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Changing the GameOracle uses Intel Xeon processor 5500 seriesbased systems with Intel Intelligent Power Node Manager to increase rackdensity and propel business growth

Oracle was intent on increasing the computing density of its data centers so it could serve more customers at a lower cost and be in astrong competitive position when the economy improves. The gating factor: power consumption. The only way to reduce the amountof power each server used would be to pack more processing capability into the same space. With the Intel Xeon processor 5500series, Oracle can match the power to the application.

Challenges

I re se m i g de si , enabling Oracle to serve more customers in its datacenter space

M ge wer s m i to allow more servers in each rack Red e s sof data center power and cooling

SolutIon

The Intel Xeon processor 5500 series with Intel Intelligent Power Node Manager

IMpact

M re r essi g bi i can fit within the data center power envelope becauseOracle can actively manage power consumption for individual servers and applications

E erg s vi gs f 35 er e are projected with Intel Intelligent Power NodeManager, for reduced operating expenses

50 er e m re servers er r ksaves data center space and enables more growthwhile keeping costs low

addi g new l s er he G d S d rdOracle is well known worldwide as the gold standard for database technology andinformation management applications. The company maintains ve major data centersaround the world to run its own internal IT services as well as Oracle On Demand*, OracleUniversity*, and other popular services for customers. The Oracle IT team is constantlylooking for ways to increase data center ef ciency and boost competitiveness.

the n me f he G me: High De siTo make the most of its data center space, the Oracle team virtualized and consolidatedthe IT environment using an open-source solution, but the number of servers the teamcould place in the data centers was still limited. High computing density is the name ofthe game for us because it drives pro tability, says Don Nalezyty, director of IT enter-prise architecture at Oracle. The more servers we can t in a rack, the lower the cost ofhosting virtual machines. However, with an average 5 kW power envelope per rack, wewere hitting our density limit.

The Intel Xeon processor5500 series is a true

game-changer, enablinggreatly increased density

and power management. Don Nalezyty

Director of IT Enterprise Architecture Oracle

caSE StuDyIntel Xeon processor 5500 seriesEnergy: Ef ciency, Environment, and PerformanceEnterprise ServerTechnology

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A New Level of GranularPower Management

I e I e ige p wer

n de M gerOracle was refreshing its existing dual-socket, quad-core servers on a three- to

ve-year schedule to increase processingcapability and energy ef ciency, but hadno signi cant power management in usein the data centers. We started investi-gating and talked with the people at Intel,says Nalezyty. They made us aware ofIntel Intelligent Power Node Manager inthe Intel Xeon processor 5500 series,and showed us how we could integrate

it with the Oracle Enterprise Managersoftware we already used.

pr f f c e Sh ws Res sThe Intel team helped conduct a proof ofconcept at the Oracle Advanced TechnologyLab to evaluate the Intel Xeon processor5500 series using workloads from OracleUniversity. We were impressed by boththe performance and the power manage-ment, says Frank Martin, architect forglobal IT at Oracle. Having Intel Intelligent

Power Node Manager built into the Intelprocessors enables us to throttle them upor down for optimal frequency and power.By actively managing the power consump-tion in individual servers, we can put a lotmore processing capability in each of ourdata centers.

Oracle is in the process of ordering IntelXeon processor 5500 seriesbased serverswith Intel Intelligent Power Node Managertechnology for its internal IT environment.

The company plans to extend deployment

to Oracle University and on-demandservices in the future.

pr je ed E erg S vi gsWith active power management enabledby the Intel Xeon processor 5500 series,the Oracle team projects an energy sav-ings of approximately 35 percent. If wehave virtual machines scheduled to runon a server and it doesnt have enoughspace, we power up a second server, ex-plains Martin. But now we dont have to

bring the entire machine up, just enoughprocessor frequency and RAM to do the job. Since its not all running, the energyuse and operational expense is signi -cantly reduced.

M re Servers i E h R kAs a result of the reduced power con-sumption, the Oracle team projects it willbe able to get at least 50 percent moreservers into a rack using the same amountof power that is currently allocated. To

provision 5 kW of power, we can usetwice as many Intel Xeon processor 5500seriesbased servers compared to ourprevious multi-core servers, says Martin.We no longer have to assume everymachine will use maximum power, becausewe can designate which applications needhigh-frequency processing and whichshould be executed at lower frequenciesto save energy.

M re c s mers er D ce erThe advanced memory architecture of theIntel Xeon processor 5500 series allowsthe IT team to add more RAM on eachphysical server. We can have 64 GB ofRAM compared to 16 GB or 32 GB on ourother servers, says Martin. We can thenpartition that memory into more virtualmachines. Ultimately, it means we canserve more customers in the same datacenter space while meeting our service-level agreements.

Nalezyty credits the Intel technology withdramatically increasing the density of thedata center space. The Intel Xeon processor5500 series is a true game-changer,enabling greatly increased density andpower management, says Nalezyty. Ourbusiness model in IT comes down to thecost per virtual machine, and we thinkIntel Intelligent Power Node Managerfundamentally improves the equation.

Find a business solution that is rightfor your company. Contact your Intelrepresentative or visit the ReferenceRoom at www.i e . m/refere es .

E erg :Effi ie , E vir me , dperf rm e: Lower energyand cooling costs through more

environmentally friendly computing.To learn more about Intels PredictiveEnterprise strategy, visit www.i e .

m/refere es/ e/i dex.

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Performance tests and ratings are measured using speci c computer systems and/or components and re ect the approximate performance of Intel products as measured by those tests. Any difference in system hardwcon guration may affect actual performance.

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SpotlIGHt on oRaclE

One of the worlds largest softwarecompanies, with annual sales ofover US$22 billion, Oracle is wellknown for database management,data warehousing, customerrelationship management, andsupply chain management software.Oracle uses tens of thousands ofIntel processors to host its fast-growing hosted services business.

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