplasty, including allograft when
performed; humeral and ulnar component $10,224 $13,619 $7,844
25446
Arthroplasty with prosthetic replacement; distal radius and partial or
entire carpus (total wrist) $10,224 $14,597 $7,844
27438 Arthroplasty, patella; with prosthesis $10,224 $9,385 $7,844
27440 Arthroplasty, knee, tibial plateau; $10,224 $9,863 $7,844
27442 Arthroplasty, femoral condyles or tibial plateau(s), knee; $10,224 $11,452 $7,844
27443
Arthroplasty, femoral condyles or tibial plateau(s), knee; with
debridement and partial synovectomy $10,224 $8,819 $7,844
27446
Arthroplasty, knee, condyle and plateau; medial OR lateral
compartment $10,224 $11,484 $7,844
CMS ASC Approved List Growing:
Hysterectomy Examples
B-3 0100.015\347250(pptx)-E2
CPT Long Description
2015 Area-
Adj CMS
HOPD Rate
2015 CMS
HOPD
Hospital
Cost
July 2015
Medicare Area-
Adj. ASC
Payment Rate
58550
Laparoscopy, surgical, with vaginal hysterectomy, for uterus 250 g or
less; $5,479 $5,341 $3,002
58563
Hysteroscopy, surgical; with endometrial ablation (eg, endometrial
resection, electrosurgical ablation, thermoablation) $3,979 $3,252 $1,813
CMS ASC Approved List Growing:
Cardiology Examples
B-4 0100.015\347250(pptx)-E2
CPT Long Description
2015 Area-
Adj CMS
HOPD Rate
2015 CMS
HOPD
Hospital
Cost
July 2015
Medicare Area-
Adj. ASC
Payment Rate
33206
Insertion of new or replacement of permanent pacemaker with
transvenous electrode(s); atrial $9,493 $10,500 $7,853
33207
Insertion of new or replacement of permanent pacemaker with
transvenous electrode(s); ventricular $9,493 $9,571 $7,853
33208
Insertion of new or replacement of permanent pacemaker with
transvenous electrode(s); atrial and ventricular $9,493 $11,333 $7,853
33210
Insertion or replacement of temporary transvenous single chamber
cardiac electrode or pacemaker catheter (separate procedure) $6,545 $4,748 $5,651
33212 Insertion of pacemaker pulse generator only; with existing single lead $6,545 $7,633 $5,651
33213 Insertion of pacemaker pulse generator only; with existing dual leads $9,493 $9,091 $7,853
33214
Upgrade of implanted pacemaker system, conversion of single
chamber system to dual chamber system (includes removal of
previously placed pulse generator, testing of existing lead, insertion of
new lead, insertion of new pulse generator) $9,493 $11,615 $7,853
33216
Insertion of a single transvenous electrode, permanent pacemaker or
implantable defibrillator $6,545 $5,173 $5,651
33217
Insertion of 2 transvenous electrodes, permanent pacemaker or
implantable defibrillator $6,545 $7,077 $5,651
CMS ASC Approved List Growing:
Cardiology Examples (continued)
B-5 0100.015\347250(pptx)-E2
CPT Long Description
2015 Area-
Adj CMS
HOPD Rate
2015 CMS
HOPD
Hospital
Cost
July 2015
Medicare Area-
Adj. ASC
Payment Rate
33218
Repair of single transvenous electrode, permanent pacemaker or
implantable defibrillator $2,347 $2,004 $1,286
33220
Repair of 2 transvenous electrodes for permanent pacemaker or
implantable defibrillator $2,347 $1,828 $1,286
33221
Insertion of pacemaker pulse generator only; with existing multiple
leads $16,407 $13,138 $12,518
33224
Insertion of pacing electrode, cardiac venous system, for left
ventricular pacing, with attachment to previously placed pacemaker or
implantable defibrillator pulse generator (including revision of pocket,
removal, insertion, and/or replacement of existing generator) $9,493 $11,202 $7,853
33227
Removal of permanent pacemaker pulse generator with replacement of
pacemaker pulse generator; single lead system $6,545 $7,595 $5,651
33228
Removal of permanent pacemaker pulse generator with replacement of
pacemaker pulse generator; dual lead system $9,493 $8,553 $7,853
33229
Removal of permanent pacemaker pulse generator with replacement of
