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Other RBFF Programs. Celia Bassols November 6, 2009. What We’ll Cover. Anglers’ Legacy TM Take Me Fishing TM. Anglers’ Legacy. Mobilize avid anglers to serve as a recruitment arm for introducing non-participants to recreational boating and fishing. Anglers’ Legacy. Anglers’ Legacy. - PowerPoint PPT Presentation
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Other RBFF Programs
Celia BassolsNovember 6, 2009
What We’ll Cover
• Anglers’ LegacyTM
• Take Me FishingTM
Anglers’ Legacy
Mobilize avid anglers to serve as a recruitment arm for introducing non-
participants to recreational boating and fishing.
Anglers’ Legacy
Anglers’ Legacy
33 Participating States
Top 5 Are:1. Utah
2. Minnesota
3. Wisconsin
4. Indiana
5. Illinois
Program Enhancements
Anglers’ Legacy Quarterly
Anglers’ Legacy PSA
Questions?
10
Take Me Fishing
Continue to build equity in the
Take Me FishingTM brand in order to support stakeholder marketing efforts to
increase participation.
TMF Marketing Guide
Florida
Illinois
Indiana
Nevada
Kansas
Texas
TMF.org Referrals to States
Top 5 For TMF.org Referrals
Fishing License Pages1.New York – 27,763
2.Texas – 23,231
3.Florida – 22,621
4.Georgia – 20,906
5.California – 17,189
Boat Registration Pages1.Georgia – 10,004
2.Texas – 5,311
3.Massachusetts – 3,900
4.Illinois – 3,050
5.Pennsylvania – 2,944
Questions?