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WWW.ROULARTAMEDIA.BE
OUR
PREMIUM
AUDIENCESONLINE 2018
Monthly figures : April
Last update : 02-07-18
WWW.ROULARTAMEDIA.BE
FACTS & FIGURESCIM Internet Survey
Overview
National website
News Knack.be, Levif.be
Business Trends.be
Technology Datanews.be
50+ Plusmagazine.be
Lifestyle Weekend.be
Sport Sportmagazine.be
Women Key facts
Libelle.be, Femmesdaujourdhui.be
Flair.be
Feeling.be, Gael.be
WWW.ROULARTAMEDIA.BE
NATIONALWEBSITE
WWW.ROULARTAMEDIA.BE
FACTS & FIGURESKNACK.BE/LEVIF.BE
SECTIONS
THE NEWS, BUSINESS & LIFESTYLE websites
of Roularta Media group
ONE NEWSSITEDivided in different sections
SUBSCRIBER’S BENEFITSFree Knack.be/levif.be account to
manage newsletters & subscribers
services
WWW.ROULARTAMEDIA.BE
FACTS & FIGURESKNACK.BE/LEVIF.BE
SECTIONS
THE NEWS, BUSINESS & LIFESTYLE websites
of Roularta Media group
ONE NEWSSITEDivided in different sections
SUBSCRIBER’S BENEFITSFree Knack.be/levif.be account to
manage newsletters & subscribers
services
WWW.ROULARTAMEDIA.BE
FACTS & FIGURESKNACK.BE/LEVIF.BE
SECTIONS
NEWS
TRENDS
DATANEWS
PLUS
WEEKEND
SPORT
CONSTRUCTION
RENOVATION
WWW.ROULARTAMEDIA.BE
FACTS & FIGURESKNACK.BE/LEVIF.BE
KEY FIGURES
Real Users 1.581.879 1.014.845 269.623 874.283
Visits 6.538.823 3.193.633 731.798 2.613.392
Page Views 15.929.244 9.764.906 1.627.158 4.537.180
Source: CIM Internet Study – March 2018
WWW.ROULARTAMEDIA.BE
FACTS & FIGURES
18-44 Men
Active Higher educated
Social groups 1-2 Social groups 1-4
Dutch-speaking Executive
KNACK.BE/LEVIF.BE
PROFILE ALL DEVICES
44,5% 66,1%
61,1% 56,1%
44,7% 70,2%
69,9% 13,2%
Source: CIM Internet Study – Average from February 2018 to April 2018 – profile on pageviews
WWW.ROULARTAMEDIA.BE
FACTS & FIGURESKNACK.BE/LEVIF.BE
PROFILE PER DEVICE
18-44 46,1% 34,3% 46,1%
Active 62,3% 58,6% 62,3%
SG1-2 46,5% 38,0% 46,5%
Dutch 69,8% 70,1% 69,8%
Men 65,5% 56,1% 65,5%
Higher
educated 57,8% 56,5% 57,8%
SG 1-4 72,9% 61,6% 72,9%
Executive 11,7% 17,2% 11,7%
Source: CIM Internet Study – Average from February 2018 to April 2018 – profile on pageviews
WWW.ROULARTAMEDIA.BE
FACTS & FIGURESKNACK.BE/LEVIF.BE
KEY FIGURES
0
5.000.000
10.000.000
15.000.000
20.000.000
25.000.000
30.000.000
35.000.000
40.000.000
45.000.000
Monthly evolution Net reach#
Visits
Pageviews
Source: CIM Internet Study 2015-2018
* July 2016 : Major change in the methodology
*
WWW.ROULARTAMEDIA.BE
FACTS & FIGURESKNACK.BE/LEVIF.BE
KEY FIGURES
0
500.000
1.000.000
1.500.000
2.000.000
2.500.000
Real Users – Monthly evolution per deviceAll devices
PC/Laptop
Smartphone
Tablet
Source: CIM Internet Study 2015-2018
* July 2016 : Major change in the methodology
*
WWW.ROULARTAMEDIA.BE
FACTS & FIGURESKNACK.BE/LEVIF.BE
KEY FIGURES
0
2.000.000
4.000.000
6.000.000
8.000.000
10.000.000
12.000.000
Visits – Monthly evolution per deviceAll devices
PC/Laptop
Smartphone
Tablet
Source: CIM Internet Study 2015-2018
* July 2016 : Major change in the methodology
*
WWW.ROULARTAMEDIA.BE
FACTS & FIGURESKNACK.BE/LEVIF.BE
KEY FIGURES
0
5.000.000
10.000.000
15.000.000
20.000.000
25.000.000
30.000.000
35.000.000
40.000.000
45.000.000
Page Views – Monthly evolution per deviceAll devices
PC/Laptop
Smartphone
Tablet
Source: CIM Internet Study 2015-2018
* July 2016 : Major change in the methodology
