1

ORT’s Startup Challenge Media Report

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STEAM

Israeli Innovation

Technology

Start-up Challenge

Camp

136

129

129

128

128

Executive Summary

Editorial Mentions 136The number of appearances in articles

Potential Reach 92.7MApproximate number of article views in which ORT appears

KEY MESSAGES

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Exposure was highest in week 1

TOP PUBLICATIONS

Mainstream media highlights:Yahoo! FinanceMarkets InsiderSilicon InvestorCrain BusinessThe Boston Herald WFNJ TV-21 (The Buffalo News)Renewable Energy World

Jewish media highlights:Jewish News SyndicateThe Jewish PressDetroit Jewish NewsNew Jersey News/Times of IsraelThe Jewish Standard/Times of IsraelOregon Jewish Life

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“STEAM”: most mentioned key message

5

Coverage within the United States

coverage

• 18 States covered in total• New York & Maryland had

the most coverage