ORIFLAME SUCCESS PLAN · 2016. 9. 2. · the oriflame success plan – leaders edition explains the reward programme of monthly earnings, cash bonuses, titles, recognition, gifts,

SUCCESS PLANL E A D E R S E D I T I O N

O R I F L A M E

3

4

CONTENT

09 Congratulations10 Oriflame Facts11 This is Oriflame12 What we offer16 How to show catalogues and take orders18 Our business opportunity concept22 Become a successful Leader with Oriflame

50 TheOriflameearningopportunity The first step to success The second step to success 52 The third step to success 54 The fourth step to success56 The fifth step to success

79 Policymanual 80 Rules of Conduct84 Consultant Online Policy86 10 Golden rules87 Terminology88 Appendix – Reports

26 SARPIO–SalesandRecruitmentProcessesinOriflame32 The 3 level system 35 Oriflame team dynamics 40 Planning and organising your business42 Oriflame online 46 OriflameAcademy

60 Howtoearnbonuses63 The 4% Oriflame bonus 67 The 1% Gold bonus 71 The 0.5% Sapphire bonus 72 The 0.25% Diamond bonus, The 0.125% Double Diamond bonus, The 0.0625% Executive bonus73 Have fun74 Building an international business – international sponsoring

THE ORIFLAME SUCCESS PLAN – LEADERS EDITION EXPLAINS THE REWARD PROGRAMME OF MONTHLY EARNINGS, CASH BONUSES, TITLES, RECOGNITION, GIFTS, AND LOCAL AND INTERNATIONAL CONFERENCES AWARDED TO THE HIGHEST PERFORMERS AMONG ORIFLAME’S INDEPENDENT LEADERSHIP. READ IT TO SEE HOW TO REACH THE HIGHEST LEVELS, AND USE IT AS A REFERENCE GUIDE ALONG THE WAY.

12

34

5

6

7

1 09 Congratulations10 Oriflame Facts11 This is Oriflame12 What we offer16 How to show catalogues and take orders18 Our business opportunity concept22 Become a successful Leader with Oriflame

JonasafJochnickOriflame co-founder

RobertafJochnickOriflame co-founder

9

CONGRATULATIONS

You have just opened up The Success Plan and we know from experience that those who do, very often find it a defining moment in their Oriflame career. This is when many people decide to move beyond just selling the products to a few customers and start building a business of their own. While selling and using the products yourself is very important, the limitless earning opportunity and personal growth opportunity arises when you invite others to become Consultants. To help you succeed in this process and to enjoy all the benefits along the way, we have developed the “Success Plan – Leaders Edition”.

This is an easy-to-understand guide that describes the endless benefits you can enjoy as an Oriflame Consultant and provides you with ideas, proven methods and advice that will help you develop as a Leader.

The Success Plan also includes inspiring testimonials from some of our most successful Leaders who have made Oriflame a part of their lives. We hope they will motivate you to realize your potential.

Today we encourage you to visualise your dreams, set new goals and plan the next steps in your Oriflame career. The entire company, together with the more senior Leaders, will support you along the way; however it is entirely up to you to decide how far you want to go and how much you want to earn.

Oriflame’s vision is to fulfil dreams, therefore it is our sincere wish that you are able to realise your dreams through the Oriflame opportunity.

Magnus BrännströmCEO

Jesper Martinsson

COO

• Founded in Sweden in 1967• Wide portfolio of Swedish, nature-inspired, innovative beauty products• Sales in more than 60 countries in five regions• Largest European beauty company selling direct

• Around €1.5 billion in annual sales• Approx. 3.5 million Consultants around the world• Global Research and Development centre with over 100 scientists• 6 fully-owned production units in Sweden, Poland, China, Russia and India

• A product range of approximately 1000 cosmetics products• Around 8000 employees• Listed on the Nasdaq OMX Nordic Exchange• Co-Founder of World Childhood Foundation

10

O R I F L A M E FAC T S

11

T H I S I S O R I F L A M E

OUR VIS IONTO BE # 1 BEAUTY COMPANY SELLING DIRECT

Our vision is a statement of our ultimate corporate goal. We are convinced that our unique business opportu-nity concept – Make money today and fulfil your dreams tomorrow™ - together with dedicated Employees and independent Consultants and Leaders who embrace our strong corporate culture will eventually lead us to this position.

OUR MISS IONTO FULFIL DREAMS

We are passionate about fulfilling dreams. We want to be the vehicle for Customers, Consultants and Employees to fulfil their dreams and lead a richer and more meaning-ful life.

OUR CORE VALUESTOGETHERNESS, SPIRIT AND PASSION

They have been key ingredi-ents to our past success and will be essential to our future success. Respecting and living our Core Values creates the positive atmosphere that is essential in our business.

12

With over 45 years of skin care expertise Oriflame knows how to combine the best of nature with the latest science to deliver performing products. You are also always certain to stay up to date on the latest trends in beauty and fashion through our make-up products, fragrances and accessories.

While working in Oriflame you have the opportunity to meet new people and make new friends, grow personally and professionally through meetings, trainings and seminars, travel internationally and qualify for high profile events.

As a Consultant you can start to make money immediately. You set your own targets, income and working hours. You choose whether the goal is to make it a successful full time career or to sell products in your spare time to earn extra income.

W H AT W E O F F E R ?

Özgül CingilORIFLAME GLOBAL LEADER, TURKEY

With Oriflame you will look great, make money and have fun.

“I believe that God gives three chances to humans in their lifetime to live their “dream life”. And I believe that I caught one of them when I found Oriflame. By using Oriflame’s great products, I am not only making myself beautiful but also making the lives of all my consultants beautiful.I am living the life of my dreams with Oriflame thanks to the great financial rewards that Oriflame brings me. Thanks to Oriflame I meet a lot of people of different ages and backgrounds and I have a lot of fun when I spend time with them. And thanks to Oriflame, I travel to such countries that I never even dreamt of going to”.

As a Consultant you are offered the chance to Look great, Make money and Have fun. Our mission is to fulfil dreams – and that means giving you the tools and inspiration to change your lives for the better, to achieve your individual goals. This is what it means in practice:

LOOK GREAT HAVE FUNMAKE MONEY

13

YO U R D R E A M S – O U R I N S P I R AT I O N

14

Oriflame offers a complete portfolio of beauty products for the whole family:skin care, colour cosmetics, personal and hair care, fragrances and accessories at affordable prices.

The catalogues capture the latest beauty and fashion trends and are also full of exciting offers, which makes it easy to buy and recommend to your friends and customers.

What makes Oriflame’s products unique?Oriflame has build up competence over more than 45 years to develop unique products that are inspired by and often using ingredients from nature combined with the latest science. On top of that we ensure that we follow the latest trends in fashion and beauty by offering up to date colour make up, fragrances and accessories.

The Oriflame Research and Development CentreOur team of over 100 scientists and technical experts provides a wealth of experience in research, development, technical support and quality assurance.

Oriflame manufacturing plantsMost of our cosmetic products are produced in six Oriflame owned factories. Modern equipment and high production standards guarantee excellent product quality.

LOOK GREAT MAKE MONEY HAVE FUN

“I had been a highly satisfied customer of Oriflame for three years, using only decorative cosmetics. I didn’t have any information about preparative cosmetics and Wellness. I was always impressed by the quality, affordability and duration of products. Today everything I have in my bathroom has the Oriflame label. I gladly gave Oriflame products as gifts to other households and once people used those products they wanted to buy them. I think that the only reason some people are not using Oriflame products is because they do not know about them. Then I talked about a business opportunity.Oriflame products and the business opportunity they provide are the revelations of the 20th century. If you use them, you can be beautifuland become surprisingly successful!”

Olga and MIlAnVlAJIćORIFLAME GLOBAL LEADER, SERBIA

Reason to join: Products

15

ORIFLAME OFFERS YOUTHREE WAYS TO MAKE MONEY…

1. Make money by saving on the purchases of Oriflame products2. Make money by showing the catalogue and earning a discount on your sales3. Make money by inviting other people and building a team to make money together

1. Make money by saving on the purchases of Oriflame products

When you just get started and become an Oriflame Consultant, you have the possibility to enjoy Oriflame products with discount on catalogue prices.

2. Make money by showing the catalogue and earn a discount on your sales

The first income comes from recommending products and servicing customers. You earn a 25% immediate Profit on your sales to customers.

MAKE MONEY HAVE FUNLOOK GREAT

“The choice to start a career with Oriflame 9 years ago has been the best decision I have ever made. When I saw the Success Plan, I didn’t doubt for a second that Oriflame was the company I was looking for, and every day I tell everyone I meet about Oriflame, and I tell them that Oriflame is the best company, the most caring, and the most generous.Oriflame gave me the opportunity to keep dreaming, to keep fulfilling dreams and to help others to do the same, growing both personally and spiritually. I love people and my greatest satisfaction is to help them discover and develop their talent. With Oriflame I have the freedom to manage my own time, as well as financial freedom. I know I am building a stable business for me and my family and I feel at ease when I think about the future, because my family will be able to inherit my business. For me, Oriflame is life, it’s about feeling young, feeling useful and productive. I believe in Oriflame, I love Oriflame and every day with Oriflame is exciting to me.I recommend you to share this business opportunity with everyone you meet! Invite them to share with Oriflame – this business is about many people buying a little. I wish you the best of luck!”

Ruby SaldaRRiaga de KOChORIFLAME GLOBAL LEADER, COLOMBIA

Oriflame gave me freedoam to choose

C U S TO M E R O R D E R SYO U

16

H OW TO S H OW C ATA L O G U E S A N D TA K E O R D E R S ?

1. ALWAYS HAVE YOUR CATALOGUE AT HAND. You never know who you may meet!

2. GO THROUGH THE CATALOGUE WITH YOUR CUSTOMER.

A good consultant goes through the catalogue with customers, providing advice and product recommendations. This is proven to increase orders.

3. LEAVE THE CATALOGUE WITH YOUR CUSTOMER. We suggest that you leave the catalogue for no longer than for 2-3 days. Try saying “I will lend the catalogue to you and I will come back for it tomorrow” More potential customers will see the catalogue and your orders will increase.

4. BEFORE MEETING THE CUSTOMER, THINK ABOUT WHAT SHE/HE IS LIKE.

Think about how old she/he is and what she/he usually uses. Adjust your recommendations according to her/his specific needs.

5. MAKE NOTES ABOUT YOUR ORDERS IN YOUR NOTEBOOK.

Do not make notes on pieces of paper or in the catalogue – you will risk losing them.

6. ASK YOUR RELATIVES AND FRIENDS TO TAKE CATALOGUES TO THEIR WORKPLACE/SCHOOL/HOME.

Catalogues can work even without you!7. TAKE ORDERS AT THE BEGINNING OF THE CAMPAIGN.

Be among the first to get the new catalogue and get ahead of competition!

Selling direct with oriflame is really simple. You just show the catalogue to people you know, and friends of friends, and ask for orders.

SUCCESS FORMULA: SHOW EACH NEW CATALOGUE AND TAKE ORDERS FROM AT LEAST 20 REGULAR CUSTOMERS!

USEFUL HINTS:

17

The income from sponsoring grows slowly at first – then it expands rapidly without limits!

THE MORE PEOPLE WHO SEE THE CATALOGUE THE MORE ORDERS AND THE MORE POTENTIAL EARNINGS YOU GET! THERE IS AN ONLINE VERSION OF OUR CATALOGUE. PLEASE VISIT OUR SITE AT WWW.ORIFLAME.COM.PK TO LEARN MORE. AN IPAD APPLICATION FOR THE E-CATALOGUE IS ALSO AVAILABLE

IN THE BEGINNING YOUR MAIN INCOME WILL COME FROM SHOWING CATALOGUES AND TAKING ORDERS BUT MONTH BY MONTH THE INCOME FROM INVITING OTHERS WHO DO THE SAME GROWS AND GROWS. THE PEOPLE THAT ARE SUCCESSFUL IN ORIFLAME ARE THE ONES WHO ARE PERSISTENT AND PATIENT WITH THEIR SPONSORING.

H OW TO S H OW C ATA L O G U E S A N D

TA K E O R D E R S ?

1. Know the basics of your products and catalogue- New products and key offers- Use the Skin Care Guide & Colour Chart- Know your personal favourite products

2. Build Name List- Work with “inner” and “outer circle”- Expand through referrals. Use social media to share your interests and find new prospects

3. Invest in catalogues- Minimum of 20 per catalogue period, aim for 20 customers- Move the catalogue from customer to customer- Share online links with your customers online- Also possible to use the Ipad application to show the catalogue

4. Show catalogues and ask for the order- Ask open questions, listen, use guides and actively show the catalogue- Take order immediately, if necessary leave catalogue for 2-3 days- Collect payment in full and show the next catalogue

Opportunities you should not miss for current and next catalogue period,

Code Page

..................... .....................

..................... .....................

..................... .....................

..................... .....................

..................... .....................

❏ Filling in the application form❏ Detecting your skin type with Skin Analysis Test ..................❏ Detecting products suitable for you from the Skin Map❏ How much profit will you gain when you buy these products for

yourself?.............❏ Preparation of a name list of the people you know who will be willing to see

the catalogue and be interested in earning opportunity❏ Welcome programs and other programs that you should not miss❏ Deciding on a date for the visits which your Sponsor will accompany you❏ Deciding on the meeting to which you will invite the people who will be

interested in earning opportunities

Your sponsor will help you with the following

Which one will she/he be more interested in?

NAME Earning opportunity

To which meeting can you invite

Product

When can you invite?Day & Hour

How many BP’s will she place order

for?

Who are the people she/he knows might be interested in

Oriflame?

SUM

Sponsor Name / Phone Number ..........................................

.........................................................................................................

Leader’s Name / Phone Number .........................................

.........................................................................................................

Director’s Name / Phone Number ......................................

.........................................................................................................

Date ...............................................................................................

Name & Surname .......................................................................

Next Home Meeting Date / Location ....................................

Next Big Meeting Date / Location ..........................................

Next Product Training Date / Location ................................

Next Beauty Academy Date / Location .................................

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27

28

29

30

❏ Which customers were you able to visit?❏ How many orders were collected?❏ Were there any questions asked by the

customers?❏ Were the other people interested in

Oriflame added on the name list?❏ Are there any other people that she/he

wants to visit with the Sponsor?❏ Reminding about the dates of Home

Meetings, Big Meeting and Product Training,❏ How many people will attend these

meetings?

❏ Reminding about Welcome Program and other campaigns if there are any.

❏ Making appointment for a meeting for 3 days later.

Appointment date.....................hour........................

❏ Sharing first experiences about Oriflame

business,

❏ Showing how to place orders online

❏ Credit conditions, credit card and

installment opportunities

❏ Explaining how to receive parcels

❏ Explaining how to do the payments

❏ Explaining product guarantee

❏ Reminding about Welcome Program and

other campaigns if there are any.

❏ Reminding about earning targets.

❏ Did were place order?

