Our Lancaster County 2014

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    An advertising supplement of Lancaster Newspapers February 23, 2014

    2014

    Business & IndustryEducationHealthcareCommunitiesHomeMarketplaceArts & Leisure

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    2 FEBRUARY 23, 2014 OUR LANCASTER COUNTY

    LANCASTER, PA

    When you are in an accident and need repairs,you have a choice, tell your insurance company

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    OUR LANCASTER COUNTY

    LANCASTER, PA FEBRUARY 23, 2014

    3

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    of its benefactor Thaddeus Stevens, the College focuses on providing technical and trade-based skills to

    students from all walks of life, especially those coming from difficult financial backgrounds. Through

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    LANCASTER, PA

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    5

    A simple show of hands can

    be telling when it comes tomisconceptions about LancasterCounty.

    Tom Baldrige, president of TheLancaster Chamber of Commerce &Industry, often asks audiences whatindustry they believe to be mostimportant here. Depending on whosdening important and what datatheyre using, the seemingly obviousanswer is probably wrong.

    They put their hands up for

    agriculture, tourism, health care orretirement communities, explainsBaldrige. Theyll almost neversay manufacturing. It just isnt on

    peoples radar screens.

    In fact, the countys agrarian rootslong ago gave way to a healthymanufacturing and services industry.According to state gures, thenumber of industrial companies,service-based businesses, retailersand wholesalers all outrank the

    number of agriculture rms in thecounty.

    To be fair, those numbers dontinclude individual farmers. But evenwith about two-thirds of the countys630,000 acres in farmland, farm-related business accounts for justunder one-third of the countys $21

    billion in gross domestic product.

    Farmings high visibility beliesthe economic evolution thats

    been taking place.

    Driving throughmuch of the county,its the sight of open

    pastures and buggiesthat locals tend toidentify with andwant to protect.

    There is adesign, a landscapeto LancasterCounty, saysJames Cowhey,executive director

    of the LancasterCounty PlanningCommission.People value itwhether they knowwhy they value it ornot.

    That puts addedpressure on policymakers, whoCowhey says musthelp retain the

    countys farm-based culture andmake way for

    businesses that will help support agrowing population.

    Determining what will best fuelthe countys growth in the future is achallenging task. Baldrige and otherswarn that its not easy to classifythe countys economic drivers;many cross boundaries betweensectors and dont t easily into

    ofcial categories. Consider agri-tourism or the strength of local foodmanufacturers.

    Developing better data andidentifying realistic economic trendswill allow ofcials to map out thecountys long-term needs, whetherthose include land use, bettertransportation options or improvedutility services.

    If we base our assumptions onsome stereotypes we have about oureconomic drivers, says Baldrige,were missing opportunities thatmay have greater impact on ourfuture.

    If manufacturing is the cleareconomic leader in LancasterCounty, the ght might be over the

    No. 2 and No. 3 spots.

    Scott Sheely wears two hatsin local economic circles as theexecutive director of both theLancaster County WorkforceInvestment Board and the LancasterCounty Agriculture Council.

    He ranks manufacturing thecountys clear leader in terms ofoutput, but believes agriculture stillfollows closely in second. The AgCouncil is currently pursuing a studyto better calculate the value of localagriculture, particularly its role in

    supply and distribution chains, waysto increase agricultural exports andhow to attach value to intangibleslike farmings tourism draw.

    Were really breaking newground and trying to take theresearch to a new level, Sheelysays.

    Agriculture, manufacturing, tourism:Whats Lancaster County reallyabout?

    continued on page 6

    The Amish Farm & House, situated right next to Target in East Lampeter Township,is one of Lancaster Countys popular tourist attractions.

    Workers hook up the milking apparatus on the cow carousel at Kreiders Dairy.

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    The county has the largest non-irrigated farm industry in the U.S.,

    but its value goes far beyond theeld. Sheely includes agriculturalmanufacturing (for instance, companieslike Lititz-based Sauders Eggs that

    package food products) in his annualestimates. State gures classify thosefood manufacturers as manufacturingrmsand so agriculture gets no credit

    for them, even if county chickens aredoing the hard work.

    Sheely also counts about $1 billionin agricultural spin-off value, alsoreferred to as the multiplier effect. Foreach agricultural dollar made, money isspent with seed dealers, loans are takenon new tractor equipment or local banksinvest in agricultural portfolios.

    You have to think about the wholeinfrastructure, Sheely says.

    Kathleen Frankford is seekingproof that her industry is No. 2 in thecounty, but for now the director of thePennsylvania Dutch Convention andVisitors Bureau relies on state estimatesthat show tourism contributed $1.8

    billion in direct sales to the countyeconomy in 2011.

    Surveys indicate visitors to LancasterCounty are largely drawn by the Amishexperience; other crowds want toexperience shopping at the outlets orin downtown boutiques; the third-most

    likely destination is a dining experience.Frankford says its hard to know whereone industry stops and the next begins:if a visitor heads to a working farm fora tour, should the money they spend

    be classied as agricultural or tourismrevenue? Are stops at the outlets retailor tourism dollars?

    The classication may be lessimportant than the impact. About22,000 people in Lancaster County areemployed directly or indirectly in travelor tourism; if tourism falters, it cutsinto the job pool as well as the local tax

    base.

    Even policy decisions that reducelocal tourism marketing can bedevastating. After having its state andcounty funding cut substantially since2009, the convention and visitors

    bureau saw 27 of its 700 members goout of business in 2013. Frankfordsays thats the highest number in theorganizations history.

    WhyItMatters

    While Sheely supports bothagriculture and industry, hes mostconcerned with providing jobs that helplocal residents sustain a high qualityof life.

    Though farms are nice to look at,preserving too many will make thecounty less marketable to businessesthat would otherwise nd the locationideal. Lancaster, Baldrige notes, iswithin 250 miles of more people thanany other city in the U.S. That makes ita strategic location for national chains

    and distributors, who depend on localtransportation routes to move theirsupplies in and push their product out.

    Jobs at those manufacturers havelong paid better wages than local retail,service-industry or farming jobs. In

    2008, the last year reported by theEconomic Development Company,industrial wages averaged $52,486annually, versus the countywide averageof $38,122.

    Over the next decade, the WorkforceInvestment Board expects agriculturaland food processing; metal and metalfabricating; and chemical, rubber and

    plastic manufacturing to continuegrowing here more so than in otherareas. Logistics and transportation

    will provide critical support to thoseindustries.

    But just asagriculture lost many

    jobs to automation,manufacturers haveslowed or changedtheir hiring patterns,says Sheely. Positions

    being advertisedrequire more specicskills than in the

    past, putting them

    out of reach for manyLancastrians.

    How do we getmore people thehigher level of skillsthat they need?asks Sheely. Oftentimes, people areshort-sighted when itcomes to jobs and jobgrowth.

    Its critical, he says, that business andeducators partner to create the right kindof job training programs. Sheely saysits also important for county ofcialsand residents to support developmentthat will have a ripple effect on the localeconomy.

    He points to a Perdue soybeanprocessing plant proposed for Marietta.Though it will provide only 40 or sodirect jobs, he estimates that each of

    those jobs will support another 14 todeliver products or supply and serviceequipment. Farmers also will benet

    because theyll have a local place to sellcrops and buy meal.

    Cowhey says the county is preparedfor continued commercial and industrialgrowth. The 2030 comprehensive plansets up growth zones that aim to retaintraditional, outlying agricultural areaswhile making some close-in farmlandalong major transportation corridorsavailable for development.

    While the public generally showedsupport for the plan, Cowhey saysindividual communities often still resisthigh-density residential developmentand commercial projects in their ownneighborhoods.

    But with a population expected togrow by 70,000 in the next 25 years,Cowhey says, its not practical tosimply support agricultural preservation

    projects. The 2030 plan, titledBalance, is driven by a need to retain

    the countys culture while embracing itseconomic future.

    That was a fundamental conceptfor us, Cowhey says. Creating

    balance between agricultural lands, theforested hillsand the built part of ourenvironment. That balance has existedfor centuries and has to continue.

    Kimberly MarselasCorrespondent

    continued from page 5

    Tom BaldrigePresident, Lancaster Chamber of

    Commerce & Industry

    QCCIs cabinetmaking plant is one of the many industrial sites in Lancaster County.

    Kathleen FrankfordDirector, Pennsylvania Dutch

    Convention and Visitors Bureau

    Scott SheelyDirector, Lancaster County Workforce

    Investment Board and

    Lancaster County Agriculture Council

    To read about a localcompany that blends

    tourism, agriculture andindustry into a single

    business model,turn to page 14.

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    Our firm is comprised of an extraordinary team of experienced and highly trained Executive Coaches, Facilitators and Industry Experts. We bringa rich history of nearly 20 years of Proven Results in the areas of Organizational Development, Leadership Development and Career Transition. Ourinnovative programs are designed to enable self-discovery within individuals and organizations in order that true potential is realized and desiredresults are generated.

