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Corporate Sponsorship Pack for PACT13
Citation preview
Raising Awareness & Funding for life saving
work in developing communities.
Pan Americas Cycling Tour 2013
Catalyst Global Events
Contents
• Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
• Route . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
• The Simson Foundation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
• TSF’s Programmes. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
• Corporate Sponsorship . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
• Public Sponsorship . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
• Media Campaign . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
• Documentary. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11
• Launch Event. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .12
• Training Events. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .13
• What happens in the Caribbean stays in the Caribbean! . . . . . . . . . . . 14
• Closing Event. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .15
• PACT Management & Crew . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .16
• PACT Riders. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
• Sponsorship Benefits. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36
• Diamond Sponsorship. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .37
• Platinum Sponsorship. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38
• Gold Sponsorship. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39
• Silver Sponsorship. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .40
• Bronze Sponsorship. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41
• Stage Sponsorship. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .42
• Event Partners . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .43
• Contact Us. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .44
Welcome to PACT13!
The eight riders that make up the PACT13 team will cycle from the small oil
town of Dead Horse in Prudhoe Bay, Alaska undertaking an epic journey of
some 31,383km. Over the course of the following 9 months they will be
visiting a total of 17 countries as PACT13 snakes its way down the west
coast of the United States and then takes the path less travelled through
the Amazon and the East coast of South America. Countries visited will
include; Canada, United States, Mexico, Guatemala, El Salvador,
Honduras, Nicaragua, Costa Rica, Panama, Venezuela, Guyana,
Suriname, French Guiana, Brazil, Uruguay, Argentina and Chile before
completing the journey in Ushuaia, Argentina. The team will travel
approximately 125km per day accompanied by a small support team and
over the course of the whole event up to 1,000 professional and amateur
cyclists.
Beginning 482km inside the Arctic Circle means that the team has a very
short window of opportunity to begin this journey and even then will still
experience sub zero temperatures. The journey begins in the end of June
2013 and will ride for 6 days before being able to rest. The schedule is key
for this event, as the team will be visiting; schools, colleges and other
organisations along the way promoting TSF’s valuable work, the causes
they are involved in and talking about the journey in general. We’ll be
tracking the team’s progress via GPS technology and will be regularly
updated via the daily blogs, photo diaries and press reports of what will
surely be an amazing journey.
In January 2013 TSF, through its event management division Catalyst
Global Events (CGE) will introduce to the general public the Pan Americas
Cycling Tour 2013 (PACT13). The launch event will be held at one of the
UK’s leading cycling venues and will accommodate up to 3,000 cyclists,
members of the general public, sponsors, family, friends and VIP guests, not
to mention members of the press. With live music and bike displays, visitors
will find out all about the tour, riders other key stakeholders.
The event itself is to be the subject of a major documentary series very
much akin to Ewan McGregor and Charlie Boreman’s “Long Way Down”.
Initially beginning with a look at the cause the riders and undertaking the
event for and then moving through their training the documentary will
follow their progress through the Americas and their triumphant return to
the United Kingdom. The final episode of the series will look at what the
riders did next and include them revisiting the communities first featured,
finding out how their lives have been changed by the journey.
Through our network of media connections and dedicated marketing and
online engagement teams, PACT13 will develop into an event that is
synonymous with people pushing the boundaries to be catalysts of
change. This process will begin at the launch event through a concerted
multi channel press and public engagement campaign. Over the course
of the following18 months, PACT13 will be maintained both in the public
eye and viewed positively.
As we all know, Britain loves to get behind a team that is striving to achieve
a goal and with the recent success of British cycling both in the Olympics
and Paralympics, this is your opportunity to be associated with just such a
team! As an event partner, your involvement will be a significant factor in
ensuring the success of the event, and the team as a whole. The
opportunity to be associated with this story extends from Main sponsor
through to Support sponsor and as such will encompass varying degrees of
public exposure before, during and after the journey. We recognise
however that for you, its not just about the event that will be associated
with your brand, but also the cause and also the people involved, so
we’ve selected a team that has lots to offer!
Founded in 2009 The Simson Foundation (TSF) is a Non-Profit, Non-
Governmental Organisation (NGO) that operates independently of any
political or religious affiliation that restricts our ability to work with typically
disenfranchised communities. We focus upon the acute need in the
Global South for an adaptable, 'best-practice' portfolio of skill-sets and
funding solutions to address some of the varied, long-term humanitarian
and environmental challenges that local communities are struggling with
on their own.
Our aim is to assist and empower 'grass-roots' groups to resolve the issues
that they know best but lack the means or know-how to tackle without our
help. Our work is determined by needs-based analysis and informed by;
short, medium and long-term impact assessments of our involvement. We
are committed to ensuring that the communities most in need are the
ones that ultimately benefit from our work.
TSF's aim is to develop a working strategy for long-term social and
environmental development. We believe that, by partnering with local
charities and NGOs in our work, we gain a better understanding of the
problems communities face at 'grass-roots' level - and can therefore
provide a service that isn't just a patch but instead a complete
solution. We work with the widest range of stakeholders, including
traditionally disenfranchised groups, to research and understand these
problems and to develop solutions with the assistance of our Advisory
Board, which comprises leading international academics and industry
professionals.