❏ Was she able to attend Welcome Program

and other campaign opportunities?

❏ Were the products delivered to the

customers, were the payments collected?

❏ Was the target for earning attained?

❏ Were orders taken for the next catalogue?

❏ Are the names increasing on the name list?

❏ How many people will be in the

next meeting?.................

❏ Reminding about Home Meeting,

Big meeting and product training dates

❏ Invitation to the Step 2 Training organized

especially for the consultants who brought

guests to the meetings

4One week after face to face meeting or 4 days before period the catalogue is over (via phone)

3Three days after the phone call (face to face)

2

– You plan to earn.......................for the current catalogue period.

What are you planning to do with the money you earn?.............................................................................

1

Two days after the first meeting (via phone)

3. Make money by inviting other people and building a team to make money together

THE REWARDS FOR INVITING PEOPLE AND BUILDING A GROUP

In Oriflame you can however earn unlimited income by INVITING others to join (sponsoring). This is your reward for coaching and showing other people to be successful.

HOW TO SELL ORIFLAME PRODUCTS

18

MAKE MONEY TODAY AND FULFIL YOUR DREAMS TOMORROW.Up to now you have learned that in the beginning, most of your income will come from SHOWING catalogues and taking orders. It allows you to “Make Money Today”.

With time you can earn a significant income by successfully INVITING others, building and coaching a team to do the same.

Income from your team’s growth can be life-changing for you. The earning opportunity is virtually limitless. This is what we call “fulfil your dreams tomorrow”.

Oriflame compensation plan – Success Plan, allows you to be compensated on your sales, as well as on the sales of others you INVITE and recruit to Oriflame.

O U R B U S I N E S S O P P O RT U N I T Y C O N C E P T

VladimiR POlezhaeVORIFLAME GLOBAL LEADER, RUSSIA

I have reached my personal and professional dreams with the help of Oriflame.

“When we first joined Oriflame we didn’t have any dreams, we just needed money. Then, when we received our first income and experienced the taste of money we started to work with redoubled enthusiasm. Once, our younger daughter complained that we didn’t read fairy-tales to her, as other children’s parents did. Our answer to her was: “We really didn’t read fairy tales to you because we were working to make your life become a fairy tale”. And then time passed by and when she was ready to go to university we told her she could choose any university in the world! Now that we have become real businessmen and very wealthy people our aim is to help others to repeat our success. And we are proud that it is possible to do so. We have not only the biggest organisation within Oriflame, but the most profitable one in the world, which gives thousands of people across the world an income and helps them to make their dreams come true with Oriflame!”

19

20

T H E O R I F L A M E S U C C E S S P L A N

21

22

B E C O M E A S U C C E S S F U L L E A D E R W I T HO R I F L A M E !

You will soon realise the many benefits of working as an Oriflame Consultant. As you reach new titles in the Success Plan you will earn more money and be recognised in several ways in Oriflame. By growing your business in Oriflame we do our best to support you in maximising your potential and your business skills. We will do our utmost to help you succeed and fulfil your dreams faster than you could ever imagine!

THE BENEFITS OF BEING A LEADER IN ORIFLAMEEarn a substantial income – Earnings at the independent Manager level are good, but your earning potential really takes off when your reach the Director level! The expected average income for a Director in the first year is Rs. 4,94,000 but that’s just the beginning. As you reach higher and higher Director levels, your income grows exponentially and you have a fantastic opportunity to create financial stability for yourself and your family. A Gold President Director can expect over Rs. 3,00,50,000 a year!

Fantasticcashawards – When you qualify to become a Director, a cash bonus is paid on top of your normal monthly income. Cash awards ranges from Rs. 75,000 (Director) to Rs. 75,000,000 (Diamond President Director).

Recognition – Each title is recognised with a unique pin to wear. It will show everyone around you that Oriflame recognises you as a high-ranking leader and business partner.

leaders’Club – As a Director, you’ll know you’re making good progress when you qualify for the Leaders’ Club. The recognition of being part of the exclusive Leaders’ Club is a reward in itself, but you will also attend all the “invite-only” events and training seminars and enjoy special incentives available only to Leaders’ Club members.

DirectlinetoOriflame – As a Director, you deal directly with Oriflame instead of through your sponsor or other Directors. A Director leads his/her group in direct contact with the company.

Featureinthenewsletter – On reaching the Director level, you will be featured in the newsletter. At the highest Director levels, a personal article will be written about you. It’s great exposure and lets you share your story and experiences with your downline

23

PERSONAL DEVELOPMENTBecoming a Director means leading your group, including other Leaders. The different training modules in the Oriflame Academy and the specially designed Directors’ seminars will help you sharpen your leadership skills. Regular meetings with other Directors and Oriflame management will help you develop even further.

DIRECTORS’ MEETINGOnce you have reached Director level, you are recognised as a key Leader in Oriflame. At the Directors’ meeting you’ll then cover current topics related to your business with representatives of Oriflame’s management.

INTERNATIONAL CONFERENCESOriflame hosts three major international conferences every year in exotic locations. They are titled respectively the Gold, Diamond and Executive conference. Executive Directors and higher are invited to participate in the most exclusive Executive Conference which takes place just prior to the Diamond conference. Participation is always based on your results. In order to qualify for these, more exclusive events, you should start mapping out your strategy now. Find out more and how to qualify on page 73 Qualification is not always directly linked to your title, butnormally you can expect to qualify from Gold Director level and up.

24

25

2 26 SARPIO–SalesandRecruitmentProcessesinOriflame32 The 3 level system 35 Oriflame team dynamics 40 Planning and organising your business42 Oriflame online 46 OriflameAcademy

26

As a prospective Leader you need to adopt a systematic way of working in order to grow a successful business. It is important that the way you are working and developing your business is easy to duplicate in order for the Consultants in your group to be able to adopt your way of working. By monitoring the most successful Leaders in Oriflame all around the world, as well as from the direct sales and networking industry in general, we have developed a system for success.

This system is named SARPIO – Sales and Recruitment Processes in Oriflame.This is simply the most efficient roadmap to success!

The core contents are generally accepted principles for growth of a network marketing organisation and the structure is uniquely designed to fit the Oriflame Success Plan and the profile of an Oriflame Consultant. The Oriflame Success Plan earnings, awards and trips are the compensation you enjoy as you build a successful business and SARPIO is the system we recommend and provide for you which will help you realise your full potential. Once you reach 21% Director level you may choose to follow any system you like as long as it is within the Rules of Conduct and the majority of successful Directors choose to implement SARPIO. At Director level you will find that your own experience, examples and personality are what make your team and network different from another Director’s. Still, by following the SARPIO principles, you will have a robust and solid system for growth

around which you are able to share best practices with Leaders from other downlines and at higher levels with Leaders from other countries.

The SARPIO system is based on selling, recruiting and developing new leaders through arranging meetings! The meetings become a forum to test and discuss the products and to train you in how to develop your business.

The more meetings you arrange – the more you will grow. SARPIO explains how to best arrange the meetings and how they will help you in developing your business.

The SARPIO system suggests you to organise your work by arranging three different types of meetings depending on the size of your business and with different frequency. It will help you to maximise your efforts and result in a much faster growth of your business!

SARPIO CONSISTS OF THE FOLLOWING CORE ELEMENTS: • Clear roles and priorities for Consultants and Leaders• The Oriflame Opportunity Presentation including Getting Started• Oriflame Team Dynamics and Core Team principles• Goal Setting and Planning• The 3 Level System – where the concepts above are integrated

WHAT IS SARPIO?

S A R P I OG ROW FA S T W I T H O R I F L A M E !

Julieta guzmán and Ramón CORRalORIFLAME GLOBAL LEADER, MEXICO

SARPIO helps me succeed in Oriflame.

“Working with the SARPIO methodology, we could develop from Diamond Director to President Director in just one year. SARPIO gave us a way to teach our Leaders how to grow rapidly in a stable manner, reaching more new titles faster. Today our objective is to help our team develop their businesses in the same way we did, so that they too can achieve financial independence and fulfil their dreams. With Oriflame we can help many more people and their families, giving them the opportunity to live a happy and fulfilled life.”

27

28

ROLES AND PRIORITIES FOR CONSULTANTS

THREE CORE ACTIVITIES

Oriflame´s philosophy is to invite everybody to become a Consultant regardless of their level of ambition. The results show that around 40% of Consultants are wholesale buyers buying for themselves and their family. Another 40% are sellers and have on average 6 to 10 customers while 20% are existing or aspiring Leaders. All three categories are equally important for the success of your business. The opportunity for Leaders to develop a considerable business relies on many people joining with varying level of ambitions. As the majority of Consultants can be expected to spend only 3 to 10 hours on Oriflame per catalogue period, it is therefore important that this time is spent on productive and fun activities. Your role as an aspiring Leader is to coach and support them to make money for themselves. The chances are that some of them will then find that sponsoring others and building a team of their own can be something for them too. In fact approximately 50% of existing Leaders had no ambition to become a Leader when they first joined Oriflame, but then discovered that there was a dynamic opportunity beyond buying or selling and today have become Leaders.

Since the average Consultant has a relatively low level of involvement with Oriflame, experience has shown that the priorities for a regular Consultant need to be very simple and the focus when coaching a Consultant should clearly be on these 3 priorities: These are:

• SHOW – the catalogue and take orders• INVITE – others to join • ATTEND – meetings, trainings and events

SHOW THE NEW CATALOGUE AND TAKE ORDERS

1. Build your Name List of at least 30 people. List family, friends, co-workers, neighbours and everyone else you come in contact with.2. Select 5 people from the Name List.3. Contact them; share your excitement about having joined Oriflame and say “I would like you to see the new Oriflame catalogue”.4. Show the catalogue; let them know which products you like yourself and say, for example, “what can I order for you?”5. Ask each of the 5; “who do you know that would like to see the new Oriflame catalogue?” and add them to your Name List.

INVITE OTHERS TO JOIN

1. Select another 5 people from the Name List to invite to the next OpportunityPresentation.2. Contact them within the next few days and simply let them know how happy you are with your decision to join Oriflame – say for example; “I have just joined Oriflame, natural Swedish cosmetics and I am very excited about it . This may also be a great opportunity for you! Join me at the next Oriflame meeting to find out for yourself!”3. Go with them to the next Opportunity Presentation.

ATTEND MEETINGS, TRAININGS AND EVENTS

1. Oriflame meetings are fun get-togethers of Consultants where you can benefit from the experience of other Oriflame Consultants. 2. Make sure to attend the catalogue launch meeting, held every time a new catalogue is released, to learn more about the latest products.3. Attend the training sessions offered in the Oriflame Academy – your path to success to become more skilled in showing the catalogue and inviting others to join.4. Soon you will be earning good money for yourself!

C L E A R RO L E S A N D P R I O R I T I E S F O R C O N S U LTA N T S A N D L E A D E R S

29

Three ways to transform life with Oriflame | 10

Perform the following activities every catalogue: SHOW – the new catalogue and take orders:- Show it to everyone on your Name List- Have at least 20 regular customers- Reach the benefits of Welcome Program and Business Class

INVITE – others to join:- Invite and accompany others to an Oriflame Opportunity Meeting- Meet with your new Consultants every week- Enjoy the benefits of advancing in the Success Plan

ATTEND – meetings, trainings and events:- Attend every Catalogue Launch Meeting- Develop yourself by attending trainings and seminars- Enjoy meeting new people and making new friends

Actively show each new catalogue and take orders from 20 regular customers.

Talk enthusiastically with 3 people a day about the Oriflame products and opportunity.

Always ask for referrals.

SUCCESS FORMULA FOR ORIFLAME CONSULTANTS

30

ROLES AND PRIORITIES FOR LEADERSHaving reached the Manager level in the Success Plan it is important that you define your roles & priorities differently compared to being on Consultant levels.Your new priorities could be summarised as follow:

• RECRUIT – and activate Consultants• TRAIN – your personal group and develop future Leaders• SET GOALS – and follow-up in order to drive activity and development

RECRUITMENT is an everyday priority and as a Leader you need to act as a role model because of two reasons:

1) Recruitment is what keeps driving your business forward. To reach the really high titles and have continued growth you constantly have to find new potential Leaders and grow them into independent Leaders. 2) The best way of teaching is to show an example. One of the absolute keys to success in Oriflame is relentless focus on recruitment.

FOCUS ON PERSONAL GROUP AND BUILDING STRONG LEADERS. The Success Plan is about recruiting others, supporting them to become successful and hence building a strong Personal Group and thereby advancing to Director Level. Once at Director Level the focus should continue to be on building a strong Personal Group and developing future Directors. It is only through the development of new Directors from the Personal Group that a Director can advance to higher Director titles. The time and energy a Director invests in developing a truly strong split out Director is rewarded many times over. That new Director will be able to work independently, allowing the upline Director to focus on developing yet another new Director.

RECRUITMENT IS AN EVERYDAY PRIORITY. A strong Personal Group is one with healthy ongoing recruitment. The nature of our business is that there is a natural drop off of Consultants who find other priorities in life, which is why recruiting new Consultants must always be the first priority. It is important for Leaders to lead by example and personally recruit, even as they advance. If they stop recruiting, the Consultants in their Personal Group will notice and also eventually stop. Once someone has been recruited they should receive follow-up both from their sponsor (the one who invited them to join) and the Manager/Director ofthat Personal Group.

TRAIN YOUR PERSONAL GROUP. If you have the right focus on recruitment many new Consultants will join

your personal group. It is essential that you take care of and train these new Consultants otherwise there is a risk they will leave you.

THE MANY BENEFITS OF TRAINING – THE ORIFLAME ACADEMY. Training is fundamentally the responsibility of Leaders. It is best done through group meetings where the meeting in itself serves the important role of the “glue” that holds together the organisation. Oriflame training modules in the Oriflame Academy are available to support Leaders. When performing training or Opportunity meetings it is important for the Leader to delegate tasks and allow Leaders at lower levels to present as well, so that they too can grow in their role as a Leader. A Leader can only grow by successfully developing other Leaders. By developing & training your downline to duplicate your work and become independent Leaders you have found another important key to successful growth in Oriflame!

SET GOALS & FOLLOW-UP. Drive activity in your personal group.A critical role of an Oriflame Leader is to ensure that the personal group is active.

LEADERS SHOULD SUPPORT CONSULTANTS TO BE ACTIVE. The priority for Leaders is to get as many Consultants in their Personal Group as possible to place an order in each catalogue i.e. be “active”. This is achieved by setting clear expectations when they are recruited and by continuously following up and contacting those who have not placed orders. Even those who have placed an order should be contacted to be praised and coached to higher sales or levels in the Success Plan. The Leader contacts her/him and also ensures that sponsors are in contact with their Consultants as this is an important part of leadership development.

