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NEWS PACKAGING IS AIMED AT MANUFACTURERS IN PERFUMERY, COSMETICS, PHARMACY, FOOD AND DRINKS SECTORS. AS WELL AS COMPANIES RELATED TO PACKING AND PACKAGING, WETHER SUPPLIERS OR MANUFACTURERS. MEDIA KIT 2020 PACKAGING DESIGN, PACKAGING & MERCHANDISING NEWS

PACKAGING KIT...News Packaging is aimed at manufacturers in the perfumery, cosmetics, food and drinks and electronics sectors, as well as all companies related to packaging, whether

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Page 1: PACKAGING KIT...News Packaging is aimed at manufacturers in the perfumery, cosmetics, food and drinks and electronics sectors, as well as all companies related to packaging, whether

News PackagiNg is aimed at maNufacturersiN Perfumery, cosmetics, Pharmacy, food

aNd driNks sectors. as well as comPaNiesrelated to PackiNg aNd PackagiNg, wether

suPPliers or maNufacturers.

MEDIA KIT2020

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NEW

S

Page 2: PACKAGING KIT...News Packaging is aimed at manufacturers in the perfumery, cosmetics, food and drinks and electronics sectors, as well as all companies related to packaging, whether

News Packaging is aimed at manufacturers in

the perfumery, cosmetics, food and drinks and

electronics sectors, as well as all companies

related to packaging, whether suppliers or

manufacturers, designers and institutions.

News Packaging is the first spanish magazine

that is directly aimed at those responsible for

Purchasing and marketing for international

headquarters, in the sectors in which we are a

point of reference (perfumery, cosmetics,

pharmacy and corporate magazines).

with an international distribution, it is the first

bilingual publication in spanish and english

that provides information about the packaging

sector dealing with all kinds of materials,

packing (flexible, rigid, semi rigid, paper and

cardboard, cardboard, corrugated fibreboard,

plastic, glass, wood, metal, etc.), components

(valves, stoppers, etc.) and finishes (screen

printing, etc.).

the innovation, the design, the analysis of the

various packaging segments and the

presentation of novelties are the pillars of this

new publication, with an international

vocation, which will give this sector the

importance it has at an overall level.DESI

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NEW

S

FORMAT 190mm. x 240mm.

PRINT RUN6.000 + 1.250 extra copies at fairs

INTERNATIONAL DISTRIBUTIONBBDD (free and subscription)

FREQUENCY7 issues per year

TECHNICALS

DETAILS

Page 3: PACKAGING KIT...News Packaging is aimed at manufacturers in the perfumery, cosmetics, food and drinks and electronics sectors, as well as all companies related to packaging, whether

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NEW

S

SECT

IONS

PACK NEWSP News about packaging manufacturers (flexible, rigid, semi rigid, paper andcardboard, cardboard, corrugated fibreboard, plastic, glass, wood, metal, etc.),components (valves, stoppers, etc.) and finishes (screen printing, coloring,etc.).P News from suppliers about raw materials and semi finished products.P News from manufacturers about machinery and components.

TRENDSP News about packaging trends, opinion articles, case studies...

MAIN TOPICP report on a packaging theme, such as “Producing perfume bottles”,“intelligent labels” or “situation of aluminum packing in europe”.

INNOVATIONP section dedicated to products that are highlighted by incorporating aninnovative feature in their packaging.

WHO IS WHOP section dedicated to a company and its star products, whethermanufacturers or suppliers.

TRENDING PRODUCTSP New products that highlight by its packaging, with information about thecompany that creates a bottle or jar, a valve or pump, a stopper, a design, adecoration, a case, a label and other things such as ribbons and so on.

CREATIVITYP Projects of packaging designers or design agencies.

TRADE FAIRSP special coverage of the main trade fairs in the sector: hispack, Pcd,luxepack, etc.

INTERVIEWSP interviews with ceos and marketing managers in packaging companies,designers, creatives and manufacturers of perfumery, cosmetics, pharmacy, food, beverages...

Page 4: PACKAGING KIT...News Packaging is aimed at manufacturers in the perfumery, cosmetics, food and drinks and electronics sectors, as well as all companies related to packaging, whether

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NEW

S

DIST

RIBU

TION

OF

NEW

S PA

CKAG

ING

IN F

AIRS

SSECORP ,GNIGAKCAP

Page 5: PACKAGING KIT...News Packaging is aimed at manufacturers in the perfumery, cosmetics, food and drinks and electronics sectors, as well as all companies related to packaging, whether

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NEW

S

DIGI

TAL

MAG

AZIN

E

q database mailing: 1.710.304 e-mailsopening: 37,12% click: 47,12%

PRIN

TED

MAG

AZIN

E

q issue: 6.000copies+ 1.250 copies forfairs

couNtries wherethe magaZiNe isdistriButed

VIEWS: 30.407

UNIQUE USERS: 21.605

IMPRESSIONS: 341.281

TIME ON-LINE: 3’ 47”

News Packaging is alwaysexploring new ways to publicizeits publication, offering newservices to our customers andnew tools of inquiry to ourreaders.