    We invite you to visit our website InnovationalServices.com and our LinkedIn profiles to gain insight from those who work with us regarding theimpact of our programs. As members of the Lancaster County Business Community we are proud to be of service and in contribution.Albert Einstein once said We cant solve problems by using the same kind of thinking we used when we created them. Today that truth remainsstrong and is the foundation of our work and programs. Simply put, if you are not happy with the results you are deriving we know we can help.

    Proud Members of the Lancaster County Chamber of Commerce

    Innovational Services, Inc.Executive Offices at Greenfield |1853 William Penn Way 2nd FL | Lancaster, Pa 17601 |717-396-9722 |InnovationalServices.com

    Theres awhole variety

    of services andsupplies that areavailable as part

    of this community.Its really awonderfully

    integrated supportsystem.

    John CoxPresident, Turkey Hill

    BUSINESS&INDUSTRYs

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    Beers + Hoffman architectsmay have designed the placeswhere you live, learn, work,worship, heal and play.

    The Lancaster/Lebanonarchitectural rm, whichoriginated more than 30years ago, has designed manyfamiliar buildings throughoutthe county, including CalvaryChurch, Bright Side BaptistChurch, an addition to SaintPeters Evangelical Lutheran

    Church in Manheim Township,additions and renovations toMillersville Universitys Myers& Bassler Hall, the medical

    pavilion at the Heart of LancasterMedical Center, Luther AcresTownhomes, Garden Spot Villageand the Oaks Corporate Centeroff Eden Road.

    Bob Beers, founder of the rmand now director of businessdevelopment, has turned overthe reins of daily operation to

    partners Scott Shonk, PeterKerekgyarto and Tim Schwear.Robert Hoffman continues tohead the rms Lebanon branchofce. Throughout the rmshistory and into the future, the

    pillars of values, commitmentand teamwork will remain thesame.

    We have a depth ofexperience and can design forany application, from traditionalto contemporary. Our design

    starts fresh with each individualclient. All of the projects area reection of the client, not acookie-cutter design, Shonksays. We transform their visionsinto reality, Schwear adds.

    C. Bruce Christman, Jr. whojoined the rms in-house teamof LEED (Leadership in Energyand Environmental Design)

    professionals in 2013, says, Wework with clients to help themspend their dollars wisely and to

    get as many of the items on theirwish list as possible.

    Kerekgyarto says Beers +Hoffman offers clients creativesolutions using an advanced3-D/BIM design program.This software allows the rmto tailor a project to a clientsneeds by allowing greatercollaboration between the clientand construction and designteams. The 3-D capability allowsthe rm to clearly convey design

    concepts to the client so theyfully understand the layout andappearance.

    This technology allowsus to branch into other areassuch as 3-D renderings andanimations for promotionalneeds and facilities managementcollaboration, Kerekgyarto says.

    One of the projects thatexemplies Beers + Hoffmansclient-centered approach as well

    as internal teamwork is BrightSide Baptist Church in Lancaster.The 57,000-square-foot facilityis not only home to a church, butalso to Bright Side OpportunitiesCenter a community outreachcenter that includes a fullgymnasium and tness room.

    Shonk, who served as projectarchitect, explains that there weretwo major challenges thesize of the site itself and the factthat the structure needed to beone interconnected building thatserved two separate purposes.

    The lot size meant thatwe needed the building to bevertical to accommodate boththe building and required onsite

    parking. To determine thefacilities that would be neededin the outreach center, we lookedat the needs of the community.The end result is a church andcommunity outreach center that is

    the cornerstone of the communitythat it serves, he says.

    Another project that thepartners feel demonstrates theclient-centered approach as wellas the focus on sustainabilityis renovations and additions toLebanon High School, whichwere completed in September2013. Shonk explains that theschool district thought it would

    have to demolish the building,which was built in 1969, toaccommodate 21st-centurytechnology and standards,

    but found that renovating thebuilding and still achieving all oftheir goals was a win-win.

    The $35 million school projectfeatured 220,009 square feet ofrenovations and a 72,540-square-foot addition. Beers + Hoffmanis targeting LEED Goldcertication for the project. Threesecure entrance vestibules werecreated as well as a new welcomecenter, new district and highschool ofces, a renovated andenlarged kitchen and expanded

    cafeteria, new classrooms, a newlarger planetarium, larger choirroom, a larger recongured bandroom, new orchestra room andsound-isolated practice rooms.Art rooms and the library wererelocated, and new ooring and

    bleachers were installed in thegymnasium.

    Shonk says the high schoolsoriginal design had three drum-like structures connected by acentral courtyard.

    We did a survey of studentsand found that they liked theexisting courtyard and didnot want to lose it. With thatinformation, we worked withthe school district to create a

    project that maintains the space,but instead of being an opencourtyard, its now an enclosedday-lit atrium, he says.

    This day-lit atrium, whichalso serves as a learningcourtyard, improves studentcirculation throughout the

    building, improves security withbetter locker congurations andprovides a community centerwith terraced seating.

    The new high school reallyts well with 21st-century schoolconcepts. The classrooms aredesigned to be exible andadaptable utilizing portablefurniture systems, Smart Boardtechnology, and hybrid learning.Weve allowed for intra-department coordination, Shonkexplains.

    Sustainable design featuresinclude reuse of over 95% of theexisting walls, oors and roof aswell as salvaging original stoneand reusing it on the columnsinside and outside the school.

    High recycled-contentmaterials were used, includingcork ooring, and energy-efcient lighting and controlswere installed, as well as energy-efcient windows and new

    roong.This project really showcases

    how practical green solutions canbe incorporated into a project,and how listening to our clientsreally made a difference, Shonksays.

    Rochelle ShenkCorrespondent

    8 FEBRUARY 23, 2014 BUSINESS & INDUSTRY OUR LANCASTER COUNTY LANCASTER, PA

    Contact us to get involved!717.397.3531lancasterchamber.com

    Helping Lancaster

    County Do Businessfor more than 140 YearsGet engaged and reap thebenefits

    Architectural firm designs withclient and community in mind

    One of Beers + Hoffmans church projects Bright Side Baptist Church and Opportunity Center

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    Willow Valley is more than a senior living community. Its a wayof life. Of course, its about beautiful homes, exceptional cuisine,take-your-breath-away landscaping, and meticulously-maintainedcampuses. But even more, its a mind-body-spirit approach towellness, the warmth and welcome of neighbors, making the mostof your days, and sharing your experiences with those you love.And its also the enduring promise of Lifecare, a wise investmentthat entitles you to long-term care, should you need it.

    Visit us. Explore some of our 80+ different floorplans, fromcozy studios to 3,300 sq ft townhomes. Get to know interesting

    people who have come from more than 37 states to make WillowValley home. Meet our team members who, for nearly 30 years,have created one of the regions most innovative and financiallystrong senior living communities. Willow Valley is a place for youto engage, to learn, to enjoy. Get to know the exceptional andsurprising value right in your own backyard.

    When we entertain friends, the first thing

    they mention is our townhomes 14 ft ceilings.

    Youd never imagine that a senior living

    community would have such beautiful homes.

    Its a treasure.

    717.464.6800 | Lancaster, Pennsylvania | WillowValleyCommunities.org

    Life Lived Forward

    Andy and Carol Aastad, Living at Willow Valley Since 2008

    OUR LANCASTER COUNTY LANCASTER, PA BUSINESS & INDUSTRY FEBRUARY 23, 2014 9

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    OUR LANCASTER COUNTY LANCASTER, PA BUSINESS & INDUSTRY FEBRUARY 23, 2014 11

    Senior Livingin Lancaster:

    Major Business

    Sector KeepsGrowing

    Lancaster County has manydistinctive characteristics. It is

    bucolic beauty combined withinnovative culture. Those whoknow Lancaster County know thatit is a thriving community steepedin rich history, and partnered withan unblinking eye toward thefuture.

    One of the lesser knowndistinctions of Lancaster is as aleader in senior living. LancasterCounty has one of the largestconcentrations of continuing care

    retirement communities in the U.S.According to LeadingAge PA, astate association for senior livingand service providers, a continuingcare retirement community is atype of senior living communitythat offers independent living incombination with the long-termhealth care of personal care and/or assisted living and nursing care.Residents in these communities areable to move from one setting to

    another as needs change within thesame community. The PennsylvaniaDepartment of Insurance, whichlicenses CCRCs, lists 23 suchcommunities in Lancaster County

    Willow Valley Communitiesis a nationally known, award-winning organization, with fourCCRCs on two campuses on 210

    acres, just over three miles fromdowntown Lancaster. In June of

    1984, Willow Valley Communitieswelcomed its rst resident. Inthe nearly 30 years that havefollowed, Willow Valley hasearned a reputation for exceptionalenvironments and excellent service.Innovation is a hallmark of ourcommunities, says Kim DalyNobbs, chief marketing ofcer.We continually strive to enhancethe breadth of what we have tooffer. This spirit of renewalreects the same energy so presentin the Lancaster community asa whole. A top real estate blog,Movato, recently named Lancasterone of the top 10 Exciting SmallCities in America on the heels ofLititz being named 2013s CoolestSmall Town in America by BudgetTravel magazine.

