Organizational Structure and Culture Case Study

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    13-1

    Michael A. Hitt

    C. Chet Miller 

    Adrienne Colella

    Chapter 13 

    OrganizationalOrganizationalStructureStructure

    and Cultureand Culture

    Slides by Ralph R. Braithwaite

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    ntegrated !ort"olio at #ed$%ntegrated !ort"olio at #ed$%

    $%ploring Beha&ior in Action

    'ith all the ac(uisitions by #ed$%) there was a need to

    change their structure. t adopted a *ulti+di&isionalstructure. Corporate pro&ides strategic direction and

    consolidated "inancial reporting. Signi"icant authority has

    been delegated to the di&isions. $ach di&ision *anages

    its own specialized networ, o" ser&ices.-o you ,now o" other co*panies that operate in a si*ilar

    "ashion

    s this a good *odel "or organizations to "ollow as they

    grow and de&elop

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    #ed$%

    #reight

    #ed$%

    SupplyChain

    #ed$%

    /in,o0s

    Ser&ices

    #ed$%

    $%press#ed$%#ed$%

    Corp.Corp.

    #ed$%

    Custo*

    Critical

    #ed$%

    rade

    2etwor,

    #ed$%

    round

    #ed$% Organization#ed$% Organization

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    Organizational Structure andOrganizational Structure and

    CultureCulture

    Organizational

    Structure

    Organizational

    Culture

    he "or*al syste* o" wor, roles and

    authority relationships that go&ern

    how associates and *anagers

    interact with one another.

    n&ol&es the &alues and nor*s

    shared by *anagers and associates

    that in"luence beha&ior. t is a

    power"ul "orce in organizations.

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    /nowledge Ob4ecti&es/nowledge Ob4ecti&es1. -e"ine ,ey ele*ents o" organizational structure)

    including both structural and structuring di*ensions.

    5. $%plain how corporate and business strategies relateto structure.

    3. $%plain how en&iron*ent) technology) and size relateto structure.

    6. -e"ine organizational culture) and discuss theco*peting+&alues cultural "ra*ewor,.

    7. -iscuss socialization.

    8. -escribe cultural audits and subcultures.

    9. $%plain the i*portance o" a "it between indi&idual&alues and organizational culture.

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    #unda*ental $le*ents o"#unda*ental $le*ents o"

    Organizational StructureOrganizational Structure

    Structural

    Characteristics

    Structuring

    Characteristics

    Hierarchy

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    Structural CharacteristicsStructural Characteristics

    Span o" Control

    Height-epart*entation

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    Span o" ControlSpan o" Control

    Adapted "ro* $%hibit 13+1: A&erage Span o" Control: $""ects on Height o" the Hierarchy

    A&erage span o" #our A&erage span o" enHighest

    ;owest

       O  r  g  a  n   i  z  a   t   i  o  n

      a   l   ;  e  &  e   l

    1

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    #unctional Organization#unctional Organization

    Adapted "ro* $%hibit 13+5: Si*pli"ied #unctionalOrganization

    =!

    Research and

    -e&elop*ent

    =!

    Research and

    -e&elop*ent

    =!

    Operations

    =!

    Hu*an

    Resources

    =!

    #inance

    =!

    Mar,eting

    C$O

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    -i&isional Organization-i&isional Organization

    Adapted "ro* $%hibit 13+3: Si*pli"ied -i&isional Organization

    C$O

    Head o"

    Operations

    Head o"

    R>-

    Head o"

    Hu*an

    Resources

    Head o"

    #inance

    Head o"

    Mar,eting

    =.!.!roduct?Ser&ice

    Area 1

    Head o"

    Operations

    Head o"

    R>-

    Head o"

    Hu*an

    Resources

    Head o"

    #inance

    Head o"

    Mar,eting

    =.!.!roduct?Ser&ice

    Area 1

    Head o"

    Operations

    Head o"

    R>-

    Head o"

    Hu*an

    Resources

    Head o"

    #inance

    Head o"

    Mar,eting

    =.!.!roduct?Ser&ice

    Area 1

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    Structuring CharacteristicsStructuring Characteristics

    Centralization Standardization

    #or*alization Specialization

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    he Modern Organizationhe Modern Organization#le%ible e*powering type o" structure

    Organic

    ;earning

    Boundaryless

    Mechanistic

    2on+;earning

    raditional

    #ewer *anage*ent le&els) broader spans o" control) less

    centralization) standardization) "or*alization and

    specialization.

