Eat Healthy!Live Healthy!

pRO-organic

BUSINESS AREA• Agriculture• Food industry products

• the need of healthy food• low-key competition

Why organic food?

Target client

• urban population• parents• ages:25-50

ORGANIC FOOD, ANYONE?1. How often do you eat fresh vegetables?

a.every day67%

b.at least once a week20%

c.less than once a week13%

2. Do you think that the vegetables you can find in supermarkets are healthy?

a.yes25%

b.no75%

3. Do you know what organic food is? Explain it in your own words.

knew80%

did

not

know20%

Answers:• food which contains less

calories and chemicals than normal food

• healthy food• natural food, produced

without chemical substances

• food which contains a lot of vitamins

• good but very expensive food

4. Have you ever had the chance to buy organic food in Romania?

a.yes27%

b.no73%

5. Would you buy organic food produced in your own country if it had a lower price than the imported organic food?

a.yes80%

b.no20%

Strengths

• 100% natural

• Low-prices

• No local competition

Weaknesses• Refused by supermarkets

-> our shops• Large request

->expanding business

Advertising Plan

• Tv/Radio adds• Internet announcements• Banners,brochures,leaflets in nearby cities

Andra Maruță Eat Healthy!Live Healthy!

975.000-640.000

=335.000

Euro

Profit -> reinvesting for expanding business -> savings for -> any economic crisis drought any accident that could happen

Eat Healthy!Live Healthy!

• Cornea Georgiana• Cutean Paula• Toparceanu Maria• Voica Simona XII A