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A packaging project by Nawar Al-Mutlaq
Citation preview
Getting familiar with packaging..I started by researching books and websites that has ready templates for boxes that could pos-sibly serve the project. I started by trying dif-ferent kinds of paper to see how it goes.
Initial research
Initial thoughts
I am doing a package for Garango occasion. I am planning to do it as if it is a business that sells everything that has to do with Garango. I am categorizing my business into four categories, which are adults, teenagers, young boys and girls:For adults: 1- Package for clothing 2- Package for nuts and adults sweets For young boys: 1- Package for clothing 2- sweets for boys For young girls: 1- Package for clothing 2- Sweets for boys3- Accessories For teenagers: 1- sweets package 2- colorful, funky accessories For the new creative packages: 1- Packages for lollipops and modern sweets2- muffins 3- cupcakes 4- drinks I am planning to modernize Garango through the designs as well as the contents of the packages.
Research
Thinking
Mindmap
Owaiza: The traditional name given to little gifts
Graidat: The traditional name given to nuts
brooy: The traditional name given to nuts
Name choice
Mood Board
Audiance
Qatari Adults 25+ Adults such as mothers, fathers, grandparents, aunts or uncles.
Re-birthing Garango in the elderly is the concept of this project . Garango is a traditional annual occasion that is similar to Halloween. The aim is to keep the traditions alive through a modernized way of packaging, contents and wrapping solu-tions, considering new ideas to engage not only kids, but also adults .
Concept
Logotype elements
Logotype sketches
Logotype
Graphic Elements Research
Graphic Elements
Initial application
Initial application
Wrappers
Little Bottles Packages
Dates package
Wrappers
Drink Wrapper
Jar Wrapper
Qamr aldyn