TSF’s Programmes
Disaster Recovery Programme
Currently in Think-Tank, the Disaster Recovery Programme addresses the
need for development in the methodology, management and delivery of
natural disaster management in the 21st century.
Future Forests Programme
We are working with key partners to make a credible and long-lasting
impact into global deforestation. During the 2-year delivery phase of this
programme, we will remediate 25 years of deforestation in Ghana.
Healthy Education Programme
With an acute shortage of both health and education infrastructure in
Ghana, we are working to develop multi purpose facilities designed to
meet the communities needs long into the future.
Species Stabilisation Programme
Currently in Think-Tank, the Species Stabilisation Programme aims to
address the global need for a best practice route map for the continued
and sustainable remediation and development of life on earth.
Sustainable Fisheries Programme
With an ever-increasing drain upon the earth’s resources, we will be
working with 4 rural fishing communities and developing them into
aquaculture operations that can provide increased harvests and replenish
wild stocks.
Well Water Programme
Working in partnership with local partners, we are developing the strategy
for the implementation of an extensive well sinking and sanitation
programme within 80 isolated rural communities.
Corporate Sponsorship
Corporate partners are of huge importance to the success of PACT13 as
without your involvement the event will quite simply not happen! It is
however important to differentiate PACT13 sponsorship from other events
and organizations that are currently in the market.
As a corporate sponsor, you won’t be spending your marketing budget on
sinking wells, planting trees or any of the other work that TSF undertakes
through its philanthropic operations internationally. Your involvement with
PACT13 will link you to TSF’s great work, but we also want you to be
recognized as supporters of exceptional people and exceptional activities.
The cost associated with PACT13 sponsorship is solely based upon the
operating costs of the event and as such is non-negotiable because there
are no profit margins! As we plan to run PACT every 2 years (there is just too
much work to make it an annual event), it is therefore vitally important that
we build corporate relationships that are built upon a solid foundation of
trust. For this very reason we will be producing a transparency report,
which will be made publically available and will detail where every penny
of corporate sponsorship is spent!
Corporate sponsorship also isn’t just about the funding for the event; it’s
also about the ROI for you as a sponsor! We’ll be covering the benefits
later, but rest assured as a sponsor we want to work with your marketing
and public relations team to maximise public awareness not just of the
event and TSF but also of your support!
As a corporate sponsor, you’ll also have the opportunity to help with our
major public sponsorship campaign too! There are an unlimited range of
options that will obviously not only help with fundraising for TSF’s
programmes but will maximize public awareness of your organizations
commitment to assisting PACT13 to be a resounding success!
Public Sponsorship
With corporate sponsorship paying for the entire cost of PACT13 we are
confident in our claim that 100% of all public sponsorship can be driven
directly into TSF’s programmes! That’s quite a claim and certainly one that
we intend to live up to!
We’re setting the bar high too in terms of that public sponsorship target!
Our goal is to raise £10 per kilometre for each rider that makes the journey
and with a route of 31,383km per rider or 251,064km in total our actual
target is to raise just over £2.5m
Whilst each rider is aware of this target they are also aware that this is a
collaborative target and we will all be working to hard to achieve this
daunting goal. Yes, of course each rider will be fundraising personally but
this will be just one component part of the overall public fundraising
strategy.
Corporate partners will as previously mentioned be helping us to achieve
this goal through employee engagement schemes, marketing and public
relations initiatives and a whole host of creative endeavours which will
both raise valuable funds for the projects and increase awareness of the
causes and event in general.
Additionally our own marketing and PR specialists and volunteers will be
leveraging support in the six months preceding the event launch and
indeed during the course of its operation.
Again as with the corporate sponsorship, it’s vitally important that we build
trust with the general public so that as PACT15 comes into being, those
that supported PACT13 again become involved. We’ll be producing a
Public Sponsorship transparency report that will again be available online
and will account for every penny generated through the campaign.
Media Campaign
We will be working with a vast array of media partners on a Global,
national and local level to maximize public awareness of PACT13.
Covering mainstream and specialist publications, radio, television and
online media, our marketing team are already developing relationships
that will ensure that PACT13 is thrust into the public domain in a major way.
Key to our campaign is the engagement with the general public. Our
online engagement specialist manages the key social media accounts of
the riders and the event as a whole. This ensures that all engagements with
the general public are managed and thoughtful implemented. It also
ensures that the team is protected from the less desirable followers that
may be attracted to the event.
From a strategic perspective, our marketing manager will be implementing
our own strategy and will be liaising with your marketing and public
relations teams to ensure that from a public perspective all
communications are delivered with the most current information. This
collaborative approach will of course mean that new opportunities
present themselves from other partner organizations which will be easily
transferable and non competitive as sponsorship with PACT13 is exclusive
to each industry sector.
