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Organizing Data and Information
Outline Introduction to Data Management
– Basic Concepts Data Modeling and Database Models
– Translating business models to database models
Database Management Systems– The software
Recent Developments– New applications for database
Hierarchy of Data
Data Entities and Attributes
Entity– Generalized class of people, places, or
things for which data is collected, stored, and maintained
Attributes– A characteristic of an entity
Keys and Attributes
Traditional Approach to Data Management
Database Approach to Data Management
Advantages of Database Approach
Improved strategic use of corporate data
Reduced data redundancy
Improved data integrity Easier modification and
updating Data and program
independence Better access to data
and information
Standardization of data access
Framework for program development
Better overall protection of the data
Shared data and information resources
Disadvantages of Database Approach
Relatively high cost of purchasing and operating a DBMS in a mainframe operating environment
Increased cost of specialized staff Increased vulnerability
Outline Introduction to Data Management Data Modeling and Database Models
– Translating business models to database models
Database Management Systems Recent Developments
Data Modeling
Data Model– A diagram of data entities and their
relationships Entity-Relationship (ER) Diagrams
– A data model that uses basic graphical symbols to show the organization of relationships between data
Keys
Key:– A field or set of fields in a record that is
used to identify the record Primary Key
– A field or set of fields that uniquely identifies the record
An Entity-Relationship Diagram
Database Models
Hierarchical (Tree) Models Network Model Relational Models
A Hierarchical Database Model
A Network Database Model
A Relational Database Model
Outline Introduction to Data Management Data Modeling and Database Models Database Management Systems
– The software Recent Developments
Database Management System (DBMS)
A group of programs that manipulate the database and provide an interface between the database and the user of the database and other application programs
Building and Modifying a Relational Database
Schemas and Subschemas
Schema– A description of the entire database
Subschema– A file that contains a description of a
subset of the database and identifies which users can view and modify the data items in the subset
Use of Schemas and Subschemas
Logical and PhysicalAccess Paths
Structured Query Language
Database Output
Worldwide Database Market Share, 1998
Selecting a DBMS
Database Size Number of
concurrent users Performance Integration
Features The Vendor Cost
Outline Introduction to Data Management Data Modeling and Database Models Database Management Systems Recent Developments
– New applications for databases
Recent Developments Data Warehouses: A database that collects
business information from many sources in the enterprise, covering all aspects of the company’s processes, products, and customers
Data Mart: a subset of a data warehouse Data Mining: an information analysis tool that
involves the automated discovery of patterns and relationships in a data warehouse
Database-driven Web sites
Elements of a Data Warehouse
How to Designa Data Warehouse Sharply define goals and objectives Choose the software that best fits the
goals Determine what should be in the
database Develop a plan Measure results
Common Data MiningApplications
Market segmentation Customer churn Fraud detection Direct marketing Market basket analysis Trend analysis
On-Line AnalyticalProcessing (OLAP)
Software that allows users to explore data from a number of different perspectives
OLTP and Data Warehousing
OLTP and Data Mining
Open Database Connectivity (ODBC)
Standards that ensure that software written to comply with these standards can be used with any ODBC-compliant database
Advantages of ODBC
ORDBMS
Object-Relationship Database Management System (ORDBMS)
Supports object-oriented business modeling
Business Intelligence
The process of getting enough of the right information in a timely manner and usable form and analyzing it so that it can have a positive impact on business strategy, tactics, or operations
Database-Driven Web Sites
Two main uses for databases in Web sites– Customize Web site to the user. Our class
site is an example.– Expose internal data about customers to
customers.
Outline Introduction to Data Management
– Basic Concepts Data Modeling and Database Models
– Translating business models to database models
Database Management Systems– The software
Recent Developments– New applications for database