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#PACnet15#PACnet15
Innovative Technologies to Enhance Fan Engagement
Leveraging new technologies to better engage fans and deliver an unbelievable experience
#PACnet15#PACnet15
Moderator Dan DeMato » FutureTix
Presenters
Bryan Apgar » Website Alive Kevin Lovitt » Pointstreak 5050
#PACnet15
»
#PACnet15
Background:
NY Mets 20+ Years Ticket Ops & Sales Past INTIX Board Member &
Lifetime Achievement Award Winner
Started FutureTix 2008
Dan DeMato
Principal
#PACnet15 5
So much more than just tickets…
Information Systems
SalesAdmin/ Finance
Ticketing Platform & Box Office
Develop-ment
Marketing
Many departments need to work together to engage patrons…
#PACnet15 6
So much more than just tickets…
Many departments need to work together to engage patrons…
Before
During
After
…the event.
#PACnet15
Live Chat, Retargeting, Email Blasts, Social Media, Sales Calls…
» Increase Sales» Sell Upgrades / Upsells – Parking, Add-ons, etc.» Gain Followers on Facebook, Twitter, etc.» Increase Excitement - Backstage & Insider Info» Inform Patrons - Event Updates & Venue Information
7
Engaging Patrons – Before the Event
Before
#PACnet15
Learn more about who’s in your building
& Increase Patron Satisfaction
» Text to Win / Post to Win Campaigns » Offer Free Wi-fi with sign in» Loyalty Cards, Stored Value» Mobile Seat Upgrades» In-Event Raffles & 50/50s
8
Engaging Patrons – During the Event
During
#PACnet15
Statistics show:
» People are 5 times more like to interact with a brand with in the first 24-48 hours after the event.
» Question posts get 100% more comments.
(Source: Buffer Social)
9
Engaging Patrons – After the Event
After
#PACnet15
Regardless of how and when you choose to interact with your patrons…
…Every interaction should have a PURPOSE.
10
#PACnet15
Think in terms of:
Revenue Satisfaction Efficiency
As you hear about the technologies in this session and others…
How much money will it bring in?
What’s the ROI?
How will this affect my patrons?
Will this strengthen my brand with my patrons?
Is this a more efficient way of
doing something I was already doing?
11
#PACnet15
Integration across all aspects of your Website
15
Including our partners Ballena Seats3D and Paciolan!
#PACnet15
And now across your Social Platforms
16
Social Video
#PACnet15
AliveSecure
18
Just in the Past Two Weeks
-5 New Season Ticket Purchases-14 seats
-Approximately $5,000 Revenue directly via CC taken in chat