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News PackagiNg is aimed at maNufacturersiN Perfumery, cosmetics, Pharmacy, food
aNd driNks sectors. as well as comPaNiesrelated to PackiNg aNd PackagiNg, wether
suPPliers or maNufacturers.
MEDIA KIT2020
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News Packaging is aimed at manufacturers in
the perfumery, cosmetics, food and drinks and
electronics sectors, as well as all companies
related to packaging, whether suppliers or
manufacturers, designers and institutions.
News Packaging is the first spanish magazine
that is directly aimed at those responsible for
Purchasing and marketing for international
headquarters, in the sectors in which we are a
point of reference (perfumery, cosmetics,
pharmacy and corporate magazines).
with an international distribution, it is the first
bilingual publication in spanish and english
that provides information about the packaging
sector dealing with all kinds of materials,
packing (flexible, rigid, semi rigid, paper and
cardboard, cardboard, corrugated fibreboard,
plastic, glass, wood, metal, etc.), components
(valves, stoppers, etc.) and finishes (screen
printing, etc.).
the innovation, the design, the analysis of the
various packaging segments and the
presentation of novelties are the pillars of this
new publication, with an international
vocation, which will give this sector the
importance it has at an overall level.DESI
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FORMAT 190mm. x 240mm.
PRINT RUN6.000 + 1.250 extra copies at fairs
INTERNATIONAL DISTRIBUTIONBBDD (free and subscription)
FREQUENCY7 issues per year
TECHNICALS
DETAILS
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SECT
IONS
PACK NEWSP News about packaging manufacturers (flexible, rigid, semi rigid, paper andcardboard, cardboard, corrugated fibreboard, plastic, glass, wood, metal, etc.),components (valves, stoppers, etc.) and finishes (screen printing, coloring,etc.).P News from suppliers about raw materials and semi finished products.P News from manufacturers about machinery and components.
TRENDSP News about packaging trends, opinion articles, case studies...
MAIN TOPICP report on a packaging theme, such as “Producing perfume bottles”,“intelligent labels” or “situation of aluminum packing in europe”.
INNOVATIONP section dedicated to products that are highlighted by incorporating aninnovative feature in their packaging.
WHO IS WHOP section dedicated to a company and its star products, whethermanufacturers or suppliers.
TRENDING PRODUCTSP New products that highlight by its packaging, with information about thecompany that creates a bottle or jar, a valve or pump, a stopper, a design, adecoration, a case, a label and other things such as ribbons and so on.
CREATIVITYP Projects of packaging designers or design agencies.
TRADE FAIRSP special coverage of the main trade fairs in the sector: hispack, Pcd,luxepack, etc.
INTERVIEWSP interviews with ceos and marketing managers in packaging companies,designers, creatives and manufacturers of perfumery, cosmetics, pharmacy, food, beverages...
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NEW
S
DIST
RIBU
TION
OF
NEW
S PA
CKAG
ING
IN F
AIRS
SSECORP ,GNIGAKCAP
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NEW
S
DIGI
TAL
MAG
AZIN
E
q database mailing: 1.710.304 e-mailsopening: 37,12% click: 47,12%
PRIN
TED
MAG
AZIN
E
q issue: 6.000copies+ 1.250 copies forfairs
couNtries wherethe magaZiNe isdistriButed
VIEWS: 30.407
UNIQUE USERS: 21.605
IMPRESSIONS: 341.281
TIME ON-LINE: 3’ 47”
News Packaging is alwaysexploring new ways to publicizeits publication, offering newservices to our customers andnew tools of inquiry to ourreaders.
PRINTEDMAGAZINE
35%sPaiN
15%fraNce
10%italy
8%germaNy
8%uNited
kiNgdom
4%Portugal
3%Belgium
3%NetherlaNd
3%switZerlaNd
3%hoNg-koNg
2%russia
2%uae
2%others
DIGITALMAGAZINE
43%.com
19%.es
4%.it
5%.de
8%.fr
3%.mx
3%.net
2%.uk
1%.be
4%other
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NEW
S
TARG
ET R
EADE
R
q directors and those responsible formarketing in suppliers andmanufacturers of packing andpackaging, with raw materials as well assemi-finished product and machinery.
q directors and those responsible formarketing in manufacturers mainly inthe perfumery-cosmetics, food and drink,as well as other sectors.
q Packaging designers.
q those responsible for training aboutpackaging.
q directors and those responsible formerchandising and advertisingagencies’accounts.
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NEW
SADVERTISING OPTIONS
q Maximum notorietyhelps the diffusion of thecompany and givesnotoriety and argument forthe return to the purchase.
q "the first image isthe one that is worthmore".reserved for printers,each cover ispersonalized.
q Printshow your worth by printing NewsPackagiNg.
q Interview + Ada space reserved for yourcompany.add a value to youradvertising andcommunication.
q Insertfrom a diptychto product.add togetherNews PackagiNga sample.
q Paperwhat betteradvertising thantouching theproduct.
q Maximumimpact
SPREAD PAGE ADPAGE
COVER INSIDEFRONTCOVER
BACKCOVER
INSIDEBACKCOVER
INTERVIEW ADPAGE
INSERT
ADPAGE
ADVERTORIALPAGE
.. and everything that we propose, we study it. The important thing is to stand out!