*
WWW.ROULARTAMEDIA.BE
FACTS & FIGURESKNACK.BE/LEVIF.BE
KEY FIGURES
0
200.000
400.000
600.000
800.000
1.000.000
1.200.000
1.400.000
1.600.000 Evolution – Net Reach Knack/Levif - News Knack/Levif - Weekend Knack/Levif - Trends
Knack/Levif - Data News Knack/Levif - Plusmagazine Knack/Levif - Sportmagazine
Knack/Levif - ikgabouwen
Source: CIM Internet Study 2015-2018
* July 2016 : Major change in the methodology
WWW.ROULARTAMEDIA.BE
FACTS & FIGURESKNACK.BE/LEVIF.BE
KEY FIGURES
0
1.000.000
2.000.000
3.000.000
4.000.000
5.000.000
6.000.000
7.000.000
8.000.000 Evolution – Visits Knack/Levif - News Knack/Levif - Weekend Knack/Levif - Trends
Knack/Levif - Data News Knack/Levif - Plusmagazine Knack/Levif - Sportmagazine
Knack/Levif - ikgabouwen
Source: CIM Internet Study 2015-2018
* July 2016 : Major change in the methodology
WWW.ROULARTAMEDIA.BE
FACTS & FIGURESKNACK.BE/LEVIF.BE
KEY FIGURES
0
5.000.000
10.000.000
15.000.000
20.000.000
25.000.000 Evolution – Page Views Knack/Levif - News Knack/Levif - Weekend Knack/Levif - Trends
Knack/Levif - Data News Knack/Levif - Plusmagazine Knack/Levif - Sportmagazine
Knack/Levif - ikgabouwen
Source: CIM Internet Study 2015-2018
* July 2016 : Major change in the methodology
WWW.ROULARTAMEDIA.BE
FACTS & FIGURESKNACK.BE/LEVIF.BE
FIGURES VS TOP 10 NEWSSITES
# Site Reach %
1 26,9%
2 25,9%
3 17,2%
4 14,2%
5 14,0%
6 12,3%
7 12,1%
8 11,6%
9 11,2%
10 11,1%
Total Universe 12+ : 9.614.000
TOP 10 NEWS WEBSITES
Source: CIM Internet Study – Average from February 2018 to April 2018 – Base : 12+
WWW.ROULARTAMEDIA.BE
FACTS & FIGURESKNACK.BE/LEVIF.BE
FIGURES VS TOP 10 NEWSSITES
# Site Reach %
1 46,5%
2 45,1%
3 24,0%
4 20,5%
5 20,4%
6 17,1%
7 13,5%
8 8,0%
9 5,1%
10 1,0%
Total Universe 12+ North : 5.368.847
TOP 10 NEWS WEBSITES
Source: CIM Internet Study – Average from February 2018 to April 2018 – Base : Dutch speaking
WWW.ROULARTAMEDIA.BE
FACTS & FIGURES
275.609
833.910
Exclusive reach Knack.be
Duplication withNieuwsblad.be
KNACK.BE/LEVIF.BE
EXCLUSIVE SURFERS & DUPLICATION (1/2)
270.705
838.814
Exclusive reach Knack.be
Duplication with HLN.be
534.056575.463
Exclusive reach Knack.be
Duplication withDeStandaard.be
48% 24%
48% of the Knack.be surfers
do not surf on DeStandaard.be
658.940
450.579
Exclusive reach Knack.be
Duplication withDeMorgen.be
59%
59% of the Knack.be surfers
do not surf on DeMorgen.be
Source: CIM Internet Study – Average from February 2018 to April 2018 – Base : Dutch speaking
24% of the Knack.be surfers
do not surf on HLN.be
245
25% of the Knack.be surfers
do not surf on Nieuwsblad.be
WWW.ROULARTAMEDIA.BE
FACTS & FIGURESKNACK.BE/LEVIF.BE
EXCLUSIVE SURFERS & DUPLICATION (2/2)
826.713
282.806
Exclusive reachKnack.be
Duplication withBelangVanLimburg
75%654.657
454.862
Exclusive reach Knack.be
Duplication withGazetVanAntwerpen.be
59%
59% of the Knack.be surfers
do not surf on GazetVanAnwerpen.be
75% of the Knack.be surfers
do not surf on BvL.be
Source: CIM Internet Study – Average from February 2018 to April 2018 – Base : Dutch speaking
WWW.ROULARTAMEDIA.BE
FACTS & FIGURESKNACK.BE/LEVIF.BE
FIGURES VS TOP 10 NEWSSITES
# Site Reach %
1 31,1%
2 27,2%
3 27,0%
4 24,7%
5 24,2%
6 18,4%
7 18,0%
8 15,8%
9 13,1%
10 2,0%
Total Universe 12+ South : 4.245.153
TOP 10 NEWS WEBSITES
