SUMMARY As the leader of our Social Media Marketing department at MTI, I spearheaded the task of diversifying our audience by successfully tapping into people outside the typical buyer demographic. This allowed us to increase all social media based sales by 1,602% since my start with the company in July 2014 to September 2016, (earning $5,495 in July 2014, compared to the $93,532 we generated in September 2016.)

SUCCESSFUL POSTS Yen Power Prediction Social Channel: Facebook Content: Video Reach: 52% of total audience (organic/unpaid) Views: 178% more views than average organic video Engagements: 156% more engagement compared to average organic video Click Rate: 14% click rate of those who viewed the video

Our goal for creating this post was to drive awareness to the a new offer. The copy creates urgency by explaining the large amount of money that could be made trading the Yen in a short amount of time. The post sent viewers to our new campaign landing page, where we captured their lead information.

Mentorship Monday Social Channel: Instagram Content: Photo Reach: 37% of total audience (organic/unpaid) Engagements: 105% increase in engagements compared to average organic post in the same month.

With the help of our Creative Branding Team, we designed a simple image that allowed us to insert a new quote each week. The goal of these posts is to increase brand awareness and overall reach, by inspiring our audience and motivating them to engage with the post.

Webinar Tease Social Channel: Facebook Content: Picture Reach: 37% of total audience (organic/unpaid) Engagement: 40% more engagements than the average organic image post. Leads: 7% of total leads generated by organic Facebook in July 2106 Cash value from lead generation: $840

The goal of this post was to obtain new leads by creating urgency for a special live webinar. The goal was achieved thanks to our targeting efforts and a new social based offer we created in conjunction with the Creative Branding team. Additional imagery of Josh, establishes authority and provokes people to sign up for our webinar.

Friday Freebie Social Channel: Twitter Content: Free offer Reach: 97% of total audience (organic/unpaid) Leads: Responsible for 50% of total Twitter leaders from July Cash value from lead generation: $168

We used a casual tone to give our audience a free offer with the goal of obtaining new leads. The conversational copy was short and precise to encourage urgency, Trader Tip Video - YouTube Social Channel: Youtube Content: Video Leads: 29% of total YouTube leads generated since January 2016 Cash value from lead generation: $2,496

The goal of this video was to increase social based sales and lead generation, and is our most successful video to date. We achieved this goal by providing quality content full of valuable take-away information. This created interest for people to download the eBook, resulting in future sales.

Trader Tip Video - Facebook Social Channel: Facebook Content: Video Reach: 36% of total audience (organic/unpaid) Generated $38,377.25 in profit since February 4th, 2016

Not to be confused with the video posted on Youtube, this video was organically posted on Facebook and is a great example of repurposing content. It’s important to optimize content

differently for different platforms to help decrease user friction, so we natively uploaded this video into Facebook. To date, this video accounts for 7% of all sales coming from Facebook, starting in January 2016 -- making it the one of the top performing post when it comes to sales and cash generation.