    It is, in part, that energy that hascontributed to Lancasters rankingas a top four-season retirementdestination. Willow Valley

    Communities can attest to theappeal of Lancaster, with residentshailing from 37 states. Thecombination of location with thevalue of what Willow Valley hasto offer draws people who have noprevious connection to Lancaster.

    Many of Lancasters seniorliving communities are undergoing

    some type of expansion, whichcan only benet Lancaster County.

    The senior living and servicessector of Lancaster Countysbusiness community, as a whole,has a signicant economic impact,especially when it comes toemployment. Together, the 23CCRC organizations serve almost12,000 people and employ nearly9,000 team members.

    Willow Valleys newestexpansion, Providence Park, is aprime example of the organizations

    innovative approach to seniorliving, and its ability to engage theelusive baby boomer generation.The residential component ofProvidence Park includes 42villas, 12 townhomes and 50apartments. At a time when themedian age for entry at manycommunities is approaching 80years old, Providence Parks rstphase (the villas) has a medianage of 68. The design features of

    the villas, the neighborhood feeland the surrounding amenities allhave contributed to our ability toattract a younger resident, Nobbsexplains.

    Part of what makes thisneighborhood so vibrant is TheClubhouse, an adjacent recreationcenter which will feature bowling,

    a vintage arcade, a gymnasiumwith basketball, badminton and

    pickleball courts, an outdoor pooland tennis courts. Upstairs, TheClubhouse will feature a restaurantand bar.

    The Providence Park expansionalso includes an open-airamphitheater, with seating for 200,for musical and theatrical events.

    While many things havegrown and changed, the nancialfoundation of life at Willow Valley

    continues to be the Type A, all-inclusive or lifecare contract,which includes personal care and/or assisted living and nursing carewithout an increase in fees shouldthat care be needed. Willow Valleyis the only full lifecare communityin Lancaster County, though alimited number of contracts areoffered by other communities.The protection of lifecare, saysNobbs, is a must-have priority

    for many of those who come to seeWillow Valley.

    Whatever a person might belooking for in a senior livingcommunity, they are sure to ndit in Lancaster, surrounded by thecountys beauty and infused withthe energy of growth and renewal.

    Willow Valley is the largest of Lancaster Countys many retirement communities.

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    12 FEBRUARY 23, 2014 BUSINESS & INDUSTRY OUR LANCASTER COUNTY LANCASTER, PA

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    STERMER BROTHERSs t o v e s & s p a s

    1330 Harrisburg Pike, Lancaster

    (717) 207-0901

    www.StermerBrothers.com

    ARCHITECTURE

    The organization also reports that ithelped to create an estimated 36 newcompanies in Lancaster County thatyear, leading to about 67 new jobs.

    Our mission is to help create jobs.Thats our mission, says Armstrongretiree Tom Burgum. We do that byhelping companies get started, whichcreates jobs, creates employment.

    The chapter also was recognizedfor its contributions to the nationalorganization. Those include helping todevelop the Simple Steps for Startinga Business curriculum, now usednationwide, and pioneering the conceptof business roundtables.

    It also developed the Net Promoter

    Score, a tool to evaluate theeffectiveness of SCORE chapters.

    Armstrong retiree Lou Davenport isSCORE Lancasters longest-servingvolunteer (17 years) with the mostclients (nearly 35). A past chapter anddistrict president, he serves on theSCORE national advisory council.

    Davenport credits Lancasterssuccess to long-term sustainedexcellence and a succession of greatleaders year after year. This was not a

    one-year ash in the pan, he says.

    Jody and Laura Sambricksrelationship with SCORE Lancastergoes back 13 years. Sambrick is aUnited Methodist pastor, servingLiving Waters Church, and an assistanttennis coach at Millersville University.Mrs. Sambrick is the churchs part-timedirector of administration. Theyvealways been interested in starting a side

    business.

    Sambrick rst attended a SCOREworkshop in 2000. The coupleconnected with mentor DavidTempleton and considered differentventures, including an indoor tennisfacility and a couple of franchises. Withinput from SCORE, they decided thesewerent feasible.

    That process brings up anotherSCORE function.

    A lot of what we do is to helppeople understand that maybe startingtheir own business is not the best thingto do, says Burgum, who is part of theSambricks mentoring team.

    The Sambricks nally hit on apromising enterprise that ts theirlifestyle and incorporates their love ofcoffee.

    Its their recently launched Red RoseCoffee Roasters, which has placed

    microroasted coffee in local inns, shops

    and at all three Darrenkamps grocerystores. A portion of prots goes tocharity.

    For the Sambricks, mentoring hasmade a big difference. You get to

    bounce 10 ideas off of them that youhave and they help you focus on two

    ideas that are really relevant to yourbusiness now, says Sambrick.

    Says Mrs. Sambrick, I feel like theyhave ownership in what were doing.They really want us to succeed. Andthats a good feeling. They make youfeel like youre not in it alone.

    They help make peoples dreamscome true, she adds.

    SCORE also helps existingoperations.

    Kamal Elliot worked with SCOREwhen she began a solo audiology

    practice in 2000. Today, A&EAudiology and Hearing Aid Center hasofces in Lititz, Lancaster and WillowStreet, with 18 employees, includingve audiologists.

    She contacted SCORE again lastyear for help in better managing the

    business and was connected withGlenn.

    Im really indebted to them for all

    the support and advice Ive received,

    says Elliot. I cant imagine a better

    organization where you can nd such

    great talented and experienced people

    that are so wonderful about helping

    people like myself.

    When Maryanne ONeill became

    executive director of Moms House two

    years ago, the organization was in thered and drawing on a line of credit to

    operate, she said.

    She contacted SCORE for help with

    developing a new business plan and

    has worked with a team headed by

    Davenport. She has been impressed

    with the mentors expertise.

    I can learn from them in an hour

    what it would take me a whole semester

    to learn in college, she states.

    With more intentional practices in

    place, particularly in securing donations

    and other funding, ONeill reports that

    Moms House is in the black, providing

    school-bound single parents with free

    child care and other services.

    Says ONeill, It has been a

    tremendous help for us, and were so

    appreciative of everything theyve

    done.

    Diane Bitting

    Correspondent

    continued from page 10

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    OUR LANCASTER COUNTY LANCASTER, PA BUSINESS & INDUSTRY FEBRUARY 23, 2014 13

    Meteor Towers stage set for Bon Jovis 2013 Because We Can tour.

    Meteor Tower takes marketing to new heightsSo what is it that the guys at Meteor Tower do to bring

    rocker Bon Jovi to the 10th oor of the Griest Building?

    Well, the media group doesnt exactly host thelegendary New Jersey music star in downtown Lancasters

    most famous skyscraper. But from their high-rise ofceperch, producers Owen Byrne and Connor Patterson,Senior Creative Director Ryan Mast, Technical DirectorAndy Babin, Junior Creative Director Adam Taylor andDoug Hallman, who is in charge of technical operations,make the Red Rose City a pretty cool source ofmultimedia business.

    Take note of that word pretty. The motto at MeteorTower is Meteor Makes Pretty.

    It sounds like an abstract concept. What does one to doto make something pretty, and what does that encompass?

    It was tough coming up with a mission statement,because we do so many things, Byrne admits. Iddescribe ourselves as an entertainment marketingcompany.

    The word marketing implies something dry andcorporate. Not so with Meteor Tower. After all, they didget to help create a gigantic stage set for Bon Jovi forthe rock stars 2013 Because We Can tour. The set was

    based on the grill of a 1959 Buick Electra.

    The guys, working in conjunction with other creativeteams, crafted a stage piece that not only had to dazzle, butalso had to be adaptable to arena and stadium venues.

    The results yielded a Buick like no other, built of LEDvideo screens and bedecked with oversize headlights. Ithelped bring extra life to such Bon Jovi hits as CaptainCrash & the Beauty Queen from Mars.

    If you are really into the technology behind all of this and there is more to doing rock shows than just settingup lights and speakers check out livedesignonline.com,which features an interview with Mast and is l inked toMeteor Towers main Web site, meteortower.com.

    By the way, as an extra feather in their cap, theBecause We Can tour was ranked by Billboard magazineas the most-attended, highest-grossing tour of 2013.

    Was Bon Jovi Meteor Towers most interesting project?

    I dont know if there is one, says Patterson, notingthat the crew also was instrumental in conceptualizingsets for the 2012 BET Soul Train Awards and helpingto transform New York Citys Rockefeller Center into afootball fans paradise for the 2012 NFL kickoff event.

    The men of Meteor Tower dont always leave Lancasterto do their thing. Among their local projects was an effort for ColdwellBanker-Select Professionals We Believe in Central PA real estatecampaign, which spotlighted local Realtors reading lines in quick-cutfashion about why home matters.

