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8/3/2019 Pakistan Internet Habits
http://slidepdf.com/reader/full/pakistan-internet-habits 1/38
insights
Nausheen Ishtiaq
June 2011
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Facebook: What kind of communication?
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SOCIAL MEDIA: A CONVERSATION & RELATIONSHIP
PUSH DIALOGUE SOCIAL
DTC, TV, print 1-800 #¶s, email, SMS Facebook,Twitter
ONE DIRECTION TWO DIRECTIONS EVERY DIRECTION
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Whats Social Media Marketing For?
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Selling Cases
44% use social media for word-of-mouth
recommendations on brands
73% find trustworthy information about
products through online communities
BabyCenter ³21st Century Mom´: June 2009
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Agenda
The Pakistani Social WHO
Catch, Connect, Close
Social Media Reporting
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The Social WHO
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Real connections in 4 key segmentsFriends Family
Work ColleaguesBrands
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The Pakistani
Social W
HO?
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Pakistanis on Facebook
Total Facebook Users?
5 million = 3% of total population and 26% of total online pop
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Pakistanis on Facebook
Total Facebook Users?
Biggest Age Segment?
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Age Segmentation in Pakistan
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Pakistanis on Facebook
Total Facebook Users?
Biggest Age Segment?
Male-Female Ratio?
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Gender Segmentation in Pakistan
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What do we know about our WHO?
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P&G Digital Survey
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Digital Survey
16 questions
Promoted through Facebook ads, Fan pages
(Pampers, Pantene, H&S) 624 responses
Male Female Ratio:
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Age Segmentation
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Respondents with Babies
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What did the Results Reveal about the WHO?
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Frequency of being Online
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Length of time spent online
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Whats the most active online age-group?
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Most Active Age Group: Frequency
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Most Active Age Group: Length of
Online Stay
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Top Online Activities
1. Facebook
2. Google/Email
3. Youtube/chatting
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Top Online Time Slots
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Frequency of Facebook Usage
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Facebook Brands
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Reasons for Joining Brand Pages
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How did you come across the
Brand Page?
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What can Brands do more on
Facebook?
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Would you recommend a brand on
Facebook?
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Do you like using mobile to stay in
touch with Brands?
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How do you like staying in touch
with brands on mobile?
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Agenda
The Pakistani Social WHO
Catch, Connect, Close
Social Media Reporting
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Catch, Connect, Close
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Catch: Profile-based targeting
Location
Age/Birthday
Gender
Education
Workplace
Relationship
Sexual Preference
Language
Activities
Interests
Music
TV
Movies
Books
Groups
Applications
Connections
Status updates