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    #reedo*#reedo*Substantial "reedo* *ay e%ist) but

    1. #reedo* is not unli*ited

    5. Alternati&e *echanis*s are used to ensure that

    indi&iduals are wor,ing "or the good o" the

    organization3. =alues are shared

    6. Reward syste*s are used to pro*ote appropriate

    beha&ior 

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    #actors A""ecting Structure#actors A""ecting Structure

    Corporate

    Strategyrowth

    -i&ersi"ication

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    -i&ersi"ication Strategy and-i&ersi"ication Strategy and

    StructureStructure

    Adapted "ro* $%hibit 13+6: Matches between -i&ersi"ication Strategy and Structure

    Holding Co*pany@nrelated product

    -i&isional@nrelated product

    -i&isionalRelated product

    -i&isional-o*inant product se&eral products

    #unctional-o*inant product "ew products

    #unctionalSingle product

    Structure-i&ersi"ication

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    Business StrategyBusiness Strategy

    • ;ow cost?low price

    • !roduct?ser&ice di""erentiation

    • Supporting structure including strategic

    business units SB@s

    How a "ir* co*petes "or success against other

    organizations in a particular *ar,et.

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    13-17$%periencingStrategic OB

    -$O and -i""erentiation Strategy-$O and -i""erentiation Strategy-$O de*onstrates a di""erentiation strategy) highlights

    that occasionally organizations supple*ent their hu*an

    capital) and they &alue tea*s with di&erse *e*bers.

    s this an e""ecti&e approach to business

    How can this approach help other businesses and

    organizations

    'hat are your thoughts about -$O0s approaches:

    • #or* a di&erse tea*

    • ea* *e*bers brainstor*• ea* *e*bers engage in rapid prototyping

    • ea* *e*bers i*ple*ent the "ruits o" their

    labors

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    $n&iron*ent and Basic$n&iron*ent and Basic

    StructureStructure

    • $""ecti&e organizations e%periencing high

    en&iron*ental uncertainty tend to be *ore

    organic.• $""ecti&e organizations e%periencing low

    en&iron*ental uncertainty tend to be less

    organic.

    $n&iron*ental uncertainty the degree to which

    an en&iron*ent is co*ple% and changingD

    uncertain en&iron*ents are di""icult to *onitor

    and understand.

    Eay '. ;orsch

    !aul R. ;awrence

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    $n&iron*ent and ntegration$n&iron*ent and ntegration

    Adapted "ro* $%hibit 13+7: ntegration in Organizations

    Slac,

    Resources

    Sel"+Contained

    as,s

    n"or*ation

    echnology

    ;ateral

    Relations

    ncreasing *ple*entation Co*ple%ity

         n  c  r  e  a  s   i  n  g   R   i  c   h  n  e  s  s  o   "

         n   "  o  r  *  a   t   i  o  n   !

      r  o  c  e  s  s   i  n  g

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    Alternati&e ;ateral !rocessesAlternati&e ;ateral !rocesses

    ;iaison Roles-irect Contact

    Matri% -esigns

    Managerial

    ;in,ing Roles

    ntegrating Roles

    ea*s

    as,"orces

    ;ateral

    !rocesses

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    echnology andechnology and

    StructureStructure

    S*all+Batchechnology

    Mass !roduction

    echnology

    !rocess

    !roductionechnology

    Mass

    Custo*ization

    Manu"acturing

    Eoan 'oodward

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    echnology and Structureechnology and Structure

    Charles !errow

    as, =ariabilityas, =ariability as, Analyzabilityas, Analyzability

    #our categories

    o" technology

    Routine Cra"t

    $ngineering 2onroutine

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    Organizations and echnologyOrganizations and echnology