    That sort of ties in with Meteor Towers base in Lancasters own iconictower in Penn Square. For Byrne, home is a stroll away. I walk to work,says the city resident, who originally hails from the Trenton, N.J., area.

    The ofce suite of Meteor Tower is still a work in progress when itcomes to dcor. Expect some boxes on the oor if you visit. But thelocation has an asset that underscores its name.

    We have an awesome view, says Patterson, noting the downtowncity skyline and the rolling hills of southern Lancaster County in thedistance.

    We get to watch the weather patterns! he adds with enthusiasm.

    Whats in the future for a company that also does media buys fortelevision, cinema and the Web; graphic design and videos, not to mentiontwo- and three-dimensional animations?

    Well, take a hint from meteors, which streak across the sky and inspire.

    I want to do a full immersion mapping project, Patterson says of agoal which, chances are, involves software and hiking across America likeexplorers Lewis and Clark.

    Byrne has set his heights on something even loftier.

    I want to do something in space, he says with a grin. But thats 10years down the road.

    Stephen KopngerCorrespondent

    Meteor Tower was instrumental in conceptualizing setsfor the 2012 BET Soul Train Awards

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    14 FEBRUARY 23, 2014 BUSINESS & INDUSTRY OUR LANCASTER COUNTY LANCASTER, PA

    Its a dairy. Its a major manufacturer and retailer.Its a tourist attraction complete with a giant cowsign. Turkey Hill also is an example of the way someLancaster County companies have blurred the lines

    between industries to continue growing in an ever-evolving economy.

    When new president John Cox came on as amarketing employee 29 years ago, the company wasstill home-delivering milk and sold i ts frozen goodsin just a few shopping markets. Since then, TurkeyHill has capitalized on its location and its connectionsto become a nationally competitive company withannual revenues of about $300 million.

    Though it was acquired by Kroger Co. in 1985,Cox says it remains a quintessential LancasterCounty business. The milk supply still comes almostexclusively from Lancaster. Cox says hes also

    been able to retain more local employeeswhohe praises for their industriousnessas the countyhas developed more attractive housing and culturalopportunities.

    Turkey Hill makes its ice cream inside its300,000-square-foot Manor Township facility, with a109,300-square-foot expansion on the way. When thecompany wants to innovate or improve efciency inits manufacturing process, ofcials dont have to lookfar for help.

    If you can sort of imagine what has grownup around the food industry in south centralPennsylvania and Lancaster County, theres a criticalmass thats developed, says Cox. Theres a wholevariety of services and supplies that are availableas part of this community. Its really a wonderfullyintegrated support system.

    Turkey Hill has worked with an Allentownengineering rm on dust collection and uid bottling.A manufacturer representative in Reading helps withequipment specications, layout and installationservices for metal detectors and weighing machines.

    In other cities, those kinds of services could be1,000 miles away, Cox says.

    But location is also critical because it allowsTurkey Hill to get its cold products to so many icecream and iced tea fans. Cox says about one-quarterof the countrys population is within a days drive ofthe plant and storage facilities, and even customers inBermuda, Chile and the Middle East get their Dutchchocolate straight from Lancaster County.

    Even with its many manufacturing successes,Turkey Hill continues to diversify. Since its 2011opening, the Turkey Hill Experience in Columbia hasattracted 262,000 visitors and captured a slice of thecountys tourism dollars.

    Kathleen Frankford, president of the PennsylvaniaDutch Convention and Visitors Bureau, says agri-tourism doesnt fully capture what Lancaster

    businesses have been able to do by stretching beyondtheir original industry. They all stand to increasesales and build lifelong customers. There are so manythings to do: wine tours, cooking classes, farm tours,Frankford says. Were seeing a lot of creativity.

    Kimberly Marselas, Correspondent

    Turkey Hill blends several industriesto grow in evolving local economy

    Clockwise fromtop left:

    Turkey Hill continuesto use milk

    exclusively fromLancaster County.

    Filling ice creamcartons the old-fashioned way,

    by hand.

    Tin Roof Sundaeready to be sealed

    and deliveredas far away as the

    Middle East.

    The innovativemanufacturing

    facility.

    EDUCATION

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    OUR LANCASTER COUNTY LANCASTER, PA EDUCATION FEBRUARY 23, 2014 15

    PROGRAMS IN:Graduate Teacher EducationuNursinguSeminary397-5190Find out more! emu.edu/lancaster

    Greenfield Corporate Center, Lancaster, Pa.

    Exceptionalteachers ... are

    important rolemodels throughtheir teaching,

    caring andcommitment.

    J. Richard ThomasSuperintendent, LMHS

    EDUCATIONs

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    16 FEBRUARY 23, 2014 EDUCATION OUR LANCASTER COUNTY LANCASTER, PA

    When she enrolled in ThaddeusStevens College of Technologyto learn computer-aided drafting,Kate Coolidge never imaginedshed become a paid intern at afoundry. She writes programs for theQuarryville-based Buck Companysrobotic grinder. I had no idea thatthis possibility existed in Lancaster

    County, she says.Coolidge graduated from

    Franklin & Marshall College witha bachelors degree in geology, butdiscovered there were few openingsin her desired eld. Since sheneeded a job, she decided to enrollin Stevens College, which has a 95

    percent job placement rate.

    Although she knew nothing aboutrobotic grinders when she attendeda Stevens College career fair, aBuck Company representative said,Why dont you give the internshipa try? She is glad she did, since hersummer internship has continued thiswinter.

    The metal casting companymakes everything from parts forelevators in world-class skyscrapersto snow guards for metal roofs.Its really interesting, Coolidgesays. It denitely keeps my brainengaged. But thats just one of the

    perks of being a female in the male-

    dominated world of manufacturing.Manufacturing today is less about

    brawn and more about brains. Dark,dirty, physically demanding factorytoil is being replaced by bright,clean, computer-automated processesthat require smart, skilled operatorsoften working in climate-controlledconditions and taking homehandsome paychecks.

    A high school diploma is no longerenough to get such good-paying

    jobs. Area companies seek trainedworkers for entry-level jobs; yet theycontinually struggle to nd enoughskilled employees, particularly asthe baby boom generation retiresand as technological advancesrequire a more skilled workforce.Having procient math and scienceknowledge is important.

    Matthew Sullivan, president ofBuck Company, says, We need to

    bolster the understanding of ourworkers and nd ways to developnew apprentices for the newtechnologies in metal casting and

    pattern making.

    A bottleneck in Lancaster isholding back area productioncompanies and inhibiting youngdreams. On the one side are myriad

    industries crying for skilled workers,and on the other side a generationof young adults unaware of areaopportunities who wander into four-year college programs that may offerfew direct pipelines to jobs.

    Enter the two-year associatesdegree in technical elds, suchas machine tool and computer-aided manufacturing, mechanicalengineering technology, electricaltechnology, or metal fabrication andwelding technology. When Lancasterattorney and US CongressmanThaddeus Stevens left $50,000 inhis will to establish a school inLancaster that would teach orphaned,homeless boys a trade at no cost tothem, he knew such an educationwas the ticket out of poverty. Thesame is true today. Although themission of Stevens College on EastKing Street now includes women aswell as tuition-paying students, thecollege is still dedicated to enrolling

    low-income students, which make up55 percent of its approximately 900students.

    Knowing that more studentsneed to be trained for todays high-demand, high-skill technical careers,Stevens College has ambitious plansto double its capacity by 2020,adding new programs of study anddoubling existing ones.

    To begin to alleviate theseproblems, Stevens College recently

    renovated the old LancasterCommunity Hospital several blocksfrom its main campus on East KingStreet and moved seven programsinto that facility, along with addeddormitory space. This freed space onthe main campus to begin increasingenrollment of some programs.

    In addition, Stevens College hasnegotiated the purchase of a 4-acre tract of land that includes three

    buildings and a parking lot areaalong Chesapeake Street in Lancastercity, two blocks south of thecolleges main campus. Previously a

    National Guard Amory, it is currently

    owned by the City of Lancaster andis being used for maintenance ofcity vehicles, the ofces of the citysParks and Recreation Department,and to house the SPCA.

    On that site, Stevens College isplanning a multi-phase effort tocreate and equip a new regionalmanufacturing hub for technicaleducation and community supportfor preparing and maintaining aglobally prepared manufacturingworkforce. The site will be named

    the Greiner Technical Center, thanksto Mr. and Mrs. Franklin GreinerJr. of Greiner Industries, who have

    pledged to match donations for thesite up to $1 million.

    The college is working with areaindustries in creating new programsof study. The Buck Company andother area metal casting companiesare advising college ofcials aboutthe skills they seek in entry-level

    workers. The Lancaster WorkforceInvestment Board and otherconsultants are also involved inother curriculum development,including the emerging eld of

    electro-mechanical technology,sometimes called mechatronicsor industrial automation. A recentthree-year, $2.5 million grant fromthe US Department of Labor willhelp the college develop several

    programs and purchase and installsome necessary student trainingequipment.