Source: CIM Internet Study – Average from February 2018 to April 2018 – Base : French speaking
WWW.ROULARTAMEDIA.BE
FACTS & FIGURESKNACK.BE/LEVIF.BE
EXCLUSIVE SURFERS & DUPLICATION (1/2)
200.607
361.886
Exclusive reachLeVif.be
Duplication withRTBF.be
255.834
306.659Exclusive reachLeVif.be
Duplication withRTL
289.272273.221 Exclusive reach
LeVif.be
Duplication withLaLibre.be
51% 45%
51% of the LeVif.be surfers
do not surf on LaLibre.be
234.788
327.705
Exclusive reachLeVif.be
Duplication withLeSoir.be
42%
42% of the LeVif.be surfers
do not surf on LeSoir.be
45% of the LeVif.be surfers
do not surf on RTL.be
36%
36% of the LeVif.be surfers
do not surf on RTBF.be
Source: CIM Internet Study – Average from February 2018 to April 2018 – Base : Dutch speaking
WWW.ROULARTAMEDIA.BE
FACTS & FIGURESKNACK.BE/LEVIF.BE
EXCLUSIVE SURFERS & DUPLICATION (2/2)
334.228
228.265
Exclusive reachLeVif.be
Duplication withLavenir.net
251.967
310.526Exclusive reachLeVif.be
Duplication withDH.be
45% 59%
45% of the LeVif.be surfers
do not surf on DH.be
343.285
219.208
Exclusive reachLeVif.be
Duplication with7/7.be
61%
61% of the LeVif.be surfers
do not surf on 7sur7.be
59% of the LeVif.be surfers
do not surf on Lavenir.net
254.255
308.238Exclusive reachLeVif.be
Duplication withSudinfo.be
45%
45% of the LeVif.be surfers
do not surf on Sudinfo.be
Source: CIM Internet Study – Average from February 2018 to April 2018 – Base : Dutch speaking
WWW.ROULARTAMEDIA.BE
NEWS
WWW.ROULARTAMEDIA.BE
FACTS & FIGURESKNACK.BE/LEVIF.BE NEWS
WWW.ROULARTAMEDIA.BE
FACTS & FIGURESKNACK.BE/LEVIF.BE NEWS
KEY FIGURES
Real Users 821.595 422.640 114.513 447.734
Visits 2.988.472 1.271.315 354.056 1.363.101
Page Views 5.486.986 2.757.144 652.614 2.077.228
Source: CIM Internet Study – April 2018
WWW.ROULARTAMEDIA.BE
FACTS & FIGURES
18-44 Men
Active Higher educated
Social groups 1-2 Social groups 1-4
Dutch-speaking Executive
KNACK.BE/LEVIF.BE NEWS
PROFILE ALL DEVICES
35,4% 63,2%
56,9% 63,0%
43,7% 73,2%
59,8% 13,6%
Source: CIM Internet Study – Average from February 2018 to April 2018 – profile on pageviews
WWW.ROULARTAMEDIA.BE
FACTS & FIGURESKNACK.BE/LEVIF.BE NEWS
PROFILE PER DEVICE
18-44 36,7% 29,7% 35,5%
Active 53,2% 51,1% 63,9%
SG1-2 45,6% 34,0% 44,4%
Dutch 57,5% 63,4% 61,7%
Men 64,4% 44,9% 67,6%
Higher
educated 68,4% 58,0% 57,0%
SG 1-4 78,2% 58,0% 71,1%
Executive 13,2% 12,0% 14,6%
Source: CIM Internet Study – Average from February 2018 to April 2018 – profile on pageviews
WWW.ROULARTAMEDIA.BE
BUSINESS
WWW.ROULARTAMEDIA.BE
FACTS & FIGURESTRENDS.BE
WWW.ROULARTAMEDIA.BE
FACTS & FIGURESTRENDS.BE
KEY FIGURES
Real Users 740.304 501.440 75.831 252.651
Visits 1.850.055 1.168.491 152.881 528.683
Page Views 6.065.380 4.519.066 390.436 1.155.878
Source: CIM Internet Study – April 2018
WWW.ROULARTAMEDIA.BE
FACTS & FIGURES
18-44 Men
Active Higher educated
Social groups 1-2 Social groups 1-4
Dutch-speaking Executive
TRENDS.BE
PROFILE ALL DEVICES
55,7% 77,2%
65,2% 52,7%
49,2% 69,9%
72,1% 13,9%
Source: CIM Internet Study – Average from February 2018 to April 2018 – profile on pageviews
WWW.ROULARTAMEDIA.BE
FACTS & FIGURESTRENDS.BE
PROFILE PER DEVICE
18-44 57,9% 26,4% 56,4%
Active 69,7% 62,0% 49,3%
SG1-2 50,5% 44,0% 46,3%
Dutch 73,3% 75,3% 66,4%
Men 73,5% 79,2% 90,1%
Higher
educated 52,6% 64,2% 49,2%