PRINTEDMAGAZINE

35%sPaiN

15%fraNce

10%italy

8%germaNy

8%uNited

kiNgdom

4%Portugal

3%Belgium

3%NetherlaNd

3%switZerlaNd

3%hoNg-koNg

2%russia

2%uae

2%others

DIGITALMAGAZINE

43%.com

19%.es

4%.it

5%.de

8%.fr

3%.mx

3%.net

2%.uk

1%.be

4%other

Page 6: PACKAGING KIT...News Packaging is aimed at manufacturers in the perfumery, cosmetics, food and drinks and electronics sectors, as well as all companies related to packaging, whether

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NEW

S

TARG

ET R

EADE

R

q directors and those responsible formarketing in suppliers andmanufacturers of packing andpackaging, with raw materials as well assemi-finished product and machinery.

q directors and those responsible formarketing in manufacturers mainly inthe perfumery-cosmetics, food and drink,as well as other sectors.

q Packaging designers.

q those responsible for training aboutpackaging.

q directors and those responsible formerchandising and advertisingagencies’accounts.

Page 7: PACKAGING KIT...News Packaging is aimed at manufacturers in the perfumery, cosmetics, food and drinks and electronics sectors, as well as all companies related to packaging, whether

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NEW

SADVERTISING OPTIONS

q Maximum notorietyhelps the diffusion of thecompany and givesnotoriety and argument forthe return to the purchase.

q "the first image isthe one that is worthmore".reserved for printers,each cover ispersonalized.

q Printshow your worth by printing NewsPackagiNg.

q Interview + Ada space reserved for yourcompany.add a value to youradvertising andcommunication.

q Insertfrom a diptychto product.add togetherNews PackagiNga sample.

q Paperwhat betteradvertising thantouching theproduct.

q Maximumimpact

SPREAD PAGE ADPAGE

COVER INSIDEFRONTCOVER

BACKCOVER

INSIDEBACKCOVER

INTERVIEW ADPAGE

INSERT

ADPAGE

ADVERTORIALPAGE

.. and everything that we propose, we study it. The important thing is to stand out!

Page 8: PACKAGING KIT...News Packaging is aimed at manufacturers in the perfumery, cosmetics, food and drinks and electronics sectors, as well as all companies related to packaging, whether

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NEW

SVERY IMPORTANT!DOCUMENTS� Send open documents with outline types. � PDF high resolution.

PAGE

190 mm+ 3mm bleed

PAGE

190 mm+ 3mm bleed

Total 380mm

PAGE

190 mm+ 3mm bleed

FULL PAGE 2 PAGE SPREAD

240 mm+ 3mm bleed

240 mm+ 3mm bleed

AD SPECIFICATIONS

� Pdf output resolution of 300 dPi� composite cmyk� trim size + 3mm. bleed� embedded types

AD SPECIFICATIONS

� full page: 190mm x 240mm (+3mm bleed)� 2 Page spread: 380mm x 240mm (+3mm bleed)

TRIM SIZE

� ftP, wetransfer, cloud, e-mail or cd-dVd STORAGE MEDIA

� a digital proof is required (No laser printing)DIGITAL PROOFS

MINIMUM REqUIREMENTS� Pdf format in cmyk, cutting lines + 3mm of blood� QuarkXPress 8: cmyk� adobe indesign cs5: cmyk

if you work with another program or incompatible version, attach an ePs from the original document with the most traced

PROGRAMS

� tiff o ePs: (imPortaNt eliminate extra channels)� cmyk� output resolution of 300 dPi minimum

IMAGES

� Postcript otf (open type font)� enclose copy of all the type fonts used

TYPE FONTS

� ftP, wetransfer, cloud, e-mail or cd-dVd STORAGE

� indispensable 300 gr.COVER PAPER

AD PAGE

COVER AND BACK COVER

Page 9: PACKAGING KIT...News Packaging is aimed at manufacturers in the perfumery, cosmetics, food and drinks and electronics sectors, as well as all companies related to packaging, whether

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NEW

SGENERAL RATES

Full-Simple Page ··························································································· 2.500 €

Spread Page ································································································ 4.600 €

1/2 Page ····································································································· 1.500 €

Company Report (3 + 1) ················································································ 6.000 €

PREMIUM POSITIONS

Covers (Cover and Inside Front Cover + Back Cover and Inside Back Cover) ············· 7.500 €