A LEADER NEEDS CLEAR GOALS. A Leader must also have a clear goal to strive for: desired earnings or trips they can qualify for. The goal should always be linked back to the Success Plan. The company through its’ ASM:s (Area Sales Managers) is there to coach the upper level Directors while Leaders at lower levels are coached by their upline Directors who replicate this process. As a Leader you need to set realistic long term goals and also short term goals for the coming catalogue. This goal setting is done in the Business Planning Session. The ultimate goal is for every Leader to have such a session at the beginning of every catalogue and a continuous follow up throughout the catalogue period.

C L E A R RO L E S A N D P R I O R I T I E S F O R C O N S U LTA N T S A N D L E A D E R S

31

SARPIO – Sales and Recruitment Processes in Oriflame | 20

Personally recruit one Consultant per week and continuously stay in personal contact with new and established Consultants.

Make sure sponsors duplicate your efforts and grow into Leaders

RECRUIT and activate Consultants- Communicate to all Consultants the expectation of Show,

Invite, Attend and placing an order every catalogue- Conduct Oriflame Opportunity Meetings (L2, L3) and Catalogue Launches- Maintain continuous contact with the Consultants and Leaders in your Personal Group

TRAIN and develop future Leaders- Conduct Oriflame Academy Trainings- Form core teams and delegate tasks to develop future Leaders- Motivate through recognition and inspiring testimonials

SET GOALS and Follow-up- Develop individual goal and activity plan in the Business Planning Session- Replicate the Business Planning Session with Leaders in your group- Continuously follow up with Leaders and Consultants in your Personal Group,

coaching for success

SUCCESS FORMULA FOR ORIFLAME LEADERS

32

The basis for growing a Personal group is that each level of Consultant, Manager and Director performs their role and fulfils their responsibilities. Oriflame´s recommended system to structure this work, based on best practice, is the “3 level system”.

LEVEL 3DirectorsRecruit, Train, Set goalsWeekly OOM + Training + PlanningCatalogue Launch

LEVEL 2Managers 12-21%Recruit, Train, Set goalsSmall group OOM 2-3 meetings per week

LEVEL 1Consultants 0-9%Show, Invite, AttendDaily

THE 3 LEVEL SYSTEM

Prospecting Methods• Friends and Associates• Existing Customers

• Field Prospecting - Street promotion - Questionnaires - Cold Calling - Flyer distribution - Exhibitions and fairs

• Advertising• Recruiting Campaigns

OOM-OriflameOpportunityMeeting- Business Emphasis - Beauty Emphasis

dR

iVe

dR

iVe Feed Feed

Feed

Invite People1-1OOM

Manager’sGroup Meetings

Director’sWeekly Meeting

CoreTeam

CoreTeam

T H E “ 3 L E V E L S YS T E M ”A S YS T E M F O R S T RU C T U R I N G T H E WO R K I N A P E R S O N A L G RO U P

HOW DOES THE 3 LEVEL SYSTEM “DRIVE” AND “FEED” NETWORK ACTIVITY?

A Leader can have 3 different levels of Consultants in her network:

Level 1: Consultants (0-9% in the Success Plan)

Level 2: Managers (12-21% in the Success Plan)

Level 3: Directors

There are different expectations for each of these levels. The 3 Level System provides a way of integrating and synchronising all three levels for best possible results. Lower level activities feed into upper levels. Then the events at the upper level drive the activity of the lower levels. Team spirit develops, everyone learns by doing; everyone is more active as sales and recruiting increase.

33

THE LEVEL 1 MEETING

A level 1 meeting is 1-to-1 meeting presenting the Oriflame Opportunity. In the typical L1 meeting you book a time with the prospect in a relaxing place – it could be a café, your or her home or any other place convenient for the prospect.You bring the OOM flipchart and go through it with the prospect. It is important that you add your own experiences – how come you joined Oriflame and what are your favourite Oriflame products. Ask questions to the prospect as it helps her getting involved. If the prospect decides to join at the end invite her to your sponsor’s L2 or L3 meetings as well. Call her the next days after the meeting to follow-up and help her getting started. Ask her to bring an invite to the next meeting! If she doesn’t want to become a Consultant she can become a customer. Remember that follow-up is key - therefore show every catalogue to your customers! The more often you do this meeting, the more recruits you will get and the faster you will grow.

PROSPECTING TECHNIQUES

In order to find new people to present the Oriflame Opportunity to you need to prospect. Prospecting means that you invite new people to listen to and potentially join the Oriflame opportunity. It is essential for your business that you do prospecting as often as possible since it helps you to grow your business.You can do prospecting for example in shopping malls or parties, on the bus or by asking your friends for referrals.

THE LEVEL 2 MEETING

When starting to recruit and developing future Managers your business will grow faster. In order to prioritise and use your time in the smartest way we suggest a successful and easy meeting structure to work with – complement the first SARPIO level with the second level in the SARPIOsystem! The L2 meetings are also called “Manager meetings”.They are small group meetings at a home, café, mall or other meeting place, where the Manager conducts an Oriflame Opportunity Presentation with a business or beauty emphasis.An important part of the L2 meetings is recognition, where those who created good results are rewarded. At the end of the meeting, the Manager and Sponsors help the new recruits to “Get Started”.This includes teaching them how to show the catalogue and take orders, creating their “Name List,” inviting people to the next meeting, and making plans for the next weeks together. Sponsors should accompany their new recruits to all meetings and help them to learn and grow. Prospects who do not become Consultants in the meeting are shown the current catalogue and welcomed as customers. A Manager can also be part of L3 meetings as a team along with his/her Director.

THE LEVEL 3 MEETING

As a Director you can grow and improve leadership development by start arranging the L3 SARPIO meetings. This

can be referred to as “Big Meetings” since there are more Consultants and invites attending and they should be arranged weekly. Managers invite their Personal Group (or atleast their Core Teams). Each participating Consultant (including Managers and yourself) should invite as many prospects as possible, but no less than 1 prospect per Consultant.The Director in charge of the L3 meeting should be assisted by all the Managers, and hold an Opportunity Presentation. An important part of the L3 meetings is recognition, where those who created good results get rewarded. At the end, Sponsors conduct “Getting Started”. In addition the Director should, once per catalogue period, include a catalogue launch presentation. All guests atthese meetings have fun, learn about Oriflame and either become a new Customer or a new Consultant, while existing Consultants get motivated and grow. In connection with the weekly L3 Meeting, Directors should hold training sessions with the assisting Managers. There the Consultants receive Oriflame Academy Training, product training and motivational support. Afterwards, all Directors meet with the Managers and conduct their weekly planning together, where they organise the coming weeks’ events. In addition to Opportunity Meetings, the Director and Managers plan events and hold periodic Social Activities: birthdays, holiday events and celebrations involving the entire Personal Group.

BENEFITS OF THE 3 LEVEL SYSTEM?

• Gets Managers involved (12%-18% in the Success Plan) in the recruiting process.• Is a way to ensure that Directors are active in recruiting and supporting their Personal Group.• Makes it easier for everyone to fulfil their roles and

priorities, and enhances development of new Leaders.• Helps existing Leaders get organised and advance in the

Success Plan without excluding anything they are already successfully doing.

• Establishes consistent recruiting and sales processes that remain ongoing after special recruiting or sales campaigns.

To summarise the roles and priorities of the 3 level system:• Don’t forget to have the L1 meetings every day!• As a Manager you should apart from the L1 meetings also arrange L2 meetings minimum 2-3 times per week. You should in addition assist your Director in arranging L3 meetings weekly by inviting prospects and help recruits getting started.• As a Director you should arrange the L1 meetings every day, the L2 meetings 2-3 times per week and a L3 meeting per week. Involve your Core Teams to conduct the meetings in order to train them well in the SARPIO system and ensure duplication of your work.

Don’t forget that…• The more meetings you arrange the more recruits you will have and the faster you will grow!• Never lose focus on follow-up and help recruits to get started – otherwise they might leave Oriflame and not help you grow!

34

While experienced Leaders can recruit without any visual support and tailor their presentation uniquely to the prospect, experience shows that the downside of this is that upcoming Leaders feel that they can never be as good as an experienced Leader. That is why even experienced Leaders should stick to a standardised presentation as then new Consultants can duplicate the presentation much more easily and start holding presentations themselves.

The keys to success in Oriflame’s SARPIO system are duplication & delegation. Oriflame has developed the ORIFLAME OPPORTUNITY MEETING FLIPCHART for the SARPIO meetings.The strength of this flipchart is that it contains just enough information to present the attractive Oriflame opportunity. In addition it is easy and simple to use – anyone could do the same! It has all the information you need, and the content has proven to be just enough for a first meeting with invites.

If you use it in all the SARPIO meetings. - L1, L2 and L3 you will show the way for your Consultants as well and they can copy you and your way of presenting. The OOM flipchart isessential for duplicating your work!

All three Levels utilise the same Oriflame Opportunity Meeting format and key phrases while emphasising different parts for special audiences and purposes.

BUSINESS OOM is the standard OOM focusing on the business opportunity, outlining the company, products and what it’s like to be a Consultant, closing by inviting and signing up guests as new Consultants and then welcoming new Customers. As outlined above, new Consultants go through the “Getting Started” process, while new Customers are shown the catalogue and place orders before they leave the meeting. This presentation can be given 1-to-1 by Consultants, or at the Managers’ small group meetings, or at the Directors’ larger weekly meetings.

BEAUTY OOM or what some call “Beauty Demonstration” also follows the standard OOM format using the key phrases, but Consultants expand the product portion of the presentation, emphasising the various Oriflame lines and sometimes doing a skin care or colour cosmetics demonstration. They then close with the same invitation to become new Consultants and welcome new Customers. It can also be given by Consultants, by Managers in their small group meetings or by Directors at their larger weekly meetings.

CATALOGUE LAUNCH OOM held at the Director’s weekly meeting at the beginning of each catalogue period, also follows the standard OOM format. But the Director and Managers expand the product portion of the OOM, adding all new products, offers and promotions of the new catalogue, plus their own games, fun and motivation focusing on the catalogue’s monthly theme.

HOW DOES THE 3 LEVEL SYSTEM USE THE ORIFLAME OPPORTUNITY MEETING (OOM)?

T H E “ 3 L E V E L S YS T E M ”A S YS T E M F O R S T RU C T U R I N G T H E WO R K I N A P E R S O N A L G RO U P

35

THE CONCEPT OF CORE TEAM Experience has shown that a Consultant who has the ambi-tion to grow into a Leader´s role (12% and up) in the Success Plan has a much higher probability of success when forming what is referred to as a “Core Team”. A core team consists of at least 5 Consultants who have decided to go beyond the buying and selling opportunity and have committed to devel-op into Leaders.

THE 5 RULES FOR CORE TEAMS

You ask members of your downline whether they are com-mitted to grow and if they are ready to join a select group of Consultants who have decided to work together to achieve their individual goals. Those who are interested should com-mit to themselves as well as to you to follow the 5 rules of Core Teams which are;

1. Talk enthusiastically to at least 3 new people a day about Oriflame2. Bring at least 1 prospect to each meeting3. Participate as a team in L2, L3, and company events4. Accept team responsibilities as delegated by Team Leader5. Grow! Go for your next title in the success plan!

– at 12% you form your own core team and conduct L2 – at 21% you conduct L3 activities

FORMING YOUR CORE TEAMS

Some of these Consultants will come from your first line and some from other levels of your personal group. Of course everyone who joins Oriflame in your personal group can take part in your team activities. But

your Core Team is where you focus, because this core team creates the powerful togetherness, spirit, passion and activity that drives the growth of your entire personal group. Many of the Consultants on your Core Team will be your future lead-ers.

Statistically your Core Team will be about 10% of the active Consultants in your personal group – that’s one out of ten. Celebrate if you get more. Don’t give up if you get less. Half of this number will already have product and business skills. Some will already show leadership ability. The other half will lack many skills but have aspirations to learn and grow. Both halves are important to team success and will make good Core members.

As you personally recruit, put all your new recruits into your Core Team where they will catch the Core Team’s together-ness, spirit and passion – and quickly grow. This will make sure your first line continues to expand – so you are building wide. Also make sure your other Core Team members per-sonally recruit the same way. But don’t worry if some new ones drop out over time. Keep in the Core only those who are dedicated and willing to work. You will get your commit-ted 10%.

To start, you can individually identify potential members of your Core Team and invite them to join. Sit down for a 1-to-1 meeting and offer them the special opportunity to work personally with you. Or you can make a formal announce-ment that you are forming a “Core Team.” Send a letter to everyone in your personal group. Offer membership to those who want to earn more, grow and go for their dreams.

O R I F L A M E T E A M DY N A M I C S

DO YOU WANT TO GROW EVEN FASTER? FORM CORE TEAMS!

36

LEADING YOUR TEAM

After forming your Core Team, your next important assignment is to lead that team. Your team will not run by itself. It needs you as its leader!

You take the lead by:• Maintaining close contact with your team members – sharing your vision, goals and commitment.• Holding formal team planning meetings. Setting group goals and laying out your plans together.• Outlining, organising, and delegating the teamwork.• Holding your team OOMs, activities, and events together.• Continually follow up and reward results.

REACHING GOALS AS A TEAM

You share many values and dreams with your team members.You will find that most of your goals are similar. That is what brought you together as a team in the first place. So the principle function of your team is to set goals and reach them together:• Set group recruiting and sales volume targets together.• Do recruiting together.• Show the catalogue and new products together.• Demonstrate products and sell together.• Learn about the products and the business together.• Reactivate inactive Consultants together.• Go to the Director’s OOM and Oriflame events together.

Yes, go for your dreams in Oriflame together!

ORIFLAME TEAM DYNAMICS

Before long, you will develop into a 12% Manager. This is an important milestone as you now step up and start leading L2 meetings yourself in collaboration with your Core Team. Working in a systematic manner a member of your Core Team will also reach the 12% Level in the Success Plan and become a Manager. This is another important event for your own growth. As soon as you have a new 12% Manager, you

need to help them form their own Core Team and conduct Small Group Meetings during the week, just as you did

THIS IS CALLED A “12% MINI-SPLIT-OUT.”

The new 12% Manager will now:• Form his/her own “Core Team”• Hold Small Group OOMs • Use the Presentation Folder• Learn to do 1-to-1 and 1-Many• Conduct “Getting Started” with every recruit• Work together and activate others• Go together to the L3 Director’s Weekly Meetings

The new 12% Manager and their Core Team will sit together at the Director’s OOM and have their own part in the presentation. Now you are on your way to duplicating the whole system.

Soon you will have another Core Team member reach 12% and become a “Mini-Split-out.” Again, make sure they duplicate with their own Team everything they learned while working on your Team. Then you will have several “Mini-Split-outs” growing 12% to 15% to 18% and you will grow to 21%. Congratulations, you are a new Senior Manager!

DIRECTOR’S CORE TEAM

• Continues holding L2 OOMs You maintain your Core Team where you continue to hold small group meetings during the week, and develop your future Leaders, who become “Mini-Split-outs” when they reach 12%

• Everyone does 1-to-1 OOM • Work together and activate others - you organise your

Managers to take care of all the Consultants within their own personal groups, and then organise your own Core Team to take care of everyone outside the Manager groups.