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NEW
SVERY IMPORTANT!DOCUMENTS� Send open documents with outline types. � PDF high resolution.
PAGE
190 mm+ 3mm bleed
PAGE
190 mm+ 3mm bleed
Total 380mm
PAGE
190 mm+ 3mm bleed
FULL PAGE 2 PAGE SPREAD
240 mm+ 3mm bleed
240 mm+ 3mm bleed
AD SPECIFICATIONS
� Pdf output resolution of 300 dPi� composite cmyk� trim size + 3mm. bleed� embedded types
AD SPECIFICATIONS
� full page: 190mm x 240mm (+3mm bleed)� 2 Page spread: 380mm x 240mm (+3mm bleed)
TRIM SIZE
� ftP, wetransfer, cloud, e-mail or cd-dVd STORAGE MEDIA
� a digital proof is required (No laser printing)DIGITAL PROOFS
MINIMUM REqUIREMENTS� Pdf format in cmyk, cutting lines + 3mm of blood� QuarkXPress 8: cmyk� adobe indesign cs5: cmyk
if you work with another program or incompatible version, attach an ePs from the original document with the most traced
PROGRAMS
� tiff o ePs: (imPortaNt eliminate extra channels)� cmyk� output resolution of 300 dPi minimum
IMAGES
� Postcript otf (open type font)� enclose copy of all the type fonts used
TYPE FONTS
� ftP, wetransfer, cloud, e-mail or cd-dVd STORAGE
� indispensable 300 gr.COVER PAPER
AD PAGE
COVER AND BACK COVER
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NEW
SGENERAL RATES
Full-Simple Page ··························································································· 2.500 €
Spread Page ································································································ 4.600 €
1/2 Page ····································································································· 1.500 €
Company Report (3 + 1) ················································································ 6.000 €
PREMIUM POSITIONS
Covers (Cover and Inside Front Cover + Back Cover and Inside Back Cover) ············· 7.500 €
Editorial/Contens Opposite ····································································· 3.900 €
Special Covers, Inserts, Samplings ···························································· Contact us
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NEW
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MAGAZINE DEADLINE MAIN CONTENT FAIRS PRINTRUN
NUM.51: JAN-FEB
DECEMBER 11
DISPENSING SYSTEMS, CAPS
AND CLOSURESPCD PARIS / PHARMAPACK PARIS /
PICK&PACK BARCELONA
7.000 UNITS
NUM.52: MARCH-APRIL
FEBRUARY 5
FOOD COSMOPACK BOLOGNA / ALIMENTARIA BARCELONA
6.000 UNITS
NUM.53: MAY-JUNE
APRIL 15
PAPER AND CARDBOARD
PACK.PREMIERE MILAN / ED.SP. LUXEPACK PARIS /DRUPA DÜSSELDORF / COSM.BUSINESS MUNICH /
MAKEUP PARIS
6.000 UNITS
NUM.54: JULY-AUGUST
JUNE 17
PRINTING / MAKEUP PACKAGING INNOVATIONS LONDON / PENTAWARDS
6.000 UNITS
NUM.55: SEPTEMBER
JULY 27
NICHE PERFUMERY / NATURAL
COSMETICSLUXEPACK MONACO / DIGICOM MADRID
6.000 UNITS
NUM.56: OCTOBER
SET 9
LUXURY PRODUCTS
CPHI MILAN / PI MADRID / COSMETORIUM BARCELONA / LES PLACES D’OR PARIS
6.500 UNITS
NUM.57: NOV-DEC OCTOBER 7 CIRCULAR ECONOMY ALL4PACK PARIS / BRAUBEVIALE NUREMBERG
6.500 UNITS
MAIN CONTENT AND DEADLINES
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NEW
S
WE ARE PARTNERS
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NEW
SWEB SECTIONS
NEWS
EVEN
TS
NEWSP daily news of the sector. News segmented by food, be-verages, cosmetics, perfumery and others.
THE MAGAZINEP magazine library. the digital edition is free, afterregistration of the user.
AGENDAP agenda of events, prizes and fairs of the sector.
CREATIVITYP News about design studies projects anddesigners.
All the outstanding news of the packaging sector.
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NEW
SVISITOR DATA
24 hours online, 365 days a year.Dedicated server with Intel technology and SSD.
Cloud for redundancies.
