In the Name of God, Most Gracious, Most Merciful

Sharif University of Technology

Graduate School of Management and Economics

Operations Strategy Mehran Sepehri, Ph.D.

.

Project # Phase 1

-

1

Contents 2 .............................................................................................................................................................

2 ....................................................................................................................................................

3 ...........................................................................................................................................

4 .................................................................................................................................

5 ........................................................................................................................................

5 ............................................................................................................................ ) ( :

6 ..................................................................................................................................................... :

6 ..................................................................................................................................... :

7 ................................................................................................................................ :

7 .............................................................................................................................................. :

PESTLE .................................................................................................................................. 8

Social........................................................................................................................................................... 9

Technological ............................................................................................................................................ 01

Political ..................................................................................................................................................... 02

03 ................................................................................................................................................ KSF

03 ...........................................................................................................................................

SWOT ....................................................................................................................................... 07

07 ........................................................................................................................................................

08 ........................................................................................................................................................

08 .........................................................................................................................................................

08 ...........................................................................................................................................................

SWOT ............................................................................................................................................. 08

2

VoIP

.

...

( )

.

0380 ( VOIP )

. ...

.

211

.

3

( Retail )

(Wholesale) .

- Retail

.

(VOIP ) Wholesale

.

Silver Verizon Telekom Deutsche Telecom British

Connection.

.

.

.

ISP .

4

:

.

( B2C )Solution

( .B2B)

: .

:

. Wholesale Retail

Retail

. B2B B2C

5

Wholesale

. VOIP

-

- B2B

- Retail

.

: 1 ) (

VOIP 2

.

.

0 VOIP

Switch Cost.

.

.

1 New Entrants

2 Regulation

6

: 3 : ""

VOIP -

VOIP .

. Reseller

4 -

.

. -

Sunk Cost

-

.

: 5

- Switch Cost

VOIP

.

3 Competitors

4 Differentiation

5 Bargaining Power of Buyers

7

.

: 6 Switching Cost

. Commodity

)(

commodity

.

.

:

Application

.

IHS

IOS

6 Bargaining Power of Suppliers

8

.

.

.

.

.

. IP

) (

)

NGN . (

.

NGN .

(IP) .

.

PESTLE

PESTLE

.

:

9

Social .

0.4 .

Shipment 2100 .

1.

2.

10

.

.

Technological .

. IP

3 .

11

.

.

.

. Cloud Computing

.

.

.

.

ITU .

:4

12

. SWOT

Political

.

13

KSF

. : KSF

Retail.

VoIP

.

CFL(Call

Failure )ASR(Average Seizure Ratio. ( CFL

. ASR

VoIP Commodity

.

.

. KSF

Capability Resource KSF

KSF .

14

.

Bias .

. 5 4

.

.

Carrier

)

( .

C8 C1 R5 R1

. :

15

.

.

Turnover

.

.

.

Re

lati

ve S

tre

ngh

t

Strategic Importance

Key WeaknessesZone of Irrelevance

Superflous Strenghts Key Strenghts

R1R2

R3R4

R5C1

C2C3

C4

C5

C6 C7

C8

16

ADSL

.

.

.

.

.

Carrier ( .Operational Effectiveness )

.

17

SWOT

) PESTLE

VoIP (

. SWOT

T1

VoIP .

.

. T2

.

. IP ( T3 )

VoIP

.

( T4 )

. ( VoIP )

( .T5 )

18

: . ( O1 )

W3 W1 .

. S4 S1

SWOT SWOT

. ( Strategic Issues )

T1 T2 T3 T4 T5 O1

Issue 6

Wea

knes

ses

Stre

ngh

ts

W2

W1

W3

S1

S2

S3

S4

Opportunities

Issue 7Issue 2

Issue 1

Issue 5

Issue 3 Issue 4

Threats

19

References :

1. 1http://www.motorolasolutions.com/web/Business/Products/Software%20and%20Applications/RhoMobile_Suite/_Documents/_StaticFiles/Top_Trends_in_Smartph

ones.pdf

2. 2http://www.businessinsider.com/smartphone-and-tablet-penetration-2013-10 3. 3http://www.transnexus.com/index.php/issue-5-january-2013/four-voip-trends-to-

watch-for-in-2013

4. 4http://stats.areppim.com/stats/stats_internetxfcstx2013.htm