    New programs enrollingnow for fall include watermanagement technology andelectro-mechanical technology

    associate degree programs, and ametal casting certicate programthat can be completed in lessthan one year. Financial aid isavailable for qualied candidates.Seestevenscollege.eduandMyFutureCareer.us.

    Deb StrubelCorrespondent

    Two-year technicaldegrees lead to jobs

    using new technologies

    Stevens College student Liesha Wilt analyzes a water sample.

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    OUR LANCASTER COUNTY LANCASTER, PA BUSINESS & INDUSTRY FEBRUARY 23, 2014 17

    Comprehesive Christian Education Grades PreK-12

    717.509.4459, ext. 721 lancastermennonite.org

    Ifound caring teachers, friends & opportunities . . .

    o es ve r s an ucat on r es re -

    I belong at Lancaster Mennonite School.

    Once upon a time in Februaryof 1961 a group of LancasterCounty citizens had a wonderfulidea, which would have a positiveimpact on three generations ofcounty students.

    The group pledged to start anancial aid fund for local students.To supplement their personal seedmoney, the fund-raisers set up

    booths at downtown banks and atWatt and Shand, Hagers, Piersols,J.C. Penneys, and Garvins. Inthree months, supporters of CitizensScholarship Foundation of LancasterCounty had raised enough money toaward 15 interest-free loans totaling$5,400.

    Among the 1961 recipients wasDr. Carol Ann Dussinger Kauffman,now a professor at the Universityof Michigan Medical School, chiefof the infectious diseases sectionat the Veterans Affairs Ann ArborHealthcare System and a generous

    donor to the organization that hadbeen the source of the rst nancialaid she received. Years later, sheremembers that it was enormouslyhelpful. I should add that thosewere times when young womenwere discouraged, at many levels,from pursuing a career in medicine.Receiving this award helped bolstermy condence that I could do this.

    Another interest-free loan recipientfrom the early 1960s was Yvonne

    Kauffman, who later became anational award-winning basketballcoach at Elizabethtown College, aCSF board member, and also a donorto the organization that helped herstart on the road to success. From thetime she was a girl, she had wantedto be a physical education teacher.

    We had no money, saysKauffman, whose father died whenshe was ve. Helped by CSF, sheenrolled at Virginias BridgewaterCollege. Without that $400 a year,I wouldnt have been able to go tocollege, she says.

    CSFs nancial resources grewslowly but steadily, thanks to localdonors and service clubs. Newspaperarticles and editorials boostedcommunity awareness. Localcollege leaders supported the cause.

    By the end of year seven, the fundhad reached $100,000.

    In the 1970s college expenseswere climbing and state andfederal governments had enteredthe loan business. But CSF loanswere unique they were interest-free. In 1971, CSF was one of 25area organizations nominated forCommunity Betterment citations.

    Newspaper articles pointed out thatstudents repaid their loans to fundnew loans for a new generation.

    A 1984 Ephrata High Schoolgraduate, David Fassnacht, received

    interest-free loans from CSF forfour years at the University ofPennsylvanias Wharton School ofBusiness. Senior vice president,

    partner and equity portfolio managerat Wellington Management CompanyLLC, he remembers the assistancehe received and is now a generousdonor.

    I have been blessed by theopportunities provided to me and Istrongly believe that it is incumbent

    upon me to give back generouslyso that as many students as possiblehave an opportunity to reach for andattain their own lofty goals, he says.

    From the start, many contributionswere modest, but added up to asignicant impact. In 1986, its 25thyear, 103 loans wereawarded. To raisefunds in 1990, boardmembers woreacademic robeson Penn Square to

    distribute Dollarsfor Scholarsmagnets to donors.

    Eric Wier, a2005 graduate ofManheim CentralHigh School andhis identical triplet

    brothers Adam andGregory receivedinterest-free loansduring their four

    years majoring inbiochemistry atLebanon ValleyCollege. Ericis now a PhDcandidate atJohns HopkinsBloomberg Schoolof Public Health.He is currentlyin his fourth yearresearching gene

    regulation and its role in coloncancer. Of his nancial assistancefrom DFS he says: It was a fantasticway to get some money for collegewithout having to worry aboutexorbitant interest rates.

    Dat Vuu is the son of Vietnameseimmigrants and a graduate ofMcCaskey High School. He wasawarded a degree in nance fromTemple Universitys Fox Schoolof Business in February 2013and is now employed at Deloitte

    Consulting. Regarding the DFSloans awarded him during hiscollege career, he says: This is anoutstanding organization that isdedicated to the success of LancasterCountys scholars. Thanks to itsinterest-free loans, I was able tofocus on and stay committed to whatreally mattered my education.Everyone deserves the right to aneducation; nancial situation shouldnot be a limiting factor.

    Through the years the numberof loans has increased thanks togenerous gifts and bequests as wellas a repayment rate thats close to

    perfect. In 2011, its 50th anniversaryyear, checks totaling $867,000 weremailed to schools on behalf of 583Lancaster County students.

    Having begun in 1961 as CitizensScholarship Foundation, theorganization underwent a namechange in 2007 to better reect itsmission of awarding interest-freeloans rather than scholarships. Itoperated as Dollars for Scholarsof Lancaster County until October2013, when the name changed again.

    For 53 years it had been achapter of the national Dollars forScholars organization, a program ofScholarship America. The Lancaster

    County groups Board of Directorshas always endeavored to be a goodsteward for the resources entrustedto it by its donors and in the pastseveral years had seen the valuediminish in its association withScholarship America. Therefore thedecision to become a stand-alone,Lancaster County-based nonprotled to a new brand.

    After extensive research, theBoard of Directors chose Lancaster

    Dollars for Higher Learning as itsnew name, thus reecting all threecriteria of its on-going Mission:the organizations connectionto Lancaster County, its lendingfunction and its targeted recipients

    those in need of funds for highereducation.

    New name, same mission:

    Lancaster Dollars for Higher Learning

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    18 FEBRUARY 23, 2014 EDUCATION OUR LANCASTER COUNTY LANCASTER, PA

    Penn State Harrisburg

    777 West Harrisburg PikeMiddletown, PA 17057

    hbg.psu.edu717-948-6250 | 800-222-2056

    [email protected]

    Penn State York

    1031 Edgecomb AvenueYork, PA 17403

    yk.psu.edu717-771-4040 | 800-PSU-6227

    [email protected]

    Penn State, The Lancaster Center

    1383 Arcadia RoadLancaster, PA 17601

    lancastercenter.psu.edu717-299-7667 | 800-828-6233

    [email protected]

    Learn More.Your local connectionto Penn State.

    Lancaster Mennonite School welcomes andvalues students from many different denominationaland racial/ethnic backgrounds, including more than100 international students from about 19 countries,who have found a place to belong in a localfaith-based educational community that transcendsgeographical boundaries.

    About the welcoming Lancaster MennoniteSchool community, Superintendent J. RichardThomas claims, If you walk our halls you willnd that Lancaster Mennonite is a place of fun,friendship and mutual respect. Exceptional teachersare important role models through their teaching,caring and commitment. Its a place to belong.

    Thomas adds, My personal experience leads meto afrm that love is central in a Christian schooleducation. It may seem different for an educatorto talk about love being the heart of a schoolsmission. Perhaps that is because LMS emphasizesa commitment to following the life and teachingsof Jesus, including creating a culture of life,

    peacemaking, justice and service.

    Along with a holistic, comprehensive educationalprogram with excellent academics, a host ofco-curricular activities enhance LMSs specialcharacter-building community. LMS students thrivein music, drama and art in addition to 13 sports inthe Lancaster-Lebanon League.

    Lancaster Mennonite School is comprised offour campuses: The Lancaster Campus on Route 30East, home of Lancaster Mennonite High Schooland Lancaster Mennonite Middle School; theKraybill Campus in Mount Joy for prekindergartenthrough eighth grade; the Locust Grove Campus inSmoketown, also offering grades PreK-8, and the

    New Danville Campus for grades PreK-5.The school is offering merit scholarships to new

    students entering grades 6-12. This $500 meritscholarship is available to good students in additionto any need-based nancial aid for which they mayqualify.

    Applications for admission are now beingaccepted in all grades for the 2014-15 school year.For more information, visit LancasterMennonite.org or call Christy Horst at 299-0436, ext. 312.

    Lancaster

    MennoniteSchool isa place

    to belong

    HEALTHCARE

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    OUR LANCASTER COUNTY LANCASTER, PA HEALTHCARE FEBRUARY 23, 2014 19

    From the Growing Yearsto the Golden Yearswww.MasonicVillages.org/Golden

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    20 FEBRUARY 23, 2014 HEALTHCARE OUR LANCASTER COUNTY LANCASTER, PA

    2207 Oregon Pike, Suite 301, Lancaster PA 17601(717) 560-4460 www.RandaliCentre.com

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    Some of the newest developments in eye care

    and eye surgery are helping Lancaster Countyresidents preserve their precious vision.