With a database of over 12,000 contacts both in the UK and the America’s
PACT’s media penetration is already substantial, however with the sharing
of information with sponsorship partners this figure will increase
considerably and as such will ensure that an even greater level of
penetration into the media and subsequently the public domain will be
achieved.
Documentary
It makes perfect sense that we document this first journey for posterity and
our initial plan was to develop a montage of personal video footage that
we could be edited together to make a short film. However from this initial
idea we have been fortunate in so much as a number of film makers and
producers have approached us about making a professional
documentary.
Looking at the event and cause as a whole we have developed this
concept into a more solid and robust product that can be produced and
aired internationally after PACT13 has been completed. Taking the form of
an eight part documentary series, viewers will see in the first episode the
struggle for basic facilities in Ghana, then be introduced to the team and
follow the journey to the starting point in Alaska.
The following six episodes will cover; Alaska & Canada, North America,
Central America, Venezuela, The Amazon Rainforest and Argentina. The
final episode will feature the team arriving in Ushuaia, returning to the UK,
then returning to the communities in Ghana that were initially visited in
episode 1 and seeing the positive impact of the work that has been
undertaken.
Capitalising upon this idea and reminiscing about other journey /
documentaries that have been produced, we knew that we needed to
secure the services of a leading event manager with significant
documentary experience to make the idea a reality.
We have been very fortunate in securing the services of an event
manager / producer that has been responsible for a number of hugely
successful tours / documentaries of this nature including; Ewan McGregor
and Charlie Boreman’s “Long Way Round” and “Long Way Down”.
Launch Event
We’ll be introducing this event into the public domain in early January
2013, with a launch event at Manchester Velodrome the home of the
National Cycling Centre and both Team GB Track Cyclists and Team GB
BMX Riders.
Utilising this iconic space we expect to see a significant number of guests
attending to wish the team well on their forthcoming journey. Obviously
the Team, Crew, Management and TSF will attend together with a number
of representatives from our sponsors. Additionally we will be inviting
members of the press and a number of VIP’s to ensure that the event is a
resounding success.
Interested parties from UK cycling clubs will have the opportunity to buy
tickets for the launch event and will be drawn not only by the PACT13
event itself but also by some of the cycling and journey celebrities that will
also be attending.
This event will give everyone the opportunity to really get to grips with the
event. Attendees will have access to the bikes, support vehicles and
equipment, which will be displayed and visible during the event.
The event will also act as a spring board for the launch of the public
fundraising campaign helping to ensure that from that moment on PACT13
is firmly embedded in the minds of the British public for the next 6 months.
After the PACT13 presentation and Q&A session VIP’s, Sponsors and
PACT13 Team will be transported to an exclusive venue in Manchester City
Centre that has been donated to TSF for a private VIP Launch Party away
from the eyes of the general public and press.
Training Events
In the lead up to PACT13 all riders will be involved in a number of
competitive and fun sporting events. Participation is key to not only
maintaining the team’s fitness for the journey ahead but also raising the
profile of PACT13; it’s public sponsorship campaign and awareness of the
causes it supports.
Typically the riders will be involved in a wide range of events which
although similar will be very much dependant upon the individual riders
preference. Proposed events include but are not restricted to;
• Marathons
• 10k Runs
• Triathlons
• Ironman Contests
• Half Ironman Contests
• 5k Runs
• Cycling
• Open Water Swimming
Each event attended by one of the riders will be undertaken in branded
PACT13 training kit and will in some instances include one of the support
vehicles.
Given the targeted media campaign that will build momentum in the run
up to PACT13, televised events are likely to draw the attention of the
media to the participation of a PACT13 team member and may even
result in impromptu interviews.
At every opportunity, we will endeavour to ensure that your brand is visible
publically and can be associated with PACT13 and the individual riders
What happens in the Caribbean stays in the Caribbean!
As the journey nears the halfway point, we hit a snag! Quite simply there
are no roads, no tracks just an impenetrable wall of primary rainforest. If
we were to press on through this almost insurmountable natural barrier, we
hit a second problem. The Revolutionary Armed Forces of Colombia or
FARC primarily controls the area. Whilst it is unlikely that we would
encounter this group, their reputation for kidnapping, ransom, drug running
and murder far outweighs any perceived benefits to pressing on.
Given that the team will have been on the road for some 4 ½ months we
felt that as the carriage of the equipment past this area would take a
couple of days this would be an ideal opportunity for them to rest and
recover some strength for the second half of the journey.
Once the team arrives in Panama, they will containerise all equipment and
ship the equipment on. The entire team and support crew will then fly to
Trinidad & Tobago for a well-earned rest from the physical hardships of the
tour. There will of course be a number of small press conferences but this
period will primarily allow the team to recover.
This does however present an opportunity for the sponsors to catch up with
the team and capitalize on their downtime with a restricted number of
promotional activities. Additionally there will also be opportunities for the
sponsors to relax with the team and get the inside story on the event highs
and lows.
Once we are notified of the arrival of the equipment in the port town of
Guiria, Venezuela three options exist.