• Leads L3 together with all managers and Core Teams

O R I F L A M E T E A M DY N A M I C S

Whichever method you choose to get started, you need to hold an official “organisational meeting,” where you bring everyone together, set goals and get everyone’s commitment to start off right. We will get to that shortly.

37

DIRECTOR’SCORETEAM

MAnAGER’SCORETEAM

MANAGERS – MANAGEMENT TEAM

• Hold L2 meetings separately You now have a MANAGEMENT TEAM comprising of all your Managers. Managers and their Core Teams hold L2 OOMs separately from you and your Core Team. But each week you and your Managers come together and participate in L3 meetings, including the OOM, the training, and the planning meeting every week

• Launch Catalogue Together At the beginning of every Catalogue period, at one of your Weekly OOMs, you and your Manager Teams go through the catalogue launch together. This is an OOM with a product focus – featuring the products and offers in the new catalogue.

SO NOW YOU ARE FULFILLING YOUR NEW LEVEL OF LEADERSHIP!

38

Kamini and P.n JhaORIFLAME GLOBAL LEADER, INDIA

Having meetings with my Core team on a regular basis helps every person in my core team to succeed

“Success without a plan is a gamble. Planned Success is a life full of achievement, rewards and happiness.The Oriflame Success Plan is a true road map to a life of abundance, riches, fame…..and fulfilment. We have changed our present with the Oriflame Success Plan…. and invite you to change your future ….. follow the Success Plan. Build a strong Core Team to fulfil their dreams and change your life. This has been our formula for success. The last 16 years with Oriflame has been a roller coaster life – with many ups and fewer downs and today we are Diamond Executive Director – the highest title ever achieved in India. We have not only changed our life but the lives of thousands of people in our Team. Many of them are earning amounts beyond their imagination. Thanks to Oriflame Success Plan”.

39

nuRia and SeRiK aKhmetOVyORIFLAME GLOBAL LEADER, KAZAKHSTAN

Personal recrutment is essential, the more often you do it, the faster you will grow

“Our success in Oriflame is due to the fact that for many years now we have had a clear rule – to tell 10 people every day about the opportunities that come with Oriflame, to conduct 2-3 opportunity meetings per day and to provide all newcomers with our support and motivation. We spend about 80% of our time on recruitment. Sometimes people don’t like to recruit every day and of course people don’t like to get refusals. But we believe that success comes with a blend of routine and unpredictability. Unsuccessful people are looking for methods that they like, successful people work by any methods, because they like the results”!

40

Taking time to plan your success is a vital part of your role as Manager and Leader. Analysing the performance of your group and yourself as their Leader, and then taking the appropriate action and follow-up will create a performance management culture within your team. This raises everyone’s expectations and standards, leading to improved results and higher earnings.

ALERTS & NOTIFICATIONS Alerts & Notifications (A&N) is an online tool where you can find everything you need in order to plan, organise and follow-up on your business! The tool provides already formatted and prepared analysis with a specific purpose and follow-up possibility for each report (see page 91).You will also find various online reports such as the Personal Group Development Report and the Activity Report.

HOW TO SET A SHORT TERM GOALS FOR THE CATALOGUE PERIOD1. Use your Personal Group (PG) Development Report and Activity Report (see page 88 – 90) as your key management tools.2. Using the PG Development Report take one day in the beginning of each catalogue period together with your upline Director

or ASM to plan Sales Force Development and sales for the catalogue. Make sure you always reach above the criteria set for Leaders Club.

3. Identify your “3 High Potentials” in your PG and meet with them to develop an individual plan for each. They are the 3 people you will focus on developing this period.

4. Make sure you get full benefit from the Welcome Programme for new Consultants and the Business Class incentives for consistent activity at a reasonable sales level. Ensure that you lead by example by setting a personal goal for selling and recruiting.

MAKE AN ACTIVITY PLAN FOR THE CATALOGUE PERIOD1. Mark your calendar with the number of hours you have as “dedicated Oriflame time”.

Decide if you want to work during the day, evenings or weekends or a combination.2. Mark all fixed activities such as Directors Weekly Meeting and when you will hold Small Group Oriflame Opportunity

Meetings (OOM’s), assist with Directors OOM or at Director level plan and hold the Directors Meeting. Include when you will meet with your ASM or upline Director to share goals and plans.

3. Set aside time for personal selling and recruiting and following up of Inactives.

P L A N N I N G A N D O R G A N I S I N G YO U R B U S I N E S S

tSeVelmaa battumuR and natSagdORJ byambaJaVORIFLAME GLOBAL LEADER, MONGOLIA

Setting goals and using reports to plan on BPS with my downline and great partnership with ASM.

“We organise BPS with our core team every catalogue and our motto is ‘listen to our Core Team members’. In that way we can define goals for the long and short term. We use various reports. The reports are very important for planning and analysing. If we have a question or need advice, we go to the company to meet with our ASM. Because the ASM is like our compass or guide, and always supports us.”

41

”Leadership is developing each person in your group to achieve their personal goals and as a result realise your own”.

USING YOUR ACTIVITY REPORT TO FOLLOW-UP1. Your Activity Report allows you to make individual

follow up of each Consultant in your PG. Use it to contact each new Consultant, identify potential Leaders and to contact Inactives.

2. Structure how you contact Inactives so that you in the beginning of the catalogue contact those that were Inactive for the first time in the previous catalogue (now in your report shown as Inactive 2’s). Then in the second week contact those now marked as Inactive 3’s. In the final week contact those that placed an order in the last catalogue but have not yet in the current one i.e. Inactive 1’s.

3. Share the follow up work with your downline Managers or High Potentials and whenever possible meet with the Consultants face to face and only when necessary use the telephone. Avoid e-mails if at all possible.

4. The best way to keep a high activity and recruitment rate in your PG is to organise fun and well planned OOM´s and have everyone attend.

42

1. PROSPECTING

One of the most important tasks for you to succeed with your Oriflame business is of course to find new Customers and Consultants. Since people today spend a lot of time on social platforms such as Facebook, it is a good place to initiate discussions about your interests and success with those who you believe might be attracted to the product offer or business opportunity. You can:• FIND PROSPECTS that want to hear more about the products or the business opportunity,• Provide GREAT SERVICE by offering a personal contact with everyone you speak to,• Give BEAUTY ADVICE to your friends and contacts, along with your personal product recommendations,• BUILD AND PARTICIPATE IN COMMUNITIES where you discuss beauty-related topics and exchange experiences and information

2. SELLING

There are many Oriflame online tools that you can use in order to help you in your selling activities. You can provide similar services to your existing customers over the Internet as you do in personal meetings.This will allow you to focus your efforts even more on bringing new recruits into your network. On the Oriflame website you can:• Review the catalogue in electronic format,• Learn more about the products and gain useful insights, get access to up-to-date pricing and full ingredient information for every product,• Use product guides – such as the Virtual Make-up Studio and the Fragrance Guide,• Share the eCatalogue with your friends,• Place orders for yourself and your group directly online, 24/7,• Check your order and invoice history

O R I F L A M E O N L I N EA B U S I N E S S S U P P O RT TO O L

Oriflame online tools assist you with your prospecting, selling, recruiting and training activities. The tools also allow you to save time and make your work more efficient.Make sure to share your knowledge of all our available online tools with your new Consultants and support them to grow their business even faster!

43

O R I F L A M E O N L I N EA B U S I N E S S S U P P O RT TO O L

3. RECRUITING

Invite and register new Consultants. With Oriflame online tools you can invite or register new Consultants to your network in a quick and easy way.• Share your own personal registration form on your website, blog or social network, • Use the toolboxes for recruitment campaigns to promote your business• Support your network with business advice and help them learn from each other,• Host online meetings to share beauty advice or to coach your Consultants on the best way to grow their networks.

4. TRAINING

Aside from reviewing a lot of good information on how to professionalize your business you can also refresh your knowledge of the Oriflame Academy by visiting the e-learning portal, or even take the courses for the first time if you were not able to attend one of our training events.

iSabel benaVideSORIFLAME GLOBAL LEADER, SPAIN

Why online tools help you with your business and why combining SARPIO and eSARPIO help you to grow faster.

SARPIO was one of the first things I learned when I first started at Oriflame. Speaking to the person who gave me the course, he told me that he was happy to see such young people (I was only 20 years old at the time) and he motivated me to be innovative. Furthermore, he gave me splendid ideas and when I completed the course I was highly motivated, since SARPIO + Innovation gave birth to my very own E-SARPIO. I adapted the online methodology so that I was able to be in various meetings and interviews without losing time travelling from place to place; “The magic of video conferences”. I was the first person to have my own You Tube channel to support my team. Thereafter, I started sending more professional and personalised videos, and eventually when I had gained more confidence with the camera, I began to conduct my own Training sessions and Oriflame Opportunity Meetings online. The conferences were consistently full of people eager to learn by applying meetings, seminars, catalogue launches, accompanied with constructive, open discussions between the assistants from all over Spain. Moreover, when we all met in person it was an incredible and unforgettable experience for us all, filled with motivation and ideas.

44

O R I F L A M E O N L I N E A B U S I N E S S S U P P O RT TO O L

nadia meutiaORIFLAME GLOBAL LEADER, INDONESIA

Connectivity and global reach: Webinars and social media (facebook, Twiiter,etc)

“Magic happens through the wonders of the Internet, through Social Media and Webinars. It’s not just about teaching stuff to thousands of people at the same time, wherever they are. It is now about realising dreams by sharing your own in just one click or ... 140 characters - if you’re Tweeting :) Uploading a picture of yourself on Facebook on a free trip with Oriflame isn’t about being narcissistic... it’s about guiding hopes that others, too can experience it. Real time online conferences are not about chit-chatting ... they’re about sharing the way you work with people who trust you to guide them; no boundaries, right there, right now. When reaching us is just one click away for our team ... we have no reason not to fulfill our promise as their leader. I guess when you have that kind of connection with your team, fulfilling the Success Plan is also just one click away :) “.

WHEREVER YOU ARE ONL INE , OR IFLAME I S THERE TO SUPPORT YOU

Follow Oriflame on Facebook for information, competitions, and even for buying and selling Oriflame cosmetics!

“Like” us on Facebook http://www.facebook.com/OriflamepakistanofficalPage

Follow Oriflame on Twitter and receive the latest Oriflame news.

Subscribe to http://twitter.com/WeAreOriflamePk

45

46

O R I F L A M E AC A D E M Y YO U R PAT H TO S U C C E S S

1. THE OPPORTUNITY PRESENTATIONThis is Oriflame• Introduction for potential Consultants • Overview of:

• The company• The products • The business opportunity• How to get started as a Consultant (offline/online and Ipad version)

2. HOW TO MAKE MONEY TODAY: STEP ONE TRAINING The Oriflame products and how to sell them • All new Consultants • Training on: • Advantages of being an Oriflame Consultant • Product portfolio • Catalogue as a tool • How to find customers • How to recommend products • Simple and fun methods to sell the products

3. HOW TO START BUILDING A BUSINESS TODAY: STEP TWO TRAINING Inviting others and advance in the Success Plan • All new Consultants • Training on: • The reward for inviting people and building a group • How to invite and build the group • Your role as a Sponsor

4. ORIFLAME LEADERSHIP ACADEMY – MODULE 1 • All Consultants reaching the Manager level in the Success Plan• Training on:

• Role of an Oriflame Leader • Goal setting using the Personal Group Development Report and Activity Report• Activity Planning• How to hold small group Opportunity Meetings (L2) • How to advance to Director’s level

As a Leader, the key to your success is inviting new Consultants to enjoy the Oriflame opportunity and then coaching and training them to become successful. The Oriflame Academy contains several training modules which are there to support you and your group along the way.

BUSINESS TRAINING

47

ORIFLAME COLOUR

COSMETICS

BEAUTY ACADEMY 2

5. ORIFLAME LEADERSHIP ACADEMY – MODULE 2• All Consultants reaching the Director level in the Success Plan• Training on:

• The Oriflame Coaching model• How to work with your Personal Group• The role of the Area Sales Manager (ASM)• How to hold Step One and Two training, catalogue

launch meetings, and large Opportunity Meetings (L3) • Reaching higher levels

6. ADVANCED MODULES• Time Management• Presentation Skills

ADVANCED BEAUTY TRAININGFor those who have a special interest in learning about the products, Beauty Academy 1, 2, 3 and 4 offer a deeper knowledge.

BEAUTY ACADEMY 1 – SKIN CARE• All Consultants• Training on:

• The skin and skin types • Skin care needs• Men’s skin care• Useful application techniques • Our Skin Care portfolio

BEAUTY ACADEMY 2 – COLOUR COSMETICS • All Consultants• Training on:

• How to enhance the natural beauty • Steps for a complete make-up • Product application techniques • How to recommend our products • Our Colour Cosmetics offer

BEAUTY ACADEMY 3 – PERSONAL AND HAIR CARE • All Consultants• Training on:

• Body care routine • Treatments for specific body needs • Hair care by type and hair condition • Our personal and hair care portfolio

BEAUTY ACADEMY 4 – FRAGRANCES• All Consultants• Training on:

• Types of fragrances • Fragrance composition • Guidelines on how to wear and preserve fragrances • Useful selling tips • Our fragrances portfolio

O R I F L A M E AC A D E M Y YO U R PAT H TO S U C C E S S

48

49

3 50 TheOriflameearningopportunity The first step to success The second step to success 52 The third step to success 54 The fourth step to success56 The fifth step to success

50

anna aKhumyanORIFLAME GLOBAL LEADER, RUSSIA

How Oriflame has changed my life and make my dreams come true.

“Oriflame has completely changed my life, as well as the lives of many other people. Before Oriflame I had an ordinary life: school, music school, medical college. When I was a student I worked part-time with the ambulance service. When I first joined the company I dreamed of becoming a Director, then, after my first Director’s Dinner, I wished to become Gold Executive Director, to get 50 000 rubles and a Volvo car. I dreamed of having a flat in Moscow, a house on the Volga River and travelling a lot. And all of these dreams came true!Like any woman and any mother all I dream of today is a happy future for my family. Oriflame can change your life. It gives everybody a unique opportunity to develop their own business with big investments and no risks”.

STEP 1: SHOW THE CATALOGUE & TAKE ORDERS - COLLECT 100 BP (Rs. 6638) When just getting started, the main income as a new Consultant comes from recommending products and servicing customers. You earn 25% immediate profit on your sales to customers. (E.g. you pay Oriflame Rs. 400 for a product you then sell for Rs. 500).

Example:You show the catalogue to 5 people and collect orders for 100 BP (Rs. 6638 at catalogue price)You collect from customer Rs. 6694You pay Oriflame Rs. 5355Your immediate profit is Rs. 1339

Andthat´sit–you’vetakenthefirststeptosuccess. Note: Accessories are half BV and commission.

