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Fan ExperienceInnovation vs. TraditionBalancing Traditions vs. New Trends of Fan Engagement?

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Moderator

Gary Styve » Paciolan

Presenters Chris Celona » University of California, Berkeley Jamie Vosmeier » Fox Theatre - Atlanta Jeremy Gray» Indiana University Rob Kelly » University of Notre Dame

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Innovation (i-nə-ˈvā-shən): A new idea or method. The process of

introducing new ideas, devices, or methods.

Tradition (trə-ˈdi-shən): A way of thinking, behaving, or doing

something that has been used by the people or society for a long time.

Innovation vs. Tradition Defined

Balance (ba-lən(t)s): A state in which different things occur in equal amounts or have an equal amount of importance.

Sacrifice (sa-krə-ˌfīs): The act of giving up something that you want to keep, especially in order to do something else.

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Maintaining the Balance Between Tradition and Innovation

Go Big Red!

Since 1899

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Venue Modernization

Ticket Options and Types of Events/Show

Event/Show Experience

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Topics for Today

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The Cost of Modernization.

» It is not all about money $

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Improving Your Venues

Maintaining tradition which enhancing the venue.

Cost of Doing Business.

Impact on Staffing.

Impact on Current Patrons & Season Ticket Holders.

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The Notre Dame Campus Crossroads Project

Notre Dame Story

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Tradition = Anything Done Twice

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Tradition & Innovation at Notre Dame

BEFORE

AFTER

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The Introduction of Field Turf to Notre Dame Stadium

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Tradition & Innovation at Notre Dame

BEFORE

AFTER

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Tradition & Innovation at Notre Dame

Mobile Advancements in Student Ticketing

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Indiana Story – Traditions That Endure

Go Big Red!

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Indiana Story – Traditions That Endure

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Different Sports – Different Needs

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Fox Theatre Story

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The Cal Story

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Treat Important Fans The Right Way

Special Season Ticket Holder Events

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Ticket Options» Are Trends changing? » Season Tickets vs. Mini Plans.» Have Your Sales Techniques Changed?» Different Pricing Models

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What You Offer Your Customers

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Types of Events and Shows» Performing Arts – ▫ Broadway, music, musicals, comedy, etc. » College Athletics▫ Which opponents are selected and how?▫ Home vs. Away games.▫ Sport by sport.

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What You Offer Your Customers

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Phone Use and Social Media.» Weighing the balance.

Does Social Media Require Changes to Your Venue or Policies?

Customer Outreach» Marketing vs. Sales.

▫ How are strategies changing?» Do you have multiple strategies

based on fan base?» Sales Techniques.

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Event Experience

@TheFoxTheatre

@NDTix

@IUTicket

@CalAthletix

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