VISITS BY COUNTRIES
HOW THE VISITS ARRIVE
France11,80%
Italy8,06%
USA6,69%
Russia4,54%
Germany4,53%
Holland2,75%
Chile2,02%
Rest6,42%
Spain43,12%
� 2.100 articles in 4 years� 1.305.130 articles read in 2018
BASIC MONTHLY METRICS
� Views: 30.407� unique views: 21.605� Pages visited: 237.168� impressions and impacts: 341.281� relation: 7.7 pages / visitor� time: 3’47”� rebound rate: 38,6 %
ANNUAL AVERAGE
68,82%31,18%
REFE
RRED
DIRE
CT
� google.com q 2,60%� google.es q 0,30%� google.com.uk q 0,22%� google.fr q 0,26%� google.de q 0,14%
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NEW
SDIGITAL MAGAZINE
Pdirect links in the ads to enhance the reader's visit to the client.
Pin ebook format to facilitate reading.
Pmagazine in responsive format to adapt to all devices (computers, tablets and mobile phones),compatible with windows operating systems, macos, android and ios.
All News Packaging magazines, freely available in digitalformat for the readerP
K 863 readings by numberK 11’33’’ reading minutes K 20 shared timesK 103 clics in ads
MONTHLY READING AVERAGE
GEOCODING SYSTEM
�Newsletter system with automaticopening and resending control, ifreading is not detected (up to 2 times).� integrated geolocation ofantispam validation.� average grade 8,6/10.
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NEW
SNEWSLETTER · BBDD
Oil0,06%Drinks0,32%Coffee0,12%Meat0,12%Canned and frozen0,07%Sweets0,08%Distribution and supermarket0,07%Pharmacy0,49%Fruits and vegetables0,10%Dairy products0,03%Bakery0,04%Perfumery0,43%Fish0,04%
Belgium5,21%
RELATION IN SPAIN
Database with all thecurrent LOPD, accordingto European regulations.
K 2 news deliveriesa week.
K The latest newsof the sector.
RATIO BY COUNTRY IN THE EU
TOTAL DATA BASE1.710.304
Database in segmentationprocess92,07%
Food anddrinks5,83%
Germany27,95%
BY SECTORS
Italy41,12%
Finland2,69%
France7,92%
Portugal6,75% Sweden
4,77%Switzerland
0,80%United Kingdom
2,78%
WEB ADVERTISINGMegabanner(maximum impact) 15 days� size 632px x 100px� impressions 101.405 clicks: 12%
Top side banner(maximum impact) - 1 month� size 210px x 210px o 210px x 300px� impressions 101.405 clicks 10%
Featured newsfor 3 days the first newson our website� impressions 18.765 clicks 14%� 1st position in the newsletter
Middle side banner(fixed) 1 month� size 210px x 210px � impressions 87.594 clicks 7%
Space of random banners 6 by display and random order1 month� size 210px x 210px � impressions 43.105 clicks 6%
Bottom side banner(fixed) 1 month� size 210px x 210px � impressions 51.100 clicks 8%
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NEW
S450€
450€
350€
350€
300€
OTHER POSSIBILITIESIN THE WEB
Pop-up initial pagebreaker in the homeSize 500px x 500px
Impressions 75.214 click 19%duration 1 week
In Vertical Top Banner PositionContact details of prominent company
complete file with activity description,contact, specialtiestext 120 palabrasduration 1 month
WALLPAPERour fund is yours! maximum visibility
in computers. Not active on mobile phones and tablets. measures - consult us
impressions 150.428 click 13%duration 1 month
400€
450€
450€
1.100€
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NEW
SADVERTISING IN THE NEWSLETTER
Megabanner(maximum impact) 1 month� size 632px x 100px � Visibility
Bottom banner newsletter1 month� size 632px x 100px
First news highlighted(maximum impact)� includes "featured news" on the web
Second highlighted news(maximum impact)� includes "featured news" in position 2
on the web
P
450€
350€
300€
350€
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NEW
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ALL SPAIN SENDING TO 3 SECTORS
SENDING TO 4 SECTORS
SENDING TO 5 SECTORS
1.100 € 550 € 750 € 950 €
1.200 € 650 € 850 € 1.050 €
2.100 € 1.550 € 1.750 € 1.950 €
ALL EUROPE SENDING TO 1 COUNTRY
SENDING TO 2 COUNTRIES
SENDING TO 3 COUNTRIES
Newsletter with image and link (700px wide x 1100px high)
Newsletter in HTML (700px wide x 1100px high)
Newsletter with Microsite
Creation of microsite with content and customized design for your company.
1.400 € 550 € 750 € 950 €
1.500 € 650 € 850 € 1.050 €
2.500 € 1.550 € 1.750 € 2.500 €
SENDING TO SPAIN
SENDING TO EUROPE
1
2
3
1
2
3
1
2
3
RATES OF MAILINGSINDEX OF ACTIONS
Action
Action
Action
Action
Action
Action
Action
Action
Action
ALLSPAIN-EUROPE
2.100 €
2.200 €
3.500 €
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NEW
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WE ARE YOUR MEDIA!
SPEAK WITH US!Ada Bergillos
+34 657 56 92 [email protected]
Carles Solsona+36 629 50 98 95