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8/20/2019 Organizational Structure and Culture Case Study
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13-1
Michael A. Hitt
C. Chet Miller
Adrienne Colella
Chapter 13
OrganizationalOrganizationalStructureStructure
and Cultureand Culture
Slides by Ralph R. Braithwaite
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ntegrated !ort"olio at #ed$%ntegrated !ort"olio at #ed$%
$%ploring Beha&ior in Action
'ith all the ac(uisitions by #ed$%) there was a need to
change their structure. t adopted a *ulti+di&isionalstructure. Corporate pro&ides strategic direction and
consolidated "inancial reporting. Signi"icant authority has
been delegated to the di&isions. $ach di&ision *anages
its own specialized networ, o" ser&ices.-o you ,now o" other co*panies that operate in a si*ilar
"ashion
s this a good *odel "or organizations to "ollow as they
grow and de&elop
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#ed$%
#reight
#ed$%
SupplyChain
#ed$%
/in,o0s
Ser&ices
#ed$%
$%press#ed$%#ed$%
Corp.Corp.
#ed$%
Custo*
Critical
#ed$%
rade
2etwor,
#ed$%
round
#ed$% Organization#ed$% Organization
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Organizational Structure andOrganizational Structure and
CultureCulture
Organizational
Structure
Organizational
Culture
he "or*al syste* o" wor, roles and
authority relationships that go&ern
how associates and *anagers
interact with one another.
n&ol&es the &alues and nor*s
shared by *anagers and associates
that in"luence beha&ior. t is a
power"ul "orce in organizations.
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13-5
/nowledge Ob4ecti&es/nowledge Ob4ecti&es1. -e"ine ,ey ele*ents o" organizational structure)
including both structural and structuring di*ensions.
5. $%plain how corporate and business strategies relateto structure.
3. $%plain how en&iron*ent) technology) and size relateto structure.
6. -e"ine organizational culture) and discuss theco*peting+&alues cultural "ra*ewor,.
7. -iscuss socialization.
8. -escribe cultural audits and subcultures.
9. $%plain the i*portance o" a "it between indi&idual&alues and organizational culture.
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#unda*ental $le*ents o"#unda*ental $le*ents o"
Organizational StructureOrganizational Structure
Structural
Characteristics
Structuring
Characteristics
Hierarchy
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Structural CharacteristicsStructural Characteristics
Span o" Control
Height-epart*entation
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Span o" ControlSpan o" Control
Adapted "ro* $%hibit 13+1: A&erage Span o" Control: $""ects on Height o" the Hierarchy
A&erage span o" #our A&erage span o" enHighest
;owest
O r g a n i z a t i o n
a l ; e & e l
1
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#unctional Organization#unctional Organization
Adapted "ro* $%hibit 13+5: Si*pli"ied #unctionalOrganization
=!
Research and
-e&elop*ent
=!
Research and
-e&elop*ent
=!
Operations
=!
Hu*an
Resources
=!
#inance
=!
Mar,eting
C$O
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-i&isional Organization-i&isional Organization
Adapted "ro* $%hibit 13+3: Si*pli"ied -i&isional Organization
C$O
Head o"
Operations
Head o"
R>-
Head o"
Hu*an
Resources
Head o"
#inance
Head o"
Mar,eting
=.!.!roduct?Ser&ice
Area 1
Head o"
Operations
Head o"
R>-
Head o"
Hu*an
Resources
Head o"
#inance
Head o"
Mar,eting
=.!.!roduct?Ser&ice
Area 1
Head o"
Operations
Head o"
R>-
Head o"
Hu*an
Resources
Head o"
#inance
Head o"
Mar,eting
=.!.!roduct?Ser&ice
Area 1
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Structuring CharacteristicsStructuring Characteristics
Centralization Standardization
#or*alization Specialization
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he Modern Organizationhe Modern Organization#le%ible e*powering type o" structure
Organic
;earning
Boundaryless
Mechanistic
2on+;earning
raditional
#ewer *anage*ent le&els) broader spans o" control) less
centralization) standardization) "or*alization and
specialization.