1. In bad weather the team will make the short flight to Venezuela.
2. In moderate weather the team will take a short passenger ferry.
3. In good weather the team will paddle the 60km in sea kayaks.
Closing Event
Once the team arrives back in the UK, we will allow a short period for re-
acclimatisation and to meet with friends and family before we whisk them
away for the closing event, which will take the form of an evening dinner
and press conference.
The event will actually begin with the press conference where a short
statement will be read, followed by a pre-screened question and answer
session. Each member of the press will be provided with a memory stick
comprising of the read statement, some specially selected photos and
video footage of some points of the tour. All members of the press will then
leave with the exception of our media partners who will attend the Gala
Dinner.
During the Gala Dinner, a counter will slowly climb throughout the evening,
which will signify the total amount that has been raised. There will be a
number of speeches from TSF the main sponsors and a representative of
the riders before we present each rider with a token of accomplishment
for their participation in the event.
The final part of the formal evening will be an auction where some items
used or collected along the route will be sold to the highest bidder and will
formally end the pledging process for PACT13 fundraising.
Following the Gala Dinner there will be a VIP closing party again at an
undisclosed location, which will allow the riders, crew, sponsors and VIP’s to
celebrate the amazing achievement that is PACT13!
Management Team
Lynsey Cottle
Director of Events
Jo Melling
Event Director – PACT13
Elizabeth Smith
Sponsorship Director
Ainsley Reid
Account Manager
Dave Worrall
Marcoms Manager
Liz Bonetto
Social Media Manager
Jeremy Simson
Managing Partner
Chantelle King
Graphic Designer
Liam Barnett
Technology Manager
Road Crew
Cory McEwan
Catalyst Global Events
Event Assistant
Tony King
Catalyst Global Events
Event Mechanic
Stephen McClements
Catalyst Global Events
Event Paramedic
TBC
Catalyst Global Events
Event Coordinator
Brendan Rendall
“Bren” is 33 and originally from Wincanton in
Somerset, however for the last 10 years has been
based in Manchester. Having spent his first 5 years
like many other students drinking too much,
partying almost every weekend and buying
clothes often on a credit card, he was never
someone that was looked upon as active! More
interested in the world of fashion and nightlife, he
finally graduated in 2004 with BA Hons in Fashion and Image Making. In
2006 he finally hung up the beer goggles and party trainers and swapped
them for a running trainer and entered his first half marathon in 2006. After
just 3 months of training, which starting from nothing he managed to
dedicate all his spare time to loosing weight and training hard. Running
became very addictive and the benefits remarkable, the structure it gave
him was incredible. He successfully completed his first half Marathon in
Wilmslow in just 1hr 24mins. This newfound passion led to Bren racing over
10km and half marathons through out 2006 - 2008. This intensity of
endurance led to him becoming involved with Mission Malawi a charity
event that saw a team of 11 people cycle across the country raising
money for HIV Projects one in which they visited on the way. In 2009 he
returned to Malawi to complete another cycle and visit FOMO (Friends of
Mulanje Orphans) the orphanage he had been raising money for. “As part
of my fundraising, I completed the Blackpool Marathon and London
Marathon within 3 weeks of each other”. This intensity of endurance led
him to plan his 1,000-mile challenge (the John O’Groats to Lands End and
London Marathon double), which he completed in 2011. After his visit to
Malawi Bren changed job roles and has worked with children with Autism,
a job he loves and from which he has learnt so much. A keen
photographer, Bren is currently traveling India and wants to see the world
“Nic” is a driven individual, always
aspiring to her next challenge, either
within her career as a physiotherapist
or through a varied array of sporting
achievements.
Nic started road cycling four years
ago, prompted by her return from
living in Canada and whilst
recovering from a broken leg
following a snowboarding accident.
It was easier for her to cycle to work
than to walk and thus cycling soon
turned to triathlon. Since she has
competed in a number of cycling sportives, road races and triathlons. This
year will see her compete in my first half iron distance triathlon and the
Alpe D’huez triathlon in France.
PACT 13 will be the most physically and mentally demanding experience
she has taken part in to date, however it will allow her to raise a significant
amount of money for people less fortunate than herself, which is her main
motivation. The fact that Nic can do this riding a bicycle and seeing the
world, means that she will do it smiling.
Nic has been planning cycling solo across North or South America, with an aim
to see a continent she has long wanted to visit together with raising money for
charity. “When I noticed the email about Pact13 on my cycling clubs website I
jumped at the opportunity, it felt like it was too good to be true. I am very
excited to have been accepted onto the challenge, and I’m very much looking
forward to starting the venture next summer”.
Nichola Roberts
“Adi” was born in the mid-70’s in the beautiful
medieval market town of Bury St Edmunds. Other
than a short spell away, this is where he has spent
most of his life. He attended the local Middle and
Upper Schools and had a brief spell at college
although admits he was never particularly
academic. Outside school Adrian was a Cub, a
Scout and a Venture Scout and played football
for a number of local teams up to the age of 18.