Editorial/Contens Opposite ····································································· 3.900 €

Special Covers, Inserts, Samplings ···························································· Contact us

Page 10: PACKAGING KIT...News Packaging is aimed at manufacturers in the perfumery, cosmetics, food and drinks and electronics sectors, as well as all companies related to packaging, whether

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NEW

S

MAGAZINE DEADLINE MAIN CONTENT FAIRS PRINTRUN

NUM.51: JAN-FEB

DECEMBER 11

DISPENSING SYSTEMS, CAPS

AND CLOSURESPCD PARIS / PHARMAPACK PARIS /

PICK&PACK BARCELONA

7.000 UNITS

NUM.52: MARCH-APRIL

FEBRUARY 5

FOOD COSMOPACK BOLOGNA / ALIMENTARIA BARCELONA

6.000 UNITS

NUM.53: MAY-JUNE

APRIL 15

PAPER AND CARDBOARD

PACK.PREMIERE MILAN / ED.SP. LUXEPACK PARIS /DRUPA DÜSSELDORF / COSM.BUSINESS MUNICH /

MAKEUP PARIS

6.000 UNITS

NUM.54: JULY-AUGUST

JUNE 17

PRINTING / MAKEUP PACKAGING INNOVATIONS LONDON / PENTAWARDS

6.000 UNITS

NUM.55: SEPTEMBER

JULY 27

NICHE PERFUMERY / NATURAL

COSMETICSLUXEPACK MONACO / DIGICOM MADRID

6.000 UNITS

NUM.56: OCTOBER

SET 9

LUXURY PRODUCTS

CPHI MILAN / PI MADRID / COSMETORIUM BARCELONA / LES PLACES D’OR PARIS

6.500 UNITS

NUM.57: NOV-DEC OCTOBER 7 CIRCULAR ECONOMY ALL4PACK PARIS / BRAUBEVIALE NUREMBERG

6.500 UNITS

MAIN CONTENT AND DEADLINES

Page 11: PACKAGING KIT...News Packaging is aimed at manufacturers in the perfumery, cosmetics, food and drinks and electronics sectors, as well as all companies related to packaging, whether

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NEW

S

WE ARE PARTNERS

Page 12: PACKAGING KIT...News Packaging is aimed at manufacturers in the perfumery, cosmetics, food and drinks and electronics sectors, as well as all companies related to packaging, whether

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NEW

SWEB SECTIONS

NEWS

EVEN

TS

NEWSP daily news of the sector. News segmented by food, be-verages, cosmetics, perfumery and others.

THE MAGAZINEP magazine library. the digital edition is free, afterregistration of the user.

AGENDAP agenda of events, prizes and fairs of the sector.

CREATIVITYP News about design studies projects anddesigners.

All the outstanding news of the packaging sector.

Page 13: PACKAGING KIT...News Packaging is aimed at manufacturers in the perfumery, cosmetics, food and drinks and electronics sectors, as well as all companies related to packaging, whether

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NEW

SVISITOR DATA

24 hours online, 365 days a year.Dedicated server with Intel technology and SSD.

Cloud for redundancies.

VISITS BY COUNTRIES

HOW THE VISITS ARRIVE

France11,80%

Italy8,06%

USA6,69%

Russia4,54%

Germany4,53%

Holland2,75%

Chile2,02%

Rest6,42%

Spain43,12%

� 2.100 articles in 4 years� 1.305.130 articles read in 2018

BASIC MONTHLY METRICS

� Views: 30.407� unique views: 21.605� Pages visited: 237.168� impressions and impacts: 341.281� relation: 7.7 pages / visitor� time: 3’47”� rebound rate: 38,6 %

ANNUAL AVERAGE

68,82%31,18%

REFE

RRED

DIRE

CT

� google.com q 2,60%� google.es q 0,30%� google.com.uk q 0,22%� google.fr q 0,26%� google.de q 0,14%

Page 14: PACKAGING KIT...News Packaging is aimed at manufacturers in the perfumery, cosmetics, food and drinks and electronics sectors, as well as all companies related to packaging, whether

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NEW

SDIGITAL MAGAZINE

Pdirect links in the ads to enhance the reader's visit to the client.

Pin ebook format to facilitate reading.

Pmagazine in responsive format to adapt to all devices (computers, tablets and mobile phones),compatible with windows operating systems, macos, android and ios.

All News Packaging magazines, freely available in digitalformat for the readerP

K 863 readings by numberK 11’33’’ reading minutes K 20 shared timesK 103 clics in ads

MONTHLY READING AVERAGE

Page 15: PACKAGING KIT...News Packaging is aimed at manufacturers in the perfumery, cosmetics, food and drinks and electronics sectors, as well as all companies related to packaging, whether

GEOCODING SYSTEM

�Newsletter system with automaticopening and resending control, ifreading is not detected (up to 2 times).� integrated geolocation ofantispam validation.� average grade 8,6/10.