SG 1-4 72,2% 63,9% 63,1%
Executive 11,0% 31,4% 19,2%
Source: CIM Internet Study – Average from February 2018 to April 2018 – profile on pageviews
WWW.ROULARTAMEDIA.BE
FACTS & FIGURESTRENDS.BE
MAPPING
Knack/Levif - Trends
HLN.be - Geld
De Standaard - Biz
De TijdLe Soir - News Finance and Economy
L'Echo
Nieuwsblad - Nieuwsblad Biz
7sur7.be - Finance
100
120
140
160
180
200
220
240
0 20.000 40.000 60.000 80.000 100.000 120.000
Sele
cti
vit
y (
net)
Net reach #
Target group : Executives Device : All platforms
Source: CIM Internet Study – Average from February 2018 to April 2018
WWW.ROULARTAMEDIA.BE
FACTS & FIGURESTRENDS.BE
EXCLUSIVE SURFERS & DUPLICATION
597.119
186.969
Exclusive reachTrends.be
Duplication withDe Standaard Biz
729.763
54.325
Exclusive reachTrends.be
Duplication withLe Soir Economy
619.061
165.027
Exclusive reachTrends.be
Duplication withDe Tijd/L'Echo
79%
93%
76%
93% of the Trends.be surfers
do not surf onLe Soir Economy
79% of the Trends.be surfers
do not surf on DeTijd/L’Echo
76% of the Trends.be surfers
do not surf onDe Standaard Biz
Source: CIM Internet Study – Average from February 2018 to April 2018 – Base : Dutch speaking
WWW.ROULARTAMEDIA.BE
TECHNOLOGY
WWW.ROULARTAMEDIA.BE
FACTS & FIGURESDATANEWS.BE
WWW.ROULARTAMEDIA.BE
FACTS & FIGURESDATANEWS.BE
KEY FIGURES
Real Users 122.049 61.652 12.311 49.678
Visits 226.410 123.396 18.127 84.887
Page Views 371.134 224.075 26.745 120.314
Source: CIM Internet Study – April 2018
WWW.ROULARTAMEDIA.BE
FACTS & FIGURES
18-44 Men
Active Higher educated
Social groups 1-2 Social groups 1-4
Dutch-speaking Executive
DATANEWS.BE
PROFILE ALL DEVICES
51,7% 79,8%
74,2% 67,4%
52,7% 72,3%
82,0% 15,4%
Source: CIM Internet Study – Average from February 2018 to April 2018 – profile on pageviews
WWW.ROULARTAMEDIA.BE
FACTS & FIGURESDATANEWS.BE
PROFILE PER DEVICE
18-44 56,1% 17,0% 51,3%
Active 75,9% 60,5% 74,1%
SG1-2 54,8% 40,7% 51,4%
Dutch 82,0% 66,7% 85,1%
Men 80,7% 89,4% 76,2%
Higher
educated 75,0% 45,2% 58,6%
SG 1-4 73,9% 59,2% 72,2%
Executive 14,3% 24,8% 15,4%
Source: CIM Internet Study – Average from February 2018 to April 2018 – profile on pageviews
WWW.ROULARTAMEDIA.BE
FACTS & FIGURESDATANEWS.BE
MAPPING
Le Soir - ICT
Tweakers.net
Knack/Levif - Data News
100
120
140
160
180
200
220
240
0 5.000 10.000 15.000 20.000 25.000 30.000 35.000 40.000 45.000
Sele
cti
vit
y (
net)
Net reach #
Target group : Executives Device : All platforms
Source: CIM Internet Study – Average from February 2018 to April 2018
WWW.ROULARTAMEDIA.BE
FACTS & FIGURESDATANEWS.BE
EXCLUSIVE SURFERS & DUPLICATION
123.687
26.701
Exclusive reachDataNews
Duplication withTweakers.net
138.406
11.982
Exclusive reachDataNews
Duplication withLe Soir ICT
92% 82%
82% of the DataNews surfers
do not surf on Tweakers.net
92% of the DataNews.be surfers
do not surf on Le Soir ICT
Source: CIM Internet Study – Average from February 2018 to April 2018 – Base : Dutch speaking
WWW.ROULARTAMEDIA.BE
50+
WWW.ROULARTAMEDIA.BE
FACTS & FIGURESPLUSMAGAZINE.BE
WWW.ROULARTAMEDIA.BE
FACTS & FIGURESPLUSMAGAZINE.BE
KEY FIGURES
Real Users 121.928 81.015 21.364 22.245
Visits 174.461 111.580 30.649 32.232
Page Views 324.111 216.682 51.308 56.121
Source: CIM Internet Study – April 2018
WWW.ROULARTAMEDIA.BE
FACTS & FIGURES
50 + Women
