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OUNGOR BANK OF SEMIR - Kantar Millward · PDF filenewcomers top 10 risers fastest growing category top 10 brands by % overseas revenue indexed brand contribution* technology 35% harbin

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Page 1: OUNGOR BANK OF SEMIR - Kantar Millward · PDF filenewcomers top 10 risers fastest growing category top 10 brands by % overseas revenue indexed brand contribution* technology 35% harbin

NEWCOMERS

TOP 10 RISERS FASTEST GROWINGCATEGORY

TOP 10 BRANDS BY % OVERSEAS REVENUE

INDEXED BRAND CONTRIBUTION*

TECHNOLOGY 35%

HARBIN BEER

YOUNGOR

SEMIR

BANK OF COMMUNICATIONS

2011100

2013118

2012113

STRONG CHINESE BRANDS OUTPERFORM THEIR STOCK MARKET PEERS

CHINA MOBILE

ICBCBAIDU

CHINALIFE

SINOPEC

TENCENT

MAOTAI

CHINA CONSTRUCTION

BANK

BANK OF CHINA

AGRICULTURALBANK OF

CHINA

24.09%

50.6

13.042% 4

20.260% 5

40.4-8%US $B

2

14.4

BRAND VALUE

% CHANGEFROM 2010

RANK CHANGE

17.30%

-4%

22.740% 12

-6%1

-6%

12.5-9% 2

13.6-27% 4TOP 10 BRANDS

2013123

2012119

2013107

2012103

2011105

CHINA TOP 50

CHINA TOP 50 OWNEDBY PRIVATE COMPANIES

CHINA TOP 50 OWNED BY SOEs

JUL 10 SEPT 10 NOV 10 JAN 11 MAR 11 MAY 11 JUL 11 SEP 11 NOV 11 JAN 12 MAR 12 MAY 12 JUL 12-20%

-10%

0%

10%

20%

30%

40%

50%

BRANDZ™ CHINA TOP 50 PORTFOLIO 5.8%

BRANDZ™ CHINA TOP 10 BY BRAND STRENGTH 29.2%

MSCI CHINA -5.6%

LENOVOTECHNOLOGY 58%

AIR CHINAAIRLINE 33%

CHINA EASTERNAIRLINE 31%

PETROCHINAOIL & GAS 29%

MIDEAHOME

APPLIANCES 28%YOUNGORAPPAREL 23%

GREEHOME

APPLIANCES 19%

CHINA SOUTHERN AIRLINESAIRLINE 18%

HAINAN AIRLINESAIRLINE 15%

BANK OFCHINA

FINANCIAL INSTITUTIONS 18%

13%

10%

30%

60%

42%

40%

44%

34%

23%

9%

2013 BRAND VALUE

$4,958mRANKING IN 2013 TOP 50 15

2013 BRAND VALUE

$286mRANKING IN 2013 TOP 50 49

2013 BRAND VALUE

$446mRANKING IN 2013 TOP 50 45

2013 BRAND VALUE

$601mRANKING IN 2013 TOP 50 39

201193

BrandZ™ portfolio vs. MSCI China (Jul 2010 - Sep 2012)

Source: Bloomberg; BrandZ™; Millward Brown Optimor Analysis

*Overseas revenue refers to revenue created outside of Mainland China.

*The Brand Contribution scores are indexed to the average Brand Contribution of the China Top 50 in 2011

Methodology & valuation by

CHINA CONSTRUCTIONBANK $23,993m

TSINGTAO $1,228m

YILI $2,722m

HAINAN AIRLINES $524m

SHUANGHUI $1,670m

BRIGHT $713m

BAIDU $22,740m

MAOTAI $12,957m

SEPTWOLVES $651m

TENCENT $20,220m

Average for Top 50 in 2011 = 100

BRAND VALUE GROWTH

To download the full report visit www.millwardbrown.com/ChinaTop50