STEP 2: INVITE 5 FRIENDS TO DO WHAT YOU DOAs you bring other Consultants into the Oriflame opportunity, you begin to earn a PerformanceDiscount(PD)on their sales-and eventually, on the sales of the Consultants they bring in. You also earn a PD on your personal sales. This share of the total earnings grows quickly as you sponsor more Consultants and develop into a Leader. At the highest levels, other bonuses add to the PD and the sum of all of them account for almost all earnings.

All products are assigned two sets of values: Business Volume (BV) and Bonus Points (BP).

– BusinessVolume equals sales of cosmetic products at the Consultant price, less VAT and other taxes, and may change over time due to price adjustments. Your Performance Discount (PD)% is calculated on this amount.

– BonusPoints remain fixed over time to ensure the effort required to earn a Performance Discount remains the same despite inflation. The total and distribution of Bonus Points in your group determines how much of the 21% PD you personally earn.

T H E O R I F L A M E E A R N I N G O P P O RT U N I T YH OW I T WO R K S

51

0%

6% 6% PD differential

Customer orders

100 BP

100 BP

100 BP

100 BP

100 BP

yOu

According to the example on page 50, Your immediate profit is: Rs. 1339Your personal BV is Rs. 5355 less taxes 4500 BV Your personal BP is 4500/45 equals 100BP

For the purpose of the following examples BV 4,50,000 = 10,000 BP. The BV/BP relation is then 45. The taxes are 19% in the examples.

In our example Esha, Komal, Amna, Maha and Ali join your group. Since you are a good role model, they duplicate what you did last month, and each collects orders for 100 BP from five customers.

You earn 6% on personal sales. 6% x 4500 BV= Rs. 270 You earn the difference between your own level (6%) and their (0%). 6% x 5 friends x 4500 BV = Rs. 1350Your total earnings this catalogue is: Rs. 2959 (Rs. 1339+ Rs. 270 + Rs. 1350)Your immediate profit is Rs. 1339.

You’vetakenthesecondsteptosuccess.

Group BP % PD Level

10,000+ = 21%

6600 - 9999 = 18%

4000 - 6599 = 15%

2400 - 3999 = 12%

1200 - 2399 = 9%

600 - 1199 = 6%

200 - 599 = 3%

You qualify at the 6% level

5252

STEP 3: HELP YOUR FRIENDS INVITE 5The best way to make the Oriflame opportunity work for you is to let your friends in on it! You’ll be surprised how easy it is to find 25 people among your friends, neighbours and co-workers, to whom you can present the opportunity to make additional income. We know from experience that at least one in five will say “yes”-so your effort will bring in at least 5 new Consultants. And very often, the ones that did not join become customers anyway, and also give you recommendations of people they know who may be interested in the opportunity.

In our example on page 51 Esha, Komal, Amna, Maha and Ali joined your group. Since you are a good role model, they duplicate what you did last catalogue, and each invite five friends. They all earn Rs. 2947 and have taken their first step to success. Now to the clever part. The Success Plan counts all the BP they earn (100 BP each) in your total group BP. As you continue to visit your customers and collect orders, earning 100 BP yourself, your total group earns 3100 BP. Each of your friends enters on the 6% level and you qualify for the 12% level. You earn the difference between your level and their level, in this case 6% on all their sales. It is important to understand that this is not taken from their earnings. It is paid to you from Oriflame as a reward for finding and training them.

nowyou’vetakenthethirdsteptosuccess.

SELL

3% 200-599 bP6% 600-1199 bP

9% 1200-2399 bP

Difference: 12%-6%=6%

SELL AND SPONSOR


100 BP

+

3000 BP

=

3100 BP

“I have had so many opportunities and life-learning lessons bestowed on me, and so many sweet dreams have come true. I have an income far beyond the average income of many women, independence for myself and pride for my family, and it is all the real result of my persist-ent focus and effort for Oriflame.Big dreams, unshakeable belief, recruiting and duplicating, as well as working with the System have made all my accomplishments – climbing the career ladder and the amazing financial rewards – more meaningful to my life.

If Cynthia Venika can do it,So can you.”

Cynthia VeniKa liOeORIFLAME GLOBAL LEADER, INDONESIA

Oriflame provided me with a genuine career opportunity

5353

eXamPle

IMMEDIATE PROFIT You always earn the Immediate Profit on all the products you sell yourself. You continue your sales as before, earning 25% *mark-up on all products. Immediate Profit Rs. 1327

PERFORMANCE DISCOUNT You earn 12% PD on personal Sales 12% x 4500 BV = Rs. 540 You earn the difference between your own level (12%) and their (6%) on all their sales. 6% x 30 friends x 4500BV = Rs. 8100 TOTAL EARNINGS per catalogue Rs.9979 per year Rs.119,748

12% 2400-3999 bP15% 4000-6599 bP

18% 6600-9999 bP21%10,000BP

SELL AND SPONSOR

yOu

12%

6%

600 BP

600 BP

600 BP

600 BP

600 BP

6% PD differential

Customer orders

5454

STEP 4: SUPPORT THE NEW CONSULTANTS TO ALSO INVITE 5 AND YOU BECOME A DIRECTOR

The key now is to train your friends to show their Consultants the benefits of building a group. Assume that the second level Consultants sponsors five new Consultants each; the groups of Esha, Komal, Amna, Maha and Ali have 31 people and collect 3100 BP each. This lifts them to the 12% level.

Your group consists of 156 Consultants collecting a total of 15600 BP. The entire group PD is generating 21% x 702,000 BV= Rs. 147,420. Each sub-group earns according to its effort, and you earn the difference. On average, you can expect to earn about half of the total group PD. Your personal earnings naturally depend on how well you have built your group. Experience has shown that the best way to build a balanced group is to build wide with five first line Consultants, and then help them to build deep like we just did in the example. Your earnings have increased more than six times from the last example simply by training your friends, who train their Consultants, who in turn invite new Consultants to join. As your group grows, you will have to spend more and more of your time “training the trainers”. Remember to continue leading by example, keep buying and using the products and maintain some customer contact by selling.

You’vetakenthefourthsteptosuccess

100 BP

+

15,500 BP

=

15,600 BP

SELL

3% 200-599 bP6% 600-1199 bP

9% 1200-2399 bP

SELL AND SPONSOR

Difference: 21%-12%=9%


“I started working for Oriflame in 1998. Before that I was a manager in one of the airline companies that belongs to Egypt Air. The life I used to have was a pretty average, routine existence of a normal working woman. There were some words that had no meaning for me, such as ambition, hope, success or self-motivation. They didn’t mean anything because I had no goal in life apart from living day to day, fulfilling my daily chores as a wife, mother and manager. After joining Oriflame, however, every last one of those words took on a new meaning in my life dictionary. I live togetherness, spirit and passion to the max every day, and some words, like pessimism, depression, negativity and impossible have been permanently deleted from my dictionary. For me, Oriflame is not just a beauty company selling direct, it is the most amazing world of living ones dreams. A bit of advice I repeat to my loved ones every day is that the long road of 1000 miles begins with a single step; you just need to be persistent, to have a goal and a plan to achieve your dreams.

RAWIAAFFIFIORIFLAME GLOBAL LEADER, EGYPT

My life before and now.

5555

eXamPle

IMMEDIATE PROFIT As before Immediate Profit Rs. 1339

PERFORMANCE DISCOUNT You earn 21% PD on personal Sales 21% x 4500 BV= Rs. 945 Your friends have grown to reach the 12% level and therefore you have reached up to 21%. You earn the level difference of 9% on their group BV. 9% x 5 groups x 139500 BV = Rs. 62,775 TOTAL EARNINGS per catalogue Rs.65,059 per year Rs.780,708

12% 2400-3999 bP15% 4000-6599 bP

18% 6600-9999 bP21%10,000BP

SELL AND SPONSOR

yOu

21%Director

12%

3100 BP

3100 BP

3100 BP

3100 BP

3100 BP

9% PD differential

Customer orders

5 x 5 x 5

56

Esha18%

6,600 BP297,000 BV

You21%

10,000 BP

Esha21%

10,000 BP450,000 BV

You21%

10,000 BP

You earn: PD differential: 21%–18% = 3% 3% x 297,000 BV = Rs.8910

You earn:4% Oriflame Bonus4% x 450,000 BV = Rs.18,000 = Double

STEP 5: SUPPORT 6 PEOPLE TO ALSO BECOME DIRECTORS AND TRIPLE YOUR EARNINGSYou may have asked yourself “What happens when my first-line Consultants also reach the 21% level? There is no longer a level difference on which I can generate earnings ! ”The answer is you earn more – much more! Your 21%-ers in this case break away from your personal group and form sub-groups on which you earn 4% instead. You see below why helping Esha reach the 21% level will double your earnings from her group. As you see, the quickest way to increase your earnings is to help your first line Consultants reach the 21% level.The 4% Oriflame Bonus is always better than the level difference, so

there is always a benefit from lifting a first-line Consultant to 21%. But make sure that your remaining personal group still has 10,000 BP after the breakaway 21% group has been formed. The breakaway group is naturally still part of your total group, but their BP totals are no longer counted in your Personal Group’s BP totals. If your personal BP falls below 10,000 BP, your bonus is reduced (see page 64) and if below 4000 BP you don’t get a bonus. Keep your BP totals up by making sure you’re always recruiting, training others to recruit, and of course, lead by example!


More good news – the 4% Bonus is just the first of six bonuses you can earn!

57

21%DiamondDirector

21%

yOu

eXamPle

IMMEDIATE PROFIT As before

Immediate Profit Rs. 1339

PERFORMANCE DISCOUNT You earn the full 21% PD on personal sales 21% x 4500 BV = Rs. 945

You earn the 21% PD differential on personal groups’ sales + 4% Oriflame Bonus (Information about the 4% Oriflame bonus is available on page 63) 702,000 BV x 6 x 0.04 = Rs. 168,480 Rs. 168,480+Rs. 62,775 = Rs. 231,255

TOTAL EARNINGS per catalogue Rs.233,539 per year Rs.2,802,468

Customer orders

58

59

460 Howtoearnbonuses63 The 4% Oriflame bonus 67 The 1% Gold bonus 71 The 0.5% Sapphire bonus 72 The 0.25% Diamond bonus The 0.125% Double Diamond bonus The 0.0625% Executive bonus73 Have fun74 Building an international business – international sponsoring

60

H OW TO E A R N B O N U S E S

In order to qualify for any Oriflame bonus, you must maintain a minimum personal purchase volume of 200 BP. This ensures that you remain “hands on” as an Oriflame Consultant and are better able to follow the trends in the market.

Bonuses are paid so that high-performing Leaders, who sponsor more and more breakaway 21% groups, continue to earn from those groups. Any sponsored downline who does not have their own 21% group, of course, still belongs to your Personal Group.

The 0.25% Diamond Bonus, for example, may not sound like much at first. But if you consider how many 21% groups there can be four levels down and further, you see how quickly it can turn into big money! It’s important to remember that Gold, Sapphire, Diamond, Double Diamond and Executive bonuses are earned on all levels below their starting level until there is a group generating this bonus for another Director qualifying at the same title below you.

Anyone can earn bonuses, regardless of their title, as long as they meet the criteria. Normally Directors and higher earn bonuses. However, they can be earned while still in qualification for these higher titles.

61

We now simplify the illustrations from the Success Plan. Your group is now shown as you in front of your first-line Consultants. A downline group, is shown as a 21% pin.

Your goal is to get as many of your first-line Consultants to the 21% level as possible. The more of your first-line Consultants who reach 21%, the deeper you earn bonuses in your downline.

E A R N I N G B O N U S E S

Esha

Ayesha

Ahsan

Maheen

Saima

Kamal

62

63

T H E 4 % O R I F L A M E B O N U S

The 4% Oriflame Bonus is an incentive for you to develop Directors.

First-line21%groupsrequired: One

PersonalGrouprequirement: at least 4000 BP**unless you are a Director with at least six direct 21% groups, at which level there is

no Personal Group requirement for any bonuses. However, the Minimum Guarantee

still applies.

Paidon: First-level groups = (directly sponsored by you)

MinimumGuarantee:Your Personal Group must be 10,000 BP to keep the whole 4% Oriflame Bonus. Between 4000-9999 BP, you keep some. If your BP falls below 4000, you no longer qualify for any of the bonus.

4% of the Personal Group BV of each 21% group that you personally sponsor is paid to you as long as your Personal Group BP reaches 10,000 or more in one month. If you fail to reach 10,000 BP, your sponsor gets the shortfall from your 4% earnings.

To avoid having part of your 4% bonus passed upline, maintain your Personal Group at 10,000 BP or higher. The Minimum Guarantee ensures 4% earnings on a “normal” 10,000 BP group for the Sponsor.

64

The Minimum Guarantee is a way of ensuring fair rewards for your effort. It helps avoid situations where a low performer (one who cannot maintain 10,000 Personal Group BP) profits from your work at deeper levels. A common situation is where you help train the first line’s (Esha’s) group and coach those with talent (Ayesha) to reach 21%. Esha should then not be able to relax and just cash in on your work. The Minimum Guarantee ensures you get 4% x 450,000 BV = Rs. 18,000 on Ayesha’s sales. If she falls under 10,000 BP, part of her earnings from Ayesha are passed on to you in order to make up the shortfall from Rs. 18000. As you’ll see, everybody benefits from keeping groups of at least 10,000 BP, so the Minimum Guarantee works in everyone’s interest.

UNFAVORABLE SCENARIO PERSONAL GROUP SHRINKS

• Ayesha reaches 21% and breaks away.• Oriflame Bonus from Esha 4% x 450,000 = Rs. 18,000.• Your Personal Group generates only 4% x 180,000 = Rs. 7200 but your sponsor has a right to earn Rs. 18,000. The missing Rs. 10,800 is deducted from your earnings on Ayesha and passed to your sponsor. You keepRs.7200 from Esha.

FAVORABLE SCENARIO PERSONAL GROUP IS REBUILT

• Najam replaces Esha.• Oriflame Bonus from Esha 4%x450,000 = Rs. 18,000.• Now that you’ve grown your Personal Group to 10,000 BP, you generate 4%x450,000 = Rs. 18,000 for your sponsor, which means that you can keep everything coming from your downline. You keepRs.18,000 from Esha.

E X A M P L E 1

Rs.10800Rs.7200

4000 BP180,000 BV

Rs.18,000Ayesha10,000 BP4,50,000 BV

Rs.7200

21 21

Rs.18,000

10,000 BP4,50,000 BV

Rs.18,000

Najam

Ekta10,000 BP4,50,000 BV

Rs.18,000

W H Y A M I N I M U M G UA R A N T E E ?

PKR PKR

PKR

PKR

PKR

65

E X A M P L E 2

Rs.18,000

Rs.7200

Rs.36,000

Rs.46,800

Rs.18,000

Rs.25,200

4000 BP1,80,000 BV

Amna10,000 BP4,50,000 BV

Esha2000 BP90,000 BV

Ayesha14,000 BP630,000 BV

Esha reaches 21% and breaks away from your Personal Group. This is good, but not if you fail to replace her. In the favorable scenario, you help Esha reach 21% and sponsor Najam to fill her gap in your Personal Group. Your sponsor is naturally also subject to the same Minimum Guarantee requirements as you are, and she may have to pass some or all of what she got from you upline depending on her performance.