Following the news that of one of his oldest friends
had been diagnosed with cancer, at the age of 28, and in recognition of
her difficult battle he succumbed to his own by completing the Alpe
D’huez Triathlon, his first, raising money for her chosen charity. When Adrian
returned from the event he was looking forward to following an aspiration
to learn to fly helicopters in New Zealand. However a floundering global
economy halted his plans. Rather than return to work he decided to take
time out and looked after his Grandmother before she passed away at the
grand age of 95. During that ‘year out’ he also spent 6 weeks travelling
round the east coast of Australia catching up with old friends and enjoyed
a number of snowboarding trips in Europe. After catching the triathlon bug
following that first event, Adrian soon became quite the athlete and set his
sights on a place on the GB Age Group team. He didn’t have to wait
long, just half way through his second season he achieved his goal; a
place at the World Championship finals in Beijing in September 2011,
followed by the European Championships in April 2012.
A significant point in Adrian’s life was when his aforementioned friend was
given 6 months to live. From that moment he lived his live by the ethos “life
is not a dress rehearsal”.
Adrian Barbrooke
Jess Tombs
Jess Tombs 36, lives in Bristol where
she works as an assistant producer
& director in wildlife and adventure
television. She has had an insatiable
thirst for adventure since she can
remember and has travelled widely
with work and as an interest.
Jess studied Psychology for her first
degree and then spent much of her
early 20s working with chimpanzees
in Congo-Brazzaville whilst
completing a masters in Primate Conservation. Somehow most of the
Americas have eluded her (except a trip to Baja California in Mexico with
Stephen Fry and film crew and a few trips to the USA).
As a child Jess’s love of cycling was encouraged from a young age by her
Dad who currently owns 11 bikes (Jess only has 5!). Jess has many other
hobbies and these include running, swimming, skiing, scuba diving and
most other fun outdoors stuff. This year she has climbed Kilimanjaro and
been cross-country skiing and wild camping in the Arctic Circle.
Jess doesn’t ‘race’ as such but loves getting ‘out on the bike’ and taking
part in the odd event or two. She’s never first across the finish line, but has
a determination and stamina that see her through to the end and is a
strong believer that we are all capable of achieving our dreams if we just
have enough desire and determination, and a good team around for
support.
In 2010 Jess cycled with 8 friends from Calais to Chamonix and loved every
moment of cycling past different places and meeting new people every
day for a week. She can’t quite imagine what that will be like for 9 months
but knows the whole team are all about to change their lives forever and
will experience every emotion under the sun. She can’t wait for the
adventure to begin!
Daniel Allen
As a fitness enthusiast, “Danny” is always looking for
new adventures and personal challenges to take
part in for both the life experience and health
benefits that training for such events provides. From
an early age he has had significant involvement in
sports and fitness, with a strong passion being
football. From the age of 13 he played for Oldham
Athletic for before then making a move to
Manchester City’s Academy, and finally FC United of Manchester. Before
injury forced him to retire.
Cycling assisted him to rehabilitate his knee aided and abetted by
controlled Gym Training and Swimming in his job as a ‘Personal Trainer’
based in the centre of Manchester. Fair to say in the beginning cycling
was – a hobby, albeit a significant element of his training regime. The really
big change with cycling turning from a hobby to a passion came when in
2010, sadly a family member passed away with Pancreatic Cancer. It was
then that he cajoled six friends to take up the coast-to-coast cycling
challenge, from Whitehaven to Tynemouth to try and raise funds for the
charity, Pancreatic Cancer UK. Danny planned and co-ordinated the
training setting himself and the team a target to finish 180 miles in 2 days,
rather than the customary 3 over a bank holiday weekend. It was then
that he knew how much he loved being out on the open road on those 2
wheels! When he received the invitation to be a member of PACT13
Team, there no was no hesitation on accepting the offer!
“To represent The Simson Foundation on this life-changing event not only
for myself, but for so many others that we will be raising the funds for, will
be the greatest honour and experience of my life. I feel privileged and
hope to share each and every second of the ride with the public, raising
the awareness of The Simson Foundations is work.”
Sarah Dalby Sarah 23, from Leicester and works in the insurance
industry in marketing and business development. It’s
a fast paced job that requires her to achieve
targets and build relationships, which is great
because she loves meeting new people and
learning from them.
She hasn’t always been a cyclist/triathlete and was
never particularly active, especially after finishing
her A-Levels! When the weight piled on, she was
told by her doctor that she needed to lose weight
for her health the first thing she went for was her bike, as it turned out she
quite enjoyed cycling and invested in her first proper road bike “Steve”.
Slowly she increased her mileage and when the weight started to come
off and Sarah started to get faster. She wanted to broaden her sporting
horizons and the obvious choice was triathlon. After completing her first
race she was completely hooked and decided to celebrate her 21st
birthday by competing in an open water triathlon. After losing 3.5 stone
and over coming numerous obstacles, Sarah recently managed to realise
her goal in the first qualifying race of 2012, and qualified for the European
Championships something she never imagined herself achieving 3 years
ago.
