STUDENT ORGANIZATION GUIDE TO

Marketing

Table of Contents

Social Media

Print Marketing

Website

Resources

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Social Media

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Distinguish Platforms.Start off with the basics: Twitter and Facebook. What is the difference? Updates on Twitter are limited to 140 characters therefore they are quick and easy to read. Facebook, however, gives you the ability to be flexible and go into more depth with your content. Another platform to consider is Instagram; the more visible your content is, the more your audience is invested in your posts!

Be Active.After distinguishing your organization’s social media platforms, keep them active! Showcase to your online audience what your organization is all about with live updates from events and happenings. Now is your time to brag about why individuals should join your organization and also have your current members show their organization pride.

Does your student organization have an online presence through social media? Follow these small tips on how social media can be used as an asset to your organization.

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Use Additional Tools.Programs such as HootSuite are vital to managing multiple social media platforms. In this case, HootSuite connects Twitter and Facebook from one outlet. Us-ers are also able to schedule posts to go out which is beneficial in social media campaigns and event promotion. Plus, this program is completely free!

Appoint Someone. Have you considered having an elected appointed communications leadership position in your student organization? Handling social media as well as other communications related responsibilities contributes to the success and operations of a student organization and it gives members a chance to step up and be a leader!

When creating and uploading images on social media websites, keep these sizes in mind:

FACEBOOK - Cover Photo: 851 x 315 px - Profile Picture: 180 x 180 px - App Photo: 111 x 74 px - Shared Image: 403 x 403 px

TWITTER - Header Image: 520 x 260 px - Profile Picture: 81 x 81 px

GOOGLE + - Cover Photo: 2120 x 1192 px - Profile Picture: 253 x 253 - Shared Image: 497 x 373 px

PINTEREST - Profile Picture: 153 x 153 px - Clicked Pins: 736 x any px

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Use clear hierarchy.What is the most important information on the flyer? Call out small amounts of important information like the event title, date, and location by changing the size or color of text.

Identify an audience.Determining the audience for your flyer allows the design to communicate more effectively. Who are you targeting? DePaul Students? Athletes? Movie buffs? Make sure your design keeps the audience in mind. Also, think about your audience when deciding where to post your flyer.

Remember to use the correct color mode and

resolution when designing pieces for print or web.

This will ensure that your flyer looks crisp and

the colors are vibrant.

FOR PRINT

Color mode: CMYKResolution: 300 dpi

FOR WEB

Color mode: RGBResolution: 72 dpi

Print Marketing

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Not getting your degree in graphic design? Not quite sure where to start when creating a flyer? Read these tips below to help you create effective flyers that market your organization and events.

Eliminate visual clutter.When designing flyers for an event, only include elements that are necessary. Avoid adding images and content that could confuse the viewer. Keeping some white space in the design allows the information to stand out. Simplicity is key to understandability.

Create a logo for your organization.By designing a logo, your organization will have visual consistency. Place your logo on flyers, posters, and promotional materials connect your marketing efforts.

Website

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Does your student organization currently have a website? If, so do you know what a website should include? Whether you have a website or not, these tips will help you figure out the elements necessary to for a website to be a successful marketing tool.

Determine your audience.Ask yourself what kind of students you are trying to target? Are you targeting students that represent a certain demographic? How about students that attend a certain college or have a specific major? Answering these questions will ultimately help you determine your audience. Having your audience in mind will then help you with figuring the type of content appropriate for that audience.

Figure out the content.General items that would be included consist of photos, contact information, social media links, logo/banner, and calendar. Specific information about the organization usually includes its history, list/roster of members, e-board, mission, values, principles, resources, etc.

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Consider the number of pages.The ideal number of sections (tabs) for a website is between 6-8. These pages can include sub-tabs in order to maintain organization; however aim for no more than 16 pages and sub-pages in total.

Choose an appropriate template.When choosing a template, try to exhibit a theme related to the organization. Do you want your website to be responsive so viewers can easily access it on mobile devices? Small budget? There are plenty of free templates to choose from!

When designing your website, here are some common and effective layouts to follow and choose from:Source: Smashing Magazine

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Loop Campus Copy CenterDePaul Center1 E. Jackson BoulevardSuite 11029Chicago, IL. 60604(312) 362-5543 (Main Line)(312) 362-5540 (Fax)

Monday – Thursday10:00AM to 6:00PM

Friday 10:00AM to 5:00 PM

Lincoln Park Campus Copy CenterStudent Center2250 N. Sheffield Avenue Suite 106Chicago, IL. 60614(773) 325-7576 (Main Line)(773) 325-7578 (Fax)

Monday – Friday9:30AM to 4:30PM

Resources

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Office of Student Involvement Marketing TeamIf you need marketing support, the Office of Student Involvement Marketing Team is here to help. We can help you create logos, flyers, websites and more for no charge. We know the ins and outs of graphic design, website development and social media strategy. We’re your promotion powerhouse!

For design requests:Visit OrgSync and fill out the Marketing and Design Request Form

For website requests:Visit OrgSync and fill out the Website Development Form For questions and more information, please contact us:involvement@depaul.edu.

OrgSyncOrgSync is a great tool to keep your organization active and thriving. Post events, manage memberships, recruit new members, and much more!

Visit orgsync.depaul.edu for more information.