    Adapted "ro* $%hibit 13+8: Organizations and echnology

    High ;owas, Analyzability

    High

    ;ow   1  a  s   ,   =  a  r   i  a   b   i   l   i   t  y

    Specialized

    $ngineering

    Consulting #ir*

    $ngineering

    !ublic School

    Cra"t

    Research and

    -e&elop*ent

    #ir*

    2on+Routine

    Mass+!roduction

    #ir*

    Routine

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    13-24$%periencingStrategic OB

    oogle Culture Attractsoogle Culture Attracts

    High+Fuality AssociatesHigh+Fuality Associates

    ;arry !age and Sergy Brin

    -o you thin, oogle would ha&e en4oyed its success had

    a di""erent type o" structure and culture been introduced

    'hat types o" organizations could bene"it with a si*ilar

    structure and culture 'hat types o" organizations *ight

    ha&e di""iculty

    As oogle continues to grow) will the culture sur&i&e or

    will it possibly be replaced by a *ore traditional culture

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    -e&eloping Organizational Culture-e&eloping Organizational Culture

    Adapted "ro* $%hibit 13+9: !rocess o" -e&eloping Organizational Culture

    OrganizationalCulture

    2or*sRein"orcingOutco*es

    Shared=alues

    ndi&idual and

    roup Beha&ior 

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    Organizational CultureOrganizational Culture

    Adapted "ro* $%hibit 13+G: Co*peting =alues Model o" Organizational Culture

    EffectivenessCohesion and Morale

    LeadershipMentors and Coaches

    Clan

    EffectivenessCreati&ity and nno&ation

    Leadership$ntrepreneurs and

    nno&ators

    Adhocracy

    Effectivenessoal Achie&e*ent and

    'inning

    LeadershipHard -ri&ers and

    Co*petitors

    Mar,et

    Effectiveness$""iciency and Order 

    LeadershipMonitors and Organizers

    Hierarchy

    nternal #ocus?ntegration $%ternal #ocus?

    -i""erentiation

       S   t  a   b   i   l   i   t  y   ?   C  o  n   t  r  o   l

       #   l  e  %   i   b   i   l   i   t  y

       ?

       -   i  s  c  r  e   t   i  o  n

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    Cultural SocializationCultural SocializationA process through which an organization i*parts its

    &alues to newco*ers

    Conte%t Content

    Social

    -yna*ics

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    Cultural AuditCultural AuditA tool "or assessing and understanding the culture

    o" an organization. @se these "i&e steps "orconducting the cultural audit:

    Analyze

    process

    andcontent

    Analyze

    responses

    to criticalincidents

    Analyze

    &alues

    andbelie"s o"

    culture

    creators

    $%plore

    ano*alies

    orpuzzling

    "eatures

    $%a*ine

    lin,age

    culturewith

    goals

    Subcultures groups that share &alues

    that di""er "ro* the *ain &alues o" the

    organization.

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    ManagerialAd&ice

    #inding a #it at#inding a #it at

    Ho*e -epotHo*e -epot

    Robert 2ardelli

    -o you agree that an indi&idual0s *anage*ent

    style and &alues should agree with the

    organization0s culture 'hy or why not

    -o you thin, 2ardelli is what Ho*e -epot

    needed at the ti*e

    Ha&e you wor,ed with a leader whose style

    was &ery di""erent than the culture o" the

    organization 'hat was that li,e

    Can so*e organizations bene"it "ro* a *a4or

    change in leadership philosophy

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    !erson+Organization #it!erson+Organization #it

    Abstract ideals thatrelate to proper li"e

    goals and *ethods "or

    reaching those goals.

    =alues

    ypes o" personal goalsypes o" personal goals

    that one ought to ha&ethat one ought to ha&e

    ypes o" beha&iors thatypes o" beha&iors that

    one ought to use inone ought to use inreaching those goalsreaching those goals

    $nd+Means -i*ension

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    ypes o" !ersonal =aluesypes o" !ersonal =alues

    Means

    Beha&ior=alues

    $nd

    oal=alues

    Adapted "ro* $%hibit 13+: ypes o" !ersonal =alues

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    he Strategic ;enshe Strategic ;ens

    1. Consider an organization o" which you are a *e*ber

    or an associate. 'hat is the structure in this

    organization s it centralized or decentralized s it

    organic and "le%ible How would you change the

    structure in this organization to *a,e it *oree""ecti&e

    5. How would you describe the culture in the organization

    discussed in (uestion I1 How does the culture a""ect

    *e*bers0 beha&ior in the organization3. 'hen you beco*e a *anager) what type o" culture will

    you establish in your unit 'hat &alues do you want to

    e*phasize 'hy

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    FuestionsFuestions