Challenge: To develop a consistent brand message and identity while extending the OptumHealth brand name into the newly acquired company, formerly CSC Multisport.

Objectives: 1. To introduce the OptumHealth name in a new marketplace.2. To generate a new revenue stream for OptumHealth.

Strategy: OptumHealthʼs coaches are professional triathletes that have the expertise and experience to help achieve your goals.

Facility Re-design

AD: Matt Maly CW: Patrick Clifford

Competition

Acceleration Minnesota

Lifetime Fitness

LA Fitness

Twin Cities Locations

Lifestyle Messaging

Marketing to all ages

Community Involvement

Creating Tradition

Marketing to young adults

Event