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Pacific Life Pac-10 Tournament/AEG LIVE Online and Print Campaign

DMA: Los Angeles Project Manager: Jon Bookatzjon.bookatz@campuscircle.net

Overview of Campaign

• Campus Circle promoted the 2011Pacific Life Pac-10 Tournament bydoing the following:

• Utilizing Campus Circle’sonline/print/editorial assets

• Online Sweepstakes

• Dedicated HTML email

Print Advertising Placements

• Campus Circle placed aprint ad in our publicationfor one week - Los AngelesDMA. These placementsincluded:

• 1/4 page / (b/w) ad

• Circulation: 30,000• Readership: 90,000

• Distribution: Retail outletsand schools in Los Angeles

1/4 page (B/W) adMarch 9 issue of Campus Circle

• Campus Circle printedone 1/4 page (b/w) ad inour publication for themonth of March.

• Campus Circle isdistributed to 40 schoolsand 800 retail outlets in theLos Angeles DMA.

• 88% of the readership ofthe publication is 18 to 34.

• The value of all the printads was $525.00.

Campus Circle - Dedicated Email

• Campus Circle sent out adedicated HTML email topromote the Pacific LifePac-10 Tournament.

• The stats for the email wereas follows:

• Emails sent: 31,142• Opens: 3,231• Click thru’s: 149

• Value = $1,310.00

Campus Circle - Banner Advertising• Banner advertising for the Pacific Life Pac-10 Tournament appeared on our website,

campuscircle.com. The banner ads ran throughout 85% of the site. Our monthly trafficaverages 515,000 page views and 75,000 unique visitors. The Pacific Life banners had acombined 445,016 impressions and 188 clicks. The value of the banner ads was $2,400.00.

Campus Circle - Newsletter Ads• Banner advertising for the Pacific Life Pac-10 Tournament appeared in our weekly

email newsletter for two weeks. The Campus Circle weekly email newsletter reaches31,000+ members per week in the greater Los Angeles area. The total value of the bannerads over two weeks was $700.00.

Campus Circle - Calendar Listing

• A listing for the PacificLife Pac-10Tournament appearedon our website in ourcalendar section.

• To date, the calendarlisting has been viewed486 times.

• Campus Circle websitetraffic averages: 5million hits/month

• 550,000 pageviews/month

• 75,000 uniquevisitors/month

Campus Circle - Social Media• Campus Circle posted our giveaway of tickets to the Pacific Life Pac-10 Tournament that

appeared online to our Social Media pages to promote the event.

• The value of the Social Media outreach was $1,000.00.

Campus Circle Sweepstakes

• An online sweepstakeswas hosted oncampuscircle.com fortwo weeks.

• Four pairs of tickets weregiven to lucky readers ofCampus Circle.