HPU PRSSA HPU PRSSA Information SessionInformation Session

Nido R. Qubein School of Communication

March 25th , 2010

*Reminder**Reminder*

Please fill out the information sheet at the back

So, What is PRSSA?So, What is PRSSA?

PRSSA is the Public Relations Student Society of America

Nearly 300 Chapters, more than 10,000 members

Public Relations Society of America

Nearly 30,000 members in all areas of the public relations industry

So, What is Public So, What is Public Relations?Relations?

Public relations helps an organization and its publics adapt mutually to each other.

In this definition, the essential functions of research, planning, communications and evaluation are implied. Key words are "organization," rather than the limiting implication of "company" or "business," and "publics," which recognizes that all organizations have multiple publics from which they must earn consent and support.

*According to PRSA

PRSSA Mission PRSSA Mission

•To serve our members by enhancing their knowledge of public relations and providing access to professional development opportunities

•To serve the public relations profession by helping to develop highly qualified, well-prepared professionals.

PRSSA encourages the following: PRSSA encourages the following:

•Awareness of an appropriate professional attitude

•Appreciation of Associate Membership in PRSA and eventual membership

•Understanding of current theories and procedures of the profession

•Appreciation of the highest ethical ideals and principles

So, what does this mean for you? So, what does this mean for you?

•Build your resume/network•Gain access to scholarships•Find job/internship opportunities•Attend national/regional conferences•Participate in national competitions•Access professional publications•Attend Professional Development Seminars

Professional Professional Development/Networking Development/Networking

Opportunities Opportunities April 1st Speaker Meeting at HPU – Stu Hothem, NASCAR Public Relations

April 13th “Does Social Media Make Sense for Your Organization”- Tar Heel PRSA Chapter Luncheon

Professional Development/Networking Professional Development/Networking Opportunities continued…Opportunities continued…

April 15th Career Panel Discussion at HPU

May 11th “Creating Emotional Connections Between Brands and Audiences”-Tar Heel

PRSA Chapter Luncheon

October 15-19th National Conference in Washington D.C.

PRSSA StructurePRSSA Structure• Chapters- Nearly 300 local chapters nationwide, led by

executive boards and associated with a local PRSA Chapter

• National Committee - The PRSSA National Committee is comprised of 14 student members, elected annually at the National Conference

• PRSSA Headquarters - The Society's headquarters office is located in New York City, under the direction of the PRSSA director and other support staff.

Affiliation with PRSAAffiliation with PRSA

•PRSA Associate Membership •As a graduate and member of PRSSA you have the opportunity to become an Associate Member of PRSA for only $60 per year. •Associate Membership can be held for only two years and at the special rate.

•PRSA Relationship Building •Each PRSSA chapter has a parent PRSA chapter. •As a member you have the opportunity to be invited to PRSA events, including monthly luncheons and meetings, at a reduced cost. •World of networking and learning.

Now it’s time to meet the Now it’s time to meet the HPU PRSSA Executive Board HPU PRSSA Executive Board

Alaina Farrish - PresidentKimberly Mannino - Vice PresidentHarris Walker – National Liaison

Christina Wills - TreasurerJulie Hershkowitz – SecretaryVanessa Hansen – Publicity

John Luecke, APR- Faculty Advisor

Time to NETWORK!Time to NETWORK!

NETWORKING is the Name of the NETWORKING is the Name of the Game!Game!

If you aren’t constantly meeting new people, you close yourself off from new business.

Take a few minutes and introduce yourself to as many people in the room as you possibly can.

One great tip for remembering people is to learn their name then learn at least two things about them that you’ll be able to associate with that name and face.

Take a few minutes, starting now!

Do you have any Questions for us?

Don’t forget to join the HPU PRSSA Chapter Fan Page on Facebook for important organizational

updates and announcements!

April 1April 1stst MeetingMeeting•Stu Hothem, Senior Manager for Public Relations Services, NASCAR

•Speaking about the emerging use of social media in the public relations field

7 P.M – 7 P.M – Norton 381Norton 381