    We have had some very exciting newadvancements in age-related macular degenerationand other conditions, says Thomas F. Krulewski,M.D., of Eye Physicians of Lancaster.

    Macular degeneration is an eye condition thatresults from damage to the macula, a small spot

    near the center of the retina and the part of theeye needed for sharp central vision. Maculardegeneration begins with blurred vision and maylead to a loss of vision in one or both eyes.

    In the past, macular degeneration often ledto profound vision loss. Now we are able toinject medicines into the eye that can stabilize

    and prevent further damage to the eye, saysKrulewski.

    In some cases medications can even undoprevious damage, he notes. That is important newsfor people older than 50, who are most at risk.The medicines are able to seal off blood vessels,

    especially in cases of diabetes, which can be a riskfactor for macular degeneration.

    There is also research on the use of vitamins todeter the progression of macular degeneration. A

    prescribed formulation of antioxidant vitamins andminerals, such as vitamin C, vitamin E, vitamin A,

    zinc and copper may be useful in reducing the riskof vision loss in people with intermediate maculardegeneration. For those with advanced stagemacular degeneration in one eye, this combination

    of vitamins may reduce the risk of developingvision loss in the other eye.

    Now we are able to inject

    medicines into the eye that can

    stabilize and prevent further

    damage to the eye, says

    Krulewski.

    Krulewski also reports that treatment for torn

    or detached retinas has become more effective

    than ever. With advancements in diagnostics, eye

    physicians are better able to detect retina problems

    that can cause vision loss.

    There have been tremendous improvements in

    cataract surgery in recent years, adds Krulewski,

    noting that cataract surgery now requires a stay of

    only a few hours at an outpatient surgery center.

    Mild sedation is required and patients often return

    home without the need of an eye patch.

    Another big change that has occurred recentlyis the development of newer intraocular lenses.

    These lenses are known not only for their excellent

    optics with superb clarity, but for their ability to

    reduce dependence on glasses.

    Many patients tell me they have never seen

    better in their lives, says Krulewski, adding

    that the implants can correct a variety of

    vision problems, such as nearsightedness and

    astigmatism.

    Eye Physicians of Lancaster, located on

    Plaza Boulevard near Park City Center, is a

    comprehensive ophthalmology practice, serving

    Lancaster County since 1974. The facility is

    equipped with an intraocular quality Zeiss

    operating microscope and Statin 5000 autoclave.

    Specialty equipment includes Sonomed Pacscan

    300A, Sonogage Corneo-Gage Plus, Humphrey

    Atlas 995 Eclipse, Topcon 50x retinal camera,

    Heidelberg HRT2 retina and optic nerve analyzer,

    Humphrey 750 visual eld analyzer with advanced

    computing, Topcon KR-8800 autorefractor,

    Bausch & Lomb Keratometer, Humphrey lensanalyzer, and a VISX wavefront wavescan.

    The optical center is situated adjacent to the

    reception area, with full optical services for

    eyewear needs, including eyeglass and contact

    lens prescription fulllment. The Optical Center

    offers the latest technology in lenses, contact

    lenses and frame styles to meet a variety of

    eyewear needs.

    Krulewski is board certied by the American

    Board of Ophthalmology. He served as clinical

    instructor with the Wilmer Eye Institute at John

    Hopkins University and has been appointed Chief

    of Ophthalmology at Lancaster General Hospital.

    Laura KnowlesCorrespondent

    Eye Physicians of Lancaster: Keeping up with thelatest techniques and technology in vision care

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    OUR LANCASTER COUNTY LANCASTER, PA HEALTHCARE FEBRUARY 23, 2014 21

    Health Supplies from the Experts!

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    in one product

    Hospice & Community Care,

    founded as Hospice of LancasterCounty, is widely known forproviding supportive care for patientsand families who are coping witha serious illness and facing a lifeexpectancy of weeks or months.

    Not as commonly known isthat Hospice & Community Carealso provides palliative care forindividuals at any stage of a seriousillness, not just those with a limitedlife expectancy. Palliative care

    provides relief from pain, symptomsand medical and family issuesassociated with illness to improvethe quality of life during an illness ortreatment.

    In recognizing that palliativecare can be different from hospicecare, Hospice & Community Cares

    palliative care team coordinates carewith a patients family and his or her

    physician. The palliative care teamprovides assistance for patients in thehospital, nursing home or at home.Members of the palliative care teaminclude Hospice & Community Care

    physicians, nurses and social workers,who work to relieve symptoms suchas pain, anxiety or loss of appetitefor people who are coping with and

    being treated for cancer, cardiac orrespiratory disease, dementia andother serious illnesses.

    The pain, symptoms and stressof dealing with serious illness, aswell as treatments, can be extremelychallenging for patients and theirfamilies, and the palliative careteam can provide dedicated time andsupport.

    Over the years, Hospice &Community Care physicianshave been increasingly asked byhospitals to see patients regarding

    pain management and to assist indetermining the support needed tohelp patients during treatment ofserious illnesses.

    Hospice & Community Carerecognized that not only did adifferent form of care need to be

    provided, but this medical care neededto be recognized as separate fromend-of-life hospice care. Palliativecare medicine was added to hospiceservices to meet this growing need,and serves as a valuable service formembers of the community who maynot be ready for hospice.

    We can care for those whowouldnt normally work withhospice, says Joan Harrold, M.D.,

    Vice President of Medical Services

    at Hospice & Community Care, assome see hospice as giving up. Sowe are helping those that normallywouldnt come see us.

    In addition to addressing themedical and symptom issues ofserious illness, another palliative careservice available through Hospice &Community Care focuses on dementiacare.

    Sara Wright, a Hospice &Community Care geriatric nurse

    practitioner, has been providing

    geriatric care for more than 20 years.As part of the palliative care team,she assists patientsand families inmanaging careissues that mayarise in peoplewith moderateto advanceddementia. Inaddition to

    providing medicalsupport, Wrightfocuses onsimplifying careroutines and theenvironment, and

    provides crucialcaregiver supportfor familiescoping with thischallenging illness.

    Wright says,Caring for a

    person withdementia demandswe look atcommon, everydaytasks and situationsfrom a differentviewpoint thatof someone whohas difcultyunderstanding whatis being asked ofthem.

    We are nottaking over care ofthe patient weare invited into thecare servingas a link between

    patient and doctor,says Dr. Harrold.In addition, the

    palliative care teamcan dedicate moretime to patientsand families,as they are notfunctioning under

    the same time restrictions as hospitalphysicians.

    As with the hospice servicesHospice & Community Care provides,no patient is ever denied palliativecare due to an inability to pay.

    Palliative care is such animportant service for so many inthe community, says Steve Knaub,Hospice & Community Care Presidentand CEO. We look forward to beingable to increase this area of care andrespond to the growing needs of

    patients and families, and the medical

    community.

    Hospice isnt just about end-of-life issuesPalliative care is for patients at any stage of a serious illness

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    22 FEBRUARY 23, 2014 HEALTHCARE OUR LANCASTER COUNTY LANCASTER, PA

    Ephrata Area Rehab Services offersskills, training and more

    Ephrata Area Rehab Services was developedin 1970 to serve a need in the community.Karen Hummel, director of marketing &development, says the organization was foundedby a group at Bethany UCC, an Ephrataarea church, who wanted to start a shelteredworkshop for people with developmentaldisabilities.

    What makes EARS different is that we offera continuum of services to meet the changingneeds of individuals with intellectual and/

    or emotional disabilities. There are someindividuals who have been with us for 40 years,she explains.

    Services range from competitive employmentpreparation to adult day care. EARS has grownto include seven different programs to meetthe individualized needs of those served. Allof the programs are licensed through the stateDepartment of Public Welfare and its Ofceof Long-Term Living. Hummel stresses thatpeople must be referred to EARS by county or

    state agencies.

    We are proud to give people theopportunity for achievement. Weencourage independence in all areasof life and provide dignity for allaccomplishments, Hummel said.

    EARS started with two staffmembers and 20 individuals withintellectual and/or emotionaldisabilities. The organization hasgrown to 63 staff members workingwith 260 individuals from Lancaster,

    Lebanon and Berks counties. Thereare two locations in Ephrata and onein Lebanon.

    Hummel says Ephratas FultonStreet location is the largest one,and its focus is work. Individualsare encouraged to develop skills toparticipate in mobile work crews, jobsites in industry and, for those whoare capable, placement in competitiveemployment. On average, 80 to

    85 people work in the vocational

    training program performing packing,assembly and mailing jobs for 35local companies.

    Hummel points out that one of thecompanies EARS has worked with forseveral years has ties to our areas richheritage months before Christmas,EARS workers can be found hand-assembling Moravian stars for aHarrisburg company.