Since starting triathlon her interests have developed into; fell running,
mountain biking, CrossFit and climbing. Sarah has taken part in various
obstacle races for charity including the Commando Challenge. “To be
able to raise money for a great cause whilst embarking on a life changing
challenge is something not everyone will have the chance to do. I have
recently cycled around the island of Mallorca and it has made me realise
that cycling is a great way to see the world and I have never been to
America so it will be a whole new experience”.
Ellis Dudley
Ellis grew up and currently lives in
Letchworth, Hertfordshire. The majority
of his time whilst growing up was spent
swimming for Hitchin swimming club
and playing rugby for Letchworth.
Generally he would be swimming 5
times a week and playing rugby 3
times a week. Ellis attended University
of Bath to study Pharmacy and being
at University was a fantastic
experience where he started
competing in Triathlons, after watching
Triathlon for the first time at the Sydney
Olympics. The Olympics are always inspiring but there was something
about Triathlon that really caught his imagination. He graduated from Bath
in 2004 and qualified as a Pharmacist in 2005. The West Country is a great
place to live especially for those who enjoy an outdoors lifestyle. The
sporting achievement that he is most proud of so far is a cycle tour from
Rome to Cherbourg. He was solo riding for 10 days covering 100 -140 miles
a day for 10 days carrying all his own kit on panniers. “Some days were
hard some days were fantastic; it was just an amazing experience”.
I applied for PACT13 after seeing an email forwarded on from my old
cycling club; I just thought wow what an adventure! I then visited The Simson
Foundations website and was inspired to help by how they work and what
they are doing. It is a big thing to leave your family and everything you’ve
worked hard for especially for a long period of time but I believe you have
to take the opportunities that are here and now, you can’t guarantee the
future”.
Samantha Hart
“Sam” grew up living and working in a
Mountain Bike and Snowboard shop in the
Cotswolds. Bikes and people who were
passionate about them have always
surrounded her. She’s competed in both
sports with competitions taking her to
France, Switzerland, Austria, and Canada,
where she lived for the winter seasons in the
snow.
Sam studied photography at art school in
London, where mountains are minimal!
Being in London she started road cycling and swimming, which she found
was a great way to escape the city madness. “I am one of those ¨Wild
Swimming¨ nutters you see jumping into freezing cold rivers, boating lakes
and sometimes Dover harbour!” It was however, the love of road cycling
and open water swimming that led on to Triathlons and after 4 years, Sam
qualified as a level 2 Triathlon Coach.
Sam has bike toured in the Dolomites, Pyrenees and the Alps, normally for
weeklong trips. “Its incredible seeing the ski resorts you came to as a kid
with all the snow melted”. Sam still Mountain bikes whenever possible and
hopes to do more cyclocross this winter. Cycling for her is just as about
racing, as it is having fun. She loves touring, catching amazing views,
exploring, being with friends, and challenging herself. Sam has also set up
a girls cycling group called “Spin” last year and also leads fortnightly rides
from her parents shop with an emphasis on the social element rather then
race training.
Sam is currently a producer for stills fashion and advertising shoots and
went freelance in February 2012. She also works as project manager for a
bicycle maintenance company, delivering safety solutions and fleets to
clients including all London’s emergency services!
Mike Brampton – Reserve Rider
52 year old ex-rugby playing, ex-
semi-pro Speed Skier (186kph) and
World ranked racing cyclist looking
for further adventures involving
travel, survival and extreme
experiences.
Recently returned from 3 months in
Africa, working as a volunteer at a
medical clinic in Malawi, Mike is
keen to extend these experiences
and particularly if his adventures
can assist others either directly or indirectly.
Mike has been doing an altruistic act/event each year for the last 4 years;
• Ride Around Britain, raising £10,000 for a local Mental Health Charity
• Riding in the pairs division the Le Mans 24 hr bicycle race (7th, 496 miles)
• Riding around the Coast of Scotland in the “Great Ride” Professionally,
Mike runs Thames Medical Ltd; a specialist electronic equipment company
and since 2005 has regularly lectured at Cambridge and Nottingham
University Veterinary Schools on Blood Pressure and Anesthesia application
and monitoring techniques. He has also previously lectured at Oxford,
Liverpool, Glasgow, Bristol, Dublin and Manchester Universities, has co-
authored or been cited in numerous Clinical and Veterinary Research
papers. Mike is a member of The Association of Veterinary Anesthetists.
Personal Projects currently include: Studying the effect of hypoxia training
loads on both human and equine athletes, Investigating the effect of
training and racing on a “Primal Diet”. In addition to this, he has a
particular interest in Wild Animal and Field Anesthesia and has assisted in
procedures on a wide range of animals from snow leopards to elephants
and as one of a select few certified dart operators in the UK is in the
process of setting up a Wild Animal Capture and Immobilization company.
More Reserve Riders Needed!
As with any team event of this
nature, one would naturally assume
that once the team is selected
opportunities to join the tour are
closed. This however, is not the
case. Since developing this event
and selecting the initial team, we
have removed one rider, and lost
another. There have been two
serious injuries that cast doubt on
rider’s ability to participate and we know there are a whole host of other
reasons why selected team members could drop out.