Active Higher educated
Social groups 1-2 Social groups 1-4
Dutch-speaking Grandparent
PLUSMAGAZINE.BE
PROFILE ALL DEVICES
67,5% 67,4%
45,7% 45,9%
28,0% 57,5%
59,2% 33,2%
Source: CIM Internet Study – Average from February 2018 to April 2018 – profile on pageviews
WWW.ROULARTAMEDIA.BE
FACTS & FIGURESPLUSMAGAZINE.BE
PROFILE PER DEVICE
Source: CIM Internet Study – Average from February 2018 to April 2018 – profile on pageviews
50+ 75,9% 67,8% 75,9%
Active 40,7% 53,8% 40,7%
SG1-2 26,4% 38,0% 26,4%
Dutch 65,5% 66,5% 65,5%
Women 67,5% 57,0% 67,5%
Higher
educated 48,8% 55,4% 48,8%
SG 1-4 60,3% 65,6% 60,3%
Grand-
parent 42,9% 23,5% 42,9%
WWW.ROULARTAMEDIA.BE
LIFESTYLE
WWW.ROULARTAMEDIA.BE
FACTS & FIGURESWEEKEND.BE
WWW.ROULARTAMEDIA.BE
FACTS & FIGURESWEEKEND.BE
KEY FIGURES
Real Users 330.388 180.732 50.950 129.670
Visits 592.302 289.936 86.530 215.836
Page Views 1.606.902 980.504 241.761 384.637
Source: CIM Internet Study – April 2018
WWW.ROULARTAMEDIA.BE
FACTS & FIGURES
18-44 Women
Active Higher educated
Social groups 1-2 Social groups 1-4
Dutch-speaking Executive
WEEKEND.BE
PROFILE ALL DEVICES
34,9% 63,6%
56,9% 63,2%
48,3% 75,4%
66,6% 13,4%
Source: CIM Internet Study – Average from February 2018 to April 2018 – profile on pageviews
WWW.ROULARTAMEDIA.BE
FACTS & FIGURESWEEKEND.BE
PROFILE PER DEVICE
Source: CIM Internet Study – Average from February 2018 to April 2018 – profile on pageviews
18-44 31,1% 35,4% 44,5%
Active 53,5% 53,9% 68,3%
SG1-2 47,9% 46,9% 50,2%
Dutch 60,4% 63,2% 85,3%
Women 64,5% 69,9% 57,1%
Higher
educated 67,3% 57,5% 56,1%
SG 1-4 78,6% 62,4% 75,3%
Executive 14,0% 9,4% 14,5%
WWW.ROULARTAMEDIA.BE
FACTS & FIGURESWEEKEND.BE
SECTIONS
Nieuwsblad - Nieuwsblad LifestyleHLN.be - Nina
FlairFlair National
De Standaard - Lifestyle
Libelle/Femmes_dAujourdhLibelle
Libelle/Femmes_dAujourdhui
Knack/Levif - Weekend
Libelle/Femmes_dAujourdhui_Libelle
Gazet van Antwerpen -Lifestyle
Goed Gevoel
auFeminin.be
Gael/Feeling
Het Belang van Limburg -Lifestyle
Gael/Feeling - FeelingFlair - FR
L'Avenir.net - Lifestyle
7sur7.be - NinaLibelle/Femmes_dAujourdhui_Femmes_dAujourdhui
HLN.be Nina
Gael/Feeling - Gael
Flair - Fashionista
MarieClaire.be
100
120
140
160
180
200
220
0 100.000 200.000 300.000 400.000 500.000 600.000 700.000
Sele
cti
vit
y (
net)
Net reach #
Target group : Education High Device : All platforms
Source: CIM Internet Study – Average from February 2018 to April 2018 – profile on pageviews
WWW.ROULARTAMEDIA.BE
FACTS & FIGURES
192.026
152.036Exclusive reachWeekend.be
Duplication withNieuwsbladLifestyle
WEEKEND.BE
EXCLUSIVE SURFERS & DUPLICATION (1/3)
56% of the Weekend.be surfers
do not surf on Nieuwsblad.be Lifestyle
254.542
89.520
Exclusive reachWeekend.be
Duplication withFlair.be
223.753
120.309
Exclusive reachWeekend.be
Duplication withHLN.be Nina
65%
56%
74%
65% of the Weekend.be surfers
do not surf on HLN.be Nina
74% of the Weekend.be surfers
do not surf on Flair.be
328.277
15.785
Exclusive reachWeekend.be
Duplication withAu Féminin.be
95%
95% of the Weekend.be surfers
do not surf on Au Féminin.be
Source: CIM Internet Study – Average from February 2018 to April 2018 – Base : Dutch speaking
WWW.ROULARTAMEDIA.BE
FACTS & FIGURES
328.656
15.406
Exclusive reachWeekend.be
Duplication withElle.be
WEEKEND.BE