    Individuals who have the skills towork on a semi-independent basismay work as part of a mobile crew.Mobile crews perform a variety ofjobs outside of the EARS facilityincluding lawn care services,janitorial/cleaning services, lightmaintenance and production servicessuch as mailing, assembly andpackaging. Transportation is provided

    EARS workers hand-assembleMoravian stars, above, for aHarrisburg company each yearbefore Christmas. At left, an EARSstaffer shares a smile with one ofthe individuals with whomshe works.

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    OUR LANCASTER COUNTY LANCASTER, PA HEALTHCARE FEBRUARY 23, 2014 23

    A CONTINUING CARERETIREMENT COMMUNITY OF

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    to individuals who live inLancaster County based onneed, location and capacityof vans.

    EARS also offers anemployment placementprogram. Staff members

    work with individuals tocreate a resume, developinterview skills anddevelop job search skills.We also provide supportto employers once theindividual is on the job.Our individuals are verydependable and enthusiasticabout their job, and wecan assist an employer in avariety of areas including

    job training, task analysis,job coaching and resolvingtransportation issues. Itsa win-win for both theemployee and employer,Hummel explains.

    She says that althoughEARSs main focus isadults, sometimes theorganization will assessstudents with intellectual

    and/or emotional disabilitieswho are close to graduatingfrom school to help thefamily with the studentstransition from school towork.

    EARS also promotesawareness of recreationand community activities.Last year, EARS launched agarden project. Individualsat Ephratas Fulton Streetlocation germinated seeds,transplanted them into twogarden plots and watchedas beets, lettuce, zucchini,onions, peppers, tomatoes,chives, cilantro, basil,cucumbers and owersbegan to grow. Flowerswere cut and arrangedin small vases to adornthe tables in the facilitys

    cafeteria, and produce wasused in cooking classes.

    This was a great projectthat offered a variety ofeducational opportunities.Were researching how wecan expand it in the future,Hummel says.

    Rochelle ShenkCorrespondent

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    24 FEBRUARY 23, 2014 HEALTHCARE OUR LANCASTER COUNTY LANCASTER, PA

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    Zumba !Exercising isnt always fun. Working out on a treadmill

    or stationary bicycle can be a little less than inspiring.Enter Zumba, a form of exercise that is intended to takethe monotony out of working out.

    In fact, Zumbas slogan is Ditch the workout, join the

    party. From local community centers to tness centers toZumba studios, people mostly women are ockingto an exercise with lively Latin rhythms that feels more

    like a night out dancing than a strenuous workout.

    It seems like so much fun, but you realize you are

    getting a great workout at the same time, says MaiOrama, owner of Supery Fitness in Lancaster. Its the

    only exercise that has really worked for me.

    Orama was so impressed with the benets of Zumbathat she opened her own studio. With a name likeSupery, her mission was to make working out lots of

    fun and very cool.

    A jewelry designer by trade, Orama spent much of her

    time sitting at her workbench creating innovative jewelry.At her jewelry shop, MIO Studios, Orama often lost track

    of time, realizing she hadnt moved for hours. With a

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    OUR LANCASTER COUNTY LANCASTER, PA HEALTHCARE FEBRUARY 23, 2014 25

    Come and talk to our team. Here, we offer a new approach to Orthopedics from a team led by veteran Orthopedic Surgeon,

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    family history of diabetes and being overweight,

    Orama was putting on the pounds with hersedentary lifestyle and love of delicious food.

    She decided to try Zumba and discoveredthe answer she had been seeking. Not only did

    Zumba get her up and active, but she loved theLatin music. She had nally found an exercisethat inspired her.

    I ended up losing 80 pounds, says Orama,

    who now weighs in at a healthy 131 pounds.

    Through a combination of eating smaller

    portions of her favorite foods small platesshe calls it and getting up and moving to

    Zumba, Orama cant say enough good thingsabout the dance-tness party exercise. In fact,thats what led her to open SuperFly, so she

    could offer Zumba and other exercises that madetness fun. She still has her MIO Studio jewelrydesign shop, but she makes sure to mix it up

    with lots of breaks for moving around.

    With a staff of certied Zumba instructors,

    SuperFly Fitness offers a variety of classes forall ages and abilities. They follow the guidelinesof Zumba, which is one of the best knownbranded tness programs in the world.

    Zumba originated with Colombian tnesstrainer Alberto Beto Perez. The story goesthat one day in the mid-90s, Beto forgot tobring his regular aerobics-style music tape to thegroup exercise class he was leading. He quicklyreplaced his usual music with some of the Latin

    dance music tapes he had in his car. The livelybeats of merengue and rhumba were mixed inwith his fondness for dancing at salsa clubs, andhis new exercise was born.

    In time, Beto rebranded his tness programand named it Zumba.

    There also are many different variant formsof Zumba. Some of these include Zumba Step,Zumba Toning, Aqua Zumba, Zumba Gold,Zumba Kids and Zumbini. All instructors mustbe certied in order to ofcially teach Zumba.

    Nowadays, there are an estimated 12 million

    people at 110,000 sites, in 125 countries aroundthe world, getting t with Zumba.

    I think people like Zumba because it doesntfeel like exercise. Its really fun and has a verysocial aspect, says Penny Sorensen, owner ofPonyTails Dance and Fitness Center in Ephrata.

    Sorensen believes that Zumba has aerobicbenets and helps to shape and tone. People whotake Zumba classes at her tness center enjoy itso much that it becomes almost addictive in

    a good way. It is suitable for all ages, she adds,noting that PonyTails will be offering ZumbaKids classes in 2014.

    Too many kids are sitting at their computers,TVs and smartphones. They need to get up andmove, so they will be healthier adults, saysSorensen. And this is a fun way to do it.

    To nd a Zumba program near you, check thewebsite, zumba.com.

    Laura Knowles

    Correspondent

    Fitness trend half exercise program, halfdance party catches on in Lancaster County

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    26 FEBRUARY 23, 2014 HEALTHCARE OUR LANCASTER COUNTY LANCASTER, PA

    Hospicelet me focus

    on my lovenot my worry.

    We spent our whole

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    685 Good Drive

    P.O. Box 4125Lancaster, PA 17604-4125

    (717) 391-2421

    The difference in

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    Serving Lancaster, York, Adams,Berks, Chester and Lebanon

    counties and the Hershey area

    According to the Centers for Disease Control, the#1 health risk in the U.S. is heart disease.

    Every year, about 715,000 Americans have a heartattack. About 600,000 people die from heart diseasein the United States each year, which amounts to oneout of every four deaths. And the gures for heartdisease apply to both men and women.

    Here in Lancaster County, the risks are much thesame as if not a little worse than the rest ofthe country. With a local diet that is high in sugars,fats and carbohydrates, obesity is always a risk. Andthat, in turn, increases the risks for diabetes andheart disease.

    The American Heart Association and its localchapter have named February American HeartMonth, because February is the month of ValentinesDay. Not only does the heart symbolize ValentinesDay, but it is also a reminder for loved ones to dothe best they can to protect the heart health of familymembers.

    One of the most important things for people toknow is how to recognize the signs of a heart attack.The local chapter of the American Heart Association

    reports that these include the following: pain ordiscomfort in the jaw, neck, or back; feeling weak,light-headed, or faint; chest pain or discomfort; painor discomfort in the arms or shoulder; and shortnessof breath. If you have any of these symptoms, it isimportant to call 911 immediately.

    There are also less common heart attacksymptoms that are more likely to occur in women,such an uncomfortable pressure, squeezing, fullnessor pain in the center of the chest; breaking out in acold sweat; nausea and vomiting; and back or jaw

    pain. I thought I had the u, says Mariel Lewis ofLancaster. I was having a heart attack.

    Other patients have confused heart pain witheverything from heartburn and indigestion to neckand shoulder pain. A heart attack can be broughton by stress, as in a Lititz area man who was tryingto put out a brush re on his property. When there company arrived, they saved his life by usinga debrillator to revive him. A heart attack canlead to other risks, as in an Ephrata man who wasseriously injured in a car accident when he becamelightheaded as a result of a heart attack while

    driving.

    In Lancaster County, there are many options forheart-related conditions including cardiovasculardisease, coronary heart disease, heart failure,arrhythmia, heart valve problems, cardiac arrest,stroke, diabetes, high blood pressure, peripheralartery disease, congenital heart defects andcardiomyopathy.

    There are many cardio programs that can helppatients at risk for heart disease, as well as cardiacrehab programs for those who have already suffereda heart attack. The aim of cardiac rehab is to

    improve lifestyle with changes related to better dietand nutrition, weight control, excercise, quittingsmoking, controlling blood pressure and stressmanagement and medications.

    In Lancaster County, the rst open-heart surgerywas performed at Lancaster General Hospital in1983. Since then, Lancaster Heart & VascularInstitute at Lancaster General Health has establisheda program of heart care that has been nationallyrecognized by US News & World Report as a top 50hospital for cardiology and heart surgery.