We’re currently searching for a number of reserve riders for this
forthcoming event. There currently exists space for 1 male and 2 female
reserves, however this process is ongoing and more opportunities may exist
throughout the course of the lead up to and the tour it’s self.
Our selection process is robust; it has to be to ensure that those selected
not only have the physical capability to complete the tour, but the mental
strength for the arduous journey that lies ahead of them. Additionally there
needs to be a good personality fit too, after all there could be nothing
worse than 9 months on the road with people that are disliked!
Pre-requisites for joining the team are; Experience in long distance
endurance events such as; Marathon, Half Marathon, Triathlon, Ironman,
Half Ironman or Cycling etc. You should have experience of cycling tours
in excess of one weekend duration. The ability to spend 9-months way
from home / work is absolutely essential.
If this is you or someone you know and there is a genuine interest in taking
part, contact us today for an application pack!
Partnership Benefits Package
We know that no two companies marketing strategies are alike and what
works for one may not work for another. Our marketing team will be
working tirelessly to ensure that PACT13 as an event receives as much
positive exposure as possible and obviously, the more exposure PACT13
gets, the more visibility there is of your brand.
We see the sponsorship partnerships not simply as contracts that need to
be fulfilled (although this is very important), but also as mutually beneficial
relationships that engages with all our portfolio of partners.
There are literally thousands of different components that can be worked
into a benefits package and each partner will have their own ideas that
they wish to bring to the table. We work with each individual partner to
build a bespoke benefits package that is dependant upon the level of
sponsorship.
The benefits package doesn’t just focus upon the 225 stages of the
PACT13 route as a singular event though, it also includes a number of other
events and opportunities that exist before during and after the main event.
These include but are not restricted to;
• Documentary Series
• Halfway Break Event
• 37 Route Breaks
• Closing Event
• Launch Event
• Training Events
• Public Appearances
• Media Interviews
Becoming a sponsor of PACT13 is a relatively straightforward process,
which is built not just upon the exchange of contracts but also on trust and
transparency. If you would like to find out more about PACT13 sponsorship
opportunities, take a look at the options on the following pages and
contact our corporate sponsorship team via the details on the last page!
Diamond Sponsorship
As our exclusive diamond sponsor the entire event
will be branded in your organisations name and
you’ll receive unprecedented access to the riders
and all other resources. This sponsorship level is only
open to one organisation that is prepared to cover
the cost of whole the event in its entirety. We will work with your marketing
team to ensure a positive, cohesive and focused strategy maximising
exposure of both the event and our brands is achieved. In addition to the
event being branded in your name your organisation will also receive the
following prestigious logo placements...
• Bikes - diagonal main strut
• Support bikes - main face both panniers both bikes
• 4 x 4 - rear door panels
• Trailer - centre each side
• Marquee - centre of left and right door panels
• Advertising boards - Four full boards
• Training suit - right breast
• Riding suit - right breast
• Tracksuit - right breast
• Jacket - right breast
• Website - dedicated Page
• Information Pack - front cover joint credit
• Rider Access - whole team twice
• Up to 64 Stages to be named by you.
• All the stage sponsor benefits.
Platinum Sponsorship
Our Platinum sponsorship package is in essence
very similar to our diamond package in so much as
it a significant commitment to the event and
receives the highest level of engagement. Where it
differs is in the exclusivity, rather than being a sole
sponsor, your organisation will lead a number of
organisations and will share the opportunity
proportionately. There will only be one Platinum level sponsor who will
enjoy the following opportunities…
• Bikes - diagonal main strut
• Support bikes - main face both panniers both bikes
• 4 x 4 - rear door panels
• Trailer - centre each side
• Marquee - centre of left and right door panels
• Advertising boards - One full board
• Training suit - right breast
• Riding suit - right breast
• Tracksuit - right breast
• Jacket - right breast
• Website - Lead logo Placement with hyperlink
• Information Pack – Lead position in the sponsors section
• Rider Access - whole team once (1 x 8 or 8 x 1)
• Up to 16 Stages to be named by you.
• All the stage sponsor benefits.
Gold Sponsorship
Our Gold sponsorship package is one of the
premier sponsorship packages and enjoys a
significant level of exposure during the event. Key
to this level of sponsorship is the sharing of that
exposure with another sponsor, although this will
definitely not be from within your industry sector.
There will only be two Gold level sponsors who will
enjoy the following opportunities…
• Bikes - horizontal main strut
• Support bikes - Rear face one pannier both bikes
• 4 x 4 – one front wing & one rear wing, opposite sides
• Trailer – Left or right of centre (opposite on both sides)
• Marquee – One complete side panel
• Advertising boards – 1/2 full board x 2 (one left, one right)
• Training suit – Left or right upper arm
• Riding suit - Left or right upper arm
• Tracksuit - Left or right upper arm
• Jacket - Left or right upper arm
• Website – Joint 2nd logo Placement with hyperlink
• Information Pack - Joint 2nd credit
• Rider Access – 4 team members once (1 x 4 or 4 x 1)
• Up to 8 Stages to be named by you.
• All the stage sponsor benefits.