EXCLUSIVE SURFERS & DUPLICATION (2/3)
246.562
97.500
Exclusive reachWeekend.be
Duplication withDe StandaardLifestyle
72%
72% of the Weekend.be surfers
do not surf on De Standaard Lifestyle.be
296.854
47.208
Exclusive reachWeekend.be
Duplication withFeeling
86% of the Weekend.be surfers
do not surf on Feeling.be
86%
339.329
4.733
Exclusive reachWeekend.be
Duplication withMarie-Claire
99%
99% of the Weekend.be surfers
do not surf on MarieClaire.be
96%
96% of the Weekend.be surfers
do not surf on Elle.be
Source: CIM Internet Study – Average from February 2018 to April 2018 – Base : Dutch speaking
WWW.ROULARTAMEDIA.BE
FACTS & FIGURESWEEKEND.BE
EXCLUSIVE SURFERS & DUPLICATION (3/3)
334.821
9.241
Exclusive reachWeekend.be
Duplication withFemmesd'Aujourdhui
97%
97% of the Weekend.be surfers
do not surf on Femmes d'Aujourd'hui.be
Source: CIM Internet Study – Average from February 2018 to April 2018 – Base : Dutch speaking
275.742
68.320
Exclusive reachWeekend.be
Duplication withLibelle
80%
80% of the Weekend.be surfers
do not surf on Libelle.be
333.291
10.771
Exclusive reachWeekend.be
Duplication withGael
97%
97% of the Weekend.be surfers
do not surf on Gael.be
WWW.ROULARTAMEDIA.BE
SPORT
WWW.ROULARTAMEDIA.BE
FACTS & FIGURESSPORTMAGAZINE.BE
WWW.ROULARTAMEDIA.BE
FACTS & FIGURESSPORTMAGAZINE.BE
KEY FIGURES
Real Users 87.067 38.955 9.515 38.711
Visits 143.276 65.365 14.020 63.891
Page Views 223.937 117.909 22.186 83.842
Source: CIM Internet Study – April 2018
WWW.ROULARTAMEDIA.BE
FACTS & FIGURES
18-44 Men
Active Higher educated
Social groups 1-2 Social groups 1-4
Dutch-speaking Executive
SPORTMAGAZINE.BE
PROFILE ALL DEVICES
40,9% 81,5%
56,6% 57,1%
36,5% 64,3%
68,0% 10,7%
Source: CIM Internet Study – Average from February 2018 to April 2018 – profile on pageviews
WWW.ROULARTAMEDIA.BE
FACTS & FIGURESSPORTMAGAZINE.BE
PROFILE PER DEVICE
18-44 33,7% 32,9% 53,3%
Active 55,8% 54,7% 58,2%
SG1-2 34,6% 29,1% 41,2%
Dutch 64,0% 56,8% 76,8%
Men 85,2% 74,6% 78,2%
Higher
educated 54,5% 43,2% 64,5%
SG 1-4 68,3% 62,7% 59,0%
Executive 13,1% 11,9% 6,9%
Source: CIM Internet Study – Average from February 2018 to April 2018 – profile on pageviews
WWW.ROULARTAMEDIA.BE
FACTS & FIGURESSPORTMAGAZINE.BE
MAPPING
Nieuwsblad - Nieuwsblad Sportwereld
HLN.be - Sport
Sporza
RTBF.be - SportVoetbalkrant/Walfoot
Sport.be
Gazet van Antwerpen -Sport
De Standaard - Sport
Skynet - Sport
Sudinfo - Sport
Het Belang van Limburg -Sport
Le Soir - Sport
L'Avenir.net - Sport
7sur7.be - Sports
Knack/Levif - Sportmagazine
Le Soir - Sport
VTM - Sport
RTL.be - Sport
100
110
120
130
140
150
160
170
180
190
0 100.000 200.000 300.000 400.000 500.000 600.000 700.000 800.000 900.000
Sele
cti
vit
y (
net)
Net reach #
Target group : Men Device : All platforms
Source: CIM Internet Study – February 2018 to April 2018 – profile on pageviews
WWW.ROULARTAMEDIA.BE
FACTS & FIGURESSPORTMAGAZINE.BE
EXCLUSIVE SURFERS & DUPLICATION (1/3)
46.99648.368Exclusive reachSportmagazine.be
Duplication withSporza
48.80546.559Exclusive reachSportmagazine.be
Duplication withHLN.be - Sport
44.97150.393
Exclusive reachSportMagazine.be
Duplication withNieuwsbladSportwereld
47%
51%
49%
51% of the SportMagazine.be surfers
do not surf on HLN.be - Sport
47% of the SportMagazine.be surfers
do not surf on Nieuwsblad.be Sportwereld