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NEW

SNEWSLETTER · BBDD

Oil0,06%Drinks0,32%Coffee0,12%Meat0,12%Canned and frozen0,07%Sweets0,08%Distribution and supermarket0,07%Pharmacy0,49%Fruits and vegetables0,10%Dairy products0,03%Bakery0,04%Perfumery0,43%Fish0,04%

Belgium5,21%

RELATION IN SPAIN

Database with all thecurrent LOPD, accordingto European regulations.

K 2 news deliveriesa week.

K The latest newsof the sector.

RATIO BY COUNTRY IN THE EU

TOTAL DATA BASE1.710.304

Database in segmentationprocess92,07%

Food anddrinks5,83%

Germany27,95%

BY SECTORS

Italy41,12%

Finland2,69%

France7,92%

Portugal6,75% Sweden

4,77%Switzerland

0,80%United Kingdom

2,78%

Page 16: PACKAGING KIT...News Packaging is aimed at manufacturers in the perfumery, cosmetics, food and drinks and electronics sectors, as well as all companies related to packaging, whether

WEB ADVERTISINGMegabanner(maximum impact) 15 days� size 632px x 100px� impressions 101.405 clicks: 12%

Top side banner(maximum impact) - 1 month� size 210px x 210px o 210px x 300px� impressions 101.405 clicks 10%

Featured newsfor 3 days the first newson our website� impressions 18.765 clicks 14%� 1st position in the newsletter

Middle side banner(fixed) 1 month� size 210px x 210px � impressions 87.594 clicks 7%

Space of random banners 6 by display and random order1 month� size 210px x 210px � impressions 43.105 clicks 6%

Bottom side banner(fixed) 1 month� size 210px x 210px � impressions 51.100 clicks 8%

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NEW

S450€

450€

350€

350€

300€

OTHER POSSIBILITIESIN THE WEB

Pop-up initial pagebreaker in the homeSize 500px x 500px

Impressions 75.214 click 19%duration 1 week

In Vertical Top Banner PositionContact details of prominent company

complete file with activity description,contact, specialtiestext 120 palabrasduration 1 month

WALLPAPERour fund is yours! maximum visibility

in computers. Not active on mobile phones and tablets. measures - consult us

impressions 150.428 click 13%duration 1 month

400€

450€

450€

1.100€

Page 17: PACKAGING KIT...News Packaging is aimed at manufacturers in the perfumery, cosmetics, food and drinks and electronics sectors, as well as all companies related to packaging, whether

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NEW

SADVERTISING IN THE NEWSLETTER

Megabanner(maximum impact) 1 month� size 632px x 100px � Visibility

Bottom banner newsletter1 month� size 632px x 100px

First news highlighted(maximum impact)� includes "featured news" on the web

Second highlighted news(maximum impact)� includes "featured news" in position 2

on the web

P

450€

350€

300€

350€

Page 18: PACKAGING KIT...News Packaging is aimed at manufacturers in the perfumery, cosmetics, food and drinks and electronics sectors, as well as all companies related to packaging, whether

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NEW

S

ALL SPAIN SENDING TO 3 SECTORS

SENDING TO 4 SECTORS

SENDING TO 5 SECTORS

1.100 € 550 € 750 € 950 €

1.200 € 650 € 850 € 1.050 €

2.100 € 1.550 € 1.750 € 1.950 €

ALL EUROPE SENDING TO 1 COUNTRY

SENDING TO 2 COUNTRIES

SENDING TO 3 COUNTRIES

Newsletter with image and link (700px wide x 1100px high)

Newsletter in HTML (700px wide x 1100px high)

Newsletter with Microsite

Creation of microsite with content and customized design for your company.

1.400 € 550 € 750 € 950 €

1.500 € 650 € 850 € 1.050 €

2.500 € 1.550 € 1.750 € 2.500 €

SENDING TO SPAIN

SENDING TO EUROPE

1

2

3

1

2

3

1

2

3

RATES OF MAILINGSINDEX OF ACTIONS

Action

Action

Action

Action

Action

Action

Action

Action

Action

ALLSPAIN-EUROPE

2.100 €

2.200 €

3.500 €

Page 19: PACKAGING KIT...News Packaging is aimed at manufacturers in the perfumery, cosmetics, food and drinks and electronics sectors, as well as all companies related to packaging, whether

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NEW

S

WE ARE YOUR MEDIA!

SPEAK WITH US!Ada Bergillos

+34 657 56 92 [email protected]

Carles Solsona+36 629 50 98 95

[email protected]