Note how your sponsor was protected by the Minimum Guarantee in the unfavorable scenario. You failed to maintain your 10,000 BP when Esha’s group broke away. Before Esha broke away, she was part of your group and your sponsor earned 4% on her volume too. It is only fair that your sponsor still earns some of that until you have built a normal Director’s volume again in your Personal Group.

You have two 21% groups (Esha and Amna) and are qualified to earn the Oriflame Bonus as your Personal Group is at the minimum required level of 4000 BP.

You generate only 4% x 180,000 = Rs. 7200 for your sponsor, so Rs. 10,800 must be passed on from the volume arriving from your downline to make up the Rs. 18,000 Minimum Guarantee.

From Amna +Rs. 18,000From Esha (on Esha) +Rs. 3600From Esha (on Ayesha) +Rs. 25,200Subtotal =Rs. 46,800Minus Minimum Guarantee -Rs. 10,800netbonustokeep =Rs. 36,000

Esha is not qualified to earn any Oriflame Bonus at all as she has less than 4000 BP. All of the Rs. 16800 coming from Ayesha simply passes on to you. Esha’s Personal Group generates 4% x 60,000 = Rs. 18,000

Oriflame Bonus to you from Amna4% x 3,00,000 = Rs. 18,000

Oriflame Bonus to Esha from Ayesha4% x 4,20,000 = Rs. 25,200


PKR

Rs.10,800

Rs.3600

PKR

PKR

PKR

PKR

PKR

PKR

PKR

66

Amna and Ayesha cannot earn any Oriflame Bonus, because they have not sponsored any 21% groups. Ekta had a chance to earn Rs. 16,800, but could not keep it since she herself had not reached the 4000 BP required to keep some bonus. In the future, she should grow her personal group, aiming for 10,000 BP but at least making sure to keep a minimum 4000 BP level and some of the Oriflame bonus.

As you see, the only difference between you and Esha is that you have two groups (Amna and Esha) and she only has one (Ayesha). Esha’s only 21%-group does even more volume in the first line (Ayesha generates 6,30,000 BV, while Amna and Esha together generate only 5,40,000 BV for you), but you

still earn all the money. Why? Because you have built a better group. Oriflame rewards you for developing two lines instead of relying on just one top performer, and for also keeping your Personal Group at a minimum 4000 BP level. You still pass some Minimum Guarantee to your sponsor (Rs. 7200), so to keep all the money in the future, all you have to do is grow your Personal Group back to 10,000 BP.

galyna and VladimiR belanOVy ORIFLAME GLOBAL LEADERS, UKRAINE

“Throughout the years of our partnership with Oriflame we have had a relationship of mutual trust, based on the high standard of corporate culture, rules and ethical norms laid down by the company’s creators, Robert and Jonas af Jochnick. Our partnerships are built on strong foundations of honesty and openness, mutual understanding and trust for each other. It is that honest cooperation between leaders and the management of the company that distinguishes Oriflame from other direct selling companies. Entering the top 15 World, we meet every year in Stockholm for discussions about current long-term planning and other important issues. We are united with Consultants, Leaders and company management in common values – togetherness, spirit, passion and the common goal we all have to become an even bigger company; the number one cosmetic company in direct sales worldwide. All of this helps us to keep our focus on the future.”


67

T H E 1 % G O L D B O N U S

The Gold bonus is different from the 4% Oriflame Bonus, as it can be paid on several levels. While you earn the Oriflame Bonus on your first-level groups only, you can earn infinitely deep Gold Bonuses starting from your second-level 21% -groups. The only limit is where a Gold Bonus is already paid to a Gold Bonus earner below you. Bonuses are always calculated from the bottom of the tree up, stopping with the lowest qualified earner. That’s because the lowest earner qualified for a particular bonus is closest to the sub-groups and is therefore most responsible for their performance. The reason you don’t earn Gold Bonus on your first level is that you already earn 4% Oriflame Bonus on those groups. Downline21%groupsrequired: Two

PersonalGrouprequirement: Lead a structure of atleast 2 direct 21% group

Paidon:Second level to infinity; stops after the first line of the next Gold Bonus earner downline.

MinimumGuarantee:First Line must be 10,000 BP to keep the whole bonus; if less, the shortfall of up to 1% of a “normal” BV level of 450,000 = Rs. 4500 is passed upline.

68

There is also a Minimum Guarantee here. If Esha has not reached a Personal Group level of 10,000 BP, she does not generate the minimum Rs. 4500 (1% of 450,000 BV) of Gold Bonus your sponsor has a right to. Hence, the shortfall is taken from your Gold Bonus earned on Ayesha and below. To avoid this, explain to Esha that she is missing out on the 4% bonus on Ayesha unless she maintains her 10,000 BP.

You don’t earn the Gold Bonus on Imran, as Waqas supports and earns the Gold Bonus on this group. However, since you don’t earn the minimum Rs. 4500 on Anum, some of the earnings that Waqas would have made on Imran are passed on to you.

You earn 1% Gold Bonus on these groups.

You don’t earn Gold Bonuses on Imran, as that is earned by Waqas.

yOu earn 4% Oriflame Bonus on Sonali and Esha.

Amna10,000 BP450,000 BV

Esha2000 BP90,000 BV

Ayesha8000 BP360,000 BV

12000 BP540,000 BV

1000 BP45,000 BV

Waqas12000 BP540,000 BV

Anum1000 BP

45,000 BV

Saima16000 BP7,20,000 BV

Imran12000 BP540,000 BV

G O L D B O N U S E A R N I N G E X A M P L E

69

Waqas is qualified to earn the Gold Bonus as he has two 21% groups, is above the 4000 BP minimum level and has the title of Gold Director. You earn the Gold Bonus on Vikas and his first-line 21% groups, but not on his second lines or lower.

Note that Anum’s volume is lower than the 3,00,000 “normal” BV required to fulfil the Minimum Guarantee. Vikas will therefore not keep all the Gold Bonus he earns on Imran.

Anum’s group generates 45,000 x 1% = Rs. 450 for you, but the Minimum Guarantee is Rs. 4500. Note that it is irrelevant that Saima generates much more than required. No group is allowed to fall below “normal” size, no mat-ter what other groups achieve. Therefore, the missing Rs. 4050 must be passed on to you from the Gold Bonus Waqas earns on Imran.

From this you must subtract the Minimum Guarantee from Ekta to your sponsor.

You earn 1% Gold Bonus on all groups below your first-line groups which do not already generate Gold Bonus for a lower level Gold Director.

From Imran to Waqas 540,000 x 1% = +Rs. 5400Minus Minimum Guarantee -Rs. 4050 (passed on to you)Waqas keeps = Rs. 1350

She generates 1% x 90,000 = Rs. 900, Rs. 3600 is missing.

- Minimum Guarantee on Esha - Rs. 3600GoldBonusearnedbyyou Rs.22,950In addition to all other earnings.

BV: 3,60,000+5,40,000+45,000+5,40,000+7,20,000+45,000 = 22,50,000

22,50,000 x 1% = Rs. 22,500+ Minimum Guarantee on Anum (explained below) Rs. 4050Total Gold Bonus Rs. 26,550

MinimumGuaranteelevel:The first-level Consultants must be at 10,000 BP for you to keep all the Gold Bonus coming from below them. If not, the shortfall is deducted to ensure that Rs. 4500 reaches your sponsor from each leg. For exact amount see Consultant Order Form.

70

Amna Esha Maha Komal

Ayesha

Waqas

Imran

Sana

71

The BP of your first line is irrelevant for the sapphire bonus.

Minimum Guarantee level: These second-level Consultants must be at 10,000 BP for you to keep all Sapphire Bonuses coming from below them. If not, the shortfall is deducted to ensure that Rs. 2250 reaches your sponsor.

You earn a 0.5% Sapphire Bonus on these groups.

Waqas has four groups now and can therefore earn a Sapphire Bonus on Sana. If Imran has less than 10,000 BP, Waqas will have to pass some of his Sapphire Bonus from Sana’s downline to you to make up the difference.

If we assume all groups have 10,000 BP and 450,000 BV you would earn: 20 groups x 0.5% x 450,000 BV = Rs. 45,000. Sapphire Bonus earned by you Rs. 45,000 in addition to all other earnings.

You don’t earn a Sapphire Bonus on Sana as Waqas supports and earns a Sapphire Bonus on this group.

Just like the Gold Bonus, the Sapphire Bonus can be earned at any depth in the group. It starts from your third-level groups and goes down until there is a Sapphire Bonus paid to a lower Director. This means that in many cases you will earn both Gold and Sapphire Bonuses on the same groups.

Downline21%groupsrequired: Four

PersonalGrouprequirement: Lead a structure of atleast 4 direct 21% group

Paidon:Third level to infinity; stops after the second line of the next Sapphire Bonus earner.

MinimumGuarantee:Second-line BP must be 10,000 to keep the whole bonus; if less, the shortfall of up to 0.5% of a “normal” BV level of 450,000 = Rs. 2250 is passed upline.

There is also a Minimum Guarantee here. If Shweta fails to reach 10,000 BP, your sponsor is not earning the full Rs. 2250 (0.5% of 450,000 BV) she expects on her group. The shortfall is taken from your Sapphire Bonus earned.

T H E 0 . 5 % S A P P H I R E B O N U S

72

The Diamond bonus is also infinite. It starts from your fourth-level groups and goes down until there is a Diamond Bonus paid to a lower-level Director. It can overlap both Gold and Sapphire Bonuses.

Downline21%groupsrequired: Six PersonalRequirement: 200 BP for all bonuses and lead a structure of atleast 6 direct 21% group

Paidon: Fourth level to infinity; stops after third line of the next Diamond Bonus earner.

MinimumGuarantee: Third line BP must be 10,000 to keep the whole bonus; if less, the shortfall of up to 0.25% ofa “normal” BV level of 450,000 = Rs. 1125 is passed upline. There is also a Minimum Guarantee here. Rohan must reach 10,000 BP to generate Rs. 1125 (0.25% of 450,000 BV) for your sponsor; if less, the shortfall is taken from your Diamond Bonus.

THE 0.25% DIAMOND BONUS

The Double Diamond bonus can be earned at any depth in the group. It starts from your fifth-level groups and goes down until there is a Double Diamond Bonus paid to a low-er-level Director. In many cases you can earn Gold, Sapphire, Diamond and Double Diamond Bonuses on the same groups.

Downline21%groupsrequired: Ten

PersonalRequirement: 200 BP for all bonuses and lead a structure of atleast 10 direct 21% group

Paidon:Fifth level to infinity; stops after fourth line of the next Double Diamond bonus earner.

MinimumGuarantee:Fourth line BP must be 10,000 to keep the whole bonus; if less, the shortfall of up to 0.125% of a “normal” BV level of 450,000 = Rs. 562.5 is passed upline.

There is also a Minimum Guarantee here. The fourth-level Consultant(s) must reach 10,000 BP to generate Rs. 562.5 (0.125% of 450,000 BV) for your sponsor. If less, the shortfall is taken from your Double Diamond Bonus.

The Executive bonus can be also earned infinitely. It starts from your sixth-level groups and goes down until there is an Executive bonus paid to a lower-level Director. This means in many cases you can earn the Gold, Sapphire, Diamond and Double Diamond and Executive bonus on the same groups.

*For full details regarding bonuses, cash awards and payouts, please contact your local office

Downline21%groupsrequired: Twelve

PersonalRequirement:200 BP for all bonuses and lead a structure of atleast 12 direct 21% group

Paidon: Sixth level to infinity; stops after fifth line of the next Executive bonus earner.

MinimumGuarantee: Fifth line BP must be 10,000 to keep the whole bonus; if less, the shortfall of up to 0.0625% of a “normal” BV level of 450,000 = Rs. 281.25 is passed upline.

There is also a Minimum Guarantee here. The fifth level Consultants must reach 10,000 BP to generate Rs. 281.25 (0.0625 % of 450,000 BV) for your sponsor. If less, the shortfall is taken from your Executive Bonus.

THE 0.125% DOUBLE DIAMOND BONUS

THE 0.0625% EXECUTIVE BONUS

73

Everyone can have fun with Oriflame, sharing favourite beauty products with family and friends, making new friends and meeting new people. We offer opportunities for travel and unlimited personal development through trainings, seminars and international conferences. As one of Oriflame’s most successful Leaders you will be rewarded by qualifying for international conferences. These conferences take place in luxury resorts all over the world, where you will meet other successful Oriflame Leaders!

Each year, Oriflame announces the new qualification and re-qualification criteria for the annual Gold, Diamond and Executive Conference.

GOLD CONFERENCE

The Gold Conference takes place every year in a new inspiring location. A few examples are: Tenerife, Athens, Malta, Rome, Paris and Stockholm! Depending on your performance you can qualify for 1 or 2 tickets (where you can invite a partner to join for free). During a full week in a luxury hotel you will be able to enjoy an inspiring business conference, gala dinners and of course have the chance to visit some of the nicest places in the location. During the conference you will be recognised and rewarded for your performance and new achievements!

DIAMOND AND EXECUTIVE CONFERENCES

The Diamond and Executive conferences are exclusively for absolutely the most successful Leaders in Oriflame – from Diamond titles and up. The locations chosen for these conferences are all around the world – Zanzibar, Mauritius, Hong Kong, Dubai, Bali, Rio de Janeiro are some examples! We promise you an unforgettable experience in the resort, interesting business conferences and exclusive gala dinners and events! HOW DO I QUALIFY?

The qualification rules are based on both the size of your

business and how much you grow it. Each conference requires a certain number of 21% groups in order for you to qualify. Since you add up your groups over the year, for each catalogue period, (of maximum one month) you can always do a late rush to qualify. It is always possible, so never give up!

Requirements are set so that you always have a good chance of qualifying. The Gold Conference is the first step on your journey into the exciting world of Oriflame’s global Conferences. Since a Gold Director normally has two21% groups or more, one could expect a minimum of 24 groups over the qualification period (12 catalogues x 2 21% groups = 24 groups). The requirement for the first time qualification is set slightly lower to allow to make that first step that much easier. This also means you can qualify for the Gold Conference even though you have not yet qualified for the Gold Director title.

Once you have attended a Gold Conference your targets for the next year’s qualification will be set slightly higher. Keep in mind that each extra group you add not only improves your personal income and bonus but also allows you to earn discounts on a partner ticket for the Gold Conference. Ask your sponsor or Oriflame for this year’s criteria. They will explain in more detail what is required, and don’t forget: It’s never too late to start collecting groups!

MAKE MONEYLOOK GREAT HAVE FUN

74

B U I L D I N G A N I N T E R N AT I O N A L B U S I N E S S– I N T E R N AT I O N A L S P O N S O R I N G

When we say that there is no limit to how large your business can grow, we really do mean it!