Silver Sponsorship
Our Silver sponsorship package is one of the more
widely available sponsorship packages but still
enjoys a significant level of exposure during the
event. This level of sponsorship shares that exposure
with another three sponsors, although once again
they will definitely not be from within your industry
sector. As one of these main sponsors you will enjoy
the following opportunities…
• Bikes – One leg of either a front or rear fork
• Support bikes – Side face of each back box (4 positions)
• 4 x 4 – Drawn position on the rear bumper
• Trailer – Draw position for a corner of each side
• Marquee – Lower door position (Draw for 1 of 4)
• Advertising boards – 1/2 full board x 1 (2 boards available)
• Training suit – Left or right, front or back of upper leg.
• Riding suit - Left or right, front or back of upper leg.
• Tracksuit - Left or right, Front or back of upper leg.
• Website – Joint 3rd logo Placement with hyperlink
• Information Pack - Joint 3rd credit
• Rider Access – 2 team members once (1 x 2 or 2 x 1)
• Up to 4 Stages to be named by you.
• All the stage sponsor benefits.
Bronze Sponsorship
Our Bronze sponsorship package is the most widely
available major sponsorship package but still
enjoys a high level of exposure during the event.
This level of sponsorship shares that exposure with
another seven sponsors, although once again they
will definitely not be from within your industry
sector. As one of these main sponsors you will
enjoy the following opportunities…
• Bikes – Logo on the vertical Post
• Support bikes – forward face on each of the panniers (8 positions)
• 4 x 4 – Drawn position on the front bumper
• Trailer – Draw position for a top (4) or bottom (4) position each side
• Marquee – Vertical position (Draw for 2 of 8)
• Advertising boards – 1/4 full board x 1 (2 boards available)
• Training suit – Draw position for 1 of 8 stomach positions.
• Riding suit - Draw position for 1 of 8 stomach positions.
• Tracksuit - Draw position for 1 of 8 stomach positions.
• Website – Joint 4th logo Placement with hyperlink
• Information Pack - Joint 4th credit
• Rider Access – 1 team member once
• Up to 2 Stages to be named by you.
• All the stage sponsor benefits.
Stage Sponsors
Stage sponsor opportunities exist for
those organisations that either have
tighter budgetary constraints or
wish to focus on specific
geographical areas. With 225
stages, across 17 countries, get in
quick to make sure your first choice
is available! As a unique stage
sponsor you’ll get the following
opportunities…
• Ability to name the stage.
• Bespoke acquisition press release.
• Access to one team member at a special marketing event.
• Ability to become a corporate fundraising partner.
• Mention on the event website.
• Usage of the PACT13 Logo on your website and stationary.
• Invite to the official launch event.
• Invite to the VIP launch party.
• Photo of the team at that stage.
• Video Message from your chosen team member during the stage.
• Updates on the team’s progress throughout the tour.
• Provision of the stage route cards from the tour.
• Invite to the closing event.
• Invite to the VIP closing party.
• Bespoke completion press release.
• First refusal on securing the stage for future events.
This is a really great opportunity to ensure that your brand is associated
with some truly exceptional people supporting a great cause. Additionally
your name will be recognised in association with some other great brands
that will also be supporting the team.
Event Partners
We understand that although
everyone would like to become
involved, budgets and other
constraints sometimes prevent them
from signing up to a sponsorship
deal. We work with event partners
and find a bespoke solution that
suits their exact circumstances.
Our Event Partners programme enables organisations that want to get
involved the opportunity to do so by offering products or services in a
reciprocal agreement. As Event Partner you’ll get the following
opportunities…
• Bespoke press release.
• Ability to become a corporate fundraising partner.
• Mention on the event website.
• Usage of the PACT13 Logo on your website and stationary.
• Invite to the official launch event.
• Updates on the team’s progress throughout the tour.
• Invite to the closing event.
• First refusal on future events.
If you have something you feel could be of benefit to the event, please
contact our event management team as a matter of urgency so as to
avoid missing out!
Contact Information Catalyst Global Events . . . . . . . . . . . . . . . . . . . . . . . . . . +44 (0) 843 289 3685 Event Partner Enquiries . . . . . . . . . . . . . . . . . . . . . . . . . . . . . [email protected] Media Enquiries . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . [email protected] Website . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . www.cgellp.com Staben Sports Sponsorship . . . . . . . . . . . . . . . . . . . . . . . +44 (0) 1292 571 467 Liz Smith . . . . . . . . . . . . . [email protected] . . . . . . . . . . . . .+44 (0) 791 949 6968 Ainsley Reid . . . . . . . . . . [email protected] . . . . . . . +44 (0) 789 410 9877 Website . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . www.staben.co.uk The Simson Foundation . . . . . . . . . . . . . . . . . . . . . . . . . . +44 (0) 843 289 0525 General Enquiries . . . . . . . . . . . . . . . . . . . . . . . [email protected] Public Sponsorship Enquiries . . . . . . . [email protected] Donation Enquiries . . . . . . . . . . . . . . . . [email protected] Website . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . www.thesimsonfoundation.org