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#reedo*#reedo*Substantial "reedo* *ay e%ist) but
1. #reedo* is not unli*ited
5. Alternati&e *echanis*s are used to ensure that
indi&iduals are wor,ing "or the good o" the
organization3. =alues are shared
6. Reward syste*s are used to pro*ote appropriate
beha&ior
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#actors A""ecting Structure#actors A""ecting Structure
Corporate
Strategyrowth
-i&ersi"ication
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-i&ersi"ication Strategy and-i&ersi"ication Strategy and
StructureStructure
Adapted "ro* $%hibit 13+6: Matches between -i&ersi"ication Strategy and Structure
Holding Co*pany@nrelated product
-i&isional@nrelated product
-i&isionalRelated product
-i&isional-o*inant product se&eral products
#unctional-o*inant product "ew products
#unctionalSingle product
Structure-i&ersi"ication
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Business StrategyBusiness Strategy
• ;ow cost?low price
• !roduct?ser&ice di""erentiation
• Supporting structure including strategic
business units SB@s
How a "ir* co*petes "or success against other
organizations in a particular *ar,et.
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13-17$%periencingStrategic OB
-$O and -i""erentiation Strategy-$O and -i""erentiation Strategy-$O de*onstrates a di""erentiation strategy) highlights
that occasionally organizations supple*ent their hu*an
capital) and they &alue tea*s with di&erse *e*bers.
s this an e""ecti&e approach to business
How can this approach help other businesses and
organizations
'hat are your thoughts about -$O0s approaches:
• #or* a di&erse tea*
• ea* *e*bers brainstor*• ea* *e*bers engage in rapid prototyping
• ea* *e*bers i*ple*ent the "ruits o" their
labors
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$n&iron*ent and Basic$n&iron*ent and Basic
StructureStructure
• $""ecti&e organizations e%periencing high
en&iron*ental uncertainty tend to be *ore
organic.• $""ecti&e organizations e%periencing low
en&iron*ental uncertainty tend to be less
organic.
$n&iron*ental uncertainty the degree to which
an en&iron*ent is co*ple% and changingD
uncertain en&iron*ents are di""icult to *onitor
and understand.
Eay '. ;orsch
!aul R. ;awrence
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$n&iron*ent and ntegration$n&iron*ent and ntegration
Adapted "ro* $%hibit 13+7: ntegration in Organizations
Slac,
Resources
Sel"+Contained
as,s
n"or*ation
echnology
;ateral
Relations
ncreasing *ple*entation Co*ple%ity
n c r e a s i n g R i c h n e s s o "
n " o r * a t i o n !