49% of the SportMagazine.be surfers
do not surf on Sporza.be
75.039
20.325
Exclusive reachSportmagazine.be
Duplication withSport.be
79%
79% of the SportMagazine.be surfers
do not surf on Sport.be
Source: CIM Internet Study – Average from February 2018 to April 2018 – Base : Dutch speaking
WWW.ROULARTAMEDIA.BE
FACTS & FIGURESSPORTMAGAZINE.BE
EXCLUSIVE SURFERS & DUPLICATION (2/3)
73.798
21.566
Exclusive reachSportmagazine.be
Duplication withGazet vanAntwerpen - Sport
72.525
22.839
Exclusive reachSportmagazine.be
Duplication withDe Standaard -Sport
76%77%
76% of the SportMagazine.be surfers
do not surf on De Standaard.be- Sport
77% of the SportMagazine.be surfers
do not surf on Gazet v. Antwerpen.be - Sport
80.658
14.706
Exclusive reachSportmagazine.be
Duplication withHet Belang vanLimburg - Sport
85%
85% of the SportMagazine.be surfers
do not surf on Belang van Limburg.be - Sport
88.713
6.651
Exclusive reachSportMagazine.be
Duplication withAvenir.be - Sport
93%
93% of the SportMagazine.be surfers
do not surf on Avenir.be - Sport
Source: CIM Internet Study – Average from February 2018 to April 2018 – Base : Dutch speaking
WWW.ROULARTAMEDIA.BE
FACTS & FIGURESSPORTMAGAZINE.BE
SECTIONS
86.506
8.858
Exclusive reachSportmagazine.be
Duplication withSudinfo.be - Sport
91%
91% of the SportMagazine.be surfers
do not surf onSurdinfo.be - Sport
91.076
4.288
Exclusive reachSportmagazine.be
Duplication with7sur7.be - Sport
96%
96% of the SportMagazine.be surfers
do not surf on 7sur7.be - Sport
77.437
17.927
Exclusive reachSportMagazine.be
Duplication withRTBF.be - Sport
81%
81% of the SportMagazine.be surfers
do not surf on RTBF.be - Sport
86.743
8.621
Exclusive reachSportmagazine.be
Duplication withLe Soir - Sport
91%
91% of the SportMagazine.be surfers
do not surf on Le Soir - Sport
Source: CIM Internet Study – Average from February 2018 to April 2018 – Base : Dutch speaking
WWW.ROULARTAMEDIA.BE
Special Women
WWW.ROULARTAMEDIA.BE
FACTS & FIGURESKNACK.BE/LEVIF.BE
SECTIONS
Femmes
d’Aujour’hui
Libelle
Flair
Feeling
Gael
WWW.ROULARTAMEDIA.BE
FACTS & FIGURESKNACK.BE/LEVIF.BE
KEY FIGURES
0
100.000
200.000
300.000
400.000
500.000
600.000
700.000
800.000
900.000
1.000.000
January 2018 Février Mars Avril
Evolution – Net ReachFlair Gael/Feeling Libelle/Femmes_dAujourdhui
Source: CIM Internet Study 2015-2018
* July 2016 : Major change in the methodology
WWW.ROULARTAMEDIA.BE
FACTS & FIGURESKNACK.BE/LEVIF.BE
KEY FIGURES
0
500.000
1.000.000
1.500.000
2.000.000
2.500.000
3.000.000
3.500.000
4.000.000
4.500.000
5.000.000
January 2018 February March April
Evolution – VisitsFlair Gael/Feeling Libelle/Femmes_dAujourdhui
Source: CIM Internet Study 2015-2018
* July 2016 : Major change in the methodology
WWW.ROULARTAMEDIA.BE
FACTS & FIGURESKNACK.BE/LEVIF.BE
KEY FIGURES
0
1.000.000
2.000.000
3.000.000
4.000.000
5.000.000
6.000.000
7.000.000
January 2018 February March April
Evolution – Page ViewsKnack/Levif Knack/Levif - News Knack/Levif - Weekend
Source: CIM Internet Study 2015-2018
* July 2016 : Major change in the methodology
WWW.ROULARTAMEDIA.BE
FACTS & FIGURESLIBELLE/FEMMES D’AUJOURD’HUI.be
WWW.ROULARTAMEDIA.BE
FACTS & FIGURESLIBELLE/FEMMES D’AUJOURD’HUI.be
KEY FIGURES
Real Users 512.072 207.571 94.623 321.186