pacemaker pulse generator; multiple lead system $16,407 $15,445 $12,518
33230
Insertion of implantable defibrillator pulse generator only; with
existing dual leads $22,917 $25,532 $20,292
CMS ASC Approved List Growing:
Cardiology Examples (continued)
B-6 0100.015\347250(pptx)-E2
CPT Long Description
2015 Area-
Adj CMS
HOPD Rate
2015 CMS
HOPD
Hospital
Cost
July 2015
Medicare Area-
Adj. ASC
Payment Rate
33231
Insertion of implantable defibrillator pulse generator only; with
existing multiple leads $30,818 $30,042 $27,212
33233 Removal of permanent pacemaker pulse generator only $6,545 $3,973 $5,651
33234
Removal of transvenous pacemaker electrode(s); single lead system,
atrial or ventricular $2,347 $3,412 $1,286
33235 Removal of transvenous pacemaker electrode(s); dual lead system $2,347 $4,158 $1,286
33240
Insertion of implantable defibrillator pulse generator only; with
existing single lead $22,917 $26,266 $20,292
33241 Removal of implantable defibrillator pulse generator only $2,347 $2,554 $1,286
33249
Insertion or replacement of permanent implantable defibrillator system,
with transvenous lead(s), single or dual chamber $30,818 $33,814 $27,212
33262
Removal of implantable defibrillator pulse generator with replacement
of implantable defibrillator pulse generator; single lead system $22,917 $22,076 $20,292
33263
Removal of implantable defibrillator pulse generator with replacement
of implantable defibrillator pulse generator; dual lead system $22,917 $24,248 $20,292
33264
Removal of implantable defibrillator pulse generator with replacement
of implantable defibrillator pulse generator; multiple lead system $30,818 $29,221 $27,212
CMS ASC Approved List Growing:
Cardiology Examples (continued)
B-7 0100.015\347250(pptx)-E2
CPT Long Description
2015 Area-
Adj CMS
HOPD Rate
2015 CMS
HOPD
Hospital
Cost
July 2015
Medicare Area-
Adj. ASC
Payment Rate
33270
Insertion or replacement of permanent subcutaneous implantable
defibrillator system, with subcutaneous electrode, including
defibrillation threshold evaluation, induction of arrhythmia, evaluation
of sensing for arrhythmia termination, and programming or
reprogramming of sensing or therapeutic parameters, when performed $30,818 N/A $27,212
33271 Insertion of subcutaneous implantable defibrillator electrode $6,545 N/A $5,651
33273
Repositioning of previously implanted subcutaneous implantable
defibrillator electrode $2,347 N/A $1,286
CMS ASC Approved List Growing:
ENT Examples
B-8 0100.015\347250(pptx)-E2
CPT Long Description Short Description
2015 Area-
Adj CMS
HOPD Rate
2015 CMS
HOPD
Hospital
Cost
July 2015
Medicare Area-
Adj. ASC
Payment Rate
69711
Removal or repair of electromagnetic bone conduction hearing device
in temporal bone Remove/repair hearing aid $3,730 $2,180 $2,044
69714
Implantation, osseointegrated implant, temporal bone, with
percutaneous attachment to external speech processor/cochlear
stimulator; without mastoidectomy Implant temple bone w/stimul $10,224 $9,087 $7,844
69715
Implantation, osseointegrated implant, temporal bone, with
percutaneous attachment to external speech processor/cochlear
stimulator; with mastoidectomy Temple bne implnt w/stimulat $10,224 $15,393 $7,844
69717
Replacement (including removal of existing device), osseointegrated
implant, temporal bone, with percutaneous attachment to external
speech processor/cochlear stimulator; without mastoidectomy Temple bone implant revision $3,364 $4,920 $1,843
69718
Replacement (including removal of existing device), osseointegrated
implant, temporal bone, with percutaneous attachment to external
speech processor/cochlear stimulator; with mastoidectomy Revise temple bone implant $10,224 $29,326 $7,844
69930 Cochlear device implantation, with or without mastoidectomy Implant cochlear device $29,718 $30,829 $27,886