Oriflame offers an International Sponsoring Programme in many markets that allows you to expand your business outside your home country. You can sponsor to and from any of the countries participating in the programme.

You gain all the advantages of titles and recieve as well the corresponding bonuses including any International 21% groups you have built. You will receive the bonuses with one month’s delay due to the global consolidation of networks.

The list of participating countries can change, so contact your local Oriflame office for the latest update.

75

helina ehaORIFLAME GLOBAL LEADER, ESTONIA

The opportunity to travel the world and meet & share ideas with like-minded and inspirational people.

“Oriflame conferences are worldwide events for the participants and also for the local people where the conferences are held. It is impossible to describe the event with words, you just have to see and feel it yourself! Participation at the conference is a great way to see the world. You just take your passport and everything else is organised for you at the top, most luxurious level. You can visit countries that you never imagined visiting. Travelling is one side of the conferences. The other side is the energy that you get from the events. It’s also a great experience to meet Oriflame people from around the world, who think the same way as you! The fundamental values of Oriflame - Togetherness, Spirit and Passion - are strongly felt at the conferences. Furthermore, you get worldwide recognition for your achievements. And on top of all that, you always get great new ideas for developing your Oriflame business back home. A true Oriflame Leader has to be present at all the conferences”!

76

77

5 79 Policymanual 80 Rules of Conduct84 Consultant Online Policy86 10 Golden rules87 Terminology88 Appendix – Reports

78

79

It is important that you read the oriflame code of ethics (the “code”) and the rules of conduct (the “rules”) below, as they form an integral part of the terms of the consultant application form. An Oriflame consultant must comply with the code and rules and any amendments to them that have been published in the newsletter or otherwise communicated to the Oriflame consultant.

Oriflame reserves the right to terminate at any time, and with immediate effect, the membership of any Oriflame consultant who has provided false information on the consultant application form or who is violating the code or the rules. Terminated Oriflame consultants lose all rights and privileges that accompany the membership, including their network. The code and the rules are there for your protection, to ensure that all fellow Oriflame consultants maintain the same high standards. In line with Oriflame ethical standards, the Oriflame consultants are expected to, and shall comply with any and all legal requirements of the country where they operate their Oriflame business even if certain obligations are not restated in the code or the rules.

THE ORIFLAME CODE OF ETHICSAs an Oriflame Consultant, I agree to conduct my Oriflame business according to the following principles:

1. I will uphold and follow the Rules as laid out in this official Oriflame Policy Manual and other Oriflame literature. I will observe not only “the letter” but also “the spirit” of the Rules.

2. My guiding principle for doing business with anyone I meet in my capacity as an Oriflame Consultant is to treat them as fairly as I would like to be treated myself.

3. I will present the Oriflame products, the Oriflame earning opportunities, the related trainings and the other opportunities and benefits offered by Oriflame to my customers and Consultants in an honest and truthful manner. Whether verbal or in writing, I will make only such claims related to the product, the earnings and the other opportunities that are mentioned in the official Oriflame literature.

4. I will be courteous and prompt in servicing and taking orders from my customers, as well as in the handling of complaints. I will follow the procedures outlined in the official Oriflame literature for replacement of products.

5. I will accept and carry out the different prescribed responsibilities of an Oriflame Consultant (and those of a Sponsor and Director (and above) when I progress to those levels of responsibility) as laid out in the official Oriflame Literature.

6. I will conduct myself in such a manner as to reflect only the highest standards of integrity, honesty and responsibility.

7. I shall not in any circumstances use the Oriflame network for marketing other products than those approved by Oriflame. I shall respect the direct-to consumer method of distribution and therefore not sell through any retail outlets of any nature.

8. I will respect the laws and regulations of the country where I conduct my Oriflame business and of my host countries if building an international group.

P O L I C Y M A N UA L

80

1. DEFINITIONSa. “Oriflame Consultant” shall for the purpose of this document include any Oriflame Consultant irrespective of title and level (including Group Managers, Directors and above).

b. “Personal Home Page” shall refer to a website designed, issued and hosted by Oriflame for the benefit of an Oriflame Consultant. C. “Oriflame” in this document refers to the local Oriflame entity with which you entered into the Consultant Application Form, unless otherwise stated.

d. “Line of Sponsorship” shall include the Oriflame Consultant, his/her Sponsor, and so forth, with the Line ending with Oriflame.

e. “Personal Group” shall refer to all Oriflame Consultants sponsored directly and indirectly by an Oriflame Consultant, but shall not include the directly sponsored 21% Consultants or their downlines.

F. “Group” shall refer to the entire downline, including 21% Oriflame Consultants and their downlines.

g. “The Oriflame Literature” shall mean the Success Plan – Leaders Edition (containing this Policy Manual), the Product Catalogues, Oriflame Starter Kit literature, the Newsletter and any other information printed or published on the official Oriflame website.

h. “Sponsor” shall mean the person introducing a new person to Oriflame consultancy.

Words beginning with a capital letter but which are not defined herein, shall have the same meaning as in the previous sections of the Success Plan – Leaders Edition.

2. MEMBERSHIP2.1 To become an Oriflame Consultant a candidate should as a general rule be sponsored by an existing registered Oriflame Consultant. Under certain circumstances, Oriflame can assign a prospective Oriflame Consultant to any network.

2.2 An individual may only have one Oriflame membership, whether directly or indirectly.

2.3 Oriflame reserves the right to refuse any application or re-application.

2.4 An applicant must be of the age of legal capacity to be an Oriflame Consultant. Oriflame may at its sole discretion approve other applicants subject to the guardian(s) written consent.

2.5 Membership may only be granted to individuals.

2.6 An Oriflame Consultant shall not require Consultants or prospective Consultants to assume unreasonably high training fees and fees for promotional materials. Any fees charged to an Oriflame Consultant shall relate directly to the value of materials, products or services provided in return.

2.7 Oriflame observes the rules of the applicable local legislation of the countries where it operates regarding the term during which an Oriflame Consultant may withdraw from her membership and receive back from Oriflame any and all moneys paid as a condition for the membership as well as any starter materials and products (“Cooling-Off Period”).

2.8 The Oriflame Consultants may resign their membership at any time after the expiration of the Cooling-off Period by giving written notice to Oriflame. In such cases Oriflame is under no obligation to make any of the repayments mentioned in 2.7 above. 2.9 An Oriflame Consultant’s membership will expire on the anniversary of registration.

2.10 Should an Oriflame Consultant’s spouse wish to become an Oriflame Consultant, both spouses must either be sponsored jointly under the same membership or if separately below the wife or husband who first became an Oriflame Consultant. If the spouse joins under a separate membership any cash award earned by the spouse will be deducted from any higher cash award earned by the spouse who joined first – if such cash award is a result of the termination of membership of the spouse joining second for any reason.

2.11 Former Oriflame Consultants (or spouses of former Oriflame Consultants) may apply for new membership under the following conditions:

a)At least six months have elapsed since the previous membership has been terminated by resignation (unless otherwise agreed with Oriflame). b)The new application must specify that it is being made under this rule. c)A former Oriflame Consultant may apply immediately for becoming a Consultant again, without specifying that he/she was a former Oriflame Consultant, if he/she has at least 12 months of inactivity following a termination of membership.

2.12 Oriflame reserves the right to suspend an Oriflame Consultant’s membership for up to 12 months with immediate effect, pending investigation of violation of rules.

3. MAINTAINING LINES OF SPONSORSHIP3.1 Oriflame Consultants are not allowed to re-register under a different line of sponsorship. If they do, they are liable to lose their entire network to their original Sponsor. They are only allowed to re-register after termination, see further in 2.12

3.2 The transfer of membership from one Sponsor to another is only possible in special cases and at the sole discretion of Oriflame.

3.3 Transfer of a Personal Group is not allowed.

RU L E S O F C O N D U C T

81


3.4 Oriflame Consultants who wish to transfer their membership may be allowed to do so, but only to their closest relatives (at the discretion of Oriflame). A letter requesting such a transfer must be sent to Oriflame. Oriflame Consultants who have transferred their membership under this rule may apply for membership again if at least six months have elapsed since their last Membership was transferred.

3.5 In case of an Oriflame Consultant’s death, the Membership will be terminated within three months after the day of the death provided that no application for transferring of the Membership is made by the next of kin. Upon termination, all pending payments to the deceased Oriflame Consultant will be made to the authorised heir/-s of the Oriflame Consultant. Oriflame reserves the right to request documents proving the authorisation of the heir/-s as a condition of the payment.

4. RESPONSIBILITIES OF A CONSULTANT4.1 Oriflame Consultants shall not use the Oriflame network for marketing products or schemes which are not officially approved by Oriflame.

4.2 Oriflame Consultants shall not steal an applicant from other Oriflame Consultants, nor interfere by soliciting Oriflame Consultants in the line of sponsorship of another Oriflame Consultant.

4.3 The Oriflame Consultants do not have any employment relationship with Oriflame. When presenting the Oriflame Business Opportunity to others, the Oriflame Consultants must clearly state the independent character of this business and the fact that no employment with Oriflame exists. 4.4 The Oriflame Consultants have no authority to bind or assume obligations on behalf of Oriflame. They shall indemnify Oriflame in respect of any costs or damages arising from any noncompliance to these rules.

4.5 Oriflame does not impose any conditions for minimum purchases, whether in quantities or in value, on its Consultants. Similarly, an Oriflame Consultant shall not compel or force those he/she sponsors to order through him/ her, order any minimum quantities or maintain stock of products. All Oriflame Consultants may order any quantities directly from Oriflame, but handling and courier fees may apply depending on order size. It is up to the individual Oriflame Consultant’s judgment to determine if he/she should keep any stock.

4.6 An Oriflame Consultant may not place orders in the name of another Oriflame Consultant, without that Oriflame Consultant’s prior written approval.

4.7 The Oriflame Consultants shall comply with all laws, regulations and codes of practice applying to the operation of their membership, including with any tax laws and regulations regarding tax registration and filing. The Oriflame Consultants

shall not engage in any activity which may bring either them or Oriflame into disrepute.

4.8 From the beginning of the contact with a consumer, the Oriflame Consultant shall identify her-/himself and explain the purpose of her/his approaching a customer or the purpose of the occasion. The Oriflame Consultant shall ensure full transparency of her/his identity as Oriflame Consultant in any related communication, whether by email, a website, social media page etc. Clear name and contact information as well as information that the sender is not an Oriflame official representative must be provided. The word “Independent” shall always be added before “Oriflame Consultant” on any identity representation such as e-mail signatures, business cards, on website, social media page and the like.

4.9 The information the Oriflame Consultant give to the consumer shall be provided in a clear and comprehensible manner with due regard to the principles of good faith in commercial transactions and the principles governing the protection of those who are unable, pursuant to national legislation, to give their consent, such as minors.

4.10 The OrifIame Consultant shall not abuse the trust of individual consumers and shall respect the lack of commercial experience of consumers and shall not exploit a consumer’s age, illness, mental or physical infirmity, credulity, lack of understanding or lack of language knowledge.

4.11 When a customer requests the satisfaction guarantee to be honoured, the Consultant shall, if within the local applicable return period, offer the customer the choice of a full refund of the purchase price or full credit for exchange with the same or another Oriflame product.

4.12 The Oriflame Consultant shall discontinue a demonstration or sales presentation upon the request of the consumer and take appropriate steps to ensure the protection of private information provided by actual or prospective consumers. The Oriflame Consultant will make personal, telephone or electronic contact in a reasonable manner and during reasonable hours to avoid intrusiveness.

82

4.13 In building their Personal Group, the Oriflame Consultants shall ensure that all new Oriflame Consultants will follow the credit terms, if credit is offered.

4.14 In becoming a Sponsor, the Oriflame Consultant shall ensure that he/she trains and motivates her personally sponsored Oriflame Consultants.

4.15 An Oriflame Consultant may not be involved in interviews regarding, or referring to Oriflame with any media, whether by television, internet, radio, magazines etc. nor utilise any advertising media (including viral advertising as SMS, internet etc) for the purposes of marketing of her Oriflame business without Oriflame’s prior written consent.

4.16 The Oriflame Consultants shall not be involved in social media dialogues which misrepresent or give incorrect or misleading information about Oriflame, its products or services, or may generally lead to loss of reputation by Oriflame, please see below the Social Media Dialogue – 10 Golden Rules.

5. OTHER RULES AND POLICIES5.1. There are no exclusive territories or franchises available under the Oriflame policy. No Oriflame Consultant has the authority to grant, sell, assign or transfer such a territory or franchise. Every Oriflame Consultant is free to conduct his/her business in any area of the country of registration.

5.2 The Oriflame Consultant must respect that Oriflame operates in certain markets, and not in all countries worldwide, strictly observing its obligations regarding product safety, product registration, import and other rules that may apply to trade in the respective countries. Oriflame bears no responsibility for any damage, disputes or claims arising from or related to cross-border trade conducted by Oriflame Consultants to countries outside of markets where Oriflame operates. Thus Oriflame will hold the Oriflame Consultant fully liable for any such claims.

5.3 An Oriflame Consultant is independent of Oriflame. The only title which may be used on business cards, other printed materials or in email communication is “Independent (Beauty) Consultant” or “Oriflame Independent (Beauty) Consultant” and when qualified “Independent Beauty Manager” and “Independent Beauty Director”.

5.4 Promotional materials, Oriflame Consultant’s Personal Home Pages and any social media applications, e.g. on Facebook, provided by Oriflame can be used as specified without further approval. It is understood that the Oriflame Consultants cannot register or host a website or homepage with the domain name including the word “Oriflame”. The Oriflame Consultants can drive traffic to official Oriflame websites, blogs walls and the like. Oriflame reserves the right to pre-approve the material that will be published. The policy for online presence of Oriflame Consultants is further described in the Consultant Website Policy below.

5.5 Oriflame trademarks, logos and name are the property of Oriflame Cosmetics S.A. and may not be used by the Oriflame Consultant, neither in printed materials nor published on the Internet, without prior written consent from Oriflame. If such consent is obtained, trademarks and logos must be used exactly as stated in the Oriflame guidelines.

5.6 No Oriflame Consultant may produce or procure from any source other than Oriflame any item on which the trademarks or logos are printed or displayed, unless approved by Oriflame in writing.

5.7 All Oriflame printed material, videos, photographs, design are protected by copyright and may not be reproduced in whole or in part by anyone, neither in printed materials nor published on the Internet, without prior written approval from Oriflame. When copyrighted material is legitimately used it is mandatory that reference to the Oriflame copyright is made in a visible and unambiguous way.

5.8 No Oriflame Consultant shall sell to, sell in, demonstrate, or display Oriflame products in any retail outlet, web shop, auction platform such as Ebay or the like. No Oriflame literature may be sold or displayed in such retail outlets. Establishments which technically are not retail outlets, such as beauty parlours, may be used as venues to display, but not sell the products.