Visits 1.265.191 370.692 186.645 707.854
Page Views 3.117.515 1.147.424 523.905 1.446.186
Source: CIM Internet Study – March 2018
WWW.ROULARTAMEDIA.BE
FACTS & FIGURES
18-44 Women
Active Higher educated
Social groups 1-2 Social groups 1-4
Dutch-speaking Executive
49,5% 88,3%
62,5% 45,7%
34,7% 58,8%
80,5% 6,0%
Source: CIM Internet Study – Average from February 2018 to April 2018 – profile on pageviews
LIBELLE/FEMMES D’AUJOURD’HUI.be
PROFILE ALL DEVICES
WWW.ROULARTAMEDIA.BE
FACTS & FIGURES
Source: CIM Internet Study – Average from February 2018 to April 2018 – profile on pageviews
18-44 44,1% 27,7% 62,1%
Active 67,7% 43,2% 65,2%
SG1-2 36,3% 25,9% 36,5%
Dutch 77,0% 84,1% 82,2%
Women 84,3% 91,0% 90,7%
Higher
educated 42,8% 45,3% 48,4%
SG 1-4 63,1% 40,7% 61,8%
Executive 5,6% 8,0% 5,5%
LIBELLE/FEMMES D’AUJOURD’HUI.be
PROFILE ALL DEVICES
WWW.ROULARTAMEDIA.BE
FACTS & FIGURES
393.861
118.936
Exclusive reachLibelle/Femmes_dAujourdhui
308.748
204.049
Exclusive reachLibelle/Femmes_dAujourdhui
Duplication withFlair
60% 77%
60% of the Libelle/Femmes d’Aujourd’hui.be surfers
do not surf on Flair,be
77% of the Libelle/Femmes d’Aujourd’hui.be surfers
do not surf on Feeling/Gael.be
Source: CIM Internet Study – Average from February 2018 to April 2018 – Base : Dutch speaking
LIBELLE/FEMMES D’AUJOURD’HUI.be
WWW.ROULARTAMEDIA.BE
FACTS & FIGURESFLAIR.be
WWW.ROULARTAMEDIA.BE
FACTS & FIGURESFLAIR.be
KEY FIGURES
Real Users 799.921 241.099 72.344 669.468
Visits 3.755.768 553.996 144.039 3.057.733
Page Views 5.962.748 1.161.994 243.755 4.556.999
Source: CIM Internet Study – March 2018
WWW.ROULARTAMEDIA.BE
FACTS & FIGURES
18-44 Women
Active Higher educated
Social groups 1-2 Social groups 1-4
Dutch-speaking Executive
87,2% 89,7%
55,3% 45,7%
39,9% 60,6%
86,2% 4,1%
Source: CIM Internet Study – Average from February 2018 to April 2018 – profile on pageviews
FLAIR.be
PROFILE ALL DEVICES
WWW.ROULARTAMEDIA.BE
FACTS & FIGURES
Source: CIM Internet Study – Average from February 2018 to April 2018 – profile on pageviews
18-44 85,2% 86,4% 87,8%
Active 59,7% 56,3% 54,1%
SG1-2 47,3% 39,6% 38,0%
Dutch 83,9% 84,8% 86,9%
Women 84,7% 90,3% 91,0%
Higher
educated 56,3% 45,2% 42,9%
SG 1-4 66,4% 55,1% 59,4%
Executive 5,8% 6,1% 3,6%
FLAIR.be
PROFILE ALL DEVICES
WWW.ROULARTAMEDIA.BE
FACTS & FIGURESGAEL/FEELING.be
WWW.ROULARTAMEDIA.BE
FACTS & FIGURESGAEL/FEELING.be
KEY FIGURES
Real Users 255.422 83.599 31.190 172.296
Visits 625.528 146.013 64.883 414.632
Page Views 1.284.261 433.789 141.406 709.066
Source: CIM Internet Study – March 2018
WWW.ROULARTAMEDIA.BE
FACTS & FIGURES
18-44 Women
Active Higher educated
Social groups 1-2 Social groups 1-4
Dutch-speaking Executive
69,4% 88,4%
66,8% 49,9%
44,4% 65,8%
84,8% 4,9%
Source: CIM Internet Study – Average from February 2018 to April 2018 – profile on pageviews
GAEL/FEELING.be
PROFILE ALL DEVICES
WWW.ROULARTAMEDIA.BE
FACTS & FIGURES
Source: CIM Internet Study – Average from February 2018 to April 2018 – profile on pageviews
18-44 67,5% 39,1% 67,5%
Active 76,6% 59,3% 76,6%
SG1-2 53,5% 32,8% 53,5%
Dutch 71,9% 89,5% 71,9%
Women 84,2% 92,5% 84,2%
Higher
educated 56,2% 42,5% 56,2%
SG 1-4 76,9% 51,8% 76,9%
Executive 4,1% 10,0% 4,1%
GAEL/FEELING.be
PROFILE ALL DEVICES
WWW.ROULARTAMEDIA.BE
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