FACEBOOK MARKETING FOR SMALL BUSINESSES

FACEBOOK LIVE AND ADVERTISING

FACEBOOK LIVE

TONIGHT’S RUN-DOWN1. Facebook Live

‣ Why its important

‣ How to use it for your business

2. Facebook Advertising

‣ Why it’s popular

‣ Capabilities

‣ How you should approach it

3. Q & A

@organikdigital

@organikdigital

fb.com/organikdigital

organikdigital.com.au

FACEBOOK MARKETING FOR SMALL BUSINESSES

FACEBOOK LIVE

FACEBOOK LIVE

WHAT IS IT?

1. Now available to all users

2. People can live on profiles, pages, events and groups.

3. Users can stream from mobile or desktop.

IT’S RAW, INQUISITIVE AND TAPS IN TO PEOPLE’S HUMAN NATURE

THAT SEARCH FOR THE UNEXPECTED

FACEBOOK LIVE

FACEBOOK LIVE’S POPULARITY

APPEARS HIGHER IN THE NEWS FEED

3xLONGER WATCHING

LIVE VIDEOS

$50MINVESTED IN TO FACEBOOK LIVE

10xMORE COMMENTS

ON LIVE VIDEOS

8MVIDEO VIEWS

ON FACEBOOK EACH DAY

50%MARKETERS SAID THEY WERE INCREASING LIVE

VIDEO IN 2017

FACEBOOK LIVE

HOW TO MAKE THE MOST OF FACEBOOK LIVE

FACEBOOK LIVE

GETTING OVER THE FEAR OF GOING LIVE

1. Plan and prep your topic:

‣ Watch similar businesses.

‣ Keep a library of ideas.

2. Have dot points to keep you on track.

3. At first, not many people will watch (and that’s a good thing).

4. Start and stay consistent.

5. Think of what will happen if you don’t do Facebook Live…

7 IDEAS FOR

FACEBOOK LIVE

1. Teach or Educate

2. Cross promote content

3. Demonstrate something

4. Event recap/review

5. Interviews

6. Guest Video

7. Ask Me Anything

FACEBOOK MARKETING FOR SMALL BUSINESSES

FACEBOOK ADVERTISING

FACEBOOK ADVERTISING

FACEBOOK ADS GROWTH

1. Over 5 Million Advertisers worldwide

2. 75% of them from outside the USA

3. 1 Million advertisers on Instagram

4. 65M Pages

5. Popularity = competition

FACEBOOK ADVERTISING

WHY IT’S POPULAR

1. Over 1.9 Billion Users worldwide

2. Combined, they have the largest Message Apps in the world

3. 700 Million users on Instagram - second most popular social channel

4. Over 1 Billion Monthly Active Users

FACEBOOK ADVERTISING

CAPABILITIES & TACTICS

1. Targeting is very accurate:

‣ Thousands of data points on each user

‣ Combined with 3rd party data companies

‣ Re-targeting based on behaviours

2. Facebook finds users for you and your objective

3. More effort on keeping people within the platform

FACEBOOK ADVERTISING

CAPABILITIES & TACTICS (CONT’D)

4. Prioritising video over other format.

5. Expanding areas to show ads - Messenger, Audience Network, Apps

6. Huge emphasis on mobile to engage with users around the world

7. Tactics evolve but principles remain the same

FACEBOOK ADVERTISING

WHY IT’S DIFFERENT

1. Interrupting user’s browsing, they have the power

2. Respect the platform and use it to your benefit

3. Facebook will always take the side of it’s user base

4. Tell a story to warm cold audiences up

5. Intent is different to any other medium

FACEBOOK ADVERTISING

THE GOAL OF FACEBOOK ADS

People who don’t know you

Purchasers

Subscribers

Website VisitorsPeople who follow you

FACEBOOK ADVERTISING

THE GOAL OF FACEBOOK ADS

People who don’t know you

Purchasers

SubscribersWebsite Visitors

People who follow you

WEBSITE CUSTOM

AUDIENCES

DATA CUSTOM AUDIENCESPAGE ENGAGEMENT AUDIENCES

VIDEO VIEWS AUDIENCES

LOOKALIKE AUDIENCES

INTERESTS

PAGE LIKES

FACEBOOK ADVERTISING

EXTRA RESOURCES YOU WILL RECEIVE

1. This full presentation + bonus slides

2. Links to relevant blog posts

3. Opportunity to discuss your ads further

VISIT:

organikdigital.com.au/sprout