5.9 The contents of the Oriflame websites such as text, graphics, photographs, designs and programming are also copyright protected and may not be utilised for any commercial use without prior written approval from Oriflame.

5.10 Spamming (the abuse of electronic messaging systems to indiscriminately send unsolicited bulk messages) is strictly prohibited. An Oriflame Consultant shall limit the number of promotional emails sent to end-customers so that any individual recipient does not receive more than one message per week. These messages cannot be sent on behalf of Oriflame and therefore full responsibility for contents lies on the sender.

5.11 Under no circumstances is any person authorised to repackage or in any way alter the packaging or labelling of the products. Oriflame products are to be sold in their original packaging only.

5.12 The Oriflame products do not cause damage or injury if they are used for their intended purpose and in accordance with instructions provided. Oriflame carries product liability insurance on its products. The insurance covers injury or damage where a faulty product is involved, but does not cover careless or negligent application or improper use of a product.

5.13 Oriflame reserves the right to deduct, at any time, any overdue invoices from any Performance Discount or Bonus due for payment to the Oriflame Consultant.

5.14 Oriflame has the right to change its prices and range without prior notice. Oriflame will not give a Performance


83

Discount, Bonus or any other compensation for any losses suffered due to price changes, range changes or products being out of stock.

5.15 If requested upon termination of a Consultant’s relationship with Oriflame, Oriflame agrees to repurchase products from the Consultant. All of the following conditions must be met for Oriflame to grant a refund:

– returns must be made within 12 months from date of purchase, and– will be refunded at 90% of the original net price paid after deduction of any performance discount or bonus paid to the network, and– items returned must be currently marketable Oriflame inventory including any Oriflame produced promotional materials, sales aids or kits,

For the purposes of this clause, currently marketable Oriflame inventory means any products that:

– have not been used, opened or tampered with in any way; and– have not passed the expiry date; and– are still marketed by Oriflame in its catalogues.

5.16 If an Oriflame Consultant in any way is involved, legally or otherwise, in any dispute or activity that may involve or negatively affect Oriflame or its reputation, such Oriflame Consultant must immediately inform Oriflame.

5.17 Oriflame reserves the right to expand or revise the Oriflame Success Plan, qualification criteria, or the Code and Rules with immediate effect.

5.18 Any cash on delivery order (COD) placed by consultant with Oriflame through any means shall be confirmed sale and accordingly all the risks and rewards shall be transferred to the consultant.

6. RIGHTS AND RESPONSIBILITIES OF DIRECTORS AND ANY HIGHER LEVELSIn addition to the general rules above that apply to all Oriflame Consultants, the following rules apply specifically to Directors and up. Violation of any of these special rules will result in immediate loss of Directors (and above) status and any underlying privileges - including any related remuneration - and may even result in termination of membership.

6.1 As a Director (and above) you must service your Personal Group Consultants during each Catalogue Period by:a) Recruiting and continuously developing your Personal Group.b) Assisting, guiding and motivating the members of the Personal Group.c) Conducting periodic meetings to train, motivate, set goals and to follow up.d) Training your downline Oriflame Consultants to best conduct their Oriflame business.e) Maintaining frequent communication, informing about

meeting dates, venues, product news, training sessions etc.f) Participating in all seminars and meetings organised by Oriflame.g) Enforcing the Code and the Rules and leading by example.h) Attending business meetings with Oriflame that you are called upon to attend by your Area Sales Manager.

6.2 A Director (and above) may not represent (and/or be a member of) any other direct selling company.

6.3 If the spouse of a Director (and any higher level) is a representative and/or a member of any other direct selling company, the spouse is not allowed to participate in any Oriflame meetings and events, and the spouse’s activities must be kept separate from Oriflame. The Directors (and above) must inform Oriflame if the spouse is a representative and/or a member of any other direct selling company.

6.4 In case of a Director (and above)’s death, a Membership may in certain cases and at the sole discretion of Oriflame be inherited by the next of kin of the deceased and provided that the next of kin can make plausible that he/she will be able to fulfil all requirements of a Director (and higher) as listed in 6.1 above. Written claim for the Membership must be made within 3 months from the date of the death. In the absence of any such claims, the Membership will be terminated.

6.5 A Director (and above) must follow any additional rules or instructions communicated in writing by Oriflame from time to time.

7. COMPLAINT HANDLING PROCEDUREAny complaint based on breaches of the Code of Ethics or Rules of Conduct shall be addressed to the local Oriflame sales organisation and/or the Managing Director of the Oriflame company operating in the country in question. The complaint handling body in each Oriflame market is lead by the Managing Director (Oriflame Code Administrator) of the local Oriflame company.


84

1. BACKGROUND This policy serves to clarify how Oriflame Consultants can shape their presence on the Internet without interfering with Oriflame’s brand building activities or breaching copyright related laws, rules and agreements.

2. GENERALOriflame offers its Consultants the possibility to set up Consultant Personal Homepages (PHP) as well as various other centrally provided tools to sell and promote the Oriflame products and business opportunity on the Internet. These applications are today the only approved digital tools where the Consultants can offer products for sale as well as displaying images and logotypes for which Oriflame is the rights owner.

Consultants are also allowed to host websites on which they communicate around Oriflame, its products and opportunity as long as it is clearly stated that these are not official Oriflame sites. At all times it must be transparent who is behind the site and relevant contact details must be visible. The Consultant should communicate in her own words and may only quote Oriflame texts by clearly referring to the source.

A Consultant may not build e-commerce sites on which Oriflame products are sold or otherwise conduct e-commerce outside of the approved Oriflame applications.

3. DOMAIN NAMEConsultants may not register domain names containing the word “oriflame”. The Consultant shall not register a social media page with name and picture that can mislead the consumer to believe that the page is an official Oriflame page/group.: - A social media (e.g. Facebook, Beauty) group name and picture shall clearly state that it is operated by an individual, e.g. “Amna’s Oriflame Team” with Amna’s own image. - A social media page, group name shall not be named e.g.“Oriflame Casablanca” with an official Oriflame image e.g. Oriflame logo, Oriflame images.

4. DISCLAIMERConsultants that host websites of their own and mention that they are part of Oriflame must make sure to clearly publish information that they are either a) Independent Sales Consultants for Oriflame b) Independent Oriflame Consultants, or c) Independent Oriflame Beauty Consultants (it must be locally verified that the terms are same as in SP

Leaders edition). This information must be published clearly on the start page as well as under a disclaimer that is visible on all pages of the website. Name and contact information should be available on the website or in the account information for a social media page.

If a Consultant has a private website without Oriflame affiliation this policy is of course void.

5. CONTENT & REFERENCES TO ORIFLAMENo content is to be copied from the official Oriflame website and published under own name. If a Consultant links official Oriflame content to his/her own site from an Oriflame-owned domain this must be clearly stated.

6. IMAGESA Consultant may not take still or moving image material from an official Oriflame site and publish on his or her own site. All image material is copyright protected, and Oriflame has acquired the rights to use it. These rights are not extended to Consultants.

- Moving images; videos etc: May be used through sharing function if and when available. The sharing function provides automatic reference to the source site.

- Images of models or persons: May be used through sharing function if and when available. The sharing function provides automatic reference to the source site.

- Images of Oriflame products: May be used with or without sharing function as long as the source site is mentioned in a visible and unambiguous way (for example: “source: www.oriflame.com 2015”).

Any claims from a 3rd party that may be addressed to Oriflame will be transferred to the Consultant.

7. THE ORIFLAME LOGOThe Oriflame logo may be used in the formats that can be found on official Oriflame websites. The logo may not be altered or animated and can only be used as page header or footer, as well as in email signatures in its original format.

A P P E N D I X C O N S U LTA N T O N L I N EP O L I C Y

85

A P P E N D I X C O N S U LTA N T O N L I N E

P O L I C Y

8. SOCIAL MEDIA SHARINGOriflame encourages presence on blogs, social networking sites and similar. Consultants are encouraged to blog and leave comments about Oriflame products where they deem it appropriate, but must adhere to the Code of Ethics’ section 1.3 above re product claims. To as large an extent as possible we recommend that the Consultant uses the sharing functions provided by Oriflame in order to secure correct display and source information.

9. SEARCH ENGINE MARKETINGConsultants may conduct search engine marketing, such as Google Adwords, if the Oriflame rules re online presence are followed. In addition, - the ad must clearly indicate that it was created by an Independent Consultant,- the heading should not give an impression that it is an official or in any way endorsed ad by Oriflame, and- it is prohibited to use “Oriflame” as a keyword.

Please take into consideration that each buyer of e.g. Adwords is solely responsible for any infringement against any other brand owner.

86

1. LISTEN FIRST, AND ALWAYS Listen to ongoing conversations. Who are the most influential contributors? How has the conversation changed over time, if at all? Once you have an understanding of the conversation you can add to it (where relevant)

2. CONTRIBUTEEnsure that you are adding value to conversations. For example, offer helpful information/ insights on Oriflame’s products/services. Make sure that added information appears in a relevant forum, otherwise its value will be diminished, or in worst case, considered as spam

3. RESPONDIf you are listening to conversations, you will be able to identify those that reference Oriflame. Having identified those conversations, you now have an opportunity to contribute. If you have listened thoughtfully, and have something positive to share, your participation will be welcome

4. BE TRANSPARENTTell the truth. Your honesty – or dishonesty – will be quickly noted online. Always disclose your real name and that you are an independent Consultant of Oriflame. Be clear about your role

5. BE DELIBERATE, ACCURATE AND REALReveal your identity – be yourself

6. RESPECT OTHERSRemember that Oriflame is a global company whose employees, Consultants and customers reflect a diverse set of customs, values and points of view. Be yourself, but do so respectfully. This includes not only the obvious (racism, sex, violence, defamatory language etc.) but also proper consideration of privacy and of topics that may be objectionable or inflammatory – such as politics and religion

7. DO NOT REVEAL PROPRIETARY OR CONFIDENTIAL INFORMATIONOriflame is happy for you to talk about your Oriflame activities and have a dialogue with the community and customers. However, for publishing of general information already available on Oriflame sites, please make sure you cite the source (for example: “source: www.oriflame.com 2012”). It is forbidden to publish copyrighted material and information that is confidential or not yet publically available, such as future launches and campaign information.

8. AVOID ARGUMENTSIf you see misrepresentations made about Oriflame in social media channels, you may certainly disagree. However, always do so with utmost respect and with the facts

9. ACKNOWLEDGE AND CORRECT MISTAKESIf you make an error, be up front about your mistake and correct it quickly

10. DO NOT FORGET YOUR PRIMARY RESPONSIBILITIESYou should make sure that blogging, micro-blogging, social networks etc. do not interfere with your overall objectives or commitments to customers

A P P E N D I X S O C I A L M E D I A D I A L O G U E1 0 G O L D E N RU L E S

87

TERMINOLOGY

ACTIVE CONSULTANT: A Consultant having placed a commissionable order in the current period.

ACTIVITY: Share in % of Sales Force who has placed a commissionable order in the current catalogue period.

AVERAGE ORDER: Average Net Sales value of all orders in the current period.

BONUSES: Are paid so that high performing Leaders who sponsor more and more break away 21% groups contin-ue to earn from those groups as they grow. In order to quali-fy for any Oriflame bonuses, you must maintain a minimum personal purchase volume of 200 BP in that catalogue period.

BONUS POINTS (BP): Each product ordered is assigned a certain amount of Bonus Points. Oriflame adds the Bonus Points from your personal order and those of your sponsored Consultants and their groups throughout one cata-logue period.

BUSINESS VOLUME (BV): Equals equals sales of cosmetic products at the Consultant price, less VAT and other taxes, and may change over time due to price adjust-ments. Your Performance Discount (PD) % is calculated on this amount.

CAF: Consultant Application Form: form to apply and become a Consultant.

COF: Consultant Order Form: used for Consultants to place orders with Oriflame.

CONSULTANT: You are recognised as a Consultant as soon as you have paid your starter fee and placed your first BP order.

DIRECTOR: This expression contains all levels from Director (21%) and up to highest Director level.

IMMEDIATE PROFIT: As a Consultant, you earn 25% Immediate Profit on your sales to customers. This is the difference, that you keep, between the price you sell for (the catalogue price) and what you pay to Oriflame.

INACTIVE CONSULTANT: A Consultant who has not placed a commissionable order within the current catalogue period. A Consultant can be Inactive 1 (placed last order in the period prior to the current, Inactive 2 (placed last order two periods ago, Inactive 3 (placed last order three periods ago and who will be removed from the Sales Force at close of period unless an order is placed.

LEADER: This expression contains all levels from Manager (12%) up to highest Director level.

MANAGER: This expression contains levels from Manager (12%) up to Senior Manager level.

MINIMUM GUARANTEE: This is a way of ensuring fair rewards for your effort. It helps avoid situations where a low performer (one who can not maintain 10,000 Personal Group BP) profits from your work at deeper levels.

ORDERS PER ACTIVE: Average Number of Orders placed per Active Consultant in the current period.

PERFORMANCE DISCOUNT: This is an amount you get on your own sales and on the sales of your Consultants.

PERSONAL GROUP: Refers to all Consultants spon-sored directly and indirectly by a Consultant, but shall not include the directly sponsored 21% Consultants or their downlines.

REACTIVES: Consultants who have been considered ‘sleeping’, but then ‘reactivate’ by placing a commissionable order.

RECRUITS: New Consultants that have placed a com-missionable order.

REGISTERED CONSULTANT: A Consultant receives a 12 month membership from date of registration after which a renewal fee is applied. During the 12 months he/she is a registered Consultant regardless of whether an order is placed or not.

REMOVALS: A Consultant who has not placed a com-missionable order at the close of his/her third catalogue period is considered a Removal and removed from the Sales Force. The Consultant is still registered and by placing a com-missionable order within the membership period is consid-ered a Reactivate and again counted in the Sales Force.

SALES FORCE: All Consultants (and Leaders) having placed at least one commissionable order within the last 3 catalogue periods.

SALES PER ACTIVE: Orders per Active x Average Order in Net Sales.

SLEEPING CONSULTANTS: A Consultant who has been Inactive between 4th catalogue and end of 12 month membership validity.

STARTERS: New Consultant who has signed ConsultantApplication form but not necessarily placed a commissionable order yet.

TOTAL SALES: Total sales in a period.

88

aPP

end

iX –

aC

tiV

ity

ReP

OR

t

89

PeR

SOn

al

gR

Ou

P d

eVel

OPm

ent

ReP

ORt

90

PeR

SOn

al

gR

Ou

P d

eVel

OPm

ent

ReP

ORt

– 2

91

ale

Rt

S &

nO

tiF

iCa

tiO

nS

www.oriflame.com.pk Cod

e: 56

5889

Documents

ORIFLAME SUCCESS PLAN · 2016. 9. 2. · the oriflame success plan – leaders edition explains the reward programme of monthly earnings, cash bonuses, titles, recognition, gifts,