    The Lancaster Heart & Vascular Institute offers

    Lancaster County boasts top-notch

    programs for heart health

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    OUR LANCASTER COUNTY LANCASTER, PA HEALTHCARE FEBRUARY 23, 2014 27

    1671 Crooked Oak Drive, Lancaster 717.569.5331 | 1510 Cornwall Road, Lebanon 717.454.0061

    www.lancasterneuroscience.com

    LANCASTER NEUROSCIENCE & SPINE ASSOCIATESCentral Pennsylvanias P remier Brain & Spine Team

    NeurosurgeonsEddy Garrido, MD

    Keith Kuhlengel, MD

    Chris Kager, MD

    Bill Monacci, MD

    James Thurmond, MD

    Kristine Dziurzynski, MD

    PhysiatristsElliot Sterenfeld, MD

    Tony Ton-That, MD

    Robert Roberts, MD

    Advanced PractitionersKristin OBrien, PA-C

    Lisa Fedora, CRNP

    Matthew Miller, PA-C

    Brandan Lykens, PA-C

    Amela Shankar, PA-C

    Jessica Roscosky, PA-C

    Physical TherapistsRobert N. Gieringer, DPT

    Harry K. Hobbs, DPT

    Andrew P. Snyder, MSPTThe NeuroSpine Center

    Outpatient Surgery

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    The Center for Spine CarePain Management

    Our dedicated team of Neurosurgeons, Physiatrists, Physician Assistants,

    Nurse Practitionersand Physical Therapistsprovide comprehensive

    diagnosis and treatment of the head, neck and back.

    medical and surgical treatment for a wide varietyof conditions including coronary artery disease,atrial brillation, congestive heart failure,

    peripheral vascular disease and valve conditions.

    The hybrid operating room enables doctorsto perform complex cardiac procedures suchas TAVR, an innovative treatment for aorticstenosis. One of the newest developments is daVinciCardiothoracic Surgery, which allowsfor coronary artery bypass graft surgery that isrobotic-assisted and minimally invasive.

    In contrast to traditional bypass surgery,which involves cutting the breast bone, da Vincisurgery makes it possible for patients to go homein as little to two to three days, and recovery isreduced to two to four weeks.

    The technology also allows for proceduresthat include cardiac hybrid revascularization,

    lobectomy to treat lung cancer, lung biospies andthymectomy to remove the thymus.

    The Congestive Heart Failure Clinic at TheHeart Group of Lancaster General Healthis nationally recognized for its innovative,collaborative and comprehensive approachto quality outcomes. They work as a teamto provide patients with advanced care in a

    progressive and comfortable environment,providing access to the latest innovations in thecare of a failing heart.

    According to the Heart Group, patients withheart valve disease have new hope thanks toa minimally invasive procedure known astranscatheter aortic valve implantation. Forcertain patients, it is an alternative to open-heartsurgery. It is performed while the heart is still

    beating. In a procedure similar to an angioplasty,

    a balloon catheter is used to implant a new valvemade of bovine pericardium.

    At the Womens Heart Health Clinic at Women& Babies Hospital, the unique needs of womenwith heart disease are addressed. The WomensHeart Health Clinic focuses on risk assessment,

    prevention, diagnosis and treatment of heartdisease in women. Working with each patientto proactively manage their risk factors withstrategies to improve overall health, this serviceincludes cardiology care as well as prevention

    and education from a certied nurse practitioner.Outpatient services at The Heart Group

    include the Anticoagulation Clinic, whichmanages nearly 1,200 patients annually; theElectrophysiology Clinic; the PreventiveCardiology & Apheresis Clinic, which helps

    patients of all ages reduce their heart diseaserisks; and research trials.

    Laura KnowlesCorrespondent

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    28 FEBRUARY 23, 2014 HEALTHCARE OUR LANCASTER COUNTY LANCASTER, PA

    For all the things you love to do, Lancaster General Health is your partner. From family

    doctors keeping you on track with screenings and checkups, to specialists repairingyour heart, replacing arthritic joints or fighting cancer. We have the resources you need

    to make the right choices for your health and get the most out of life.

    Dont stopchoosing well.For tips and tools to stay healthy, visit ChooseWellBeWell.org.

    Choose well. Be well.

    He s h e r p a r tn e r i n l i f e .

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    OUR LANCASTER COUNTY LANCASTER, PA COMMUNITIES FEBRUARY 23, 2014 29

    Rethink Retirement.Reconnect with Community.Engage your interests. Share your wisdom. Or expandyour own knowledge. At Moravian Manor, residents

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    Maureen PowersCEO, Lancaster YWCA

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    30 FEBRUARY 23, 2014 COMMUNITIES OUR LANCASTER COUNTY LANCASTER, PA

    3225 Main St., Conestoga, PA 17516Melanie B. Scheid, Supervisor/Funeral Director

    717.872.1779 or 717.393.1776 www.thegundelchapel.com

    Continuing the

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    The kids are grown and on their own.Retirement years have just begun, or are drawingnear. Its a time to travel, enjoy life and relaxwithout worries about maintenance or mowing a

    big lawn.

    Our house was just too big for the two of us,says Gail Diamonte of Lancaster. So we arelooking at some of the 55+ communities that arecropping up. Were not ready for a retirementhome. We just want a simpler lifestyle.

    She and her husband are in their early 60s. Shestill works, while he is retired. She hopes to retire

    within a few years. They both want to travel andhave the freedom to come and go as they please.

    Maintenance is the biggest issue for us. Wehave a big yard and we are tired of taking care ofit, she adds.

    The Diamontes are like other couples who arelooking at retirement living in a 55+ community.They want an active lifestyle in a neighborhoodwith people in a similar stage of life. You mightcall them tweens.

    Theyre not young couples with children.Theyre not old, either. They are somewhere in

    between youth and old age, some still working andothers looking at retirement. They dont want todeal with weeding and mowing and painting andshoveling snow. They might want to pack up andtake a cruise or travel to Europe whenever theylike.

    One of the charms of living at communitieslike Traditions of America is that they are

    maintenance free, with a lower stress,simpler lifestyle, says Nathan Jamesonof Traditions of America.

    In September, a presale event forTraditions of Americas newest locationin Lititz drew dozens of 55+ residents.

    The result was about 52 homespresold in Phase I of the development,which will be built this year.

    Traditions of America is basedin Radnor, and has built retirementcommunities in Pennsylvania, NewJersey and Delaware, including a 55+community in Mount Joy.

    The Lititz location in WarwickTownship is situated near Heart ofLancaster Hospital and will feature244 residences on 60 acres, with 172singles and 72 duplexes. The Traditionsof America development will have a7,800-square-foot clubhouse with tnessfacilities, a business center and a sports

    bar inside and a three-season heatedswimming pool outside.

    There also will be extensive walking trails, atennis court and a pickle ball court, says Jameson,adding that other active lifestyle amenities include

    a network of trails that connect to existing pathsin Warwick Township, for a two-mile walk todowntown Lititz.

    Single homes start at $264,900, the base priceof the two-bedroom, two-bath William Penn, with1,274 square feet on the rst oor. The homesare designed for rst-oor living with an optionalsecond-oor nished loft.

    There are regulations for age-restrictedcommunities like Traditions of America. Eighty

    percent of the homes must have at least oneresident 55 and over. Everyone in the community

    must be at least 19 years of age. There are noissues with having children visit or even spend thenight.

    Many of our residents have grandchildren, andlove to have their grandchildren visit or stay over,says Jameson. Thats not a problem.

    As Jameson points out, the idea is to provide thekind of lifestyle that people over 55 are lookingfor, namely downsized homes without a lot of

    Downsizing, but not slowing down Popularity of 55+ communities is growing here

    This is the entrance to Traditions of America at Mount Joy.

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    OUR LANCASTER COUNTY LANCASTER, PA COMMUNITIES FEBRUARY 23, 2014 31

    One Masonic Drive, Elizabethtown, PA | 717-367-1121 |

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    unneeded bedrooms, easy-to-maintain constructionand the reduction of yard work and snow removal.

    The Diamontes are looking at Traditions ofAmerica as well as other 55+ communities inLancaster County. One of those is Home TowneSquare, which is located just west of Ephrata, a few

    blocks off Route 322.

    Home Towne Square features a unique Arts &Crafts-style design for new homes that have an old-fashioned appeal. The designs include one-story andtwo-story homes, with convenient rst-oor suites.There are also walking and biking trails and a privatecommunity clubhouse.

    Another 55+ community is Village Grande atMillers Run in Lancaster, which is an adult lifestyleneighborhood that has a country village design. Thereis an English garden with traditional landscaping witharbors and benches. There is a community clubhousewith a card room, billiards room, lounge, library and

    tness center. Outdoors, there is a swimming pool,bocce ball court and tennis court.

    People who are considering 55+ living have manychoices, and based on the popularity of the recent

    presale of Traditions of America, its a option withappeal for those who want a neighborhood withresidents who are in the same stage of life.

    Laura KnowlesCorrespondent The clubhouse and pool at Traditions of America is shown.

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    32 FEBRUARY 23, 2014 COMMUNITIES OUR LANCASTER COUNTY L