r o c e s s i n g
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Alternati&e ;ateral !rocessesAlternati&e ;ateral !rocesses
;iaison Roles-irect Contact
Matri% -esigns
Managerial
;in,ing Roles
ntegrating Roles
ea*s
as,"orces
;ateral
!rocesses
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echnology andechnology and
StructureStructure
S*all+Batchechnology
Mass !roduction
echnology
!rocess
!roductionechnology
Mass
Custo*ization
Manu"acturing
Eoan 'oodward
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echnology and Structureechnology and Structure
Charles !errow
as, =ariabilityas, =ariability as, Analyzabilityas, Analyzability
#our categories
o" technology
Routine Cra"t
$ngineering 2onroutine
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Organizations and echnologyOrganizations and echnology
Adapted "ro* $%hibit 13+8: Organizations and echnology
High ;owas, Analyzability
High
;ow 1 a s , = a r i a b i l i t y
Specialized
$ngineering
Consulting #ir*
$ngineering
!ublic School
Cra"t
Research and
-e&elop*ent
#ir*
2on+Routine
Mass+!roduction
#ir*
Routine
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13-24$%periencingStrategic OB
oogle Culture Attractsoogle Culture Attracts
High+Fuality AssociatesHigh+Fuality Associates
;arry !age and Sergy Brin
-o you thin, oogle would ha&e en4oyed its success had
a di""erent type o" structure and culture been introduced
'hat types o" organizations could bene"it with a si*ilar
structure and culture 'hat types o" organizations *ight
ha&e di""iculty
As oogle continues to grow) will the culture sur&i&e or
will it possibly be replaced by a *ore traditional culture
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-e&eloping Organizational Culture-e&eloping Organizational Culture
Adapted "ro* $%hibit 13+9: !rocess o" -e&eloping Organizational Culture
OrganizationalCulture
2or*sRein"orcingOutco*es
Shared=alues
ndi&idual and
roup Beha&ior
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Organizational CultureOrganizational Culture
Adapted "ro* $%hibit 13+G: Co*peting =alues Model o" Organizational Culture
EffectivenessCohesion and Morale
LeadershipMentors and Coaches
Clan
EffectivenessCreati&ity and nno&ation
Leadership$ntrepreneurs and
nno&ators
Adhocracy
Effectivenessoal Achie&e*ent and
'inning
LeadershipHard -ri&ers and
Co*petitors
Mar,et
Effectiveness$""iciency and Order
LeadershipMonitors and Organizers
Hierarchy
nternal #ocus?ntegration $%ternal #ocus?
-i""erentiation
S t a b i l i t y ? C o n t r o l
# l e % i b i l i t y
?
- i s c r e t i o n
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Cultural SocializationCultural SocializationA process through which an organization i*parts its
&alues to newco*ers
Conte%t Content
Social
-yna*ics
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Cultural AuditCultural AuditA tool "or assessing and understanding the culture
o" an organization. @se these "i&e steps "orconducting the cultural audit:
Analyze
process
andcontent
Analyze
responses
to criticalincidents
Analyze
&alues
andbelie"s o"
culture
creators
$%plore
ano*alies
orpuzzling
"eatures
$%a*ine
lin,age
culturewith
goals
Subcultures groups that share &alues
that di""er "ro* the *ain &alues o" the
organization.
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ManagerialAd&ice
#inding a #it at#inding a #it at
Ho*e -epotHo*e -epot
Robert 2ardelli
-o you agree that an indi&idual0s *anage*ent
style and &alues should agree with the
organization0s culture 'hy or why not
-o you thin, 2ardelli is what Ho*e -epot
needed at the ti*e
Ha&e you wor,ed with a leader whose style
was &ery di""erent than the culture o" the
organization 'hat was that li,e
Can so*e organizations bene"it "ro* a *a4or
change in leadership philosophy
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!erson+Organization #it!erson+Organization #it
Abstract ideals thatrelate to proper li"e
goals and *ethods "or
reaching those goals.
=alues
ypes o" personal goalsypes o" personal goals
that one ought to haðat one ought to ha&e
ypes o" beha&iors thatypes o" beha&iors that
one ought to use inone ought to use inreaching those goalsreaching those goals
$nd+Means -i*ension
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ypes o" !ersonal =aluesypes o" !ersonal =alues
Means
Beha&ior=alues
$nd
oal=alues
Adapted "ro* $%hibit 13+: ypes o" !ersonal =alues
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he Strategic ;enshe Strategic ;ens
1. Consider an organization o" which you are a *e*ber
or an associate. 'hat is the structure in this
organization s it centralized or decentralized s it
organic and "le%ible How would you change the
structure in this organization to *a,e it *oree""ecti&e
5. How would you describe the culture in the organization
discussed in (uestion I1 How does the culture a""ect
*e*bers0 beha&ior in the organization3. 'hen you beco*e a *anager) what type o" culture will
you establish in your unit 'hat &alues do you want to
e*phasize 'hy
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FuestionsFuestions